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New Twists in Worldwide Smartphone Growth, Prices & Markets Maturity- IDC

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‎According to a new mobile phone forecast from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, worldwide smartphone shipments will reach a total of nearly 1.3 billion units in 2014, representing an increase of 26.3% over 2013.

Looking ahead, IDC expects 1.4 billion smartphones to be shipped worldwide in 2015 for a 12.2% year-over-year growth rate.

Slower annual growth continues throughout the forecast with unit shipments approaching 1.9 billion units in 2018, resulting in a 9.8% compound annual growth rate (CAGR) for the 2014–2018 forecast period.

Smartphone revenues reflect a starker picture, as they will be hard hit by the increasingly cutthroat nature of pricing, resulting in a 4.2% CAGR over the same forecast period.

“The impact of upstart Chinese players in the global market will be reflected in a race to the bottom when it comes to price. While premium phones aren’t going anywhere, we are seeing increasingly better specs in more affordable smartphones.

“Consumers no longer have to go with a top-of-the-line handset to guarantee decent hardware quality or experience,” saidMelissa Chau, Senior Research Manager with IDC’s Worldwide Quarterly Mobile Phone Tracker. “The biggest question now is how much lower can prices go?”

On a worldwide basis, smartphones are expected to have an average selling price (ASP) of US$297 worldwide in 2014, dropping to US$241 by 2018.

Emerging markets like India will see much lower smartphone prices, as ASPs hit US$135 in 2014 and fall to US$102 by 2018.

In contrast, ASPs in mature markets are not expected to change significantly and modestly higher shipment volumes will not drive up overall revenues as each generation of flagship phones shows less and less differentiation from its predecessors.

From an operating system perspective, Android devices will continue to drive shipment volumes while iOS devices drive revenues.

By 2018, Android will control 80% of global smartphones shipped and 61% of revenues, while iOS will control only 13% of volumes and 34% of revenues.

With Android volumes so dominant, it is no longer a possibility for new operating systems like Tizen and Firefox to compete on price alone – any underdog OS must bring a radically different appeal to gain any significant traction.

“As shipment volume slows, we expect greater attention to shift toward value trends,” saidRamon Llamas, Research Manager with IDC’sMobile Phones team.

“Apple’s approach with premium pricing ensures a growing portion of overall revenues despite its declining market share. Meanwhile, Android’s multi-faceted approach – with forked versions and low-cost Android One strategy – will produce mixed results, yet it allows deeper penetration into emerging markets. That can lead to additional pressure on its vendor partners, who will need to seek greater differentiation in terms of devices and experiences in the hyper-competitive smartphone market.”‎


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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Glo, Huawei, Communications Ministry Bring Digital Services to Abuja Village

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Telecommunications and digital services provider, Globacom, has partnered with the Federal Ministry of Communications, Innovation and Digital Economy and Huawei Nigerian Enterprises, to provide digital access to 7,000 remote communities in Nigeria with the commissioning of the pilot project in Isuanin Kura in Ibwa 2, Gwagwalada, on the outskirts of the Federal Capital Territory, Abuja on Wednesday.

The project, which is championed by the Ministry, will deliver 2G/3G/4G services, free public Wi-Fi access, digital healthcare and remote learning capabilities to the over 12,000 residents of the community.

Minister of Communications, Innovation and Digital Economy, Dr. Bosun Tijani, was full of commendation to Globacom and Huawei for supporting President Bola Tinubu’s commitment to addressing the connectivity crisis affecting more than 20 million Nigerians who currently lack basic telecommunication access in the country.

 

Said he: “If you bring out your phone in many communities, there is no network at all. This is costing the country significantly because people cannot access financial services, medical care, or education”, adding that this also poses governance challenges as disconnected areas are difficult to administer.

“Where you live should not determine your access to opportunity. We are using innovation to ensure every Nigerian, regardless of location, can thrive in the digital age”, the Minister added.

Globacom’s Group Chief Technical Director, Mr. Sanjib Roy, who spoke on the project said the company worked with the Ministry and Huawei to bring up the site by providing the Microwave backhaul link and access to Globacom’s full core network resources and also manage the operation of the site to ensure uninterrupted voice and data services for the community.

“The Smart Education facility allows for young students within the community to receive education remotely, with the teachers being in Abuja or any other part of the world, while  Healthcare delivery has been revolutionised through connected medical equipment that enables remote consultations between patients in Ibwa and doctors and specialists in urban-locations”, Mr Roy explained. The site and all the equipment are powered by solar thereby ensuring clean environment and uninterrupted power supply.

During the inauguration, the system’s effectiveness was demonstrated with the leader of Isuanin Kura, Ibwa 2 Community, Chief Abubakar Bamaiyi, having a live consultation with a medical doctor in Abuja, while the Minister and other guests watched as the students in the local school were being taught via online video by a teacher in Lagos, using equipment provided by Huawei.

Mr Kazeem Kaka, Globacom’s Head of Division, North West, who also spoke at event, said, “For Globacom, this is a continuation of our long-standing mission to democratize access to communication. Since 2003, we have remained at the forefront of efforts to lower the barriers to connectivity—making telephony, internet, and data services more accessible and affordable for all Nigerians.

“Today’s launch reinforces that commitment. We are particularly excited about the impact this initiative will have on education, healthcare, and economic empowerment of Ibwa people”.

In his remarks, Mr Terrens Wu, Managing Director, Huawei Nigerian Enterprises, said his company was proud to be part of the initiative to provide connectivity, and promote learning and healthcare in rural communities through digital technology. His company later gave out 120 affordable smartphones to the community to help them have access to telephony.


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Experts @ ABoICT 2025 Warn of Digital Disaster Risks in Nigeria Without AI Governance

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L-r: Dr. Krishnan Ranganath, Regional Executive, West Africa, Africa Data Centres, Adewale Obadare, chief visionary officer, Digital Encode, Amrish Singhal, chief operations officer, Spectranet, Engr. Ike Nnamani, Managing Director, Digital Realty Nigeria and Rudman Muhammed, Managing Director, Internet Exchange Point of Nigeria, at the 16th Africa's Beacon of ICT Merit and Leadership awards held in Lagos recently.
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As artificial intelligence (AI) continues to transform the global digital landscape, two prominent technology leaders have issued urgent warnings and strategic calls for Nigeria and Africa to adopt a unified, governance-driven approach to AI development, emphasizing that trust, regulation, and cybersecurity are more important than ever.

L-r: Dr. Krishnan Ranganath, Regional Executive, West Africa, Africa Data Centres, Adewale Obadare, chief visionary officer, Digital Encode, Amrish Singhal, chief operations officer, Spectranet, Engr. Ike Nnamani, Managing Director, Digital Realty Nigeria and Rudman Muhammed, Managing Director, Internet Exchange Point of Nigeria, at the 16th Africa’s Beacon of ICT Merit and Leadership awards held in Lagos recently.

At the 2025 Africa’s Beacon of ICT Merit & Leadership Award (ABoICT 2025), held over the weekend in Lagos, Professor Adewale Peter Obadare, Chief Visionary Officer of Digital Encode, and Amrich Singhal, Chief Operating Officer of Spectranet, independently but powerfully echoed the same sentiment: AI without governance is a ticking time bomb.

Delivering his keynote on “AI Governance, Standardization and Cybersecurity in the AI Era,” Prof. Obadare warned against the rising trend of “AI washing”—where companies label basic software or services as “AI” to capitalize on hype, often without the underlying technological integrity or oversight.

“People are calling everything AI today, from photography apps to basic automation, but no one is talking about AI governance,” he said.

Drawing comparisons to the early days of the internet, Obadare cautioned that failing to integrate security and governance into AI architecture could lead to far-reaching consequences. “We are repeating the same mistake we made with TCP/IP, which was not built with cybersecurity in mind. We cannot afford to make that error again.”

He emphasized that governance should not be seen as a hindrance but as an enabler of safe innovation. “Governance is not a brake to stop movement; it is a brake to make movement safe,” he said.

Citing international standards like ISO/IEC 42001 and ISO/IEC 38507, Obadare called for responsible innovation grounded in clear ethical guidelines, stressing the importance of securing the core components of AI: data, models, and infrastructure.

Echoing similar concerns, Amrich Singhal, chief operating officer, Spectranet in his presentation themed “Responsible AI and Nigeria: Balancing Innovation, Regulation, and Cybersecurity,” stressed that “the countries that will benefit most from AI are not necessarily those with the most powerful models, but those with the most trusted systems.”

Singhal painted AI as a double-edged sword, capable of boosting national productivity while also enabling new forms of cyber manipulation—from deepfakes to identity theft and disinformation. “AI can clone voices, create fake personas, and even undermine democracy. It’s no longer a question of readiness, it’s a question of urgency,” he declared.

He acknowledged Nigeria’s potential due to its youthful, tech-savvy population and its expanding use of AI across sectors like healthcare, agriculture, education, and oil exploration.

However, he criticized existing regulatory structures such as the Nigeria Data Protection Regulation (NDPR) and NITDA’s 2023 draft AI framework as being “underdeveloped, underfunded, and poorly enforced.”

Both experts called for a multi-stakeholder approach to AI governance. Prof. Obadare warned of real-world failures, such as Microsoft’s racist chatbot Tay, Amazon’s gender-biased recruitment AI, and Uber’s fatal autonomous vehicle incident, not as tech failures, but as governance failures.

He also cited cybersecurity breaches, including the 2023 hacking of OpenAI’s ChatGPT and the leak of DeepSeek’s API keys and user data on launch day, to stress that “the danger is not just in the algorithms, but in how we design and deploy them.”

Singhal proposed a three-tiered strategy to build Nigeria’s AI resilience: government must champion AI education, create safe innovation sandboxes, and enforce data laws; private companies must adopt ethical and secure design practices; and civil society must raise awareness of digital rights and AI risks—especially for vulnerable populations.

In a firm conclusion, Prof. Obadare urged that “governance must be embedded by design,” warning that irresponsible innovation has already proven costly and called on both developers and policymakers to act before Nigeria’s AI future becomes a liability rather than a strength.

Meanwhile, Singhal closed with a stark challenge: “AI is already here. The question is not whether to use it, but how. Nigeria must choose whether AI will be a great equalizer or its greatest vulnerability.”

As the nation moves deeper into the AI era, the message is clear: building trust, enforcing cybersecurity, and embedding responsible governance must be at the core of Nigeria’s AI journey, before it’s too late.


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MTN Nigeria Wins Award for Best Use of Data @MarkHack 4.0 Awards Night

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L-R: Akinbulejo Onabolu, Head, Enterprise Segment, MTN Nigeria; Eneyi Obi, Global Chief Marketing Officer, Rise; Tobi Olanisimi, Marketing Manager, AB InBev; Martha Kayode, Marketing Head, PZ Cussonz; Sulaiman Shaibu, CEO, BFT Consulting Service and Daniel Adeyemi, Managing Editor, Condia Business at the MarkHack 4.0 Conference held at the Landmark Event Centre, Victoria Island, Lagos on Friday, May 23, 2025.
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MTN Nigeria’s commitment to digital innovation took center stage at MarkHack 4.0, the annual marketing and technology conference held at Landmark Event Centre, Victoria Island, Lagos, on Friday, May 23, 2025, with the theme ‘Experience Ignited: Fueling the Customer’s Journey’.

L-R: Akinbulejo Onabolu, Head, Enterprise Segment, MTN Nigeria; Eneyi Obi, Global Chief Marketing Officer, Rise; Tobi Olanisimi, Marketing Manager, AB InBev; Martha Kayode, Marketing Head, PZ Cussonz; Sulaiman Shaibu, CEO, BFT Consulting Service and Daniel Adeyemi, Managing Editor, Condia Business at the MarkHack 4.0 Conference held at the Landmark Event Centre, Victoria Island, Lagos on Friday, May 23, 2025.

In a celebration of innovation, technology, and storytelling, the company also took home the award for Best Use of Data in a Marketing Campaign at the Nigeria MarTech (MarkHack 4.0) Awards Night. This award recognizes brands that have successfully transformed data into compelling narratives and actionable insights to meaningfully engage their audiences.

Akinbulejo Onabolu, Senior Manager, Segment Management, Enterprise Business at MTN, joined a panel to discuss the power of immersive technologies on consumer behaviour. Drawing from MTN’s launch of its 5G Digital Experience Centre in Abuja last year, Onabolu highlighted the rapid evolution of immersive technologies such as Virtual Reality (VR) and Augmented Reality (AR) stating “Our 5G centre is a sandbox for our customers to come and see how technology can shape things. At the launch event, we unveiled a smart city to customers, clients and dignitaries in attendance, with gaming and other tech experiences.”

On the intersection of data, AR and VR, he added: “Co-creating with MTN takes our minds to a platform where different partners, companies and creators can bring their buildings, products and businesses for people to see via augmented reality and connectivity, just swiping through and following through that journey.

“As a part of impacting our customer’s lives, a few years ago, we also played around with the Metaverse and we ended up creating some of our back-office processes with some of our customer journeys on augmented reality and virtual reality such that a customer somewhere can engage with a virtual agent to solve real life problems and integrating that back into our operating systems. As an organization, at a lot of our events, you will find a lot of AR and VR experiences.”

Speaking on how MTN is embedding immersive technology into its day-to-day operations, he explained that the company is prioritizing both internal capability development and external engagement. “85% of our organization has undergone extensive training on AI and that already is a great addition to our daily lives. We’re using it to do things differently, developing user journeys and brainstorming different things. In terms of Augmented Reality and Virtual Reality, we are working with organizations to develop training programs which we use internally.”

He described the bases for this tech as stable connectivity, high bandwidth, high speed and low latency. “Over the past year, we’ve doubled our 5G capacity across the entire country. Wherever you are, you’ll probably start to pick up 5G. With our FibreX service, we’re going way beyond connectivity to create the systems and platforms to support the ecosystem, AR and VR. In addition to this, we’re also engaging regulatory systems to start to tease this out and build the proper governance.”

The session, moderated by Daniel Adeyemi, Managing Editor at Condia Business, also featured insights from leaders in FMCG, consulting, and global marketing, all underscoring the transformative potential of immersive technologies for Africa’s future.


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