Telecom
Nigeria Now A Fertile Ground For Startups To Thrive, Says NITDA Boss
Mallam Kashifu Inuwa Abdullahi, director general, National Information Technology Development Agency, (NITDA), has described Nigeria as a fertile ground on which Startups could explore to thrive and provide solutions that could solve mirage of problems bedeviling the nation.
Mallam Abdullahi expressed this view over the weekend through the Agency’s Director of Information Technology Infrastructure Solutions, Dr Abdullahi Gambo while addressing the startups who are undergoing a one week Start Up Clinic in Kebbi, the second online edition of the programme.
Start up Clinic, Kebbi (Online) with 18 participants was the second in the series of virtual Start Up Clinic programme which has become the norm since the lockdown caused by COVID 19 in order to keep engaging the tech ecosystem.
The DG stated that the government is aware of the economic benefits and contributions of technology entrepreneurship to the nation’s economy, hence the pursuant of reforms that would bring about improved skills and more competitive digital job market.
He said, “we are committed to ensuring that you succeed because when start up thrives, jobs are created, local content is promoted and used, peers are inspired to try and a chain reaction is activated.
The NITDA boss added that this would gradually move many youths away from job chasers to job creators and dependence on government would be reduced with resultant effect of increased Gross Domestic Products, (GDP.)
He reiterated that the development of a thriving and sustainable technology and innovation ecosystem are key economic driver for the nation noting that the leadership of the nation is seeking to minimize dependence on oil by diversifying the economy and develop entirely new industries and also support the existing ones.
While assuring that NITDA would support policies and public-private partnership that would stimulate and sustain the demand for the use of digital platforms, the DG observed that such policies and partnership would foster growth of innovative technology which would create more jobs and contribute to the GDP of the country.
In his commendation to the participants for their doggedness and determination they have expressed thus far, Abdullahi expressed that their being at the event meant that they are determined to create solutions that tackle the most pressing societal issues.
“It also means you have taken on the tedious journey of being innovators and entrepreneurs, he added.
“As a start up, the most popular words you hear include capital, investment, equity and being consistent. All these are important but more importantly, you would require passion.
“This is because passion keeps you going during the turbulent time. As the lead innovator, if you are not passionate about what your start up has set out to achieve, you are more likely to quit when the chips are down”, he advised.
Mallam Abdullahi expressed his optimism that the startups would succeed if they take cognisance of what the Clinics offered them by evaluating their enterprise and make review to their model where necessary, accessing the mentors and facilitators to help with Pro Bono professional services, advice and mentorship among others practical approach measures.
In their testimonies, the startups unanimously agreed that the various courses underwent in the last four days have really impacted on their business ideas and redefined their focus on how to achieve success.
Sodiq Abdulfati, an agriculturist innovator said he has discovered the solutions to his major challenge of how to identify target customer with add on the model on how to get the target customer.
“So far, the past four days have been a turning point of my business. I have learnt how to identify people and model that will work in my community.
In her remarks, Dr Amina Magaji Sambo, national coordinator, Office for ICT Innovation and Entrepreneurship, whose office is saddled with organising the Clinics advised the startups to keep engaging with the office through its various social media platforms.
She said that there are many opportunities the start up could benefit from her office adding that the office would soon commence special support scheme and also find way to access the federal government technological grant which the start ups can also access.
At the recently concluded NextNow Business Forum in Victoria Island, MTN Nigeria electrified the business community with a live demonstration of its forthcoming Communication Platform as a Service (CPaaS), a solution engineered to redefine how Nigerian enterprises connect with their customers.
Unlike traditional communication systems, MTN’s CPaaS is built for the realities of a mobile-first market. The platform unifies SMS, voice, WhatsApp, email, and more into a single, intuitive interface. This approach is especially significant in Nigeria, with over 107 million internet users, 45.4% of the total population, according to Data Report. This figure underscores the necessity for businesses to meet customers where they are.
During the demo, attendees witnessed how CPaaS enables two-way, real-time conversations between brands and customers. The platform’s support for rich media, instant analytics, and seamless integration with business workflows drew particular attention. These features are designed to empower businesses with data-driven insights and the agility to personalise every interaction, whether it’s a service notification, marketing campaign, or customer support exchange.
Akinbulejo Onabolu, Head of Enterprise Segment at MTN Nigeria, articulated the vision: “CPaaS gives enterprises the flexibility to interact with their customers on their preferred platforms; whether it’s chat, voice, or messaging, in a way that feels personal and immediate. We’re looking forward to the value this will unlock for businesses across industries once it launches.”
The fireside chat added depth to the conversation, with Omowunmi Olatunbosun, Head of SME Segment at MTN Nigeria, and Stephen Agbi of Bayobab, highlighting how digital engagement bridges the gap between businesses and audiences.
They emphasised that today’s consumers demand immediacy, relevance, and ease, qualities that CPaaS is built to deliver.
The stakes for digital transformation in Nigeria are high. In a report by Punch, the country’s enterprise tech market is projected to reach $22 billion by 2027, reflecting a surge in demand for scalable, cloud-based solutions that drive efficiency and customer loyalty.
The CPAAS Acceleration Alliance have estimated that globally, the CPaaS market is expected to grow from $14.7 billion in 2025 to $72.4 billion by 2035, at a compound annual growth rate of 18.4%, a testament to the platform’s transformative potential.
The event’s closing keynote from META’s Korhan Yunak reinforced the strategic value of digital channels like WhatsApp, which are now indispensable for business communication and engagement at scale.
As MTN Nigeria prepares for the Q3 2025 launch, the anticipation is unmistakable. With its promise of flexibility, intelligence, and seamless integration, MTN’s CPaaS platform is set to become the backbone of next-generation business-customer engagement in Nigeria, enabling enterprises to not just communicate but to connect, adapt, and grow in a digital-first era.
MTN Uganda is seeking input from stakeholders on a plan to structurally separate its mobile money service, MoMo, from its core telecoms business.
According to the company, the proposed change will be discussed at the upcoming extraordinary general meeting on July 2.
If approved, the telco’s fintech business will be run by a new company controlled by MTN Group Fintech Holdings B.V. and a trust benefiting minority shareholders following a merger.
Additionally, the restructuring also aligns with MTN Group’s ambition 2025 strategy which aims to unlock value, attract new investors, and strengthen regulatory compliance by creating standalone fintech entities in Uganda, Ghana, and Nigeria.
The company’s fintech division has over 13 million customers, with an 18.4% revenue increase in the first quarter of 2025, driven by 19.0% growth in mobile money services, 19.8% growth in transaction volumes, and a 31.4% increase in transaction value.
Reports say the decision is part of the telco’s compliance with the National Payment Systems Act 2020, which mandates mobile money businesses to operate as standalone entities, and to align with MTN Group’s regional fintech strategy.
MTN Uganda, which is led by CEO Sylvia Mulinge, highlighted that the implementation of the proposed transaction will be subjected to a number of conditions and regulatory procedures.
“The implementation of the proposed transaction shall be subject to a number of conditions, including the company and MTN MoMo receiving all required regulatory approvals and no-objections and complying with any regulatory conditions,” said MTN Uganda in notice.
Netflix has announced plans to invest more than €1 billion in Spanish film and television productions over the next four years, reinforcing its commitment to Spain as a key creative hub in Europe.
The announcement was made by co-chief executive Ted Sarandos at an event held at Netflix’s production studios near Madrid, celebrating the company’s 10-year presence in the country.
Sarandos emphasized that the investment would contribute significantly to Spain’s economy, create jobs, and enable the streaming platform to produce more local content. He was joined by Spanish Prime Minister Pedro Sánchez in unveiling the initiative.
Netflix first established its international production studios in Madrid in 2019, following the success of the Spanish-language hit series Money Heist.
Since then, its 22,000-square-meter facility has become one of Netflix’s major production centers within the European Union.
The company currently supports over 20,000 jobs in Spain, highlighting the nation’s growing influence in global entertainment.
The investment reflects Netflix’s ongoing strategy to expand its presence in European markets through original content and local talent.
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