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Netpreneur: The Rise of Nigeria’s Digital Whiz

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By Adeniyi Ogunfowoke

It is no longer unusual for Nigerians to introduce themselves as netpreneurs since the digital and technology age has introduced groundbreaking changes to the way business is being done. Nigeria’s growing economy has undoubtedly felt the impact.

Contemporarily, you simply need an internet-savvy smartphone and in some cases, a well-designed website to get the badge of a netpreneur. So, who is a netpreneur? A netpreneur – short for internet entrepreneur – is an individual who sells his merchandise or service via the Internet.

It is, therefore, unsurprising that an increasing number of Nigerians are aggressively taking advantage of the internet to carve a life for themselves by making their business sojourn online as either a side hustle or a full-time job.

However, it is not only Nigerians who are venturing into the online world. Before this frenzy to become a netpreneur started, ecommerce firms like Jumia and some others have left their footprint in the sands of online business.

Then, a good number of Nigerians never thought that business could actually be done online. With the possibility and popularity which Jumia gave online business, Nigerians began to troop into the world of ecommerce.

This gradually gave rise to the digital whizkid. The digital whizkid uses social media to transact his business. He/she simply post good pictures of his/her products on Instagram, Facebook and Twitter. Such an individual is just a direct message away from receiving an order request from potential customers. This is quite seamless and attractive.

Furthermore, the travel industry is currently benefiting from this as young tour operators take advantage of social media to market their tours and they have actually been getting people who are willing to go on tour with them. As an added incentive, Jumia’s hotel and flight services have been partnering with some of these tour operators to help them push their packages. This has assisted in no small measures to promote Nigeria’s tourist attractions.

Meanwhile, while these Nigerians are using social media. others go the extra mile to set up a website for either their product or service and use social media for marketing their product. Hence, the netpreneurs behind this do not need to spend extra to market their businesses because they have social media at their disposal for that purpose.

Lessons digital whiz can learn from big online brands

There is no discrimination when it comes to being a netpreneur because as long as you are doing a business online, you are one. This said, there are some big players and pacesetters like Jumia when it comes to doing business online and there is so much these digital whizzes can learn. Some of these things include (1) Reliability and trust: A lot of fraudulent activities take place with online businesses. Thankfully, Jumia has invested heavily in technology to fight fraud and even has its own payment gateway, Jumia Pay to ensure that payments are securely and safely processed. For the digital whiz, they simply need to ensure that orders are delivered when they receive the customer’s alert.

(2) Listen to what customers are saying: understanding who your customers are is critical to being a successful business, no matter the size of your business. All startups and small businesses start with an idea. It can be easy for a small business owner to want to drive every business decision by their initial concept and do what they think is right to get their product or service in the hands of the customers.

(3) Know who you are: Putting processes and procedures together not only helps to organise the business, but they also help companies define what kind of business they want to be. Big companies have strong brand personalities that people can identify with. They know who they are and they know who they want to target; small businesses need to aim to achieve the same.

The netpreneur trend is awesome especially for Nigeria because it is a good way to start up a business with small capital. If the digital whizzes can actually learn from the big players in the online world; in no time, they will become one of the most recognised netpreneurs in the country.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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MTN Nigeria Takes Go MAD Campaign to The Entrepreneurial Hub of Aba

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MTN Nigeria is set to bring its Go Make A Difference (Go M.A.D) campaign to Aba, Nigeria’s renowned enterprise hub, on Sunday, March 23, at Sugarland, Luxury City Hotel.

This initiative continues MTN’s mission to inspire Nigerians to take deliberate steps toward community development and digital empowerment.

Speaking with the press at the campaign launch, Onyinye Ikenna-Emeka, Chief Marketing Officer of MTN Nigeria, shared the inspiration behind the Go M.A.D initiative. “At MTN, we believe in driving progress, giving our customers the power to rise above challenges and create something extraordinary. The Go M.A.D campaign is rooted in the belief that MTN data gives you the power to take on the world, to achieve the extraordinary, and to make a meaningful difference, in your community, your family, and your workplace. It’s our way of saying: we see you, we support you, and we’re here to make your journey better.”

Following exciting stops in Abuja, Enugu, Calabar, Ibadan, and most recently Benin, the campaign now heads to Aba with a promise to spotlight the city’s rich entrepreneurial spirit and creative talent.

In Aba, attendees can expect a thrilling fusion of technology, entertainment, and culture, with augmented and virtual reality zones, a flash mob, interactive games, special guests and inspiring real-life stories. The event will also feature Kahoot trivia games, a Go MAD puzzle, a pledge wall, and giveaways of MTN-branded merchandise and digital devices.

A highlight of this event will be the Talent Showcase, dedicated to spotlighting Aba’s emerging creatives and innovators. This platform provides local talents the opportunity to share their creative skills and connect with a broader audience.

Set against the backdrop of Aba’s reputation as a powerhouse of local industry and innovation, the event will celebrate individuals, known as Go MAD Icons, who are making a difference through MTN Data by driving social impact, growing businesses, or sharing knowledge digitally. These icons will serve as powerful reminders of what’s possible when creativity meets connectivity.

As with the previous activations in Abuja, Enugu, Ibadan, Calabar and Benin, cultural expression will remain central to the experience, with performances and installations that pay homage to the Igbo culture while encouraging young people to take positive action in their communities.

MTN’s Go MAD campaign is not just a series of events; it’s a national call to action. By merging storytelling, digital experiences, and grassroots inspiration, the campaign continues to engage Nigeria’s youth and highlight how technology can be a force for change.


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Dolphin Estate Goes Pro as FXTM Hosts Lagos Monthly Crit

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Cyclists, have the opportunity to gear up for an unforgettable racing experience! On Saturday, April 19th, FXTM proudly sponsors the Lagos State Monthly Crit at Dolphin Estate, Ikoyi – an event that promises speed, endurance, and the thrill of competition.

The day kicks off at 6:30 AM sharp with registration, setting the stage for an adrenaline-fueled main race starting at 7:30 AM. Over the course of four intense hours, cyclists will go head-to-head across three exhilarating categories: Professional, Junior, and Veteran. And for the champions? A cash prize starting at ₦800,000 awaits – a true reward for those who dare to push their limits.

It’s not just about the race – it’s about the experience. Expect a vibrant atmosphere with refreshments, music, and the perfect opportunity to mingle with like-minded cycling enthusiasts. Whether you’re a racer or a spectator, there’s something for everyone to enjoy.

Kelechi Ehibudu, Country Representative for FXTM, said said: “At FXTM we believe in unlocking potential and empowering individuals with ‘the freedom to succeed.’ Cycling, as a sport, perfectly captures this value – the freedom to ride, to push boundaries, and to achieve greatness. This event is part of FXTM’s global commitment to promoting fitness, well-being, and community engagement.

“We’re thrilled to bring this spirited race to Lagos. Cycling is not just a sport – it’s a celebration of determination, endurance, and the unyielding drive to succeed. It perfectly resonates with our mission to empower people to achieve their goals, both in trading and in life.”

The Lagos Monthly Crit is more than just a race – it’s a celebration of freedom, fitness, and community unity. Whether you’re competing for the prize or simply soaking in the energy of the event, this is an experience you won’t want to miss.


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QNET Denies Fraud Claims, Pledges Cooperation with EFCC Investigation

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QNET, a globally recognized lifestyle and wellness direct-selling company, strongly refutes allegations linking it to fraudulent activities following a recent operation by the Economic and Financial Crimes Commission (EFCC) Kaduna Zonal Directorate in Minna, Niger State.

The EFCC arrested 28 individuals allegedly involved in Ponzi schemes, claiming they operated from a three-bedroom apartment in Al-Bishiri Estate and were linked to QNET.

We categorically deny any association with these individuals or their illicit activities.

While the EFCC reported recovering QNET application forms and documents during the operation, we assert that these materials are likely forged or fraudulent, as QNET’s business operates exclusively on an e-commerce platform and does not utilize physical application forms.

These items were clearly misused by unauthorized parties exploiting our brand. QNET operates a legitimate and ethical direct-selling business model, empowering independent representatives to promote high-quality wellness and lifestyle products.

As a global leader in the direct-selling industry since 1998, QNET adheres strictly to local and international regulations, maintaining the highest standards of compliance and integrity.

Statement from QNET Leadership

Biram Fall, Regional General Manager for Sub-Saharan Africa, addressed the allegations: “We are deeply concerned by the rising trend of scams falsely linked to QNET, including fake investment schemes and fraudulent job offers.

“These malicious acts not only damage our reputation but also harm unsuspecting individuals by eroding their trust and finances.

“QNET condemns all fraudulent activities and is fully committed to working with authorities to ensure justice is served.

“We urge the public to remain vigilant and verify all QNET-related opportunities through official channels to avoid falling victim to such deceptive practices.”

QNET’s Ongoing Commitment to Anti-Fraud Advocacy

Since entering Nigeria in 2022 through our local partner Transblue Nigeria Limited, QNET has prioritized financial literacy and consumer protection.

In November 2023, we launched the Say NO! campaign to educate the public about scams and Ponzi schemes, collaborating with key stakeholders such as the Lagos State Consumer Protection Agency (LASCOPA) and the Federal Ministry of Labour and Employment.

This initiative has reached thousands across Nigeria and neighboring countries like Senegal and Burkina Faso through multilingual billboards, radio campaigns, educational pamphlets, and social media outreach.

These efforts underscore our dedication to empowering communities with the knowledge to distinguish legitimate QNET services from fraudulent schemes.

Full Cooperation with Law Enforcement

QNET is committed to supporting the EFCC’s investigation into this matter. We are actively cooperating with authorities to clarify the misuse of our brand and ensure that those responsible for these fraudulent activities are brought to justice. We encourage anyone with information about this case to come forward and assist in the investigation.

Public Advisory: How to Stay Safe

To protect yourself from scams misusing QNET’s name, we advise the following:
● Verify all information about QNET through our official website: www.qnet.net.
● Report suspicious activities to our dedicated team at [email protected] or via our WhatsApp hotline at +233256630005.
● Learn more about identifying and avoiding scams at www.saynocampaign.org

QNET remains steadfast in upholding the highest ethical standards in direct selling.

We call on the media and the public to verify facts before associating QNET with unverified claims, as such misinformation can unfairly damage our reputation and the trust of our stakeholders.

For further details about QNET’s business, products, and anti-fraud initiatives, please visit www.qnet.net.


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