Connect with us

Broadcasting

Nigerian Breweries PLC Receives Prestigious International Monde Gold Quality Awards For Gulder, Goldberg and STAR

Published

on

Spread the love

Three leading brands from the Nigerian Breweries portfolio – Gulder, Goldberg and Star Lager – were awarded GOLD prizes by the well-known independent institute in the world; Monde Selection Awards.

The awards were conferred on the three beer brands on June 3, at the 58th Annual Awards Ceremony of Monde Selection held in Rome, Italy. This year more than 1,000 companies from 90 countries presented no less than 3,000 products to Monde Selection juries. Each product was evaluated individually to establish its global quality profile and grant the product the quality award it deserves.

Gulder, which introduced a new label and packaging last year, Goldberg, the premium quality lager beer brewed to golden standards and Star Lager, the first locally-brewed Nigerian beer, all won Gold Quality Awards at the 2019 Annual Awards Ceremony.

It is not the first time NB brands are receiving accolades from respected international organisations. In 2014, Amstel Malta was recognized as an international high quality and prestigious brand with its quality awards from the International Taste and Quality Institute (iTQi) and the Monde Selection Quality Award; while Maltina, Star, and Fayrouz have all been recipients of Advertising Association of Nigeria (ADVAN) Awards for Marketing Excellence respectively at different times.

Since inception in 1946, Nigerian Breweries has been home to a wide array of alcoholic and non-alcoholic brands, which have set the bar for excellence in the brewing industry. The company is home to the most decorated brands, and the market leader by volume.

Dedicating the awards to staff and consumers of the revered brands, Managing Director/CEO, Nigerian Breweries Plc, Mr. Jordi Borrut Bel said, “We couldn’t have won this award without the hard work and dedication of the Nigerian Breweries team. Goldberg, Gulder, and Star are some of our most prestigious brands and we are proud of their startling success in the Nigerian market.

Over the years, these brands have not only continued to lead the line in the beer industry but have been able to cultivate a cult following, with millions of consumers across the country. The growth and evolution of these brands have been a joy to behold and we appreciate our loyal consumers for sticking with us through this historic journey.

We appreciate this honour and promise our consumers and stakeholders that we will not only continue to raise the bar but will also set out with innovative and exciting ways to consistently win with our brands.” he said.

Meanwhile, Star Lager is having a year to remember, kicking off 2019 by unveiling its first ever brand ambassador, Burna Boy. This was shortly followed by the announcement of Tiwa Savage as the first ever female brand ambassador for the citrus variant, Star Radler.

Goldberg Lager also announced rapper, Olamide as its new brand ambassador. And 2019 will also see the third edition of its beloved indigenous music competition, Ariya Repete aired on television.

Gulder is encouraging consumers to own their journeys, using its new TVC and its Red Night Parties as vehicles to inspire and fire up consumers.

Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University.

Continue Reading
Advertisement
Comments

Broadcasting

Why Nigerians Can’t Wait For Season 4 of Big Brother Naija

Published

on

Spread the love

Big Brother Naija, Africa’s number one reality television show, is making a highly anticipated return on June 30 and Nigerians all over the world are beyond giddy with excitement.

Although the show makers, MultiChoice Nigeria, have not officially announced the theme for the new season, graphics and posters reading “Spicy Hot” have been deployed all over social media to promote the show.

Apart from the show’s endless supply of drama and sheer entertainment, Big Brother Naija has been able to excite Nigerians, and Africans, in a way that no other show on this part of the Atlantic can.

Somewhere between the colorful characters the show makers select every year and the odd but interesting tasks that the Housemates have to engage in, therein lies the secret of the Big Brother Naija magic formula.

One distinct element that Big Brother Naija possesses, is that it has made its success elusive and many times unattainable for copycats and knock offs is its ever-changing nature.

Season after season, the show changes in a way that is unique to its cause but without losing its identity.

It’s an intricate and delicate balance that MultiChoice has mastered and been able to recreate successfully for three seasons.

The first season of Big Brother Naija first aired back in 2006. Much like many first attempts, season one was a glorious run of trail, error and lessons learned.

When the show came back in 2017 with the “See GoBBe” theme, it was clear that the producers had done their homework, made some necessary adjustments and were ready for business.

2018’s Double Wahala edition was a result a seamless broadcast of entertainment which had Nigerians everywhere hooked.

From classrooms to beer parlors, nail salons, Bible study meetings and social media, Big Brother Naija content was inescapable.

As hard as it is to imagine, this new season will be even more riveting and here are a couple reasons why.

One of the biggest criticisms of Big Brother Naija was that it was shot in South Africa, not Nigeria.

The show’s producer always cited the fact that running a reality show round the clock in Nigeria was not the simplest of tasks.

It would appear, however, that they’ve been able to crack the logistics code because in January, Mr. John Ugbe, the Chief Executive Officer of MultiChoice Nigeria announced that this year’s season will take place in Nigeria.

Big Brother Naija’s return to Nigeria has definitely set off a new level of loyalty to the show in Nigerians.

A number of fan fiction conspiracy theories and jokes have emerged since the announcement as fans speculate how the show’s producers will “Nigerianize” the show as a result of the location.

Another reason Nigerians are more excited for this year’s edition of Big Brother Naija than they’ve ever been is the audition process.

Multitudes of hopefuls turned up for Big Brother Naija auditions all over the country earlier this year which definitely raises the stakes for the show’s producers because it means they have a bigger pool to fish in. This year’s audition process also featured the first online audition.

Apart from the over 5000 auditionees who showed up at venues, MultiChoice also held online auditions.

This elaborate selection process has created a lot of buzz about who the lucky men and women in the Big Brother house will be.

This is because at the end of the day, Big Brother Naija is about the people who inhabit the house and how much they resonate with the viewers.

If we’ve learned anything from fans of Efe or even Tobi and Cee-C, it is that Nigerians love an unlikely hero and an underdog they can root for.

Nigerians have gotten so passionate about their favorite housemate that they’ve organized themselves and bought gifts and hosted parties for them upon their exit from the house.

That’s the true magic of Big Brother Naija at the end of the day – looking at your television screen and seeing yourself in someone you’ve never met. In a day and age when representation matters more than ever, Big Brother Naija has filled a unique space in the hearts of Nigerians – the desire to be seen.

Continue Reading

Broadcasting

Ariya Repete 2019: Winners Emerge From Lagos Regionals, As Auditions Head To Ota & Abeokuta

Published

on

Spread the love

Winners have emerged from the first regional knock-out of Ariya Repete 2019. The 2019 edition of the competition kicked off on 12th June with two simultaneous regional auditions in Lagos, where hundreds of talents turned out en-masse to strut their stuff and earn a place in the regional knockouts which held on Friday, the 14th of June.

After the auditions, 18 individuals were selected across two regional knockouts, which occurred concurrently at Stalad Hotels, Abule Egba, and Aso Rock Bar, Ikotun.

Each regional knockout featured 9 talents, with 3 competing in each category of Fuji, Juju, and Afro-pop.

The regional knock-outs popularly known as selection parties featured some memorable performances.

All contestants brought their A-game as they slugged it out for a place in the quarterfinal.

After a night filled with thrills, a few spills and some electrifying performances, the judges, which featured the likes of veteran afro-pop music producer – ID Cabassa renowned OAP Adebayo Faleke as well as Juju legend, Champion Opio, were faced with the hard task of picking the regional qualifiers from a pool of impressive talents on display.

At the Ikotun selection party, Abiodun Oloto, Adeniyi Temitope and Abraham Effiong qualified in the Fuji, juju, and Afro-pop categories respectively while in Abule Egba, Olayemi Kehinde, Akinlabi Johnson, and Olajide Olayiwola qualified from the Fuji, juju, and Afro-pop categories.

Speaking after the showpiece in Ikotun, winner of the Juju category, Adeniyi Temitope expressed his delight saying, “I am so happy to have won today. When I entered the competition, I wasn’t sure I could make it past the audition stage but I believed in myself and I put out my best today. I am so thankful to Goldberg and I can’t wait to hit the stage at the quarter-final.”

The Brand Manager, Goldberg Lager, Olufunmilayo Ogunbodede also thanked fans and lovers of Goldberg for the impressive turnout and support for the competition, while showering praises on every contestant who performed at the show.

He said,“We thank our loyal consumers for coming out and supporting this competition. Our consumers truly are the best and the performances by the contestants were quite memorable.

“We intend to continue to up the ante and deliver even more excellent nights like these as the competition progresses.”

With the regional knock-outs in Lagos done, the next regional auditions will take place on the 19th of June at Maridom Palace Hotel Ota and IBD International Hotel Abeokuta.

The selection parties for both cities are slated for the 21st of June at the Tjs Hotel & Suites Ota and Rockzone Bar & Grill in Abeokuta.

Guests at the selection parties can expect to be treated to the very best of musical performances by some of the most talented budding acts in south-west Nigeria.

For more information, visit Goldberg’s social media pages; @goldberg_ng for Instagram, @goldberglagerng on Twitter and GoldbergLager on Facebook.

Continue Reading

Broadcasting

Awka Catches the Highlife Fever, As Hi-Life Fest Heads South To Asaba

Published

on

Spread the love

The city of Awka got a taste of the Hi-Life Fest on Sunday, June 16, 2019, as the regional auditions of the indigenous music talent show headed to the capital city of Anambra.

Amazing performances, electrifying stagecraft and an ever-lively audience best describe the atmosphere on the night, as residents thronged out en masse to witness the show, which was returning to the city for its second consecutive year.

Just as it happened the previous week in Enugu, scores of talented artists and vibrant dancers got a chance to battle on stage after undergoing a screening process.

The judges included Highlife maestro, Bright Chimezie, African dance scholar, Dr Akaz, actor, David Jones-David and special guest judge, ‘I Go Tuk’ aka Main Market man.

After a keenly contested night, two singers, Frank Onyeka and Prince Destiny Onochuwkwu emerged first and second in the singing category, while Megastar dance troupe won in the best dance group.

The singers and dance group advanced to the quarterfinals while the other contestants went home with consolation prizes courtesy of Life Continental Lager beer.

The Hi-Life Fest train will be making its next stop in Asaba, Delta State, with auditions set to hold in the days before the regional knock-out on Sunday, June 23 at the Sandy Gold Hotel on Abraka road.

The overall winner of the 2019 Hi-Life Fest will walk home with a whopping prize-money of N5 Million,  while the first and second runners-up will also go home with N2 million and N1 million Naira respectively.

Hi-Life Fest is an initiative of Life Continental Lager Beer, the fine quality lager from the stables of Nigerian Breweries Plc. The beer is made from the finest choice of grains, hob extracts and the purest of waters, expertly brewed to give that rich, crisp distinctive taste.

 

Continue Reading

Trending

Copyright © 2017 Communication Week Media Limited.