E-Business
.NG Domain Registrations Cross 215,000 as NiRA Pushes for Increased Adoption

The .ng domain name, Nigeria’s Internet country code top-level domain (ccTLD), has continued to garner popularity in usage for websites and email addresses.
Mr. Adesola Akinsanya, the president of the Nigeria Internet Registration Association (NiRA), dropped the hint in his message to stakeholders who gathered [physically and virtually] at the association’s 16th Annual General Meeting (AGM), in Lagos, recently.
Giving account of the Executive Board of Directors (EBoD’s) stewardship in the past one year, Mr. Akinsanya said that as of February 2024, NiRA registrars have registered 215,441 .ng domain names.
He said that .ng as Nigeria’s Internet country code top-level domain (ccTLD) has become increasingly popular for use in websites and email addresses.
The number of .ng domain names reached 212,890 as disclosed in the NiRA Audited Account for the year ending December 31st 2023, which also shows an increase by 29,098 when compared to 183,792 recorded as at December 2022.
Mr. Akinsanya also applauded President Bola Tinubu’s administration on the Renewed Hope agenda aimed at leveraging the digital economy to better the worth of the citizens.
He also commended Dr. Bosun Tijani, the Minister of Communications and Digital Economy who has shown understanding of the need to intensify the adoption of Nigeria country code top-level domain (ccTLD), .ng within and outside the government circle, adding that NiRA as a multi-stakeholder-led organization has enjoyed support from the Kashifu Inuwa led National Information Technology Development Agency (NITDA), especially in the crusade for both public and private organisations to switch over to .ng.
“The need for both the government and private institutions to switch-over to .ng brand is no longer negotiable in view of the significant role it plays in the country’s digital economy agenda”.
He said that NiRA supports the Minister in his efforts to ‘promote transparency in governance, protecting the Nigerian cyberspace, and promotion of the Digital Nigeria agenda’.
NiRA has been pushing for the government to accelerate the adoption of the second-level domain (. gov. ng, .edu.ng, .mil.ng) under the country code Top Level Domain (ccTLD.ng).
Speaking further, the NiRA chief said that a total of twenty-two new registrars were accredited last year, “showing the collective efforts of NiRA Accredited Registrars and their Resellers, which we duly acknowledge and appreciate.
“Our commitment to nurturing a robust partnership with our accredited registrars remains unwavering. The establishment of the Registrar’s Relationship Manager position exemplified this dedication, as it provides a specialized resource to address registrars’ needs and to cultivate stronger bonds among stakeholders.
“Together, we are poised to further elevate the .ng domain and advance our collective objective”, the NiRA President said.
Earlier in her goodwill message, Mrs. Ibukun Odusote, chairperson, Board of Trustees of NiRA, said: “Having gone through the documents associated with this meeting, I am filled with a profound sense of gratitude and appreciation for each one of you.
“Your dedication, commitment, and contributions to our organization have been instrumental in our continued success and growth.
“It is a time for us to come together as a community, to share ideas, insights, and experiences, and to reaffirm our shared vision and mission.
“As Chairperson of the Board of Trustees, I am inspired by the passion and enthusiasm that each of you brings to this body. Your unwavering support and commitment to our cause have been the driving force behind our accomplishments, and I am confident that together, we will overcome any obstacles that may lie ahead”.
E-Business
Jumia Replatforms its Retail Media Program to Mirakl Ads to Enhance Marketplace Advertising

Jumia, e-Commerce platform in Africa, has partnered with Mirakl to elevate its marketplace advertising capabilities by deploying Mirakl Ads, a retail media solution uniquely designed to optimize performance for both first-party and third-party sellers.
This move strengthens Jumia’s efforts to deliver more value to its sellers, enhance the customer experience, and unlock profitable and sustainable new sources of revenue. Retail media is a rapidly growing sector within the e-commerce industry, expected to reach $204 billion by 2027 with a projected compound annual growth rate (CAGR) of 17.2%.
Jumia’s adoption of Mirakl Ads positions the company at the forefront of digital advertising innovation in Africa, unlocking significant opportunities to increase revenue generation. With growing usage across its platform, Jumia is well-placed to capitalize on this momentum by delivering improved advertising tools to sellers and more relevant, personalized product recommendations to customers.
“Advertising is a key growth lever in our marketplace strategy, and this partnership with Mirakl allows us to accelerate that journey with speed and scale.
“By integrating Mirakl Ads, we’re empowering our sellers with smarter tools and delivering a better, more personalized experience to our customers. It also positions us to unlock new revenue streams while deepening engagement across our platform. Importantly, this partnership supports our ambition to grow gross profit and accelerate our path to profitability,” said Francis Dufay, CEO of Jumia.
The collaboration is a testament to Mirakl’s ability to rapidly deploy enterprise-grade solutions, with Jumia launching Mirakl Ads in just two months. This showcases the platform’s ease of integration and fast time-to-value. Now live, the solution equips Jumia’s advertising ecosystem with advanced automation, AI-powered optimization, and seamless campaign management.
With Mirakl Ads, all advertisers – from the biggest brands to the smallest marketplace sellers – can now boost their sales by leveraging advertising campaigns in Ghana, Uganda, Kenya, Nigeria, Senegal, Egypt, Algeria, Morocco and Ivory Coast.
“Jumia’s decision to replatform to Mirakl Ads is a powerful validation of our platform’s ability to deliver immediate and measurable impact for leading marketplaces. By combining Mirakl’s cutting-edge retail media technology with Jumia’s deep market reach, we are enabling sellers to grow faster and customers to benefit from a more relevant, engaging experience. This partnership is a true milestone, not only for Jumia and Mirakl, but for the future of digital commerce across Africa.” said Adrien Nussenbaum, cofounder and co-CEO of Mirakl.
Through this partnership, Jumia is taking a decisive step in accelerating monetization, improving customer engagement, and advancing its long-term financial performance and profitability.
E-Business
Galaxy Backbone, Rural Electrification Agency Commit to Deepening Digital and Energy Access Across Nigeria

In a major step towards deepening Nigeria’s digital and energy infrastructure, Galaxy Backbone Limited (GBB) and the Rural Electrification Agency (REA) have signed a strategic Memorandum of Understanding (MoU) at a brief but impactful ceremony held in Abuja.
The MoU signals a collaborative effort between both agencies to enhance Nigeria’s digital transformation agenda by integrating reliable energy solutions with cutting-edge ICT infrastructure, especially in higher institutions, Government institutions, underserved and rural communities across the country.
Speaking at the event, the Managing Director/CEO of Galaxy Backbone, Professor Ibrahim A. Adeyanju, described the partnership as “a landmark moment in Nigeria’s journey towards a digitally empowered, sustainably powered, and inclusively connected nation.”
“This partnership exemplifies what is possible when two visionary government institutions come together, united by shared goals and driven by the desire to improve the lives of Nigerians everywhere,” he said.
Professor Adeyanju emphasized that while Galaxy Backbone’s core mandate is to provide secure digital infrastructure that powers government operations, reliable and sustainable energy particularly in rural areas is essential to fully actualize digital transformation.
Major highlights of the MoU include:
- Solar electrification of some of GBB’s Metro Fibre sites in Abuja by the REA.
- Powering Hostels of Higher Institutions across the country through the Fibre to Hostel Project being driven by the Federal Ministry of Communications Innovation and Digital Economy (FMCIDE).
- Support for the rollout of the 774 Local Government Digitization Initiative, beginning with six pilot Local Government Areas.
- Provision of LANs, access points, cloud services, colocation infrastructure, and temporary connectivity to enhance REA’s operational facilities nationwide.
The Managing Director of the Rural Electrification Agency Mr Abba Aliyu, in his remarks, expressed optimism that this collaboration will further bridge the digital and energy divide across Nigeria. He noted that by combining REA’s achievements in expanding energy access with GBB’s robust ICT backbone, both agencies are poised to create lasting impact across governance, education, healthcare, and entrepreneurship.
This partnership is also in direct alignment with the Renewed Hope Digital Transformation Agenda of President Bola Ahmed Tinubu, GCFR, which envisions an inclusive digital economy powered by innovation and sustainable energy.
The ceremony was attended by top management from both organizations as well as members of the media.
With today’s signing, Galaxy Backbone and the Rural Electrification Agency have set the tone for stronger, smarter, and more inclusive public service delivery powered by strategic inter-agency collaboration.
E-Business
NIMC Says NIN Services Back Online

National Identity Management Commission (NIMC) has announced the restoration of its National Identification Number (NIN) verification services nationwide.
This, according to the commission, follows the completion of a system maintenance exercise.
In a statement issued on Friday, the NIMC confirmed that all previously disrupted services have resumed.
“NIMC wishes to inform the general public that the recent technical maintenance has been completed and all services have been restored,” the statement read.
The NIMC urged Nigerians seeking to enroll for NIN to visit the its official website to locate the nearest enrollment centers.
The agency also encouraged individuals to make use of its self-service portal for tasks such as data modification, including name changes.
To further ease the verification process, the Commission recommended downloading the NIMC NameAuth app (oath.app) from the Google Play Store or Apple App Store for quick and secure NIN authentication.
NIMC expressed appreciation for the public’s patience during the service disruption, which had impacted banks, telecom providers, and government agencies that rely on NIN verification for their operations.
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