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E-Business

New Solution from Western Digital Offers Content Creators Exciting Features

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 According to a UNESCO report, it is estimated that more than 50 million people across the globe self-identified as having a career in the cultural and creative industries.

With the everchanging definition of “creator” in a technology-driven world, this title now reaches beyond graphic designers and videographers to include content creators, UI/UX designers, artists and illustrators, entrepreneurs and freelancers, engineers, architects, grad students and more.

When crunching large amounts of data on their next passion project, access to fast and reliable storage solutions can greatly improve a creator’s workflow, giving them peace of mind and allowing them to stay in the creative moment.

With intense workload demands, today’s creative professionals need technology that empowers their creativity without stress over losing their brilliant work, project bottlenecks or slow storage speeds.

Western Digital, a global leader in data infrastructure, has launched a new solution for the growing community of creators around the world: the WD Blue™ SN570 NVMe™ SSD. The new internal flash drive is a powerful solution for upgrading current PCs or optimizing a custom build.

“Complex workloads require high performance and reliability, and the right type of storage can help streamline workflows and increase productivity,” said Eric Spanneut, vice president of Client and Enterprise SSDs for Western Digital’s Flash Business unit. “Our new WD Blue SN570 NVMe SSD is built with creators in mind, providing fast speeds, data protection and endurance to support their creative vision.”

To keep creators inspired, each new purchase of a WD Blue SN570 NVMe SSD comes with a one-month membership to Adobe Creative Cloud, offering access to some of the world’s best creative apps and services such as Adobe Photoshop, Illustrator, Lightroom, Premiere Pro and InDesign.

“Whether at home or on the go, people are creating in ways that demand more and more from their devices,” said Marc Leibowitz, Vice President, Global Strategic Partnerships at Adobe. “By teaming up with Western Digital, we are able to equip creatives with the tools they need to do their best work, wherever and whenever inspiration strikes.”

Spark Imagination with a Purpose-Built NVMe SSD Drive

The new WD Blue SN570 NVMe SSD is designed for endurance, packing high performance into a small-form factor to keep imaginations flowing — all while maintaining low power consumption.

Key features of the new WD Blue SN570 NVMe SSD include:

  NVMe Technology: Create faster while consuming low amounts of power. With read speeds up to 3,500MB/s† (500GB‡‡ – 1TB‡‡ models), systems can run up to 5X faster than Western Digital’s best SATA SSDs.

 – Built-In Support: Work with extra confidence and peace of mind as the downloadable Western Digital® SSD Dashboard helps monitor the drive’s health, available space, temperature and more.

 – Slim Design: Save on space with a single-sided M.2 2280 PCIe® Gen3 x4 NVMe SSD– perfect for building the ideal creation engine, whether it’s a desktop or laptop PC.

 – Reliability: Help protect your content with features like end to end data path protection.


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E-Business

Amazon CEO Says AI will Reduce Number of Workers Needed

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Amazon’s management on Wednesday said that it expects that artificial intelligence software will reduce the number of office workers at the world’s largest online retailer.

Amazon CEO Says AI will Reduce Number of Workers Needed

Andy Jassy, chief executive, Amazon

“We will need fewer people doing some of the jobs that are being done today and more people doing other types of jobs,” Andy Jassy, chief executive, Amazon  wrote in an email to employees.

He said it was difficult to predict how the overall workforce will evolve, but in the next few years, it is expected that AI efficiency gains will lead to a reduction in the number of office workers.

According to earlier reports, Amazon employed around 1.5 million people worldwide, with approximately 350,000 office employees in various roles.

The Wall Street Journal reported that the company does not anticipate further large-scale layoffs, as seen in 2022 and 2023, in the near future.

Instead, it expects that vacant positions will not be refilled.

However, layoffs are not ruled out, according to sources familiar with the matter.

“Amazon is focusing on so-called AI agents, software capable of independently performing tasks. These agents could, for example, summarise information from the web and data sources, write software, translate languages and automate many time-consuming tasks,” Mr Jassy explained.

“Agents will be teammates that we can call on at various stages of our work,” he added, urging employees to experiment with AI whenever possible.

The impact of AI on the job market has been a concern for many years.

Recently, Spotify, the leader in music streaming, announced that teams requesting additional staff would first need to prove that AI could not perform the tasks.

The creators of the language-learning app Duolingo plan to gradually replace external workers with AI.

 

 

 

 


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E-Business

BPP Partners NDPC to Strengthen Data Protection

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Dr Adebowale Adedokun, director-general, Bureau of Public Procurement (BPP), has reaffirmed the bureau’s commitment to data protection in Nigeria.

BPP Partners NDPC to Strengthen Data Protection

He disclosed this in a statement at the weekend by Zira Nagga, head of Public Relations, BPP, following a courtesy visit by a delegation from the National Data Protection Commission (NDPC).

Adedokun stressed that data protection is vital to Nigeria’s economy and development, particularly in areas such as demography, health, education, and other key sectors.

He emphasised that no country should leave its data unprotected, as it plays a crucial role in future planning and national development.

“Data governs the world. It is essential to technological progress and must be protected for a country or business to be taken seriously,” he said.

Adedokun described the visit, aimed at fostering partnership on data policy implementation and protection, as timely and aligned with national goals.

He said the BPP would collaborate closely with the NDPC to boost data development, capacity building, and enhance the procurement system.

“The BPP will support compliance as part of the ‘Nigeria First’ Policy, although it is not a core procurement eligibility requirement,” he explained.

He suggested a hybrid training model to help build strong capacity in data protection, privacy awareness, and policy understanding.

According to him, a dynamic training approach will reduce logistics costs and improve public confidence in data safety and privacy.

Dr Vincent Olatunji, CEO, and national commissioner, NDPC, praised Adedokun and the BPP for supporting data protection initiatives.

He said the partnership supports President Bola Tinubu’s vision and will strengthen data privacy across Ministries, Departments, and Agencies (MDAs).

“The collaboration will create awareness and train BPP staff to ensure a firm grasp of data protection principles and policies,” he stated.

Olatunji said the NDPC would establish a working group to finalise a Memorandum of Understanding beneficial to both institutions.

He added that President Tinubu signed the NDPC into law on 12 June 2023 to uphold citizens’ rights and protect national and business data.

Olatunji also noted that strict legal measures were in place to enforce data protection and ensure full compliance nationwide.

Both agencies agreed to form a team to sign the MoU and focus on capacity building and data management in procurement and beyond.

 

 


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FG Mulls Fibre Optic Layout to Bridge Internet Gaps

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President Bola Tinubu said that his administration has initiated a project to install fibre optic cables across the country, aimed at enhancing the socio-economic development of Nigeria.

FG Mulls Fibre Optic Layout to Bridge Internet Gaps

His plans were contained in a speech he delivered at a joint session of the National Assembly in commemoration of Democracy Day on Thursday, June 12.

He said the fibre optic layout is part of other projects being embarked on.

“In addition, we have embarked on an ambitious project to lay fibre optic cables across the nation, a transformative step toward bridging the digital divide and fostering greater connectivity.

“This initiative promises not only to enhance the speed and reliability of internet access but also to revolutionise how businesses operate, how students learn, and how communities stay connected,” Tinubu stated.

He maintained that by extending this critical infrastructure, his government is empowering entrepreneurs, enabling digital education, and providing the tools for our youth to compete in a globalised world.

In a most recent report on Internet connectivity, The ICIR pointed out how Nigeria has faced setbacks in its deployment of fibre optic cables and needs a transformation.

The challenges revolve around vandalism, inadequate coordination between road construction and telecom infrastructure, and varying right-of-way (RoW) charges across states.

Among industry experts, these issues impact network outages, increase repair costs, and hinder broadband expansion efforts.

It has also further threatened the digital economy, leading to slower Internet speeds, dropped calls, and unreliable connectivity among others.


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