E-Business
Nigeria, Africa’s Largest Online Audience –Idaresit
Abasiama Idaresit, managing director, Wild Fusion, a Lagos based digital media company has disclosed that Nigeria is the largest online audience on the African Continent and the 10th largest in the world.
He disclosed that a new statistics posted by the International Telecoms Union (ITU), shows that about 39.6% of all internet traffic from Africa is from Nigeria, about 29.8% of the population accesses the internet while 43.9 million Nigerians access the internet, making Nigerians the largest online audience in Africa and 10th largest in the world.
He made this known while answering questions on the way forward for digital marketing in Nigeria.
Meanwhile, the British Broadcasting corporation (BBC) digital business division and its Nigerian representative, Wild Fusion, would be visiting notable Nigerian companies and advertising agencies.
Their visit is largely to promote digital media opportunities that exist on BBC Internet and Mobile platform to Nigerian brands and advertising agencies. They will also be educating members of the public on the need to embrace digital marketing.
According to Isla Pitt Mc Leod, Digital Business Development manager, BBC Worldwide, “The BBC’s international website is one of the largest broadcast news websites in the world, with over 29 million captivated users each month, BBC today boast of 58 international news bureaux and 250 correspondents around the world, it is one of the most respected sources of impartial and global news.”
We know the opportunities that exist in the digital space and our visit to Nigeria is occasioned by the need to increase awareness on the media opportunities that exist on BBC digital platform (internet and mobile) because with over 10 million impressions monthly, Nigeria is the largest BBC Mobile audience by country in Africa.
Abasiama Idaresit, commenting on the development said it would be a great opportunity for advertisers and brands that are seeking to engage consumers via internet and mobile especially those targeting a premium audience.
The BBC website is among the top most visited online destination by Nigerians. The BBC website attracts a more affluent, professional, educated Nigerian audience. Over 80% of the Nigerian users access the BBC websites on a daily basis. At least 65% of the BBC audience discusses BBC stories with their peers and almost a quarter of the users participate actively in the BBC forums.
Wild Fusion is a digital media marketing company located in Ikoyi, Lagos, Nigeria. Over the years, the company, which is made up of an exceptional team of digital media experts has built a strong reputation for excellent service delivery and commitment to the client’s objectives. With over 80 years of pioneering broadcasting in television, radio, digital, the BBC is one of the largest international broadcast organizations in the world.
E-Business
NCC Vows to Tackle Online Infringement, Block Illegal Music Websites

Nigerian Copyright Commission (NCC) has pledged to enforce its legal obligations to combat online intellectual property infringement and urged commercial music users to obtain proper licences from rights holders or their representatives.
The Commission stated that this ensures creators are fairly compensated, supporting the music industry’s sustainable growth.
In a statement commemorating the 2025 World Intellectual Property Day, themed “IP and Music: Feel the Best of IP,” the NCC announced plans to enforce the Copyright Act 2022, which allows for the takedown of infringing materials and blocking of websites hosting illegal content.
Signed by Mrs Ijeoma Egbunike, director of Public Affairs, the statement outlined an aggressive anti-piracy campaign in collaboration with the private sector, targeting the online environment.
Egbunike affirmed the NCC’s commitment to establishing enforceable standards for transparency, digital audits, and real-time royalty reporting to protect creators’ rights. She stated, “The NCC will continue to champion policies that support the growth of the music industry, improve the livelihoods of Nigerian musicians, and foster a culture of creativity and respect for intellectual property.”
Despite the global success of Afrobeats and other Nigerian genres, the NCC noted that many musicians face low royalty returns due to rampant digital piracy.
To address this, the Commission revised its Collective Management Regulations to enhance transparency and accountability among Collective Management Organisations (CMOs).
The NCC emphasised that proper licensing is a legal obligation and vital for Nigeria’s creative economy, stating, “Music must feel the beat of intellectual property for the full potential of creativity to be realised.”
The Commission highlighted that creators’ livelihoods depend on fair royalty compensation.
Recent enforcement measures include the NCC’s designation by the Attorney-General of the Federation as an authority under the Proceeds of Crime (Recovery and Management) Act 2022.
This, combined with the Copyright Act 2022, empowers the NCC to order takedowns and block illegal music distribution websites.
E-Business
FG Warns Nigerians Against Growing Threat of Cyber Slavery in West Africa

The Federal Government, has warned Nigerians against the growing threat of cyber slavery within the West African sub-region.
The Ministry of Foreign Affairs, in a statement issued in Abuja by Kimiebi Imomotimi Ebienfa, acting spokesperson, noted with grave concern the alarming rise of cyber slavery across parts of West Africa, targeting Nigerian citizens, particularly vulnerable youths.
The government said many young Nigerians, including underage teenagers, were lured out of the country under the false promise of lucrative employment opportunities abroad, particularly in crypto-related operations.
According to the government, “In reality, these individuals are trafficked into sophisticated scam operations and enslaved to work in criminal “call centres” — often referred to as “419 cyber-scam factories.” There, they are forced under coercive and inhumane conditions to send thousands of fraudulent emails, text messages, and calls aimed at defrauding victims worldwide.”
The government also noted with dismay, a recent incident where the Economic and Organised Crimes Office (EOCO) in Accra, Ghana, rescued and detained a group of Nigerians forced to engage in cybercrime activities under inhumane conditions.
“This incident highlights the severe exploitation and abuse associated with cybercrime operations. It also underscores the need for enhanced efforts to combat such multibillion-dollar criminal networks and mitigate the susceptibility of victims.
“The Ministry strongly warns all Nigerians, especially the youths and parents, to exercise the utmost caution when presented with job offers, particularly those promising easy money, overseas travel, or remote work involving cryptocurrencies.
“Nigerians are therefore advised to verify all employment offers through official channels and report suspicious cases to relevant authorities for necessary investigation and action to curtail the activities of the perpetrators.
“The Ministry wishes to assure the general public that, as a precautionary measure to address this unfortunate situation, the Federal Government is working closely with regional partners, law enforcement agencies, and international organizations to tackle this heinous crime, rescue victims, and bring perpetrators to justice.
“The Ministry remains committed to protecting Nigerian citizens at home and abroad and will continue to raise awareness about emerging threats to the welfare and dignity of our people,” the statement read.
E-Business
ALX Nigeria Launches 2025 Ventures Incubator, Premieres Pan-African “Do Hard Things” Finale

ALX Nigeria is once again proving that when African talent meets the right opportunity, magic happens. In a celebration of innovation, grit, and ambition, ALX officially launched its 2025 Ventures Incubator Cohort, an elite group of startup founders handpicked from across the country, while simultaneously premiering the grand finale of the pan-African “Do Hard Things Challenge” at its Lagos hub.
From tech founders solving community challenges to creatives turning ideas into global solutions, ALX is backing the bold and building the infrastructure to help them scale. The ALX Ventures Incubator is the next big leap for graduates of the Founder Academy, providing them with hands-on mentorship, investor access, and the resources to grow sustainable businesses that shape the future of the continent.
“The launch of the ALX Ventures Incubator is proof of our unwavering commitment to building the infrastructure for African innovation to thrive,” said Ruby Igwe, Country General Manager at ALX Nigeria. “We witnessed incredible potential at our Founder Academy, and this next step ensures that these promising startups receive the support they need to grow into high-impact ventures. It’s about translating potential into lasting impact.”
These new ventures are powered by the same spirit that drove the Do Hard Things Challenge—a bold initiative that saw ALX travel to eight African cities in search of the continent’s most inspiring entrepreneurs. The final stop? Mauritius, where top finalists pitched in a high-stakes finale, now screened live for the Lagos tech and media community.
The challenge took ALX across Lagos, Nairobi, Johannesburg, Kigali, Accra, Cairo, Casablanca, and Addis Ababa, shining a spotlight on resilience, creativity, and unstoppable drive.
“The ‘Do Hard Things Challenge’ embodies the spirit we cultivate at ALX: resilience, ambition, and the courage to tackle complex problems,” said Joshua Ebinabo, ALX Ventures Country Entrepreneurship Development Manager.
“Showcasing the finale from Mauritius here in Lagos connects our local innovators to the broader African story. It inspires our learners, reassures parents about the future of tech, and shows business leaders the investment-ready talent right here in our ecosystem.”
The event brought together founders, business leaders, creators, and media influencers—all gathered to witness what happens when African talent is seen, celebrated, and supported. The energy was electric, the vision was bold, and the mission was clear: empower Africa’s brightest minds to build global solutions from right here on the continent.
Whether you’re a startup founder looking to scale or a dreamer looking for your big break, ALX continues to be the launchpad for Africa’s digital and entrepreneurial revolution.
Learn more about ALX’s tech and business programmes at alxafrica.ng, and follow the movement on YouTube, TikTok, LinkedIn, and Instagram via @alxnigeria.
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