Naspers Shuts Down Mocality in Nigeria, Kenya

Naspers, South Africa-based multinational mass media company with principal operations in electronic media and print media is to shut down the Mocality business directory and daily deals websites targeting Nigeria and Kenya at the end of this month.

It said in a statement that all of the Mocality Kenya and Mocality Nigeria operations will be closed on the February  28,and all business owners are encouraged to log in by then to retrieve any data they may require.

Mocality said that all paid-for services that should have been rendered after that date, including advertising space and the like, would be refunded in full.

The Mocality daily deals website, which is separate from the business directory site, has had all of its content on its homepage removed. Customers who have bought coupons via the site are advised to log in to the system by the end of the month to retrieve them, as Mocality Deals will not be available after the February 28.

Mocality claimed last year that it was Africa’s largest mobile and web based business directory and had given a mobile and internet presence to over 250,000 Nigerian businesses.

It has also said that its Mocality Deals website was Kenya’s leading group buying site.

The Mocality business directory was first launched in Kenya in 2010 by Naspers. In 2012, Mocality expanded to reach the Nigerian market with a business directory and daily deals offering as well.

However, Mocality has reportedly struggled to make a profit for Naspers (MIH Group).

South Africa-based multinational mass media company with principal operations in electronic media (including pay-television, internet and instant-messaging subscriber platforms and the provision of related technologies) and print media (