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Newmark Group Scoops Two Awards @ SABRE Awards 2024

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Newmark Group, a Pan-African strategic communications and brand positioning firm, has secured two prestigious awards at the 2024 SABRE Awards ceremony, held recently in Côte d’Ivoire.

The accolades were awarded in recognition of the company’s outstanding public relations campaigns for Zipline and Qi Group’s FinGreen program.

Zipline’s communication campaign was recognized in the Corporate Image category for its outstanding execution and impactful results.

The campaign was designed to enhance Zipline’s corporate image, emphasizing its innovative approach and commitment to improving logistics and healthcare delivery through drone technology.

Newmark formulated a comprehensive communication strategy, encompassing media relations, social media interactions, Executive Profiling, events, and public relations for the organization in Ghana, Kenya, and Nigeria.

The campaign successfully highlighted Zipline’s contributions to society, positioning it as a leader in healthcare and technological innovation.

“Fingreen,” Qi Group’s flagship financial literacy program, won in the Diamond category for “Company of the Year,” demonstrating Newmark Group’s prowess in creating impactful and meaningful campaigns.

“FinGreen is an educational initiative aimed at promoting financial literacy among underserved communities. Through workshops, seminars, and interactive sessions, the program has empowered individuals with the knowledge and skills needed to manage their finances effectively.

“The programme had a coverage of 1,000 trainees or trainers focusing on key topics in a bid to reduce poverty and support economic development while promoting financial inclusion and stability in disadvantaged populations.

“This award recognizes the program’s positive impact on communities and its role in fostering economic empowerment.

“We are incredibly proud of our achievements at the SABRE Awards this year,” said Gilbert Manirakiza, CEO of The Newmark Group.

“This recognition is a testament to our team’s dedication, creativity, and commitment to excellence. The success of the two campaigns reflects our ability to create impactful communication strategies that resonate with diverse audiences.

“We are proud to lead in the integrated marketing communications industry and will continue to push the boundaries of innovation and deliver outstanding results for our clients and communities.

The Superior Achievement in Branding and Reputation (SABRE) Awards, which recognizes exceptional achievements in public relations, marketing, and communications, is a benchmark of excellence in the PR industry. Winning these awards is a significant accomplishment that underscores Newmark Group’s dedication to delivering exceptional and innovative communication strategies.

This double win at the SABRE Awards adds to Newmark Group’s impressive track record of success. In the past year alone, the company has garnered five major awards, including honors at the IPRA Golden World Awards, the PRGN Awards, and the World Public Relations and Communications Awards.

These accolades highlight Newmark Group’s consistent excellence and leadership in the field of public relations.

With these prestigious awards, Newmark Group is poised to continue its trajectory of excellence in the public relations industry. The company remains committed to delivering top-tier communication strategies that drive results and make a positive impact on society.

These wins will further solidify the firm’s reputation as a trusted and innovative player in the integrated marketing communications sector. Currently present in over 30 countries in Africa and a client portfolio spanning various sectors from healthcare to aviation to agriculture, the company has been a key driver of Public Relations initiatives for numerous organizations in Africa and the World.

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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GSMA Urges 6 GHz Spectrum Allocation for Mobile Growth

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The GSMA, a leading industry organization for mobile network operators, is calling for governments to allocate the 6 GHz spectrum for mobile use. They believe this band holds the key to unlocking a future of revolutionized connectivity and driving economic growth across the globe.

The 6 GHz spectrum offers several advantages:

Meeting Growing Demand: As mobile data consumption continues to rise, the 6 GHz band will provide the necessary capacity to support the speeds envisioned for 5G and future advancements.

Efficient Network Expansion: By leveraging the 6 GHz band, mobile network operators can expand capacity on existing infrastructure, leading to more cost-effective network deployment.

Bridging the Digital Divide: Affordable access to mobile broadband is essential for social inclusion. The 6 GHz spectrum can play a crucial role in bringing more people online and narrowing the digital divide.

Sustainable Development: Enhanced mobile connectivity through 6 GHz will lay the foundation for advancements in various sectors like smart cities and Industry 4.0, ultimately accelerating sustainable economic progress.

Following international agreements on spectrum allocation, the GSMA emphasizes the importance of collaboration between governments and the mobile industry. Clear roadmaps outlining spectrum availability are critical for the industry to plan investments in infrastructure development for this band. Additionally, timely development and large-scale availability of equipment and handsets compatible with the 6 GHz band are necessary to fully capitalize on its benefits.

The allocation of the 6 GHz spectrum represents a significant step forward in mobile communication. With proper collaboration and planning between governments and industry players, this new band has the potential to unlock a future of enhanced connectivity, economic growth, and societal progress on a global scale.

 


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BudPay to Powering African Businesses with BudPay Business

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BudPay, a provider of business payment solutions for local and global enterprises in Africa, has reiterated its commitment to connecting African businesses to global opportunities.

BudPay in a statement said its payment infrastructure is uniquely designed to cater to the constantly evolving needs of the African market has been instrumental in enabling corporates, SMEs, and startups to accept payments in 100-plus countries.

Commenting on the company’s achievements, Wale Hassan, CEO of BudPay, stated, “We are humbled and at the same time proud to have earned the trust of over 20,000 businesses across 3 markets in the last 2 years.

“While the payment industry is already quite robust, we identified a distinctive opportunity to redefine the global payments landscape for African businesses.

“The astounding feedback from our merchants on the business impact of integrating BudPay into their payment systems has been very validating. Despite these milestones, we remain relentless. Our mission is to power global trade and drive economic growth beyond borders.”

“BudPay Business boasts a suite of unique solutions that streamline payment processes and enhance business efficiency. These include Invoicing and Payment Links, which allow businesses to generate and share digital invoices and secure URLs for customers to make payments online without needing a dedicated e-commerce website.

“The platform also offers a versatile Payment Gateway/Checkout Modal with various payment options, including Cards, Bank Transfers, USSD, and Mobile Money. Additionally, BudPay Business provides team collaboration features enabling businesses to add team members to delegate payment operations effortlessly.

BudPay is committed to global best practices for the security and compliance of its infrastructure. This has been a key factor in the success of its operations over the years.


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Peter Oluka, 604 others Inducted as Members of NIPR

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Peter Oluka, the editor of Techeconomy, was among the 605 new members inducted into the Nigerian Institute of Public Relations (NIPR) during its 60th anniversary celebration.

The induction ceremony, held as part of a week-long event culminating in an International Colloquium on June 20, 2024, took place in Garki, Abuja.

Speaking at the event, Dr. Ike Neliaku, the president, Nigerian Institute of Public Relations (NIPR), emphasized the need for qualified individuals to speak for organisations.

He noted that the induction aims to reinforce professionalism and end quackery in Public Relations.

Out of 605 inductees, 353 joined online while 198 attended in person. The new members were largely drawn from the media spectrum as a way of strengthening effective collaborative efforts between NIPR and members of the media in shaping public discourse.

The inductees were charged to join efforts in creating a new narrative for Nigeria and guarding our nation’s reputation.

The event was graced by the minister of Information and National Orientation, Alhaji Mohammed Idris Malagi, represented by the director-general of Voice of Nigeria, Mr. Jibril Baba Ndace.

The Minister urged the inductees to collaborate with the Ministry to restore trust in public discourse, stressing the importance of positive and assertive communication about the country.

The induction ceremony marked a significant chapter for both Peter Oluka and Techeconomy, which stands apart for its commitment to truth and accuracy, in the quality of its reportage of technology, business, and economy-related events.

Oluka, a multi-award-winning communications expert, holds a degree in Mass Communication from the prestigious Institute of Management and Technology (IMT) Enugu. He also obtained a PGD in Journalism from the National Open University of Nigeria (NOUN).

His professional development includes participation in various training programs, such as the MTN Nigeria Media Innovation Programme curated by the School of Media and Communications (SMC) Pan Atlantic University (PAU), ‘Multimedia, Mobile and Social Media Journalism Programme Facilitated by renowned new media experts Dan Mason Media hosted by Journalism Clinic, Lagos, Nigeria, among other training and achievements.

Oluka also serves on the Executive Board of Directors for the Nigeria Internet Registration Association (NiRA), and a member of the Guild of Corporate Online Publishers (GOCOP).

“We congratulate our editor for adding another feather in his cap. His induction into the NIPR represents what we do as a media startup that offer our readers Content-as-a-Service (CaaS) by accurately telling you what is new in technology, business and Economy; reflecting on why it matters, how it works and the benefits.

“Our team works round-the-clock to explore and explain the changing world around us, tilting the lenses on the emerging market.

“Our audience is part of the Techeconomy’s family, and the strength of our relationship with you is the ultimate test of our success”, said Joan Aimuengheuwa, the acting editor of Techeconomy said.

Established in 1963, the Nigerian Institute of Public Relations (NIPR) attained the status of a Chartered Institute in June 1990 through Decree No. 16 (now an Act of the National Assembly).

The Act confers on NIPR the power and responsibility to register members, set parameters of knowledge for qualifications to practise, regulate the practice and development of the PR Profession, as well as monitor professional conducts through an established Code of Ethics, amongst others.


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