Nigeria Music Industry Makes Millions on Caller Tunes- Glo

Globacom, Nigeria telecommunications giant has revealed that the Nigerian music industry in the space of years raked in millions of naira from songs distributed by mobile operators in the country through their Caller Ringback Tune (CRBT) platforms.

Although the amounts could not be give, however, Globacom’s top executives led by Viswanath Nagasai, disclosed this in Lagos during the official unveiling of some of the artistes whose songs will now be available on the Glo Mobile’s CRBT platform said Nigerian artiste are also making waves via the CRBT Value Added Services.

The new artistes unveiled on the national telecom carrier include cross-over highlife rave-of-the-moment, Flavour, and talented female artistes Omawumi and Chee.

Also presented to the media are Hip Hop stars, Burna Boy, MI, Naeto C and one of the best known artistes from the North, Sanni Danja.

“Nigerians would readily recall that we blazed the CRBT trail in Nigeria over seven years ago when for the first time in Nigeria, we made it possible for our subscribers to download their favourite tunes and make them their ringback tunes. Others were to follow the trail, and today,” said Nagasai.

He emphasized that consistent with its pedigree of leadership in innovation, Globacom is yet again raising the bar by expanding the collection of songs available to customers on the CRBT platform.

“We are not just adding songs for its sake, but we are adding the latest from the best in the business all for the benefit of our esteemed customers. We are talking about new releases that music lovers have been waiting with bated breath for an opportunity to download onto their phones for quite some time now. You can now access them exclusively on our platform and serenade your callers with them,” he said.

The songs that Glo customers can readily access include Flavour’s dancehall blaster, “Wake Up’, featuring Wande Coal, in addition to all his earlier hits. Also available for immediate download are Omawumi’s latest release currently ruling the airwaves, “Megbele” in addition to her existing songs; Naeto C’s collaborative effort featuring Phyno, “China”; Burna Boy’s “Checks and Balance”, Sanni Danja’s “Alhaji” and Chee’s collaborative work with Olamide, “No More”.

Speaking at the ceremony, Naeto C said the capabilities of Glo’s CRBT are well above similar platforms by other operators.

He said it is especially impressive that subscribers can shuffle their song collections and choose anyone for their callers.

According to him, this and other innovations are the reasons Globacom is the leader in innovation in the sector.

Another artiste, Omawumi commended Globacom for generating revenue for artistes. She described the launch of Glo Exclusive as laudable and heart-warming.

CRBT MI Abaga on his own part said, “Glo has raised the bar with the exclusive caller ring back tunes by moving to the next level. It signals another dimension for Nigerian music”.