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Nigeria Overtakes UK in Internet Access –digitXplus Report

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Omobola Johnson, Minister of Communications Technology
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Nigeria has scored a big one above United Kingdom (UK) in the latest ranking of global information technology access which said that the country recorded a 200% growth in internet users between 2009 and 2013.

According to statistics released by market research and statistics specialists, digitXplus, the digital Unit of mediareachOMD Nigeria, figures also indicated that Nigeria, which tied at 55 million internet users with United Kingdom in 2012, took 14% leap garnering about 62.4 million internet users above UK with paltry increase of just two million (57 million) users in 2013.

The report quoted Euromonitor as its primary source and analysed digital growth across the world from 2009 – 2013 as follows: Digital users grew across the globe from 1.748 billion to 2.677 billion showing a growth rate of 53% 2009/13.

Of these figures, emerging and developing countries took the lead in the digital users over developed countries growing from 1.011 billion users in 2009 to 1.834 billion users in 2013 as against developed countries growth rate of 737 million users in 2009 to just 843 million users in 2013.

That is a growth    of 81% to 14% (2009/13) in favour of emerging and developing countries.

The report further breaks the digital users by region. While it recorded 721 million users to 1.214 billion 68% user growth rate 2009/13 for Asia Pacific region ; it shows steady growth in the Americas with the following figures: 426 million users in 2009 to 573   million users by 2013 representing   34% growth rate in 2009/13.

The report has it that the whole of Europe managed 28% growth in 2009/13 covered by the report.

This represents an increase in number of users in Europe from 436 million in 2009 to 559 million in 2013.

The Middle East and Africa leads the other regions of the world in  digital   users growth with an encouraging 112% growth rate in 2009/13. In just five years, the region more than double its number of internet users.

The digital   users of the region grew from 145 million users in 2009 to 308 million users representing 112% growth rate as against the rest of the world.

More importantly, the sub-Saharan Africa sub-region where Nigeria belongs experienced an astronomical 143% growth moving from a paltry 61 million users in 2009 to 148 million users by 2013.

Between the years covered by the review/report, Nigeria maintained its lead in the growth number of internet users in Africa.

The country moved from 30.9 million users in 2009 to a whopping 62.4 million users in 2013 representing 102% growth rate in   2009/13.

Egypt is second behind Nigeria with 39.7 million users in 2013 moving from its 19.5 million users recorded in 2009.

This represents 103% growth rate in 2009/13 for the politically troubled country.

However, Nigeria’s lead in terms of volume can be said to be due to the country’s   increasing awareness and adoption in Digital and not as a result of swelling population.

Whereas, Nigeria experienced just 14% growth margin in the five years under scrutiny, Ethiopia grossed 23%,, Mozambique and Congo 22% each, while Zambia and Kenya experienced 20% and 18% growth margin respectively.

Sahara pearl, Morocco experienced the lowest internet usage growth rate in the continent with just 4% in five years.

According to Mr. Patrick Gomes, managing director of digitXplus, with 62.4 million internet users, Nigeria surely has huge marketing opportunities window waiting to be explored.

The growing number of internet users in the country has increased penetration of the Digital as a medium from 27% in 2011 to 41% in 2013.

What is more, the digitXplus report indicated that based on AMPS (All Media & Product Survey) 2013, reach of internet (which is defined with recency of access, which is one month in case of Internet) registered a 9 point increase over previous year, taking the reach to 27% in 2013.

digitXplus is a digital Unit of mediaReach OMD, the West and Central Africa’s No.1 independent media specialist as per RECMA.


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MTN Nigeria Rewards 1,500+ Winners with ₦290m in Mega Billion Promo

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L-R: Deji Roberts, Assistant Director, Nigerian Communications Commission, Lagos Zonal Office; Ugonwa Nwoye, Chief Customer Relations and Experience Officer, MTN Nigeria; Femi Yusuf, 10 Million MTN Mega Billion Promo Jackpot Winner; Efe Kwado, MTN Mega Billion Promo Winner; Onyinye Ikenna-Emeka, Chief Marketing Officer, MTN Nigeria and Samuel Rowland, Chief Operations Officer, Lagos State Lotteries and Gaming Authority at the MTN Mega Billion Promo Media Parley held on Saturday, July 19, 2025 at the MTN Rooftop Events Centre Plaza, Ikoyi.
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Telecoms giant, MTN Nigeria, has announced the disbursement of over ₦290 million to more than 1,500 winners in its ongoing Mega Billion Promo.

L-R: Deji Roberts, Assistant Director, Nigerian Communications Commission, Lagos Zonal Office; Ugonwa Nwoye, Chief Customer Relations and Experience Officer, MTN Nigeria; Femi Yusuf, 10 Million MTN Mega Billion Promo Jackpot Winner; Efe Kwado, MTN Mega Billion Promo Winner; Onyinye Ikenna-Emeka, Chief Marketing Officer, MTN Nigeria and Samuel Rowland, Chief Operations Officer, Lagos State Lotteries and Gaming Authority at the MTN Mega Billion Promo Media Parley held on Saturday, July 19, 2025 at the MTN Rooftop Events Centre Plaza, Ikoyi.

The update was shared during a live event held on July 19 at the company’s Rooftop Events Centre in Lagos. Representatives from the Nigerian Communications Commission (NCC), the Lagos State Lotteries and Gaming Authority, MTN executives, journalists and selected promo winners were in attendance.

Speaking at the event, Onyinye Ikenna-Emeka, MTN’s Chief Marketing Officer, stated that the initiative was launched to support loyal customers during difficult times. “In the last couple of years, it’s been a tough time for the average Nigerian. This promo is one of our ways of making life better for our customers,” she said.

Ikenna-Emeka revealed that the promo has produced over 1,500 winners, including three jackpot winners, 20 winners of ₦5 million each, and more than 100 winners of ₦100,000. She added that the company remains committed to rewarding customers transparently.

One of the jackpot winners, Femi Yusuf, who won ₦10 million, shared his excitement. “I thought it was one of those promos where nothing comes out of it. My wife was the one who spotted my number during the live draw,” he said. When asked about the delivery of his prize, he replied, “Fast and fast. MTN, no scam.”

The event also featured live calls to new winners, including a woman identified as Motunrayo, who won ₦2 million. She expressed joy over the unexpected win, saying, “I’m so grateful. Thanks so much.”

Debo Agun, Senior Manager, Consumer Segment (Mass Market), explained the mechanics of the promo. He said participation is free and open to MTN subscribers who dial *900# to opt in. Airtime purchases serve as entries—₦100 worth of airtime equals one entry, and customers can win multiple times.

Agun stated that 63 winners are selected daily from Monday to Friday, while Saturdays feature 104 winners, including a ₦10 million jackpot. Other prizes range from ₦25,000 to ₦2 million and are paid into customers’ MoMo wallets. Those without wallets can create one by dialing *671#.

Promo draws are conducted and streamed live on MTN’s Instagram, YouTube, and Facebook channels. Independent partners oversee the process to maintain credibility and fairness.

The promo began on June 23 and runs for 90 days.


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MENXTT Tech NG Debuts USA-Spec Devices and Redefines IT Retail in Nigeria

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MENXTT Technology NG has introduced a fresh lineup of USA-specification smartphones alongside its existing range of laptops, accessories, and software tools in a major move to redefine tech quality and customer satisfaction in Nigeria.

The firm, which operates as a fully online IT service provider, is focused on bridging the gap between businesses and customers by offering seamless tech procurement, deployment, and after-sales support.

According to Anthony Emeka Nwosu, Director of Communication and Customer Retention, the company is committed to restoring consumer trust in tech purchases through guaranteed quality, extended warranties, and structured support.

Nwosu stated that the decision to supply USA-grade devices was borne out of frustration with substandard options in the market and zero accountability.

He said MENXTT was built to be responsive, dependable, and quality-driven, assuring customers that they would not be left alone after purchase.

With services covering laptops, accessories, website development, software deployment, and IT support, MENXTT promises to take technology directly to the client with less stress.

The company, located at 8a Oje Imeviani Street, Julie Estate, Oregun, Ikeja, Lagos, is also noted for its tech-enabled structure that allows users to access solutions from anywhere in Nigeria through its online platform.

Customers can reach MENXTT Technology NG via email: info@menxtt.com.ng or website: menxtt.ng.


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MTN, MTV Base Launch “Room of Safety” Series to Promote Online Child Safety

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Telecoms giant MTN Group has partnered with MTV Base to launch the Room of Safety campaign, a youth-led movement aimed at raising awareness on internet safety and digital wellbeing for children and young people across Africa.

The initiative, a major part of MTN’s Help Children Be Children campaign, seeks to address growing concerns around cyberbullying, grooming, misinformation, and other forms of online harm. Through this collaboration, MTN will leverage MTV Base’s extensive reach across youth audiences to drive impactful change.

Central to the campaign is the premiere of a 10-part short-form docu-series titled Room of Safety, which kicks off on July 20, 2025, at 16:00 on MTV Base (DStv channel 322). Episodes will also stream on MTV Base South’s digital platforms including Instagram, YouTube, and TikTok.

Each episode will feature real-life stories, expert interviews, and practical resources to help young viewers identify digital threats and take proactive steps. The series also encourages youth to speak up about negative experiences online and shows them how to report abuse.

A statement from MTN Group emphasized the importance of equipping young Africans with the knowledge and confidence to navigate digital spaces safely, adding that the campaign aims to normalize conversations around digital ethics and mental health within families, schools and peer groups.

The launch is backed by social media engagement and outreach activities targeted at schools, creators, and community organizations across multiple African countries.


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