The South African pay-TV operator MultiChoice Group disclosed that its Nigerian unit, MultiChoice Nigeria, lost 243,000 subscribers on its Digital Satellite Television (DStv) and General Entertainment on Television (GOtv) services from April to September this year.

The company revealed these figures in its Interim Financial Results for the period ending 30 September 2024, which were released on Tuesday.

MultiChoice attributed this decline to Nigeria’s high inflation rate, which exceeds 30%, driven by the rising costs of food, electricity, and fuel, causing many customers to disconnect.

In its financial report for March 2024, MultiChoice had earlier reported an 18% subscriber loss in Nigeria.

The company further reported a 566,000-subscriber loss in the Rest of Africa operations over the past six months, with Zambia and Nigeria contributing the largest shares to this decline.

“With the Rest of Africa business having seen a decline of 803k subscribers in 2H FY24, this rate of decline slowed to 566k in 1H FY25,” stated MultiChoice.

The loss included 298,000 in Zambia and 243,000 in Nigeria, while other markets experienced a minor decline.

Extreme inflation and currency instability have negatively impacted the group’s profits, with MultiChoice Group CEO Calvo Mawela commenting, “We are making good progress in addressing the technical insolvency that resulted from non-cash accounting entries at the end of the last financial year.”

Mawela noted that the group’s net equity position is expected to recover by November.

With regard to Zambia’s losses, the company attributed them to extensive power outages caused by drought, leaving some regions with up to 23 hours of daily outages.

The company also cited competition from streaming services and changes in viewer preferences as pressures on its traditional pay-TV model.

To adapt, MultiChoice invested an additional ZAR1.6 billion in its streaming service Showmax, which reported 50% year-over-year growth.

Mawela added, “Showmax strategically positions the business to actively participate in the streaming revolution as it gains momentum across Africa.”

Bright Echefu, founder of Telecom Satellites Limited (TSTV), has announced the launch of LUFT TV, a new pay TV service, years after his initial venture, TSTV, left many subscribers in limbo.

Echefu stated during the unveiling in Abuja that the new pay TV will accommodate customers’ needs and guarantee to offer the best entertainment in Nigeria and throughout Africa.

He said its satellites are already present throughout West Africa, suggesting that LUTF TV is accessible to West Africans.

Echefu, on the other hand, spoke about TSTV, which has been off the radar since 2020, and said it is not dead.

He alluded to the impending onboarding of TSTV customers to LUFT TV.

“Some time ago, we had TSTV. TSTV will be returning. It’s not dead, no. I just want to announce that TSTV is not dead. And, very soon, TSTV subscribers will be able to access LUTF TV. So we haven’t lost anything,” he explained.

He promised that the new Pay TV is dedicated to promoting local values and content while telling Nigeria’s tales, from gripping dramas and memorable music to exhilarating sporting events, among other things.

He claims that LUTF Pay TV is a movement that aims to unite people, inspire them, amuse them, and provide TV that speaks to their individuality rather than just a service.

Engineer Abdullahi A. Sule, governor of Nasarawa State, praised Echefu as “a focused individual with a great mind” during his remarks at the event.

He said his knowledge of Pay TV was comparable to that of Globacom and MTN in Nigeria.

Many Nigerians were encouraged by TSTV’s alluring offers when it joined the market on October 1, 2017, according to thenews-chronicle.com.

It was hailed as the nation’s first and only entirely Indigenous pay-TV provider. It was claimed that its choice to debut on the nation’s Independence Day was a proclamation of “freedom” in the pay-TV sector. However, following the launch, the company vanished.

On October 1, 2020, it returned to provide Nigerians with the greatest Pay-TV experience. Nevertheless, users who purchased the company’s decoders constantly complained about its sporadic service.

With no explanation to customers other than sporadic apologies for “technical glitches” during its active days, TSTV fully vanished from the public eye again in March last year and has stayed silent ever since.

The Economic and Financial Crimes Commission (EFCC) has filed a fraud complaint against TSTV, which is presently worth N380 million.

The EFCC is pursuing a civil loan case against Mr. Tanimu, MD of Kalsiyam Global and a former Minister of Special Duties and Inter-Governmental Affairs, according to Echefu, who refutes the accusation.

By Kehinde Ogundare, Country Head, Zoho Nigeria

Most business leaders will agree that data analytics is a strategic necessity today. Without access to comprehensive data and effective ways to interpret it, organisational decision-makers may find themselves relying solely on intuition while navigating unfamiliar roads in the dark. Gut-based decisions can occasionally lead to success, however, those wins are often more coincidental than a reflection of true strategic insight.

More than 90% of the businesses derive benefits from data analytics strategies

A robust data analytics solution enables businesses to transform raw data into organised, actionable insights across numerous functions. They can span CX—helping personalise interactions based on an analysis of individual preferences and behaviours, growth strategies—allowing teams to identify distinct customer segments basis emerging deal patterns, post-sales support—enabling quick response times by analysing ticket allocation systems and discerning gaps, and so on. It’s no surprise, then, that nearly 92% of organisations reported measurable value from their data and analytics investments in 2023.

Unfortunately, many organisations fail to derive full value from their data analytics strategies. One of the reasons for that is analytics systems not having a full view of what’s happening across the company owing to data silos.

Information silos can affect the quality of data insights

There are numerous reasons why an organisation can end up with fragmented or siloed data, but a key factor is the existence of different tech platforms across various departments. Use of disparate tools for different functions can lead to decentralised management of data. For instance, while the sales team might know how many units of a product a customer has purchased, they may have no visibility into how quickly the customer pays their invoices or how many interactions they’ve had with marketing and communication collateral before making a purchase.

There are other data issues that businesses face too. Among them is poor data quality. This can be caused by manual data collection practices that often yield inaccuracies, inconsistencies, and redundancies. Poor data quality forces businesses to spend a lot of time and resources on cleaning up, which further prolongs the analysis process. The best approach to solve these issues is to digitalise and unify data sources with the right tech platform that interconnects all departments.

The right software matters

Fortunately, with the right software, achieving a unified view of data becomes much simpler. Effective data analytics software will bring disparate data points together and make analysis easier. To do this effectively, the software should provide native integrations with a diverse array of data sources, including local files, feeds, databases, and business applications.

Beyond that kind of integration and unified view, what should organisations look for in business analytics software?

First, it should be accessible to all users—whether they are business users, data analysts, data engineers, or BI specialists—ensuring ease of use and value for everyone. The software should also offer pipeline builders, be compatible with other forms of software, support streaming analytics, deliver real-time insights, and provide unified metrics.

In addition,the software must evolve with a business’ changing data analytics needs. This means supporting features like generative AI analytics, predictive AI, and machine learning capabilities. The ability to trigger actions based on alerts and pipelines, connect to niche business apps, and integrate multiple BI and data analytics tools will further enhance its benefits.

Ultimately, the software should demonstrate clear value by reducing manual effort and streamlining processes, handling large datasets efficiently, and delivering cost and time savings.

The data’s there; now bring it together

Given the clear benefits that good data analytics software offers businesses, embracing it should be a no-brainer. Most organisations already sit on a treasure trove of data; it’s simply not being put to effective use. A unified data analytics software can change that by bringing together disparate data points and providing a consolidated view with actionable insights. Implemented correctly, those insights can supercharge a business’s growth trajectory.