General News
NativeLand and AfroNation: A Tale of Two Cultures?
By Austin Okere
As we start a new year 2020, it is expedient to take stock of the gains in the bourgeoning creatives industry in West Africa’s two biggest economies; Nigeria and Ghana, given their increasing contribution to the GDP of both countries.
Austin Okere
Penultimate December 2018 was a groundswell period in the evolution of young African Artistes in the region. It was also the great year of collaboration between local artistes and their international counterparts of African descent.
The major musical concerts in Lagos and Accra were NativeLand and AfroNation respectively. NativeLand, whose traditional home is the Muri Okunola Park in Lagos is in its fourth year. It is put together by lifestyle platform Native Magazine, founded by Seni Saraki and Teezee to cater mostly to teenagers and young adults, many studying overseas and returning home for the holidays.
AfroNationon the other hand is billed as the first festival to celebrate the African Diaspora and is organised by 34-year-old Nigerian promoter from Dagenham who goes by the name SMADE – real name Adesegun Adeosun Jr. alongside his business partner, Obi Asika.
They rotate their concerts in different countries. The debut event which held on the beaches of Portimao, Portugal, saw 20,000 people of African descent gather for four days of festival, featuring live music from Nigeria, Ghana, Tanzania, Jamaica, the UK and the US.
To consolidate on the solid foundation laid in the penultimate year 2018, both organisers advertised much bigger versions of their shows for Dec 2019. AfroNation opted to host their festival at Laboma Beach at Accra, Ghana, while NativeLand opted to continue at their traditional location in Lagos.
First off the block was NativeLand with a supposed star studded event at the Muri Okunola Park. Like the previous edition in 2018, where the advertised headliner Burna Boy was a no-show, many of the major acts advertised in 2019 also did not show up.
Some claimed that sound quality and other technical issues forced them to cancel . Just for context, this park is at a very busy traffic intersection with very limited crowd capacity and no provision for parking.
It is at best a good location for small to medium sized outdoor events. For some strange reason, the organizers oversold tickets by multiples of the park’s capacity.
The inevitable happened. The park was full to the extent that there was no blade of grass left for an extra person to stand on, and there was still a very large crowd outside waiting to be admitted. In fact, the VIP tickets were so oversold that the stage housing them collapsed, sending them onto an inelegant mangled sprawl on the ground.
The crowd outside surged in a throng and the gate fell. The security personnel hired to man the single gate serving as entrance and exit, went into overdrive, hitting and kicking the paying customers, aka “the crowd” with horse whips and boots.
A stampede ensured, many people fell and were trampled, many lost their eye glasses. Mobile phones, wigs and other customer valuables were snatched. The scenario could best be described as luring people to a rendezvous and then inviting mayhem upon them. Many went home with bruises and lot more ended up in hospitals with broken bones.
The AfroNation event at Accra was an entirely different matter. It was a four day show packed with local and international artistes and timed to coincide with the “year of return” theme of the government of Ghana, wherein Africans in Diasporas are encouraged to return to the continent.
According to Wikipedia, up to 1.5 million tourists were expected in Ghana by the end of the year 2019, with up to 1.9 billion dollars also expected to be accrued in revenue as a result of the Year of Return activities.
The event was very well advertised and organised and was so popular that you could hardly get a flight or hotel room in Accra if you left your booking till three months to the event. The huge success of the 2019 version of Afronation was no surprise.
In their debut in Portugal, no expense was spared when it came to acts, and it boasted performances from Afrobeats and Bashment icons such as Burna Boy, Davido, Busy Signal and Buju Banton. Notable black British artists also graced the stage, such as J Hus, Ms Dynamite, Stefflon Don, Octavian, Mostack and Ms Banks. All the acts advertised in 2019 showed up to perform. This will no doubt solidify the platform for a successful AfroNation 2020; but wither NativeLand 2020?
The major puzzle is that both events were organized by Nigerians; one at Accra, Ghana and the other in Lagos, Nigeria. Is this down to a tale of two cities and their cultures? The Sahara Reporters’ headline; “Police Dismiss Officer Over Killing Of Man At Wizkid’s Concert” was very telling.
The victim attending the Starboy concert at the Eko Atlantic Energy City at Victoria Island, Lagos was shot dead after a heated argument outside the premises. The fact that the same Wizkid performed at AfroNation at Accra without incident fully makes the point.
I attended the AfroNation concert on Sunday Dec 29 at Laboma Beach. The set up was very much like any large concert in Europe or America. There were ambulances, enough conveniences and a generally pleasant party ambiance. Oh! I forgot to add that I did not encounter a single “area boy” or miscreant at the event or in the car park when I was leaving at 3.30am. There was no report of stampede, shooting or death.
While I commend the entrepreneurial spirit of the young men behind NativeLand, they have to learn the ropes about patience in building a brand, offering customer value and reaping full benefits sustainably. The flawed shortcut mentality of maximizing profit at all costs and taking customers for granted is not sustainable in the long-term.
The organisers of NativeLand put out a revised apology statement on twitter a day after the event which was still generally regarded as short on remorse and with no genuine intention to recompense. Without restitution, how can they learn to be accountable, and ensure that this disaster does not repeat in the future.
“Our Youth are our future, we cannot afford to play ostrich while they fall astray. It is not too late to do the right thing. Their progenitors and anybody who wishes them well should advise them to robustly come forward and be the men they want to become when they “grow up”.
As a nation, we need to re-examine the culture of aggression and lawlessness in our cities that has become a major disincentive to tourism and badly needed investments.
Austin Okere is the Founder of CWG Plc, the largest ICT Company on the Nigerian Stock Exchange & Entrepreneur in Residence at CBS, New York. Austin also serves on the Advisory Board of the Global Business School Network, and on the World Economic Forum Global Agenda Council on Innovation and Intrapreneurship. Austin now runs the Ausso Leadership Academy focused on Business and Entrepreneurial Mentorship
General News
IHS Nigeria, United Nations Global Compact Host High-Level Dialogue on Sustainability and Greener Business Practices in Nigeria
IHS Nigeria, in collaboration with the United Nations Global Compact Network Nigeria, hosted a high-level private sector dialogue themed “Collaborative Strategies for Greener Business Practices, Innovation and Sustainable Development”.
The event, held in Lagos, brought together key players from different sectors including finance, law, telecommunications, biodiversity, and corporate sustainability to explore actionable pathways to achieve meaningful environmental stewardship in Nigeria.
The panel session offered bold perspectives on integrating sustainability into business frameworks across different sectors, whilst dispelling myths, and highlighting opportunities for organizations, and calling for collective action from all players within the business value chain.
Delivering a keynote address, Titilope Oguntuga, Director, Sustainability at IHS Nigeria, emphasized the urgency of environmental consciousness: “Sustainability is not a destination — it’s a collective journey.
“It requires courage to transform, vision to lead, and collaboration to scale. Nigeria stands at a crossroads. We can either be overwhelmed by the risks or rise to become a beacon of green innovation and inclusive growth in Africa. The choice is ours — and the time is now.”
Sylvie Josel, Lead, Biodiversity and Nature-Based Solutions at the United Nations Global Compact, joined virtually from New York and spotlighted nature as a strategic asset:
“Nature must no longer be treated as an afterthought. It underpins everything, from human rights to supply chains. Embedding biodiversity into a company’s core strategy isn’t just a risk mitigation measure; it’s a smart, future-forward business imperative”.
Lanre Babalola, Group Head, Climate Finance and Sustainability at the Bank of Industry (BOI), provided insights into how BOI is funding sustainable ventures and driving innovation: “We look beyond profitability; we look at environmental and social impact. Whether it’s plastic roads, biogas, or solar transitions, we support businesses that are not only bankable but capable of reshaping the future.”
From the legal perspective, Oyeronke Oyetunde, General Manager, Regulatory Affairs, MTN Group, drew attention to the regulatory challenges hindering sustainability adoption: “Our legal frameworks are trailing behind today’s sustainability realities. We need forward-thinking laws, reduced regulatory silos, and incentives that reward the right behavior. Sustainability can’t thrive where enforcement is weak, and taxation is excessive.”
Abimbola Agbejule, Head, Corporate Sustainability and Responsibility at Wema bank, spoke passionately about inclusiveness in sustainable development: “You don’t need to start big to make impact. MSMEs make up a huge part of our economy. Sustainability should be embedded in their day-to-day activities, and we must democratize access to knowledge, tools, and partnerships.”
The session was moderated by Gloria Okorie, Head of Programs at the United Nations Global Impact Center.
The event closed with a resounding call to action for stronger legal frameworks, deeper collaborations, and inclusive capacity building across sectors. The event further reinforces IHS Nigeria’s position as a leader in corporate sustainability and innovation in Nigeria.
“At IHS Nigeria, we recognize that true progress happens when sustainability is not an obligation, but a culture, lived every day, across every unit,” Titilope Oguntuga added.
Through initiatives like this dialogue, IHS Nigeria and its partners continue to champion solutions that protect the planet, empower people, and ensure long-term business viability.
Paradigm Initiative (PIN), a leading digital rights and inclusion nonprofit, has revealed in its 2024 Annual Impact Report that over 707 young individuals across 11 African countries have been empowered through its flagship LIFE Legacy Programme.
The initiative delivers training in life skills, ICT, financial literacy, and entrepreneurship—transforming underserved communities across the continent.
In 2024, the LIFE Legacy Programme ran 25 training cohorts across Cameroon, DRC, Ghana, Kenya, Senegal, South Sudan, Liberia, Uganda, Tanzania, Zambia, and Zimbabwe. In Senegal, 60 laptops were distributed to local partners, while digital literacy programmes were launched in schools in Cameroon and Tanzania through the LIFE@School initiative.
PIN advanced its advocacy by supporting 29 legal cases in Ghana, Kenya, and Nigeria. A notable success was the landmark judgment in Molehin v. UBA, where the bank was found guilty of violating data privacy laws.
PIN’s research and media efforts made powerful waves. The Londa digital rights report, covering 26 countries, was downloaded 8,457 times. Its fourth short film, Undersight, recorded nearly one million views on YouTube. PIN also developed an AI strategy report with TrustLaw and collaborated with the Centre for Democratic Technology to assess content moderation policies for Kiswahili across Kenya and Tanzania. A separate report highlighted the troubling deployment of surveillance technologies across Africa, which was referenced in direct advocacy engagements with a telecom operator.
The organisation’s advocacy also contributed to the adoption of the African Commission’s Resolution 580, which urges governments to avoid Internet shutdowns during elections—strengthening digital freedom across the continent.
Meanwhile, the Digital Rights and Inclusion Forum (DRIF) convened in Accra attracted 1,004 delegates from 61 countries, strengthening regional collaboration and amplifying the voice of civil society. PIN’s strategic communications pushed its media reach to 1.43 billion and social media engagement to 8.8 million.
Alongside training and policy efforts, the organisation inspired young changemakers through youth-focused campaigns and hosted seven fellows under the Digital Rights and Inclusion Learning Lab (DRILL) fellowship.
Crowning a year of impact, PIN earned the maiden PrivCon Privacy Award in Nigeria and was recognised in the Social Innovation Category at the Nigeria Innovation Awards for its work connecting African youth to digital opportunity.
In the busy Fagge Market in Kano, Zahra Bello, a middle-aged entrepreneur who runs a fabric store, speaks about her experience with mobile banking and how this has simplified business transactions and improved her small business.
Behind the growth of these resilient women entrepreneurs lies a story of transformation powered by technology.
“My name is Zahra Bello, I’m from Dambatta in Kano State, and I’m a fabric trader. I first heard about PalmPay from my elder brother in March 2024. He told me how he used the PalmPay Target Savings feature to buy new machinery for his farm and even earned interest. That inspired me to try it too.”
Zahra downloaded the PalmPay app that very day. By December, she’d used the Target Savings plan to restock her shop with new fabrics, an achievement she never thought possible within such a short period. “I was so happy,” she smiles. “The interest I earned on my savings motivated me to save more. PalmPay has become my savings box. I use it for all my transactions now.”
Her story, like many others, is the inspiration for PalmPay’s evolving vision of inclusive banking in Nigeria’s underserved communities.
Women, SMEs, and Technology
Financial exclusion remains a critical challenge in Northern Nigeria. According to EFInA’s 2023 Access to Financial Services survey, an estimated 28.8 million adults in the North are excluded from the formal financial system, with exclusion rates as high as 47% in the Northwest.
Among women, especially those in rural areas, the figures are even more concerning, as these numbers represent the daily reality of millions of women who run informal businesses and contribute to household income without access to banking, credit, or digital tools.
PalmPay’s initiative addresses this gap directly. 5,000 female entrepreneurs in Kano and Kaduna will receive hands-on financial literacy training on mobile payments and their shops are rebranded with signages, aprons, and other kits that will enhance visibility for their businesses.
“I used to write down every sale in a notebook. Now I track everything with my PalmPay account,” says Rabi Abdullahi, a trader in Kano. “Customers trust me more now that I have a business name and branded store.”
PalmPay has done its due diligence to understand the challenges and has offered a tailored approach to solving these issues which includes this social impact initiative.
Social Impact and Strategic Growth
With over 35 million users in Nigeria, the company is keen to expand in regions where smartphone adoption is rising but digital finance penetration remains low.
Femi Hanson, Head of Marketing and Communications, explains: “We see this as long-term ecosystem building. When you give small business owners the tools to grow, you don’t just gain users, you build loyalty, trust, and sustainable impact.” This also aligns with Nigeria’s Financial Inclusion Strategy goal to reach 95% inclusion by 2025, a benchmark that can’t be reached without focused efforts in the North.
The project has earned the support of traditional leaders, most notably His Royal Highness, the Emir of Kano, Dr. Muhammadu Sanusi II, who praised the initiative and called for greater collaboration between the private sector and community stakeholders.
With the success of this initiative, PalmPay has continued to expand its solutions in these regions offering support to even more women.
In Northern Nigeria, where the need is great and the gap wide, PalmPay is proving that true impact goes beyond offering products to providing support and meeting the needs of its users at the grassroots.
How and Why N210 Trillion is Missing in NNPCL – CFO
Ghana’s Economy Shows Signs of Revival, Fueled by a Surging Cedi
IHS Nigeria, United Nations Global Compact Host High-Level Dialogue on Sustainability and Greener Business Practices in Nigeria
Tarana, Microsoft Enhance Africa’s Broadband Connectivity
Mobile Industry Emissions Down 8%, But Pace Must Double to Hit Net Zero
Telecom2 days agoALTON Clarifies on Migration to End-User Billing for USSD Services
E-Financial2 days agoNigerian Stock Market Suffers ₦183 Billion Loss Amid Profit-Taking
News2 days agoDStv Rewards Loyal Customers with Free Package Upgrades
Telecom2 days agoLagos Future Conference 2025: Stakeholders Call for Digital Responsibility and Grassroots Innovation
General News2 days agoAfrican Parliamentarians Seek Answers from Telcos on Quality of Service
News1 day agoLasaco Assurance to Invest in Technologies, Systems to Deliver Value to Clients
E-Financial2 days agoSEC Working on Stablecoin Regulation Framework
News2 days agoFCCPC Orders Air Peace to Appear Over Alleged Refund Violations