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Nigeria Smartphone Market Grows in Q2 2021 as Vendors Focus on Affordable Devices

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Nigeria’s smartphone market grew 2.0% in unit terms quarter on quarter (QoQ) in Q2 2021, according to the latest figures from global technology and consulting services firm International Data Corporation (IDC).

However, the firm’s Quarterly Global Mobile Phone Tracker also shows that feature phone shipments into the country declined 6.4% over the same period. Feature phones accounted for 51.8% of the market’s overall shipments in Q2 2021, with smartphones responsible for the remaining 48.2% share.

The smartphone market’s growth in Q2 2021 was spurred by vendors launching various new models, increasing their investments in marketing activities, and shifting their product portfolios towards entry-level and mid-range devices.

Transsion’s Tecno, Itel, and Infinix brands dominated the country’s smartphone market in Q2 2021 with 76.9% unit share. Samsung placed second with 10.0% share, while Nokia and Xiaomi followed with respective shares of 3.7% and 2.9%.

With many consumers continuing to prefer physical stalls, smartphones sales through offline retail channels grew 1.7% QoQ in Q1 2021.

However, smartphone sales through online channels grew 7.8% over the same period as e-tailers in the country improved their delivery capabilities, facilitated secure payments, and capitalized on improved consumer confidence.

Feature phones continue to be the preferred secondary device in the Nigerian market, mainly due to slow infrastructure development and the country experiencing constant power outages.

The major players in the feature phone space in Q2 2021 were Tecno with 45.8% unit share, Itel (35.1%), and Nokia (12.7%). Feature phone shipments declined as the devices now face stiff competition from ultra-low-end smartphones in the <$100 price segment, whose affordability makes them more attractive to consumers.

The transition from feature phones to smartphones is also accelerating as a result of more consumers demanding access to the Internet.

“With reduced consumer purchasing power due to the repercussions of the COVID-19 pandemic, the entry-level <$200 segment of the smartphone market continued to lead the way in Q2 2021 with 86.7% unit share,” says George Mbuthia, a research analyst with IDC.

“The affordability of these models, together with improvements in core features such as larger storage, better battery life, and bigger screen sizes, led to an increase in sales during the quarter.

“Transsion and Samsung were particularly successful in capturing greater market share by launching new models into this rewarding market segment.”

IDC expects Nigeria’s overall mobile phone market to decline 7.0% QoQ in Q3 2021, with feature phone shipments declining 6.0% and smartphone shipments declining 8.0%.

This is due to the existence of large inventories following high levels of shipments during the first half of the year and the fact that borders remain closed, thereby hindering cross-border trade.

“The global chip shortage will also affect the market, although there is still uncertainty over the scale of its impact,” says Dr. Ramazan Yavuz, a senior research manager at IDC. “Despite the anticipated negative impact of the chip shortage, the Nigerian market will rebound somewhat in Q4 2021, with demand spurred by Black Friday and the festive period in November and December.”


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AVEVA Announces Two New Strategic Partnerships @ its Biggest Ever ‘AVEVA World Conference’

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AVEVA, a global leader in industrial software, today launches AVEVA World 2024 in Paris’ Palais des Congrès. The annual flagship software conference brings together leading industrial companies from across the globe to explore how to generate impact with cutting-edge technology. Executives from key industrial verticals including Power, Chemicals, Minerals and Food & Beverage, will be present.

All with the shared aim of better utilising advanced software to drive stronger business and sustainability outcomes.

During the AVEVA World 2024 press conference, AVEVA‘s CEO, Caspar Herzberg, announced new strategic partnerships with Vulcan Energy Resources (VER) and Oxford Quantum Circuits (OQC).

Vulcan Energy Resources (VER) is committed to become the world’s first lithium company with a carbon neutral footprint through a ground-breaking lithium technology. AVEVA’s new partnership with Vulcan will focus on the Vulcan Energy Resources €1.5billion engineering project in Germany’s Upper Rhine Valley – with AVEVA providing the digital backbone for the project.

This collaboration supports both companies’ commitment to driving digital transformation and sustainability throughout the lifecycle of industrial assets.

VER aims at decarbonising lithium production by developing the world’s first dual lithium chemicals and renewable energy business with net zero greenhouse gas emissions. CONNECT, will be used to enhance collaboration and foster digital agility across the different project phases and industrial assets.

VER will gain access to a comprehensive suite of software solutions tailored to Phase One and future phases. Core components, such as AVEVA’s Contract Risk Management (CRM) and AVEVA Asset Information Management (AIM), as well as AVEVA’s cutting-edge digital twin and Assai’s Document Control and Management system, will enable secure data sharing among multiple stakeholders including contractors.

“This collaboration supports our commitment to driving digital transformation and sustainability throughout the lifecycle of industrial assets. By collaborating with AVEVA, Vulcan can harness the full power of CONNECT to ease collaboration and accelerate the software underpinning their ground-breaking lithium technology.” comments Caspar Herzberg, CEO, AVEVA.

Cris Moreno, CEO of Vulcan Energy Resources, said: “This MoU marks the beginning of a promising long-term collaboration between Vulcan and AVEVA.

“We are delighted to have AVEVA as a key partner in delivering world-leading digital solutions for Phase One of our integrated renewable energy and ZERO CARBON LITHIUM™ Project ecosystem and beyond.”

AVEVA’s new partnership with Oxford Quantum Circuits (OQC) seeks to develop an application of quantum computing in the industrial sector. While still in its infancy, quantum computing is expected to help customers save time and money, as well as reducing power consumption. By partnering with OQC, AVEVA is bringing the power and capability of quantum compute to its customers, enabling them to unlock its potential to solve new and previously thought impossible problems.

Quantum compute is anticipated to deliver an exponential speed-up over classical techniques, as well as generate cost and power consumption reductions: including AI large language models and big data.

When announcing the technology partnership with OQC, a global leader in quantum computing-as-a-service, Caspar Herzberg declared:

“We often hear “Time is Money” but today, there’s a new paradigm: Time is sustainability! The climate crisis is urging industries to accelerate their journey to net-zero. The faster we innovate for a better world, the better.

“Quantum Computing is a game changer in terms of speed, efficiency, and precision. I’m convinced that quantum technology will unlock faster and more sustainable innovation in industries.”

“Quantum computing is set to revolutionise every sector with faster and more nuanced information processing. Through OQC’s capabilities, quantum is now a tangible, accessible asset for businesses like AVEVA to utilise for experimentation. We look forward to unlocking its potential for their customers” added Gerald Mullally, CEO, Oxford Quantum Circuits.

 


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MTN Launches Flagship 5G Experience Centre in Abuja

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MTN Nigeria, leading telecommunications provider has officially launched the first 5G Experience Centre in Abuja, on Wednesday, 16th October, marking a significant milestone in the brand’s commitment towards advancing connectivity in Nigeria.

L-R: ThankGod Otorkpa, General Manager, Regional Operations (North), MTN Nigeria, Shoyinka Shodunke, Chief Information Officer, MTN Nigeria; Engineer Joseph Emeshili, Head, Spectrum Planning, Nigerian Communications Commission (NCC); Ugonwa Nwoye, Chief Customer Relations Officer (CCRO), MTN Nigeria; Tobe Okigbo, Chief Corporate Services and Sustainability Officer (CCSSO) MTN Nigeria; and Osaze Ebueku, Senior Manager, Sponsorships and Promotions, MTN Nigeria during the launch of MTN 5G Experience Center in Abuja.

The state-of-the-art centre is designed to showcase the capabilities of 5G technology, empowering customers, businesses, and innovators to explore its potential.

The launch event, graced by industry stakeholders including representatives from the Nigerian Communications Commission (NCC) and tech enthusiasts such as Fisayo Fosudo and Izzi Boye, highlighted MTN’s commitment to delivering world-class telecommunications services that enhance the lives of its customers.

Offering attendees and visitors the opportunity to interact with cutting-edge technology, the 5G Experience Centre includes virtual reality, augmented reality, and ultra-high-definition streaming applications, as well as a digital customer service point.

Speaking at the launch, the Chief Customer Relations Officer, Ugonwa Nwoye, said “Today, we are proud to unveil the MTN 5G Experience Centre, a hub for innovation and a testament to our dedication to bringing the best of technology as close as possible to our customers.”

“At MTN, technology is not just about selling data but empowering our customers with the right technological resources to reach their highest potential.”

Going further, she said, “At MTN, our ability to bring the best to our customers is our pride from being the first to launch 5G in West Africa, to powering faster internet speeds; our connectivity has the potential to revolutionise various sectors, including healthcare, education, and agriculture.

“We believe this centre will inspire creativity and drive the adoption of digital solutions across the country.”

Engineer Joseph Emeshili, Head, Spectrum Planning, Nigerian Communications Commission, speaking on behalf of the Executive Vice Chairman, Dr. Aminu Maida, commended MTN on the launch.

He said, “The NCC commends MTN Nigeria for its efforts to promote the development of emerging technologies and to enable its customers to tap into this great experience and full potential of 5G.

“This move is encouraging and needs all hands-on deck to ensure the effectiveness of emerging technologies and the Nigerian tech ecosystem.”

Expressing his excitement for the launch, the Chief Information Officer, MTN Nigeria, Shoyinka Shodunke, said, “For us at MTN, the unveiling of the 5G Experience Centre is beyond the launch we have today.

“It is an experience we’re inviting everybody to be a part of to see the possibilities of 5G.

“What you see here today are dreams of our customers we’ve turned into realities and possibilities.

“We take these dreams, co-create and turn them into fantastic experiences for our customers businesses and pleasure.”

“We don’t develop viable products using the old methodology but encourage our target audience to share their ideas, sit together and create their ideas into tangible versions we can touch and feel.

“To this end, I encourage everyone to be a part of this journey and enjoy it to the fullest,” he added.

In addition to the experience centre, MTN is committed to expanding its 5G network across Nigeria, ensuring more communities have access to this game-changing technology.

The company plans to roll out additional centres in key cities, further promoting digital literacy and innovation.

“As we embark on this new era of connectivity, we invite all Nigerians to explore the endless possibilities that 5G offers,” added Ugonwa Nwoye. “Together, we can create a more connected, informed, and prosperous nation.”

The MTN 5G Experience Centre is now open to the public, and visitors are encouraged to book appointments for personalised tours and demonstrations.


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Breakdown of Telecoms Sector will have a Ripple Effect on Other Industries – MTN Nigeria’s CFO Warns

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Modupe Kadri, Chief Financial Officer of MTN Nigeria, has raised alarm over the stifling business environment created by unfavourable regulatory policies in the telecommunications industry, warning that such crippling limitations will ultimately harm other sectors in the Nigerian economy.

Modupe Kadri

Speaking during one of the CEO roundtable discussions at the 30th National Economic Summit in Abuja, Kadri highlighted the urgent need for reform in the regulatory environment to sustain the sector and also encourage growth.

“The telecoms sector is critical for digital transformation in industries like finance, FMCG, logistics and creative sectors. If the government does not create an environment where the industry can grow and thrive, it will have a ripple effect on these sectors,” he said.

Despite contributing 16% to Nigeria’s Gross Domestic Product (GDP), Kadri reiterated that telecommunication operators face rising operational costs and heavy reliance on foreign exchange without permission to adjust service tariffs.

He stressed that urgent regulatory changes are necessary for the sector’s survival.

“For ten years, telecommunication operators have not been permitted by regulators to increase their tariffs, despite the economic downturn.

“This limitation is making operations increasingly difficult and the sector is fighting for survival. If we want to attain sustainability, these regulatory policies must be reviewed and telecom operators need to be allowed to adjust their prices, given present economic conditions,” he said.

Echoing Kadri’s sentiments, Courage Obadagbonyi, CFO of APM Terminals, emphasized the consequences of excessive regulatory burdens. “If you impose excessive regulations and operators cannot reinvest, the industry is bound to revert to the dark ages of dysfunctionality, ” he said.

Obadagbonyi criticized the lack of coordination among various government ministries and agencies that serve as regulatory bodies, noting that overlapping regulations and multiple taxation systems complicate operations and deter potential investors.

“Multinationals make objective decisions about deploying investment capital based on market volatility and their ability to adjust prices.

“Unfortunately, Nigerian projects are already at a disadvantage compared to those in Europe,” he added.

Both executives called for comprehensive policy reforms to create a more favorable business climate that encourages investment and supports economic development.

Other industry leaders, including Oyeyimika Adeboye, Managing Director of Cadbury West Africa, and Nkechi Obi, Group Managing Director of Techno Oil, joined them on the panel.

The discussions at the National Economic Summit underscored a critical moment for Nigeria’s economy.

Stakeholders urged government action to address regulatory challenges and foster an environment conducive to growth and investment.


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