NEXIM Selects APO for Press Release Distribution in Africa

The African Press Organization (APO), the leading press release wire in Africa, and global leader in media relations related to Africa, has announced the signature of a retainer agreement as exclusive supplier for press release distribution in Africa with the Nigerian Export-Import Bank (NEXIM), an Export Credit Agency (ECA) with a share capital of N50 billion held equally by the Federal Ministry of Finance incorporated and the Central Bank of Nigeria (CBN).

NEXIM’s press releases will be distributed via Africa Wire®, the service for press release wire distribution and monitoring in Africa, reaching over 25,000 media contacts, bloggers, social networks, and redistributing content to over 50 African websites, Bloomberg Terminal, Lexis Nexis, Dow Jones Factiva, and more.

Eloïne Barry, APO executive director, commented, “NEXIM is driving Nigeria’s economic development, regional integration and global competitiveness by its direct involvement in growing the export-import trade of Africa’s second-largest economy. APO will now actively participate in Nigeria’s economic growth by playing a strategic role in raising the visibility of the Nigerian Export-Import Bank.”

Used by some of the world’s largest companies and institutions, Africa Wire® guarantees the most extensive reach to Africa, helping APO’s clients engage with their audiences across the world.