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Netpreneur: The Rise of Nigeria’s Digital Whiz

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By Adeniyi Ogunfowoke

It is no longer unusual for Nigerians to introduce themselves as netpreneurs since the digital and technology age has introduced groundbreaking changes to the way business is being done. Nigeria’s growing economy has undoubtedly felt the impact.

Contemporarily, you simply need an internet-savvy smartphone and in some cases, a well-designed website to get the badge of a netpreneur. So, who is a netpreneur? A netpreneur – short for internet entrepreneur – is an individual who sells his merchandise or service via the Internet.

It is, therefore, unsurprising that an increasing number of Nigerians are aggressively taking advantage of the internet to carve a life for themselves by making their business sojourn online as either a side hustle or a full-time job.

However, it is not only Nigerians who are venturing into the online world. Before this frenzy to become a netpreneur started, ecommerce firms like Jumia and some others have left their footprint in the sands of online business.

Then, a good number of Nigerians never thought that business could actually be done online. With the possibility and popularity which Jumia gave online business, Nigerians began to troop into the world of ecommerce.

This gradually gave rise to the digital whizkid. The digital whizkid uses social media to transact his business. He/she simply post good pictures of his/her products on Instagram, Facebook and Twitter. Such an individual is just a direct message away from receiving an order request from potential customers. This is quite seamless and attractive.

Furthermore, the travel industry is currently benefiting from this as young tour operators take advantage of social media to market their tours and they have actually been getting people who are willing to go on tour with them. As an added incentive, Jumia’s hotel and flight services have been partnering with some of these tour operators to help them push their packages. This has assisted in no small measures to promote Nigeria’s tourist attractions.

Meanwhile, while these Nigerians are using social media. others go the extra mile to set up a website for either their product or service and use social media for marketing their product. Hence, the netpreneurs behind this do not need to spend extra to market their businesses because they have social media at their disposal for that purpose.

Lessons digital whiz can learn from big online brands

There is no discrimination when it comes to being a netpreneur because as long as you are doing a business online, you are one. This said, there are some big players and pacesetters like Jumia when it comes to doing business online and there is so much these digital whizzes can learn. Some of these things include (1) Reliability and trust: A lot of fraudulent activities take place with online businesses. Thankfully, Jumia has invested heavily in technology to fight fraud and even has its own payment gateway, Jumia Pay to ensure that payments are securely and safely processed. For the digital whiz, they simply need to ensure that orders are delivered when they receive the customer’s alert.

(2) Listen to what customers are saying: understanding who your customers are is critical to being a successful business, no matter the size of your business. All startups and small businesses start with an idea. It can be easy for a small business owner to want to drive every business decision by their initial concept and do what they think is right to get their product or service in the hands of the customers.

(3) Know who you are: Putting processes and procedures together not only helps to organise the business, but they also help companies define what kind of business they want to be. Big companies have strong brand personalities that people can identify with. They know who they are and they know who they want to target; small businesses need to aim to achieve the same.

The netpreneur trend is awesome especially for Nigeria because it is a good way to start up a business with small capital. If the digital whizzes can actually learn from the big players in the online world; in no time, they will become one of the most recognised netpreneurs in the country.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Guinness Nigeria Sustains Growth Momentum in Q4 Amid Market Headwinds

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Guinness Nigeria Plc has announced its unaudited financial results for the twelve months ended 30 June 2025, reporting a remarkable turnaround in performance despite a persistently challenging economic environment and an intensely competitive landscape.

The announcement comes in a landmark year for the company, as Guinness Nigeria celebrates 75 years of operations in Nigeria—a testament to the enduring strength of its brands, its people, and its commitment to brewing excellence.

In the period under review, the company delivered strong topline growth, with revenue rising by 65.8% to ₦496.6 billion, up from ₦299.5 billion in the previous year. Gross profit grew by 62.2% to ₦148.3 billion, while operating profit rose by 86.6% to ₦47.4 billion. Most notably, the company returned to profitability with a net profit after tax of ₦16.2 billion, compared to a ₦54.7 billion loss recorded in FY24.

These results reflect Guinness Nigeria’s focused execution of its strategic priorities, disciplined cost management, and the resilience of its people and portfolio.

Commenting on the performance, Prof. Fabian Ajogwu, SAN, Chairman of the Board, said: “This strong turnaround speaks to the quality of leadership, clarity of vision, and strength of governance at Guinness Nigeria.

“As we mark 75 years of doing business in Nigeria, this performance underscores our long-standing resilience and commitment to value creation. The Board remains confident in the company’s long-term strategy and is committed to sustaining this momentum for our shareholders and stakeholders.”

Girish Sharma, Managing Director/CEO, added: “These results reflect our team’s focus, agility, and deep connection with our consumers. We have set a clear ambition—to be one of the best performing, most trusted, and most respected consumer products companies in Nigeria.

“That ambition is driving us to build a high-performance organisation with an entrepreneurial spirit. While the external environment remains dynamic, we are building on this momentum with confidence and purpose.”

Guinness Nigeria remains committed to delivering long-term, sustainable growth while continuing its legacy of enriching lives and communities across the country.

 


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FintechNGR Rejigs Nigeria Fintech Week with Multi-location Model

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L-r: Mrs. Isioma Udeozo, CEO, Opolo Global Innovations / FAL Partner; Dr. Stanley Jacob, President, FintechNGR; Dr. Jameelah Sharrieff-Ayedun, vice president, FintechNGR and Chair, NFW Committee; Uche Uzoebo, CEO, SANEF; Seun Folorunso, Director, Advocacy & Programs, FintechNGR at the media interaction to herald 2025 Nigeria Fintech Week held in Lagos on Wednesday.
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With the fast-evolving financial technology ecosystem, FintechNGR plans to restructure the model of Nigeria Fintech Week (NFW) coming up between October 7–9, 2025, with a next-level, bold experience and movement uniting over 20,000 multi-industry stakeholders across Africa’s digital landscape.

As part of the restructured model, the event will take place as a multi-location experience, bringing activities to Abuja, Delta, and Enugu, while the main event unfolds at the Landmark Centre in Lagos. This inclusive structure allows for broader access and reflects the national impact of fintech across all geopolitical zones.

Dr. Stanley Jacob, President, Fintech Association of Nigeria, disclosed this at a press conference in Lagos on Wednesday, where the Association officially unveiled the direction for the 8th edition of Nigeria Fintech Week (NFW25), themed “The Fintech Ecosystem Symphony: Orchestrating Nigeria’s Digital Future.” This edition will spotlight how harmonised efforts across government, startups, corporates, and investors can accelerate financial innovation and inclusion across the continent.

According to him, “We’re no longer just an association; we are a movement. NFW25 is where partnerships will be born, sectors will be reimagined, and Nigeria’s digital economy will be orchestrated like a grand symphony.”

Since its inception in 2017, Nigeria Fintech Week has emerged as the continent’s foremost fintech convening – a catalyst for market-shaping conversations, regulatory advancements, and investment deals.

Dr. Jameelah Sharrieff-Ayedun, Vice President and Chair of the Organising Committee, noted that this year’s expansion across multiple cities was designed to enhance accessibility, financial inclusion, and grassroots innovation. “Fintech is no longer for a select few. From the aviation sector to agriculture, from secondary school students to startup founders, this year, everyone has a seat at the table.”

Whether you’re a startup, policymaker, enterprise, student, creative or influencer, developer, or fintech enthusiast, your voice matters in this symphony. As Ms. Uche Uzoebo of SANE puts it, “Even food companies, schools, and churches are now digitizing. NFW25 is where they find solutions and partnerships.”


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Unmasking Nigeria’s Food Safety Crisis: A Dual Pathway to Public Health and Global Competitiveness

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By Diana Tenebe, COO, Foodstuff Store

Nigeria, often heralded as Africa’s economic powerhouse and most populous nation, is grappling with a silent epidemic that exacts a devastating toll on its citizens and stifles its economic potential: a pervasive food safety crisis. This isn’t merely a matter of occasional discomfort; it’s a grim reality where over 200,000 Nigerians perish annually from foodborne illnesses, inflicting an estimated economic burden of US$3.6 billion each year. The current state of food safety is not just a public health nightmare; it’s a significant impediment to the nation’s economic growth and global trade aspirations, demanding immediate, comprehensive attention.

The challenges plaguing Nigeria’s food supply chain, from farm to fork, are multifaceted and deeply entrenched. Across the vast landscape, inadequate practices, weak enforcement mechanisms, and a widespread lack of awareness among both consumers and food handlers contribute to this grave situation. Unhygienic food handling, poor storage conditions, and the pervasive use of contaminated raw materials are disturbingly common, particularly within the vast informal food sector. This sector, a lifeline for many Nigerians, often operates without the most basic amenities, such as running water, adequate refrigeration, or proper waste disposal. The problem is further compounded by insidious issues like food fraud, deliberate adulteration of products, and the indiscriminate misuse of agrichemicals, leading to numerous documented cases of mass poisonings and tragic deaths across the country. A critical and alarming finding is the glaring absence of an organized system for monitoring food safety issues. This systemic failure means that incidents are often misclassified, under-investigated, and consequently, the true scope of the problem remains obscured.

Beyond the immediate public health ramifications, the ramifications of Nigeria’s weak phytosanitary policies and inadequate regulatory oversight ripple into the international arena, costing the nation millions in lost export revenue. The repeated rejection of Nigerian agricultural products by discerning international markets, including the EU, US, and various Asian countries, due to contamination from pesticides, aflatoxins, and pest infestations, severely limits market access and fundamentally undermines the nation’s agricultural competitiveness. The seven-year EU ban on Nigerian bean exports, initiated in 2015 and costing the country millions, stands as a stark and painful reminder of these systemic failures. It underscores the urgent need for a robust and internationally recognized food safety framework if Nigeria is to truly unlock its agricultural potential on the global stage.

Crucial regulatory bodies like the National Agency for Food and Drug Administration and Control (NAFDAC) and the Standards Organisation of Nigeria (SON), along with policies such as the National Policy on Food Safety (NPFS), are in place to ensure food safety in Nigeria. However, their full effectiveness faces ongoing challenges in implementation and enforcement.

These challenges often stem from overlapping responsibilities, insufficient funding, and a need for greater collaboration among the various agencies. Additionally, current legislation lacks comprehensive traceability requirements, which can make it difficult to identify the origin of contamination and assign accountability. Furthermore, certain traditional cultural practices sometimes present a barrier to the widespread adoption of modern, hygienic food handling standards.

Overcoming these formidable hurdles requires a concerted, multi-pronged strategy. For customers, fostering a culture of food safety is imperative. A pivotal step in addressing this crisis lies in empowering consumers through comprehensive public awareness campaigns and readily accessible food safety education. These initiatives must be presented in simple, digestible formats, perhaps through a “food safety culture toolkit” that demystifies complex information. Education should emphasize the critical importance of personal hygiene, safe food handling, proper storage, and effective preparation practices, all aligned with the World Health Organization’s (WHO) internationally recognized “Five Keys to Safer Food.” Also, promoting the widespread adoption of robust risk assessment and management tools, such as Hazard Analysis and Critical Control Points (HACCP) systems, is vital for food businesses of all sizes. This proactive approach can significantly mitigate risks throughout the food production process.

For market competitiveness, elevating standards and enforcement should be the goal. To enhance Nigeria’s global market competitiveness, a strategic focus on strengthening regulatory oversight is paramount. This includes substantial investment in modern testing and quarantine infrastructure, which is essential for meeting stringent international standards. Furthermore, establishing a more coordinated and effective phytosanitary enforcement authority will streamline processes and ensure compliance. By improving these standards, Nigeria can drastically reduce export rejections, enhance its credibility in global trade, and unlock immense opportunities presented by schemes like the UK’s Developing Countries Trading Scheme (DCTS), which offers duty-free access to over 3,000 Nigerian products. Crucially, enacting the comprehensive National Food Safety and Quality Bill is a vital legislative step, along with ensuring greater involvement and capacity building for state and local authorities in food safety enforcement.

By prioritizing food safety, Nigeria stands at a critical juncture where it can not only safeguard the health and well-being of its citizens but also significantly boost its agricultural exports, attract much-needed foreign investment, create sustainable jobs, and ensure overall economic prosperity. This is not merely a regulatory issue; it is a fundamental pillar of national development.


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