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MultiChoice Expands Hyperlocal Offering to Angola & Mozambique

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MultiChoice, Pan-African entertainment company, has further expanded its hyperlocal offering with the launch of two new TV channels – Maningue Magic and Kwenda Magic – for audiences in Mozambique and Angola respectively.

The group’s long-established hyperlocal strategy is a multi-pronged, hybrid approach combining local content acquisition, local production, and the development of local content through international production partnerships.

The new Portuguese-language channels will show dramas, telenovelas, local versions of hit reality shows, hilarious comedies, dubbed international content and homegrown music on DStv and GOtv platforms when the channels go live on Monday, 17 January.

“These channel launches are an exciting milestone for MultiChoice, and our hyperlocal strategy,” says Joao Ribeiro, Channel Head for both Kwenda Magic and Maningue Magic. “MultiChoice’s mission is to showcase Africa’s diverse, rich culture through our continent’s deep storytelling history.

“To have two new 24-hour channels in local languages, featuring locally produced content, provides an incredibly powerful platform to do this.”

Over the past 18 months, MultiChoice has grown its local content offering through several channel launches including Pearl Magic Prime, Akwaaba Magic and Abol TV in Uganda, Ghana, and Ethiopia, as well as hit international co-productions like Reyka and ongoing local productions like the ever-popular Big Brother Naija.

Local content remains a core part of the group’s differentiation strategy. The group produced an additional 2 692 hours of local content in 2021 (41% YoY growth). The combined MultiChoice local content library is now approaching 66 000 hours and represents 45% of total general entertainment content spend.

Despite this proportion being in line with local-content targets, the group plans to increase local-content investment even further. Ribeiro says the new channels are already proving a significant boost to the production industries in both countries.

“Until now, independent producers had few outlets for their work and had to act on many levels, struggling to get budgets, and to have their content shown,” says Ribeiro. “With our channels requiring content 24 hours a day, we can now invite local producers to pitch ideas, to commission and develop projects, and to pay fair, market-related rates for work.”

“By investing in the industry, we are creating opportunities for local talent, telling local stories, and adding to the stability of the industry. We are committed to growing the industry in countries where we operate, and to deliver content that resonates with our viewers,” says Ribeiro.

Ribeiro says that in the months MultiChoice has spent setting up the channel, broadcast professionals in both countries have been exposed to many new opportunities. Content workers now have more options and are less likely to leave the sector due to a shortage of work.

“We are commissioning work from established producers as well as smaller companies across the continent while also creating opportunities for alumni of the MultiChoice Talent Factory,” says Ribeiro.

Speaking on the ongoing hyperlocalisation and production of content across Africa, Fhulufhelo Badugela, ceo, MultiChoice Africa, said, “When we develop local channels or produce local content, we aim to create a platform that reflects local culture, so audiences see themselves represented in the content they watch.

“Localisation goes beyond simply duplicating popular formats in a different language or with a different cast,” says Badugela. “It’s about incorporating a country’s social, gender and religious conventions, as well pop-culture trends like music, influencers and celebrities into stories. This is what makes our hyperlocal strategy unique and exciting.”

Highlights of the offerings on Maningue Magic include the telenovela Maida, about a naïve teenager who leaves the countryside for the big city; proudly Mozambican music show Estação do Boss; Date My Family Moçambique, a local version of the hit reality dating show.

The Influencer, an Mozambican original series will tell the story of a girl pursuing a dream to be an Digital Influencer who end on a network of drugs and prostitution. Top+, will showcase famous’s artists and personalities from Mozambique and Africa who are attracting attention on social networks. Txunado, a magazine show about Mozambican fashion, arts and lifestyle.

On Kwenda Magic, flagship shows include O Rio, an Angolan adaptation of popular 1Magic telenovela The River; Makongo, a new drama about a young man’s life in Luanda; and Salão de Beleza, a sitcom about a Luanda establishment and its diverse, dramatic customers.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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MTN, Lynk Global Make Africa’s First Satellite-to-Mobile Call

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MTN South Africa, in partnership with Lynk Global, has successfully conducted Africa’s first satellite-to-mobile phone call touted as a groundbreaking development.

MTN, Lynk Global Make Africa’s First Satellite-to-Mobile Call

This historic trial, conducted in Vryburg, North West province, marks a major step toward bridging connectivity gaps in underserved and rural regions across the continent.

The test involved making a voice call using a standard smartphone connected via a low-Earth orbit (LEO) satellite.

This innovative approach eliminates the need for traditional network infrastructure, providing a viable solution for remote areas with limited or no mobile coverage.

According to Charles Molapisi, CEO of MTN South Africa, this initiative aligns with the company’s broader strategy to extend network coverage to hard-to-reach areas.

“This achievement demonstrates our commitment to leveraging cutting-edge technology to ensure connectivity for all, regardless of location,” Molapisi stated.

The trial also assessed SMS capabilities over the LEO satellite connection, proving the technology’s potential for widespread application.

With successful implementation, satellite-to-mobile communication could revolutionise telecommunications in Africa, enabling digital inclusion and economic opportunities in regions previously disconnected from mainstream networks.

This milestone underscores the growing role of satellite technology in Africa’s telecommunications landscape.

By integrating satellite solutions with existing mobile networks, MTN and Lynk Global aim to provide seamless connectivity that overcomes traditional infrastructure challenges.

 

 

 


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Smart Treasure Investment Team’s Initiatives Eradicate Poverty, Says Aminu

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Samson Aminu
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Samson Aminu, also known as Smile, has described the Smart Treasure Investment Team (ST Team) as a transformative force that has empowered its members and significantly contributed to poverty eradication.

Samson Aminu

Aminu, a VIP 9 member of the team, shared his experiences on Friday during the official car presentation ceremony held at the regional office in Lagos. Having recently received a Lexus RX350 and an international vacation from the team, Aminu recounted how the organization has positively changed his life.

“The Smart Treasure Investment Team has really imparted my life positively and changed my status from zero to hero,” he said.

He revealed that his first earnings through the team allowed him to relocate to a new apartment and acquire gadgets. “I’ve purchased various items for myself and my family, and established an operational center in Ilorin,” he added.

The ST Team, according to Aminu, aligns its activities with the United Nations’ 16 Sustainable Development Goals (SDGs), which include youth empowerment, poverty eradication, support for education in rural areas, and community service.

“The ST Team has come to eradicate poverty in Africa and across the globe. We are teaching people how to catch fish by themselves and making them financially stable,” Aminu explained.

He highlighted the organization’s initiatives such as providing allowances to civil servants, feeding the elderly, orphans, and widows, and investing in agriculture to sustain local communities.

“If the ST Team lasts long for another three years, the government would be grateful to this project as it would bring peace and comfort to the society,” Aminu said.

He applauded the leaders of the organization, Dr. Harold and Mentor Tina, for their sincerity, honesty, and dedication to humanity. “I urge the government to support this project, which has brought significant change to Nigeria in just two years,” he said.

Aminu, who has over 15 years of experience in multilevel marketing, commended the team for its exceptional standards and sustainability.


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15-Year-Old Autistic Artist, Kanye, to Unveil World’s Largest Art Canvas on Autism Awareness Day

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Kanyeyachukwu Tagbo-Okeke, affectionately known as Kanye, has become a beacon of inspiration for Nigeria’s youth. The 15-year-old autistic artist is set to unveil what is expected to be the world’s largest art canvas by an individual on April 2, 2025, World Autism Awareness Day, at Eagles Square in Abuja.

Kanye’s journey began at the tender age of two when he first showed a proclivity towards art. Despite facing challenges associated with autism, Kanye has flourished as an artist, earning accolades and the nickname “Young Picasso” for his exceptional abstract paintings.

The young prodigy’s attempt at breaking the Guinness World Record started in November. 2024, as part of the Zeebah Foundation’s ‘Impossibility Is A Myth’ project. This initiative not only showcases Kanye’s extraordinary talent but also aims to raise funds for a state-of-the-art autism resource center in Abuja, highlighting the need for greater support and inclusion for individuals with autism.

Kanye’s story aligns with MTN Nigeria’s recent “Go Make A Difference” (Go M.A.D) campaign, which encourages Nigerians to take bold steps and create positive impacts in their communities. Onyinye Ikenna-Emeka, MTN’s Chief Marketing Officer, emphasised how Kanye embodies the Go M.A.D philosophy: “MTN’s mission is to connect people all over the world. Kanye is connecting art lovers, and people all over the world as well. He is a true icon, breaking barriers and proving that nothing is impossible”.

The unveiling event will be attended by key dignitaries, including FCT Minister Nyesom Wike, and Minister of Arts, Culture, Tourism and the Creative Economy, Hannatu Musawa. This high-profile support underscores the significance of Kanye’s achievement and its potential to inspire change.

Kanye’s father, Tagbo Okeke, stressed that this record attempt goes beyond personal achievement. “We started this awareness campaign to tell parents that no child should be left behind, that they are Fabulous, Autistic and Talented,” he said. The family’s efforts, including opening a gallery in Abuja where art therapy workshops are conducted, demonstrate their commitment to supporting others on the autism spectrum.

As Nigeria’s youth witness Kanye’s remarkable journey, many are inspired to make their own difference, regardless of the challenges they face. Kanye’s story proves that with determination, support, and the right tools – such as those provided by initiatives like MTN’s Go M.A.D campaign – young Nigerians can achieve extraordinary feats and create meaningful change in their communities.

Kanye’s upcoming unveiling of his monumental artwork is not just a personal triumph; it’s a powerful statement about inclusion, perseverance, and the limitless potential of Nigeria’s youth to make a difference.


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