E-Business
NITDA Commits to Sustainability of Digital Growth, Inclusiveness in Nigeria

As part of its unwavering commitment to elevating Nigeria to premier status in the global digital economy by harnessing the potential of digital innovation to drive national prosperity and inclusivity, the National Information Technology Development Agency (NITDA) has reiterated its strategic foresight and agility towards the sustainability of digital growth and inclusiveness in the country.
This was made known by the Director General of NITDA, Kashifu Inuwa CCIE at the 3rd edition of the TeXcellence Conference themed, Revealing Tomorrow, at the Federal Palace Hotel, Victoria Island, Lagos State.
The conference, which is hosted by CWG Plc, a Pan-African systems solutions company that specializes in an array of wide IT services is a platform for technology experts, business leaders, and innovators to share insights on the latest trends, developments and solutions in the tech space.
In his address, the DG who was represented by the agency’s Director of the Stakeholder Management and Partnerships department, Dr Aristotle Onumo, outlined the agency’s efforts and its digital roadmap encapsulated in the Strategic Roadmap and Action Plan (SRAP) 2.0 2024-2027.
The focus of his address which was Policy to Implementation: Collaborative Approach to National Digital Growth, emphasised that NITDA has a digital social contract with the community which is structured around 8 strategic pillars.
“What we have been doing at the agency is to have a digital social contract with the community which is encapsulated in a document we call the Strategic Roadmap and Action Plan 2.0 which was developed based on the needs of the society to empower Nigerians and to foster economic development,” he mentioned.
Inuwa disclosed that the agency’s vision is to make Nigeria a digitally empowered nation, fostering inclusive economic growth through technological innovation and it has realigned its structure, recalibrated its systems and relaunched its strategy to better align with the federal government’s vision and goals of its supervising ministry.
“Our approach is grounded in the principles of clarity, collective responsibility, and a commitment to challenging the status quo. This will help us achieve our goal of transforming Nigeria’s digital landscape,” he added.
He gave deep insights into the 8 strategic pillars of the document while emphasising the opportunities they bring, their strategic importance, implementation focus and their success indicators.
While speaking on the implementation of SRAP 2.0, Inuwa stressed the importance of adapting to the rapidly evolving global digital landscape which has shaped economies worldwide and opined that NITDA is positioning Nigeria to be at the forefront of digital transformation.
“Our strategy is grounded in legislative and policy frameworks, addresses socio-economic disparities, and confronts cybersecurity challenges, and our goal is to establish Nigeria as a leader in digital literacy and tech talent, ensuring Nigerians are well-equipped for the digital era,” he said.
Noting that bridging digital gaps, gender imbalance and accommodating people living with special needs as critical cornerstones in all the agency’s initiatives towards building inclusiveness, Inuwa sought collaborations and partnerships in supporting 6 indigenous tech events in the country to global relevance.
“Collaboration and partnership is a gateway to economic prosperity and a foundational element to maximise impact, digital innovation ecosystem is our frame of play, our 8 pillars represent our wins, our leadership is resolute, strong, agile and dynamic and our strategy is creating digital value for the future through regulatory insight so I implore you all to join us to create a new digital future for Nigeria,” he concluded.
E-Business
Jumia Replatforms its Retail Media Program to Mirakl Ads to Enhance Marketplace Advertising

Jumia, e-Commerce platform in Africa, has partnered with Mirakl to elevate its marketplace advertising capabilities by deploying Mirakl Ads, a retail media solution uniquely designed to optimize performance for both first-party and third-party sellers.
This move strengthens Jumia’s efforts to deliver more value to its sellers, enhance the customer experience, and unlock profitable and sustainable new sources of revenue. Retail media is a rapidly growing sector within the e-commerce industry, expected to reach $204 billion by 2027 with a projected compound annual growth rate (CAGR) of 17.2%.
Jumia’s adoption of Mirakl Ads positions the company at the forefront of digital advertising innovation in Africa, unlocking significant opportunities to increase revenue generation. With growing usage across its platform, Jumia is well-placed to capitalize on this momentum by delivering improved advertising tools to sellers and more relevant, personalized product recommendations to customers.
“Advertising is a key growth lever in our marketplace strategy, and this partnership with Mirakl allows us to accelerate that journey with speed and scale.
“By integrating Mirakl Ads, we’re empowering our sellers with smarter tools and delivering a better, more personalized experience to our customers. It also positions us to unlock new revenue streams while deepening engagement across our platform. Importantly, this partnership supports our ambition to grow gross profit and accelerate our path to profitability,” said Francis Dufay, CEO of Jumia.
The collaboration is a testament to Mirakl’s ability to rapidly deploy enterprise-grade solutions, with Jumia launching Mirakl Ads in just two months. This showcases the platform’s ease of integration and fast time-to-value. Now live, the solution equips Jumia’s advertising ecosystem with advanced automation, AI-powered optimization, and seamless campaign management.
With Mirakl Ads, all advertisers – from the biggest brands to the smallest marketplace sellers – can now boost their sales by leveraging advertising campaigns in Ghana, Uganda, Kenya, Nigeria, Senegal, Egypt, Algeria, Morocco and Ivory Coast.
“Jumia’s decision to replatform to Mirakl Ads is a powerful validation of our platform’s ability to deliver immediate and measurable impact for leading marketplaces. By combining Mirakl’s cutting-edge retail media technology with Jumia’s deep market reach, we are enabling sellers to grow faster and customers to benefit from a more relevant, engaging experience. This partnership is a true milestone, not only for Jumia and Mirakl, but for the future of digital commerce across Africa.” said Adrien Nussenbaum, cofounder and co-CEO of Mirakl.
Through this partnership, Jumia is taking a decisive step in accelerating monetization, improving customer engagement, and advancing its long-term financial performance and profitability.
E-Business
Galaxy Backbone, Rural Electrification Agency Commit to Deepening Digital and Energy Access Across Nigeria

In a major step towards deepening Nigeria’s digital and energy infrastructure, Galaxy Backbone Limited (GBB) and the Rural Electrification Agency (REA) have signed a strategic Memorandum of Understanding (MoU) at a brief but impactful ceremony held in Abuja.
The MoU signals a collaborative effort between both agencies to enhance Nigeria’s digital transformation agenda by integrating reliable energy solutions with cutting-edge ICT infrastructure, especially in higher institutions, Government institutions, underserved and rural communities across the country.
Speaking at the event, the Managing Director/CEO of Galaxy Backbone, Professor Ibrahim A. Adeyanju, described the partnership as “a landmark moment in Nigeria’s journey towards a digitally empowered, sustainably powered, and inclusively connected nation.”
“This partnership exemplifies what is possible when two visionary government institutions come together, united by shared goals and driven by the desire to improve the lives of Nigerians everywhere,” he said.
Professor Adeyanju emphasized that while Galaxy Backbone’s core mandate is to provide secure digital infrastructure that powers government operations, reliable and sustainable energy particularly in rural areas is essential to fully actualize digital transformation.
Major highlights of the MoU include:
- Solar electrification of some of GBB’s Metro Fibre sites in Abuja by the REA.
- Powering Hostels of Higher Institutions across the country through the Fibre to Hostel Project being driven by the Federal Ministry of Communications Innovation and Digital Economy (FMCIDE).
- Support for the rollout of the 774 Local Government Digitization Initiative, beginning with six pilot Local Government Areas.
- Provision of LANs, access points, cloud services, colocation infrastructure, and temporary connectivity to enhance REA’s operational facilities nationwide.
The Managing Director of the Rural Electrification Agency Mr Abba Aliyu, in his remarks, expressed optimism that this collaboration will further bridge the digital and energy divide across Nigeria. He noted that by combining REA’s achievements in expanding energy access with GBB’s robust ICT backbone, both agencies are poised to create lasting impact across governance, education, healthcare, and entrepreneurship.
This partnership is also in direct alignment with the Renewed Hope Digital Transformation Agenda of President Bola Ahmed Tinubu, GCFR, which envisions an inclusive digital economy powered by innovation and sustainable energy.
The ceremony was attended by top management from both organizations as well as members of the media.
With today’s signing, Galaxy Backbone and the Rural Electrification Agency have set the tone for stronger, smarter, and more inclusive public service delivery powered by strategic inter-agency collaboration.
E-Business
NIMC Says NIN Services Back Online

National Identity Management Commission (NIMC) has announced the restoration of its National Identification Number (NIN) verification services nationwide.
This, according to the commission, follows the completion of a system maintenance exercise.
In a statement issued on Friday, the NIMC confirmed that all previously disrupted services have resumed.
“NIMC wishes to inform the general public that the recent technical maintenance has been completed and all services have been restored,” the statement read.
The NIMC urged Nigerians seeking to enroll for NIN to visit the its official website to locate the nearest enrollment centers.
The agency also encouraged individuals to make use of its self-service portal for tasks such as data modification, including name changes.
To further ease the verification process, the Commission recommended downloading the NIMC NameAuth app (oath.app) from the Google Play Store or Apple App Store for quick and secure NIN authentication.
NIMC expressed appreciation for the public’s patience during the service disruption, which had impacted banks, telecom providers, and government agencies that rely on NIN verification for their operations.
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