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My Informal Retail Lessons during Easter

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By Victor George

The last Easter holiday was a time off work and the rigour of traffic for residents of an ever busy city like Lagos. For me, it was also an opportunity to physically validate some of my virtual observations.

In the last three months, I’ve come across several contents talking about the ongoing e-commerce disruption in the informal retail sector. The stories are interesting to read. So I took time to gain some first-hand insight.

The retailer down my street has been a lifesaver on countless nights. Those who spend evening hours in Lagos traffic can relate. In front of her shop is an open space where guys gather for evening relaxation. She takes advantage of this gathering by offering chill beer services.

“As the thoughts of work resumption crept in on Easter Monday evening, I chose to relax at her shop with a bottle of beer. While she served the chill green bottle, I asked if she had also started ordering her goods online. “You mean to order what to sell online?,” she asked. “Of course, since you have a smartphone,” I responded.

Obviously, she hasn’t heard about the new trend. I’ve read how B2B e-commerce companies like Alerzo are refreshing market experience for retailers like her in tier 2 and 3 cities. I know that some other companies like them operate in other regions of the country and their target is mostly rural underserved communities.

“Iya-Iman, as we fondly call her, is one who likes having conversations with customers. She was interested in what prompted my question. “I thought people only buy what they need like phones, clothes and others online. Do you mean I can also buy all these things I sell online?,” she asked.

I told her she can, but she might not necessarily need it, as her place is not that far from the market. My response fetched me a lecture for the evening. “Yes, the market is not that far from here, but you men think going to the market is that easy. And it’s not everything we buy from the market. The beer you are drinking was not bought from the market.

We get it from distributors. And it’s not easy to get these things. At times, I have to book a week ahead. Even at that, when they come, they will say you can’t get everything you ordered,” she explained.

I noticed the displeasure in her voice. “Why is it so, is it on credit? Are you not paying for it?,” I asked. “You pay them on delivery. They don’t sell credit. If you argue too much, they will threaten to drive off, and you will be at a loss because there is no other way to get these drinks.

Another annoying thing is that they will mix up products for you, such that you will get like 80% of what you ordered and the rest will be a product that’s not moving well in the market. They know we have no choice but to accept. See, I still have 9 bottles of (name of beer product withheld) I have not been able to sell for close to three months now. Will I force customers to buy what they don’t like?

“The last time they wanted to add another three bottles for me, I refused, and they didn’t sell to me that day. Once they drive off, it will take another 7-8 days to restock. These days, due to ongoing Ramadan, they come twice a week because sales are not moving for them.

They even ask if you need this or that. But once this Ramadan is over, they become hostile again. It’s the same for both the beer and mineral (soft drink) dealers.” Our conversation, which was in pidgin and Yoruba, lasted for less than 20 minutes, but her responses conveyed the plight of several retailers in the area within the little time.

One big revelation in this is that a lot of gap is there for these e-commerce brands to fill with their services, even in major cities like Lagos. Another is that manufacturers are mostly unaware that this kind of gimmick is being applied in the sale of their products.

The market is huge and with enough space for healthy competition and collaborations. Retailers will be more than happy to embrace a platform that makes their business easier, safer and more profitable.

Iya-Iman is very much interested in shopping for her goods online, and I now have the task of helping her onboard this digital train. This will surely be the first question she asks when next I show up at her shop.

George, a tech enthusiast writes from Lagos.

 


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E-Business

NDPC Secures NJI’s Support for Data Privacy Rights in Nigeria

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Dr. Vincent Olatunji, national commissioner and CEO, NDPC Hon. Justice Salisu Garba Abdullahi (Rtd) of NJI
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Nigeria Data Protection Commission (NDPC) has secured the support of the National Judicial Institute (NJI), in line with its objective of safeguarding the data privacy rights of Nigerians.

NDPC Secures NJI’s Support for Data Privacy Rights in Nigeria

Dr. Vincent Olatunji, national commissioner and CEO, NDPC Hon. Justice Salisu Garba Abdullahi (Rtd) of NJI

This was contained in a press statement signed by Mr Itunu Dosekun, head of Media, NDPC, and made available to journalists in Abuja, the nation’s capital.

NJI is a government institution responsible for the training of judicial officers in Nigeria, from magistrate courts to the Supreme Court of Nigeria.

During a courtesy visit by the Commission to NJI, Dr. Vincent Olatunji, national commissioner and CEO, NDPC, lauded the management of NJI under the leadership of Hon. Justice Salisu Garba Abdullahi (Rtd) for the milestones the Institute has achieved in human capital development, particularly for judicial officers and fellows of the Institute.

While commenting on the importance of the Nigeria Data Protection Act in the face of disruptive technologies, Dr Olatunji reiterated the need to collaborate with NJI in keeping judicial officers abreast of privacy jurisprudence.

He noted that decisions on the enjoyment of data privacy rights concerning one citizen have fundamental implications for all citizens.

“It is the digital age, and the protection of the privacy of all citizens worldwide is paramount.

“It is now the right of all citizens to have their privacy protected. This is why countries across the globe are putting adequate measures in place to ensure enforceable data protection rights, as well as establishing data protection authorities to enforce data protection laws,” Dr Olatunji stated.

In his response, Justice Abdullahi commended the NDPC, under Dr Olatunji’s leadership, for its significant achievements since its establishment.

He pledged to collaborate with the NDPC to raise awareness of data protection and privacy within the judiciary and accepted the NDPC’s proposal, anchored on capacity building for judges, NJI fellows, and employees.

“The issue of data protection is very important. It is new, and judges need to be trained. The first step we should take is to review the Act (NDP Act) that established the Commission. Additionally, there is a need for us to train our fellows on data protection.”

NJI and NDPC have put in place a technical working group that will draw up a work plan and coordinate the initiatives for capacity building. The working group is expected to report back within days to commence implementation.

 

 

 


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Flutterwave Partners NITDA to Strengthen Nigeria’s Digital Economy

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Olugbenga Agboola, founder and CEO of Flutterwave and Kashifu Abdullahi, director-general & CEO of NITDA
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Flutterwave, Africa’s payments technology company, said it has formed a strategic partnership with the National Information Technology Development Agency (NITDA), to drive digital transformation and ultimately economic growth across Nigeria.

Flutterwave Partners NITDA to Strengthen Nigeria’s Digital Economy

Olugbenga Agboola, founder and CEO of Flutterwave and Kashifu Abdullahi, director-general & CEO of NITDA

The collaboration aims to address the slow adoption of digital solutions among small and medium-sized enterprises (SMEs), a critical challenge that, when solved, can significantly boost the nation’s digital economy.

By promoting digital literacy, encouraging fintech innovation, and supporting key national initiatives such as the National Digital Economy Policy and Strategy (NDEPS), the partnership has a goal to accelerate Nigeria’s transition into a thriving digital ecosystem.

Despite the rapid evolution of digital payment systems, many SMEs in Nigeria still rely on traditional business models that limit their growth potential.

The inability to adopt digital payments, leverage e-commerce, and access secure financial solutions creates barriers to scaling and participating in the global economy.

Recognising this challenge, Flutterwave and NITDA were collaborating to bridge the digital divide and equip businesses with the right tools and expertise to embrace digital transformation.

Speaking on the partnership, Olugbenga Agboola, founder and CEO of Flutterwave, said, “many small businesses in Nigeria struggle to fully embrace digital solutions, and we believe that by providing seamless and secure payment technologies, we can empower them to scale with confidence.

“This partnership with NITDA reinforces our dedication to encouraging a truly inclusive digital economy, and we are proud to contribute to the outstanding work NITDA is doing to transform Nigeria’s digital landscape.”

Kashifu Abdullahi, director-general & CEO of NITDA, added, “Flutterwave’s reputation for fintech innovation aligns perfectly with our vision for a thriving digital economy. We recognize that slow digital adoption among SMEs has hindered economic growth, and through this collaboration, we aim to provide businesses with the necessary resources and infrastructure to transition into the digital age.”

The partnership represents a significant step toward Nigeria’s digital transformation, with Flutterwave and NITDA working hand in hand to create an environment where businesses can thrive through innovative financial solutions.

Flutterwave is a payments technology company that enables businesses across the world to expand their operations in Africa and other emerging markets through a platform that enables local and cross-border transactions via one Application Programming Interface (API).

Flutterwave has processed over 890 million transactions in excess of $34 billion, serves global and African customers like Uber, Air Peace, Bamboo, PiggyVest, and across various industries.

 

 

 

 

 

 

 

 


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E-Business

AfCFTA Digital Trade Protocol Targets 50% Growth by 2030

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Vice President, Kashim Shettima, has stated that the African Continental Free Trade Area (AfCFTA) Digital Trade Protocol is set to grow intra-African trade from 18 per cent in 2022 to 50 per cent by 2030.

Commenting at the AfCFTA Digital Trade Workshop and Global Market, with the theme, “Unlocking State Exports Potential,” held in Abuja, Shettima who was represented by the Minister of Industry, Trade, and Investment, Dr. Jumoke Oduwole, highlights Nigeria’s role in digital commerce, citing the country’s 109 million internet users and expanding mobile economy as key enablers.

He emphasised that Nigeria’s advancements in mobile payments have revolutionized cross-border transactions, financial inclusion, and digital commerce, positioning the country as Africa’s digital trade hub.

“The internet economy is expected to contribute 5.2 per cent of Africa’s GDP this year, with the digital economy projected to grow to $180 billion, up from $115 billion in 2020,” he noted.

Shettima reaffirmed Nigeria’s commitment to modernising passport application systems and upgrading port infrastructure to streamline trade, reduce customs processing times, and strengthen the country’s role in handling West Africa’s cargo.

“We must move from policy discussions to implementing digitally enabled trade that fosters economic prosperity,” he urged.

The African Union (AU) recently recognised Nigeria as the Digital Trade Champion for Africa under the AfCFTA Digital Trade Protocol, a status confirmed during the 38th Ordinary Session of the Assembly of Heads of State and Government in Addis Ababa, Ethiopia.

Governor Uba Sani of Kaduna State, represented by Deputy Governor Dr. Hadiza Balarabe, warns that any nation failing to embrace digital trade risks being left behind. He commends the Tinubu administration for its achievements in the ICT sector.

“Digital trade platforms have broken traditional barriers, allowing businesses of all sizes to access regional and global markets more efficiently,” he says.


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