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Nigerians Consumed N2.18 Trillion Worth of Alcohol in 2022

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Nigerians consumed alcohol worth about N2.18 trillion in 2022, according to a report titled the {Nigerian Alcoholic Beverages Industry Report, 2022”.

Nigerians Consumed N2.18 Trillion Worth of Alcohol in 2022

This represents 13.3 per cent of the country’s entire budget in that year.

According to technext24.com, driving this growth are online alcohol vendors like drinks.ng and naijaliquor.com.

These startups have focused on digitally connecting buyers and sellers in the alcohol industry by exploring an alcohol-focused vendor platform model.

They also include Trade Depot’s Shop-Top-Up, Seta, Vendease, MyMiniBar, MyLiquorhub, Cubed-by-Drinks, and BarrelsDotNg, etc.

Per the report, the activities of these digital distributors saw them record impressive growth numbers, with nearly 200 per cent value growth recorded in the beer distribution segment.

This impressive growth number details the value these online vendors are bringing into the alcohol distribution and e-commerce space.

“These are newer players in the industry who have brought in significant capital, technology capacity and Buy Now Pay Later (BNPL) options into wines and spirits redistribution, targeting retailers, lounges and clubs, and even wholesalers,” the reports stated.

Online alcohol vendors record growth as Nigerians consumed N2.18t worth of alcohol in 2022

One of the new alcohol distribution startups makes use of a purchasing history credit-rating approach for its BNPL offering rather than the typical banking history approach, as technext24.com reported.

Others like Shop-Top-Up and Cubed-by-Drinks, use an in-house developed order-aggregation algorithm to optimally service customers.

These new online players, due to their nature as tech startups, have been able to attract foreign funding to the tune of over N500 billion into the alcoholic beverage industry in Nigeria within the last 2 years. This further validates the growth opportunities within the industry.

More on alcohol consumption in Nigeria 2022

In light of the uncertainty that came with election preparations, Naira notes revamp, and insecurity issues that rocked 2022 and severely hampered spending power, one would expect the overall spending on liquor to suffer a decline. However, this industry has recorded consistent overall year-on-year value growth.

As earlier mentioned, the sector raked in a revenue of N2.18 trillion. Breaking it down to the number of alcohol consumed in 2022, the report noted that if the liquor consumed in Nigeria last year was shared equally amongst ALL Nigerians, each person would have had 16 bottles.

Compared to previous years, it is plain to see that the sector has witnessed tremendous growth year-over-year. In 2018, the total revenue accrued by the industry was $2.86 billion. 2019 witnessed a 10.1 per cent increase as total revenue rose to $3.15 billion.

Online alcohol vendors record growth as Nigerians consumed N2.18t worth of alcohol in 2022

2020 witnessed a slowdown in revenue growth possibly due to the COVID-19 pandemic that saw lockdown measures put in place across the world. That notwithstanding, the industry still witnessed a 3.1 per cent increase to record a revenue of $3.25 billion.

2021 came with an explosion in revenue for the industry as Nigerians proceeded to drink $4.47 billion worth of alcohol. This represents a whopping 37.5 per cent increase from the previous year. And the growth didn’t slow down in the following year as revenue from alcohol rose to $5.29 billion. This is an 18.4 per cent increase from the preceding year.

Put in proper context, the industry (18.4%) recorded more growth than salt and spices (3.42%), milk (9.58%), cereals (9.94%), and bread (0.48%). The report explained that the range of offerings and budget-friendly products available in the alcohol space are major drivers of this growth recorded year over year.

Online alcohol vendors record growth as Nigerians consumed N2.18t worth of alcohol in 2022

“The Nigerian alcohol industry is resilient and adaptable, offering a wide range of products to suit all budgets. From premium whiskeys and champagnes to affordable sachet bitters, PET-bottle gins, and local brews, there is something for everyone,” the report reads.

Going forward

Beer is the most popular alcohol category and responsible for 54 per cent of total consumed value. While revenue continues to increase, it seems the local breweries are operating at a loss. Nigeria’s largest brewery and makers of the more popular Nigerian beer brands, Nigerian Breweries announced a N67 billion loss before tax in the first half of 2023. This was despite recording a 1.27 per cent growth in revenue.

The foremost brewer attributed this decline to the effect of fuel subsidy removal on consumers, naira devaluation and its effect on input cost, and mostly the revaluation of foreign exchange obligations. These factors are expected to impact alcohol consumption in 2023.

The report is however optimistic that online alcohol vendors, with their unique selling propositions like cash backs, and their inclusion of buy now pay later (BNPL) models in their operations, will become major drivers in the space.

Credit: technext24.com

 

 

 

 


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Beware!, Fraudsters Using our Name to Defraud Investors- NNPCL

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Nigerian National Petroleum Company Limited (NNPC) has warned local investors and foreign businesses about the activities of fraudsters falsely claiming to represent the company.

Beware!, Fraudsters Using our Name to Defraud Investors- NNPCL

The state-owned company said the impostors are reportedly soliciting illegal fees under the guise of arranging meetings with the new NNPC board members, executives, and management.

The disclaimer comes following the change of the NNPCL board.

On April 2, 2025, President Bola Tinubu appointed a new 11-member board with Engineer Bashir Bayo Ojulari as the Group Chief Executive Officer (GCEO) and Ahmadu Musa Kidano as executive chairman.

In a statement signed on Monday by Olufemi Soneye, chief corporate communications officer, NNPC, t said the practice of soliciting fees is completely unauthorised and unlawful.

NNPCL said, “The general public is advised to beware of individuals and companies falsely claiming to represent NNPC Limited.

” Their tactics include soliciting fees for meetings with the NNPC board of directors, executives, and management staff. These actions are unauthorised and illegal.

“Foreign investors and international business entities are especially urged to remain cautious. If approached, report the incident to the appropriate authorities immediately.”

The company clarified that engagements with its boards or executives must follow official channels in line with company policy.

The oil giant said, “All legitimate engagements with NNPC Limited occur strictly through official channels or business units only.

“For further enquiries, please contact us at contactus@nnpcgroup.com.

“NNPC Limited remains committed to transparency, integrity, and the protection of our stakeholders in all interactions.”

The company called for public cooperation to prevent scammers from defrauding investors.

 

 

 

 

 

 

 


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FG Plans AgriConnect Initiative Pilot

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Nigeria’s Federal Ministry of Communications, Innovation & Digital Economy (FMCIDE) has announced that plans to support the country’s farmers with its AgriConnect initiative have kicked off with a pilot scheme launched in Ogun State in southwestern Nigeria.

FG Plans AgriConnect Initiative Pilot

Dr ‘Bosun Tijani, minister, communications, Innovation and Digital Economy,

Dr ‘Bosun Tijani, minister, communications, Innovation and Digital Economy, last week launched the initiative at the Ogum State Cultural Centre Complex. AgriConnect is described as a transformative programme designed to digitally empower Nigerian farmers through real-time access to agronomic services, weather insights, financial tools and market intelligence.

The pilot scheme is being implemented in partnership with technology vendor Huawei Technologies and operator MTN Nigeria.

AgriConnect will initially benefit over 1,000 farmers, selected from the Ogun State Farmers Information Management System (OGFIMS), with over 160,000 registered farmers.

Each beneficiary will receive mobile-data-enabled smart devices, embedded with Huawei’s AI-powered tools and MTN-supported connectivity to enable smarter planting, better risk mitigation and streamlined communication with government data centres.

Speaking at the launch, Dr Tijani noted that AgriConnect highlighted the importance of food security. Referring to a target of cultivating 500,000 hectares of land, he pointed out that innovation would be an important part of the effort.

As the government builds out the framework from this pilot in Ogun State (a leader in cassava production), he said, it aims to scale the AgriConnect model across other states – “ensuring that every farmer, regardless of geography, has the opportunity to benefit from the digital economy”, as he put it.

The AgriConnect initiative reflects an FMCIDE commitment under the government’s Renewed Hope Agenda to promote rural inclusion and leverage Nigeria’s comparative advantage in agriculture.

By fusing AI, connectivity, and human-centred design, the ministry says that AgriConnect stands as a scalable model for advancing food security, driving innovation, and improving livelihoods for smallholder farmers across the country.


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AAAN Congratulates Steve Babaeko, X3M Ideas on Financial Times Recognition

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Association of Advertising Agencies of Nigeria (AAAN) has extended its heartfelt congratulations to Steve Babaeko and the entire X3M Ideas team following their remarkable achievement of being ranked 31st on the Financial Times’ prestigious 2025 list of Africa’s Fastest-Growing Companies.

This recognition by the Financial Times, in collaboration with global research firm Statista, highlights X3M Ideas’ outstanding performance and resilience in a highly competitive and challenging business landscape.

The agency’s ranking was determined based on its compound annual growth rate (CAGR) between 2020 and 2023, verified through independently certified financial data, underscoring the credibility and transparency of the accolade.

Founded by renowned advertising executive Steve Babaeko, X3M Ideas has consistently demonstrated innovation, operational excellence, and creative leadership. The agency’s bold campaigns and commitment to impactful storytelling have not only elevated its profile in Nigeria but have also established its presence across several African markets.

This milestone marks a significant moment for Nigeria’s creative sector, traditionally overshadowed by industries such as fintech and energy in continental rankings.

AAAN President, Lanre Adisa, in a statement, congratulated Babaeko and X3M Ideas on the remarkable recognition. He said: “Steve’s tenure as AAAN President was quite revolutionary. He raised the bar for our association and industry at large. His leadership brought bold ideas to life, executed with brilliance and a deep sense of purpose for the creative community.

“This global acknowledgment is a testament to his enduring impact, not just as a creative force but as a trailblazer on the African continent.”

The Financial Times’ 2025 list features 130 top-performing companies from across Africa, with Nigeria and South Africa accounting for a significant share, reflecting the economic strength and entrepreneurial spirit of the continent’s largest economies.

X3M Ideas’ recognition not only celebrates its own growth but also signals the rising influence of the creative economy in shaping Africa’s future.

This latest accolade adds to a string of recent achievements for X3M Ideas, including being named Independent Network of the Year at the 2025 Pitcher Awards, further cementing the agency’s status as a leader in African creativity and innovation.

AAAN commends Steve Babaeko and the entire X3M Ideas team for their outstanding contribution to the industry and for flying the flag of Nigerian creativity high on the global stage.


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