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Nigeria, Kenya Businesses Largely Oblivious to Data Protection Laws – Report

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A survey by WorldWideWorx shows that many businesses in Nigeria and Kenya are not aware of privacy laws governing their marketing activities despite Data Protection Act (DPA).

According to the survey, only 36% of Kenyan businesses are aware of privacy laws despite the Data Protection Act (DPA) being in effect since 2019.

The survey, commissioned by global technology company Zoho, also revealed that even though businesses are concerned about the privacy of customer’s data in the hands of third-party vendors, they are reliant on them for revenue generation and gathering customer insights. This makes it harder for them to move away.

According to World Wide Worx CEO Arthur Goldstuck, the lack of awareness about the law is largely because these regulations are not part of business-critical activities like taxation and licensing. However, 77% of the businesses indicated that they have well-documented policies for customer data protection, although only 56% are strictly applying them.

Businesses in Kenya consider themselves digitally advanced, with 28% respondents saying they were completely digital and 18% saying they were close to being completely digital.

Of the 352 businesses surveyed across various industries and sizes, 58% said they allow third-party trackers on their website, mostly for sharing content on social media (64%), tracking affiliate relationships (45%) and ad campaigns (43%).

There is also a heavy dependence on digital ad platforms. The respondents believe that keyword search ads (36%) and social media ads (62%) were quite effective for customer conversion.

In fact, 84% businesses said the third-party ad platforms either help them meet or are a primary factor in achieving their sales targets.

According to the survey, given this reliance on third-party vendors, it is no wonder then that, even though 56% of businesses express concern over the use of their customer’s data, they are largely either ‘comfortable’ or ‘neither comfortable nor uncomfortable’ with the platforms.

Even the 10% who are uncomfortable state they cannot move away from the platforms as they are crucial to their business or that it is too complex to move away. Interestingly, 24% businesses reported that they do not completely understand how third-party vendors utilise their customer information.

“When businesses choose to use a free tracker, they are paying for it with their consumer’s data,” said Andrew Bourne, Regional Manager for Africa, Zoho. “At Zoho, we refer to this practice of third-party trackers collecting data without user knowledge as adjunct surveillance.

Presently, Kenyan businesses turn a blind eye to this passive data collection by trackers, most likely, because they are dependent on them for revenue. However, consumers will eventually trust companies with transparent privacy policies that protect their personal information. Businesses hoping to stay relevant in the long term will need to either rethink their reliance on third-party platforms or demand greater transparency and accountability from them.”

Kenyan businesses believe that DPA either has had no effect (46%) or a positive effect (39%). Their biggest concerns with the law are increased cost of governance (45%), increased complexity (27%) and the loss of analytics data (29%).

70% in Nigeria

The survey continues that 70% of Nigerian businesses are unaware about privacy laws governing their marketing activities and also rely heavily on third-party trackers and ad platforms.

Additionally, only 30% of Nigerian businesses are aware of privacy laws governing their marketing activities, despite Nigeria Data Protection Regulation (NDPR) being in effect since 2019.

Of the 319 businesses surveyed across various industries and sizes, 45% said they allow third-party trackers on their website, mostly for sharing content on social media (62%) and gathering analytics on their website visitors (35%).

There is also a heavy dependence on digital ad platforms. The respondents believe that keyword search ads (59%) and social media ads (52%) are quite effective for customer conversion.

In fact, 78% businesses said the third-party ad platforms either help them meet or are a primary factor in achieving their sales goals.

According to the research, given this reliance on third-party vendors, it is no wonder then that, even though 85% of businesses express concern over the use of their customer’s data, they are largely either ‘comfortable’ or ‘neither comfortable nor uncomfortable’ with the platforms.

Even the 18% who are ‘uncomfortable’, state that they cannot move away from the platforms as they are crucial to their business or that it is too complex to move away. Interestingly, 24% businesses reported that they do not completely understand how third-party trackers and ad platforms utilise the collected customer information.

NDPR

Nigerian businesses believe that NDPR has had either no effect (39%) or a positive effect (42%). Their biggest concerns with the law are increased complexity (36%) and the increased cost of governance (34%). As per Goldstuck, the cost of governance will be a major concern for SMEs.

For context, all businesses in Nigeria (regardless of size) need to appoint a privacy/information officer to oversee the protection of customer information. Larger businesses can appoint their CIOs or IT leads in this new role, while smaller businesses may have to appoint their managing directors or business owners in the same role.

For smaller businesses, in particular, this can be a daunting task as the person-in-charge can be held personally liable for data leaks or breaches as per the law.


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E-Business

How Delayed Payments Notifications Hurt Your Business

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What’s a surefire way of frustrating your customers, hindering business efficiency and losing massive revenue?

Delayed payment notifications.

With technological advancement, customers expect real-time payment processing. However, delays in payment notifications can significantly damage the customer experience and further strain your business’s operational efficiency.

The importance of efficient payment processing has further increased with the rise of digital payments, making it critical for businesses to prioritise real-time payment updates.  Payment solutions like SeerBit’s Virtual Accounts offer a way for businesses to overcome these challenges, ensuring smooth, prompt transactions.

In this blog post, we discuss the various ways in which our virtual accounts solution can help your business deal with delayed payment notifications once and for all.

Why Delayed Payment Notifications Frustrate Your Customers?

Delayed payment notifications are more than just technical issues; they cause significant frustration for customers. When customers make a payment, they expect confirmation almost immediately. Any delay can lead to confusion. Was this a successful transaction or was there an unfortunate glitch? What are the consequences for your business?

  • Customer dissatisfaction: Studies show that 41% of customers abandon a business after a poor payment experience, with delayed notifications often a key contributor to this frustration.
  • Reduced customer loyalty: Customers may seek alternatives if they consistently encounter delayed notifications, as they prefer businesses that offer seamless and transparent transactions.

The ripple effect of the uncertainty due to delayed payment notification is that frustrated customers may never return to your business. Nearly 70% of consumers report that real-time transaction updates significantly influence their decision to remain loyal to a business.

Delayed Payment Notifications and Their Impact on Business Efficiency

Beyond the immediate customer frustration, delayed payment notifications can have a ripple effect on overall business efficiency. These delays can disrupt internal operations in several ways:

  1. Cash flow management disruption: Businesses rely on accurate and timely payment data for cash flow management. Delays in notifications can complicate the ability to track revenue in real-time, making financial planning challenging.
  2. Increased operational burden: Delayed notifications force businesses to allocate more resources to manual reconciliation, leading to increased labour costs. A recent report highlights that businesses spend up to 40% more time managing payment discrepancies when notifications are delayed.
  3. Delayed fulfilment and customer service: Without immediate confirmation, businesses may delay product or service fulfilment, causing further frustration. The resulting slowdown in operations can severely impact customer retention and brand reputation.

For businesses that rely on seamless operations, delayed payment notifications also hurt operational efficiency. Any lag in financial data can result in missed opportunities, delayed orders, or failure to meet service level agreements (SLAs). When these inefficiencies become habitual, businesses risk damaging their reputation and ultimately losing customers to competitors who offer smoother, faster payment experiences.

So How Can Businesses Stop Losing Customers & Revenue to Delayed Payment Notifications?

Businesses must implement payment systems that guarantee real-time notifications. With SeerBit Virtual Accounts, businesses can leverage this solution to track transactions with real-time insights, thereby eliminating issues caused by delayed payment notifications.  This ensures that you have:

  • Instant Reconciliation: Virtual Accounts offer automated real-time reconciliation, which reduces the need for manual intervention and prevents delays in verifying transactions.
  • Enhanced Transparency and Control: With prompt notifications, businesses can keep track of their incoming payments more efficiently, allowing them to make quicker financial decisions and avoid operational bottlenecks.
  • Seamless Integration: SeerBit’s Virtual Accounts integrate smoothly into existing financial systems, minimising the technical hurdles businesses face when upgrading their payment infrastructure.

Benefits of Prompt Payment Notifications

SeerBit’s Virtual Accounts provide businesses with a solution designed to streamline payment processes and enhance overall operational efficiency. Key benefits include:

  • Improved customer satisfaction: With real-time payment notifications, businesses can ensure that customers receive immediate confirmations, improving their experience and loyalty.
  • Optimised business operations: Eliminating delays in payment processing, businesses can improve cash flow management, reduce reconciliation times, and streamline order fulfillment processes.
  • Cost efficiency: A SeerBit Virtual Account reduces the need for manual reconciliation and prevents revenue loss due to customer churn, ultimately saving businesses time and money.

In an era where real-time efficiency defines competitive advantage, SeerBit’s Virtual Accounts help businesses stay ahead by delivering the timely payment notifications that both customers and businesses need.

Conclusion

Delayed payment notifications pose a serious threat to business efficiency and customer satisfaction. With the risk of lost revenue, disrupted operations, and frustrated customers, businesses cannot afford to overlook the importance of real-time payment solutions. SeerBit’s Virtual Accounts provide a seamless solution, empowering businesses with instant payment updates, improving financial transparency and enhancing operational efficiency.
By adopting Virtual Accounts, businesses can ensure they remain efficient, competitive and trusted by their customers.

 


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How TD Africa is Helping Businesses Slash Operational Cost by 40 Percent with MSP

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In its continuous drive to help businesses in West Africa move away from the usually slow, labour-intensive and erroneous traditional network service provision, replacing it with an optimized network infrastructure, TD Africa has launched its Managed Service Providers (MSP) service.

The service provision authorisation which provides a more efficient, scalable and secure approach for network optimization, was granted by Huawei at the recent Huawei Connect 2024 event in South Africa.

With Zero-Touch Provisioning (ZTP) technology, network deployment is now a matter of minutes rather than days. This technology not only accelerates time-to-market, but also reduces operational costs by up to 40 percent.

By virtue of these intelligent monitoring and analytics capabilities, TD Africa is able to provide a proactive fault identification and management solution, ensuring that network issues are resolved before they impact business operations.

The MSP uses Huawei iMaster-NCE technology which rides on a one-stop single-pane management solution for both traditional campus networks and SD-WAN.

While the MSP also offers enhanced security measures to safeguard data and infrastructure from cyber threats, the platform’s scalability allows businesses to easily adapt to changing needs and growth, making sure that the network infrastructure remains agile and responsive.

TD Africa (MSP) caters to Huawei, Cisco, Dlink, and other network infrastructure businesses. It can manage up to 65,000 network equipment concurrently, providing businesses with an intelligent solution for their networking needs.

“We are thrilled to introduce these innovative network services to the West African market,” said Mezie Emelonye, Head of TD Services at TD Africa.

“As the newly appointed authorised service centre for Huawei in the region, we are committed to providing our clients with the highest quality technology solutions and exceptional service.

“Our cloud-based services offer a significant leap forward in terms of speed, efficiency, and security, and we are confident that they will become the standard for network infrastructure in West Africa.”

TD Africa’s cloud-based network services are available to businesses of all sizes across West Africa.

For more information, visit [email protected].

 


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Two-Thirds of Healthcare Organisations were Hit by Ransomware in 2024: Sophos

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Sophos, a global leader of innovative security solutions for defeating cyberattacks, today released a sector survey report, “The State of Ransomware in Healthcare 2024,” which revealed that the rate of ransomware attacks against healthcare organizations has reached a four-year high since 2021. Of those organizations surveyed, two-thirds (67%) were impacted by ransomware attacks in the past year, up from 60% in 2023.

The rising rate of ransomware attacks against healthcare institutions contrasts with the declining rate of ransomware attacks across sectors; the overall rate of ransomware attacks fell from 66% in 2023 to 59% in 2024.

Alongside an increase in the rate of ransomware attacks, the healthcare sector reported increasingly longer recovery times. Only 22% of ransomware victims fully recovered in a week or less, a considerable drop from the 47% reported in 2023 and 54% in 2022.

In addition, 37% took more than a month to recover, up from 28% in 2023, reflecting the increased severity and complexity of attacks.

“While we’ve seen the rate of ransomware attacks reach a kind of “homeostasis” or even declining across industries, attacks against healthcare organizations continue to intensify, both in number and scope.

“The highly sensitive nature of healthcare information and need for accessibility will always place a bullseye on the healthcare industry from cybercriminals.

“Unfortunately, cybercriminals have learned that few healthcare organizations are prepared to respond to these attacks, demonstrated by increasingly longer recovery times.

“These attacks can have immense ripple effects, as we’ve seen this year with major ransomware attacks impacting the healthcare industry and impacting patient care,” said John Shier, field CTO, Sophos.

“To combat these determined adversaries, healthcare organizations must adopt a more proactive, human-led approach to threat detection and response, combining advanced technology with continuous monitoring to stay ahead of attackers.”

Additional findings from the report include:

·       Ransom Recovery Costs Surge: The mean cost of recovery in a healthcare ransomware attack was $2.57 million in 2024, up from $2.2 million in 2023 and double the 2021 cost

·       Ransom Demands vs Payments: 57% of healthcare institutions that paid the ransom ended up paying more than the original demand

·       Root Cause of Attack: Compromised credentials and exploited vulnerabilities were tied for the number one root cause of attack, each accounting for 34% of attacks

·       Backups Targeted: 95% of healthcare organizations hit by ransomware in the past year said that cybercriminals attempted to compromise their backups during the attack.

·       Increased Pressure: Organizations whose backups were compromised were more than twice as likely to pay the ransom to recover encrypted data (63% vs. 27%)

·       Who Pays the Ransom: Insurance providers are heavily involved in ransom payments, contributing in 77% of cases. 19% of total ransom payment funding comes from insurance providers.

The latest Sophos report on real-world ransomware experiences explores the full victim journey, from attack rate and root cause to operational impact and business outcomes, of 402 healthcare organizations.

The results for this sector survey report are part of a broader, vendor-agnostic survey of 5,000 cybersecurity/IT leaders conducted between January and February 2024 across 14 countries and 15 industry sectors.

Learn More About Ransomware

  • Turning the screws: The pressure tactics of ransomware gangs
  • The State of Ransomware 2024
  • The effect of cyber insurance on the ransomware landscape
  • The role of law enforcement in ransomware attacks
  • The role of unpatched vulnerabilities in ransomware attacks
  • How often companies’ backupsare compromised during ransomware attacks
  • The rise of remote encryption among ransomware groups
  • Ransomware attackers targeting managed service providers (MSPs) in the 2024 Sophos Threat Report: Cybercrime on Main Street
  • The latest techniques, tactics and procedures (TTPs) of cyber attackers in the Active Adversary Report for 1H 2024
  • The evolving ransomware business model in Junk Gun’ Ransomware: Peashooters Can Still Pack a Punch
  • Sophos X-Ops and its groundbreaking threat research by subscribing to the Sophos X-Ops blogs


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