Broadcasting
NCC @ 30 Pledges to Change Copyright Narrative for Wealth Creation
As the Federal regulatory and enforcement agency charged with all copyright matters under the Copyright Act, the Nigerian Copyright Commission (NCC), this year, commemorates its 30th Anniversary.
The three-month celebration, flagged off on 19 August, 2019 has as its theme: “Changing the Copyright Narrative for Wealth Creation”.
Inaugurated as the Nigerian Copyright Council on 19 August 1989 and upgraded to the status of a Commission in 1996, the mandate of the Commission has since been enlarged over the years to include the promotion, regulation, protection, and enforcement of copyright in Nigeria.
All over the world, intellectual property, including copyright, is increasingly playing a prominent role in national development and most nations in today’s knowledge-driven economy are leveraging on the development potentials of their copyright industries.
In the last three decades, the creative industries in Nigeria have grown exponentially and the Commission has also introduced various initiatives aimed at building a copyright system that would support them and guarantee return on their investment to ensure they contribute maximally to national development.
While acknowledging that a lot still needs to be done to fully integrate the copyright system into the nation’s development plan, there is much about the creative industries in Nigeria to celebrate.
The essence of the Commission’s 30th Anniversary, therefore, goes beyond the Commission. It is an opportunity to draw attention to the strength, resilience and indefatigable spirit of the Nigerian creative sector. We are not only talented as a people; we are also a nation that is endowed with immense human resource.
The Nigerian creative industry is currently estimated to contribute about ten per cent (10%) of the nation’s GDP, a feat we hope would increase significantly in the next decade.
Against this backdrop, the 30th Anniversary of NCC, marked in collaboration with core stakeholders in the creative industry, was an avenue for the Commission to appreciate their contributions over the years and reaffirm its commitment to building a copyright system that serves their interests.
With the partnerships that have been built, there is no doubt that together, we have begun to change the copyright narrative with the objective of growing the nation’s creative wealth.
The Federal Government, under the present administration of President Muhammadu Buhari, GCFR, has introduced various policies and programmes aimed at tapping into the soft power of the creative sector.
Taking a cue from the Economic Recovery and Growth Plan (ERGP) and the Policy on Ease of Doing Business, the NCC has continued to provide the enabling legal and regulatory environment to grow the sector and guarantee return on investment.
As the agency of Government responsible for all copyright matters in Nigeria, NCC remains committed to a strong, balanced and efficient copyright system that is able to grow the creative industries and sustain today’s knowledge ecosystem. To this end, our primary goals remain:
– Strengthening human and institutional capacity for better service delivery;
– Improving the policy and legal framework for a functional copyright system;
– Embarking on a well-coordinated strategic enforcement plan to significantly reduce piracy;
– Initiating appropriate and effective schemes for better rights management and regulation;
– Promoting respect for copyright through awareness and education amongst right owners, users, policy makers and officials;
– Supporting national and international processes to build a more balanced, development-oriented copyright system;
– Compliance with the rules of probity and good governance to ensure that Nigeria gets premium value for its copyright system.
As we celebrate the relevance of the creative industry to national development, the Commission renews its commitment to proactive implementation of its mandates under the Copyright Act; it recommits to intensifying collaboration with national and international development partners to engender enhanced copyright awareness, protection and enforcement interventions nationwide.
In the years ahead, the Commission counts on the continued support of all stakeholders towards creating an enabling environment for the wellbeing and development of the creative industry and the sustenance of the rising profile of Nigeria as a country committed to the protection of creative enterprise.
Once again, the Commission expresses its profound appreciation to all stakeholders and partners at national and international levels for their support in the implementation of its statutory functions over the years and looks forward to more fruitful collaboration in the years ahead.
Fifteen years ago, something truly special dropped onto the music scene: Flavour N’abania’s second album, Uplifted. This was a first showcase of his talent. With powerful vocals, masterful highlife production, and a deep connection to his cultural roots, Uplifted solidified Flavour’s reputation as a gifted artist.
At the time of its release, Uplifted smashed through borders and cultural divides, all thanks to Flavour’s deep commitment to celebrating his Nigerian roots, especially his Igbo heritage. This powerful connection to his culture has made him a major force, not just in Nigeria, particularly in the East, but also among the Igbo community dotted around the world.
The sheer success of Flavour’s cultural expression is highlighted by Spotify data from Uplifted and his other tracks. Even though his songs are deeply rooted in his culture and often sung in Igbo, they’re getting massive plays all over the globe.
Uplifted itself has stayed a big deal on streaming platforms, with its standout tracks racking up some serious numbers. Among the most-streamed hits from the Uplifted album are Ashawo Remix, Adamma, and Oyi (I dey Catch Cold). These tracks, along with other timeless fan favourites like Time To Party, Nwa Baby (Ashawo Remix), and Game Changer (Dike) have all contributed significantly to Flavour’s overall streaming success, proving their lasting appeal. Reflecting on the album’s anniversary during an exclusive chat with Spotify, Flavour revealed that for him, “Adamma” truly captured the essence of Flavour from the Uplifted album era.”
From the heart of Nigeria to global playlists: Flavour’s universal pull
Flavour’s music really does have a universal pull. His songs have popped up in over 2 million user-made playlists, which shows just how much people are connecting with and sharing his tunes. And get this: in the last three years, from 2022 to 2024, Flavour’s music has seen a growth in streams, a total stream increase of 134% globally, and a 573% increase across Sub-Saharan Africa.
While 51% of his total audience is in Nigeria, his influence stretches far and wide with the USA, UK, Canada, South Africa, and France all among his top listening countries. That’s a truly global footprint, reaching across Africa, Europe, and America.
Leading Flavour’s listenership in Nigeria is a strong showing from Lagos, accounting for 38% of his Nigerian audience. The Federal Capital Territory (FCT) and Rivers State also follow closely, making up 22% and 16% respectively, together claiming 76% of his Nigerian audience. He also enjoys love in the east as two Eastern Nigerian cities, Enugu and Onitsha, break into his global top 10. Big international cities like Greater London, Johannesburg, and New York City feature prominently too. This wide geographical spread shows how his music crosses all sorts of borders.
Who’s listening? A look at Flavour’s fanbase
Flavour’s audience is diverse with Gen Zs (18-24 year olds) as his biggest fans globally and across Sub-Saharan Africa. This strong youth appeal is vital for his long-term success. While his music celebrates women, men form the majority of his listeners globally (57%) and in Sub-Saharan Africa (63%).
The lasting success of Uplifted highlights how digital streaming has completely changed the music industry. Platforms like Spotify have given artists like Flavour ways to connect with fans everywhere. These days, streaming data gives us a clear, numbers-based look at an artist’s reach, showing that Flavour’s cultural stories, delivered in fluent Igbo, truly resonate far beyond Nigeria’s borders.
Flavour’s strong link to his Igbo roots, seen in his music, has driven his global success, acting as a cultural bridge for Nigerian traditions. The ongoing popularity of Uplifted and his other songs on streaming platforms proves that genuine cultural expression, mixed with great artistry, ensures lasting success today. As Uplifted hits 15 years, it showcases the power of culture worldwide.
By Lukman Otunuga, Senior Market Analyst, FXTM
This will be a week defined by high-impact events and corporate earnings from the largest companies in the world.
Nigeria’s central bank is expected to hold interest rates on Tuesday.
This decision is likely based on still stubbornly high inflation despite price pressures easing in recent months. Inflation slowed to 22.2% year-on-year in June, its third consecutive decline. A CBN rate cut could be on the cards in H2, but this will be on the back of persistently falling price pressures.
Looking at the NGX All Share Index, it has gained almost 10% month-to-date – pushing 2025 gains to nearly 30%. This means the NGX is currently outperforming the S&P500 and Nasdaq100 who have gained roughly 7% and 11% this year respectively. The Naira spot has held its ground against the USD this year after depreciating almost 70% in 2024.
Outside of Nigeria, earnings season is in full swing with US banks reporting strong results last week. Now the spotlight shines on big tech with Alphabet and Tesla reporting on Wednesday.
Alphabet shares gained 14% in Q2 amid strong AI product demand and growth in the cloud business. However, bulls may need a fresh catalyst to push Alphabet’s year-to-date gains out of the red. Tesla is down almost 20% year-to-date and could extend losses if its latest quarterly results are below market expectations
On the data front, key releases from Europe, the United Kingdom, Japan, and the United States may influence global sentiment.
But the main event for FX markets could be the European Central Bank decision on Thursday. No changes are expected to interest rates, but any clues offered on future moves could spark fresh volatility. Traders are currently pricing in a less than 50% probability that the ECB cuts rates by September
Speaking of FX, the dollar has weakened across the board with the DXY tumbling toward 97.70. This weakness could be based on mounting pressure from Trump to cut US rates and caution ahead of the tariff deadline on August 1st.
Note: Nigeria faces a 14% reciprocal tariff on its goods imported into the U.S, effective from August 1st.
MultiChoice Nigeria, today announced the highly anticipated return of Africa’s biggest reality television show, Big Brother Naija, for its landmark 10th season. Set to premiere over two nights on Saturday, July 26 and Sunday, July 27, 2025, the new season promises 10 weeks of captivating drama, strategic gameplay, and unparalleled entertainment, culminating in the grand finale on Sunday, October 5, 2025.
The audition process for this milestone season was meticulously designed to unearth the most engaging and dynamic personalities from across Nigeria. Audition registrations were held from May 3rd to May 7th, 2025, and saw an overwhelming response, followed by rigorous in-person auditions conducted in Lagos, Abuja, and Enugu from May 16th to May 18th, 2025.
Speaking on the upcoming season, Busola Tejumola, Executive Head, General Entertainment, MultiChoice Group, expressed her excitement: “Today we are not just announcing another season, we are celebrating a legacy.”
While the official theme for Season 10 will be unveiled on the premiere night, viewers can anticipate a fresh wave of excitement. The beloved Ebuka Obi-Uchendu is returning as host, guiding viewers through every twist and turn of the season. This 10th season also has the highest prize at stake – valued at a whopping N150million.
Fans can catch the premier live on July 26 and 27 exclusively on Africa Magic Showcase, Family and Showmax at 7 PM WAT. The Sunday live eviction shows will also air exclusively on these channels. The 24/7 live stream will be available on DStv Channel 198, GOtv Channel 49, and on Showmax.
“BBNaija has become more than just a television show; it is a living, breathing cultural force. It has given voice to a new generation of talent, creatives, entertainers, and the influencer community, and it has refined what homegrown entertainment can achieve when it is done at scale with intention and ambition,” added Tejumola.
With a two-night opening live show for Big Brother Naija Season 10, the season is poised to build upon the legacy of its predecessors, with fans expecting a more dynamic and entertaining experience. Still speaking on what the season holds Dr. Tejumola said “Today we are not just announcing another season, we are celebrating a legacy. From the very first time we introduced Big Brother Naija in 2017, we had an inkling that we had something special. What we couldn’t fully imagine then is how deeply the show would resonate not only in Nigeria but across Africa and in the global diaspora, where our stories continue to connect people to home.”
This milestone season for the iconic show is not without the usual lineup of sponsors. The gold sponsor for the 10th season of the show is Guinness Nigeria. Other sponsors include Smirnoff, Gordons, HFM, Pepsi, Aquafina, Supakomando, Tolaram Group, Bet King, Golden Penny Foods, Haier Thermocool, Checkers custard, and Innoson Motors, among others.
Viewers can catch all the live action and special broadcasts on DStv Channel 198, GOtv Channel 49, and Showmax. The live Sunday eviction shows will air exclusively on Africa Magic Showcase (DStv Channel 151, GOtv Channel 8), Africa Magic Family (DStv Channel 154, GOtv Channel 7) and on Showmax.
DStv and GOtv subscribers can also watch the show on the go using the DStv and GOtv Stream apps available on the Google Play Store and IOS App Store.
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