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E-Business

NITDA Investigates True caller over Privacy Rights Infraction

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Mr. Kashifu Abdullahi Inuwa, director general/ceo, National Information Technology Agency (NITDA)
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The National Information Technology Agency (NITDA) has commenced investigation into a potential breach of privacy rights of Nigerians by the Truecaller Service.

 

In a statement released by Mr. Kashifu Abdullahi Inuwa, director general/CEO, National Information Technology Agency, said that the investigation is in accordance with Section 6(f) of the NITDA Act 2007.

 

The section (as referred to) empowers NITDA to render advisory services in all information technology matters to the public and private sectors,

 

NITDA therefore, said it “wish to inform the public that it commences investigation of the potential breach”.

 

“Initial findings revealed that the Truecaller Privacy Policy is not in compliance with global laws on data protection and the Nigeria Data Protection Regulation (NDPR) in particular.

 

“The findings also revealed that there are over seven million Nigerians who are active users of the Service, hence the need to enlighten the public on some of the areas of non-compliance as well as guide those affected.

 

“The Truecaller Privacy Policy, available HERE, is made of two sets – one for those in the European Economic Area (EEA) and the other for those outside the EEA. Nigeria falls under the second category. Furthermore, every Nigerian user is contracting with Truecaller India.

 

There are marked differences between both policies.

 

Critical assessment of the policy revealed non-compliance with the NDPR. Examples of these are outlined below:

 

  1. Article 1.1 states that ‘Truecaller may supplement the information provided by You with information from third parties and add it to the information provided by You.’

 

This provision contravenes Article 2.1(b) of the NDPR which requires data collection and processing to be accurate and Article 1.3(iii) which requires that valid consent must be specific. By supplementing the personal information of Nigerians without specific consent and accuracy, they are susceptible to serious invasion of their privacy. This has encouraged unscrupulous persons to continue using Nigerian identities to perpetuate fraud.

 

  1. Article 1.2 states that ‘When You install and use the Services, Truecaller will collect personal information from You and any devices You may use in Your interaction with our Services. This information may include e.g.: geo-location; Your IP address; device ID or unique identifier; device manufacturer and type; device and hardware settings; SIM card usage; applications installed on your device; ID for advertising; ad data, operating system; web browser; operator; IMSI; connection information; screen resolution; usage statistics; default communication applications; access to device address book; device log and event information; logs, keywords and meta data of incoming and outgoing calls and messages; version of the Services You use and other information based on Your interaction with our Services such as how the Services are being accessed (via another service, web site or a search engine); the pages You visit and features you use on the Services; the services and websites You engage with from the Services; content viewed by You, content You have commented on or sent to us and information about the ads You see and/or engage with; the search terms You use; order information and other usage activity and data logged by Truecaller’s servers from time to time’.

 

The above provision of the Truecaller Privacy Policy is clearly excessive and invasive of the privacy of its users. Article 2.3(2)d of the NDPR provides – when assessing whether consent is freely given, utmost account shall be taken of whether the performance of a contract, including the provision of a service, is conditional on consent to the processing of Personal Data that is not necessary (or excessive) for the performance of that contract.

 

Contrary to the expectation of many users, the Truecaller service collects far more information than it needs to provide its primary service.

 

  1. Article 3 states that ‘Truecaller may also share personal information with third party advertisers, agencies and networks. Such third parties may use this information for analytical and marketing purposes.’

 

It is global best practice for Users to be informed of the possible third-party processors’ information may be shared with and for what purpose. This Policy flaunts this rule which is also enunciated in the NDPR.

 

“The foregoing are samples of the many illegitimate provisions found in the Truecaller Privacy Policy and Terms of Service. The implications of these are far-reaching.

 

“The provisions of the policy can be exploited to put many Nigerians in unsavoury conditions. In view of this, we urge all Nigerians to take advantage of Article 4 of the Truecaller Privacy Policy which provides – “If any persons do not wish to have their names and phone numbers made available through the Enhanced Search or Name Search functionalities, they can exclude themselves from further queries by notifying Truecaller via its website at www.truecaller.com or as set forth in the contact details below…” Members of the public may also decide to delist themselves from the Truecaller Service completely.

 

“NITDA would like to assure Nigerians that it will continue to monitor the activities of digital service providers with a view to ensuring that the rights of Nigerians are not unduly breached while also improving the operational environment to support ethical players in their bid to get maximum benefit from Nigeria”, the statement reads.

 

 

 

 

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

E-Business

Farmers to Get Identity Card for Loans, Inputs

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The federal government, in collaboration with the International Fund for Agricultural Development (IFAD), is building a digital registrar that will identify farmers, their farmlands, type of soil and the crops they grow for targeted services.

Farmers to Get Identity Card for Loans, Inputs

The information and the National Identification Number (NIN) will be integrated into a multipurpose identity card that farmers can use to access financial services, inputs and other forms of government assistance.

The digitisation is expected to harmonise farmers’ data across all the 36 states and the Federal Capital Territory.

Speaking at the national launch of the Policy Dialogue Initiative on the National Digital Farmers Registry (NDFR) recently in Abuja, Dr Marcus Ogunbiyi, permanent secretary, Federal Ministry of Agriculture and Food Security (FMAFS), said the new system would address the issue of portfolio farmers, whom he described as “farmers who have no farm.”

“We are going to register farmers and their farms. Not only that, farmers and the type of crop they grow, farmers and the locality they are, the type of soil they have on their farms. There is no farm that will not have a farmer. But there are many farmers who do not have farms.  This is an encompassing package.

“When we register these farmers, we are going to provide a physical and digital card for them. With the card, many things can be done by the farmers. It can be used as a means of identification, an asset to some gateway – just anything.  It is going to have a handshake with the database of the country, such that with that particular card, the farmer can enter any place and get things done. He or she can redeem inputs and even get a loan, depending on the financial entity,” Ogunbiyi explained.

He said that to accomplish this, the Federal Ministry of Agriculture and Food Security has taken decisive steps to transform their approach to farmer data management, adding, “Chief among these is our strategic partnership with the National Identity Management Commission (NIMC) to implement a far-reaching farmer registration and database project.  At the heart of this initiative is the integration of the NIN, which ensures that every Nigerian farmer is uniquely identified and seamlessly integrated into a national agricultural system.”

Mrs Dede Ahoefa Ekoue, country director/representative of the IFAD in Nigeria, said the United Nations (UN) organisation was proud to be part of the initiative on the National Digital Farmer Registry in Nigeria.

“Our role is to convene all the partners, development partners from the public sector, private sector and the international community to put our resources together to support the effort of the government in establishing and enabling a digital farmer registry for the country,” she said.

Mrs Ekoue said that although there were previous efforts to have a national database of farmers, it had the issues of fragmentation and sustainability.

“The government is now providing us with a sense of direction and matching orders to all the actors to work together. This is what we are doing today with several partners, including the African Development Bank, FAO, the World Bank, the EU, the Islamic Development Bank and UK. Also, what is very key is farmers’ organisations because it is about them, it is for them, it must be with them,” she added.

The country director said the IFAD was happy to bring together the private sector and different ministries, departments and agencies, adding, “It will be a game changer for having a strong, updated and sustainable national digital farmer registry.”

Dr Lekan Tobe, the country director of Heifer International in Nigeria, in his remarks at the official launch of the Policy Dialogue Initiative on the National Digital Farmer Registry, emphasised the critical role of partnership and data in transforming Nigeria’s agricultural sector.

He said that this initiative, born from recommendations of previous policy dialogues organised in collaboration with the federal government, aimed to scale up innovative digital technology to enhance food systems across the country.

 

 


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Dyna.Ai Launches Operations in Nigeria

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Dyna.Ai, a global leader in AI-as-a-Service (AIaaS), has launched its operations in Nigeria with an exclusive closed-door ‘Nigeria Dyna Day’ event in Lagos, which saw the introduction and orientation of its suite of AI-powered products and solutions to Nigeria’s emerging financial ecosystem.

Dyna.Ai Launches Operations in Nigeria

The event, tagged ‘Nigeria Dyna Day’ and themed “AI Unleashed: Revolutionising Nigeria’s Financial Future,” brought together leading voices from the country’s AI, financial, fintech, telecom, and other key sectors, including representatives from government agencies and major enterprises.

In his opening remarks, Tomas Skoumal, chairman and co-president of Dyna.Ai,  emphasized the strategic importance of Nigeria and the broader African market, stating, “For us, it makes sense to start in Nigeria.

There is no bigger country in Africa—this is where the momentum is.” He noted that Africa is no longer just “the future,” but is actively transforming today, driven by rapid digitalization and fintech innovation.

“This is the perfect time to be here,” he added, highlighting that Dyna.Ai sees technology as a vital bridge to financial inclusion and long-term growth across the region.

Skoumal introduced Dyna.Ai’s advanced Agentic AI solutions, including its proprietary Agent Studio and industry-specific language models, designed to power intelligent automation across customer service, marketing, collections, HR and more.

He also underscored the company’s long-term ambition to invest in local talent, stating, “We’re not just here to sell a product—we’re here to build infrastructure, create local jobs, and scale innovation from Nigeria to the rest of Africa.”

Dyna.Ai also showcased its advanced AI technologies at the event, including AvatarGPT, an AI digital human delivering interactive experiences; VoiceGPT, a voice agent featuring authentic local accents for seamless communication in Yoruba, Hausa, and Igbo; along with live demonstrations showing how these innovations empower customer engagement and employee experience.

Delivering the keynote address at the event, Tokoni Peter Igoin, Special Assistant to the President on ICT Development and Digital Innovation, underscored the Federal Government’s vision for a secure and forward-thinking digital ecosystem.

“The government of the Federal Republic of Nigeria, under the visionary leadership of His Excellency, President Bola Ahmed Tinubu, is fully committed to responsible innovation. Our approach to AI and financial technology is rooted in a positive framework. It encourages creativity while ensuring transparency, data protection, and digital security”, he said

Also in his remarks, Olatunbosun Alake, Lagos State Commissioner of Innovation, Science and Technology,  gave insights from the government/regulatory perspective.

He announced that the Lagos State government is also taking steps towards the wide adoption and regulation of artificial intelligence in the state with the planned release of the first AI guidelines for the deployment and management of AI in the coming weeks.

 

 

 


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Survey Reveals Marketing Leaders See Strong Potential in gTLDS Despite Knowledge Gap

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A new global survey from the Internet Corporation for Assigned Names and Numbers (ICANN) reveals that 52% of marketing leaders believe generic top-level domains (gTLDs – the three characters or more that come after the dot in a URL) have strong potential for enhancing brand presence online; however, a knowledge gap is preventing many brands from taking advantage of the opportunities that a gTLD can bring.

The research surveyed over 2,000 marketing leaders across eight countries (Brazil, China, India, Mexico, Nigeria, South Africa, U.K., and U.S.) with the purpose of creating a picture of the evolving digital marketing landscape and understanding the levels of awareness around gTLDs.

It comes as ICANN prepares to open the next application window for new gTLDs in April 2026 the New gTLD Program: Next Round – the first opportunity in more than a decade for organizations to apply to operate their own gTLD.

Top-level domains are the letters found at the end of an Internet address (with gTLDs including .charity, .menu, .paris and .ceo). Brands can apply to run their own gTLD as a way to indicate the purpose of their organization or to clearly mark a website as being related to their brand.

The research shows that increasing brand awareness and visibility is the top priority for marketing leaders (54%) and that over half believe that gTLDs have strong potential for enhancing brand presence online.

However, the research also shows that almost a third (32%) of marketing leaders surveyed are unfamiliar with gTLDs, which suggests that operating a new gTLD may be a strategic opportunity that many organizations are currently overlooking.

Key findings from the research include:

  • After defining a gTLD, 92% of marketing leaders responded that they could see the potential benefits to gTLDs, with enhanced brand differentiation (46%), improved customer trust (45%), better control over online presence (44%), and improved SEO (44%) topping the list.
  • 19% of marketing leaders work for organizations that have previously applied for a gTLD.
  • Cost concerns (31%), knowledge gaps (27%), and insufficient resources (24%) were identified as the main barriers to application.
  • The research revealed notable regional variations, with Nigerian (74%) and Indian (61%) marketing leaders showing the strongest belief in gTLDs’ potential for branding and online presence. In contrast, marketers in China expressed more mixed views, with 50% seeing strong potential but 49% considering gTLDs an unnecessary investment with unclear Return On Investment.

The findings come at a time when marketing leaders are facing significant challenges in standing out from competitors (53%), attracting and engaging the right audience (52%), and keeping pace with digital trends (47%).

A new gTLD can be an innovative tool for commerce and communication. They allow businesses in specific countries, sectors, or niche markets to create an exclusive, descriptive, and memorable label on the Internet.

An entity operating a gTLD can provide its users and customers with an extra measure of confidence in its security and legitimacy online. This can be valuable in today’s environment, where users often don’t know whether they can trust the source on the Internet.

Theresa Swinehart, SVP, Global Domains & Strategy said: “The New gTLD Program: Next Round presents an opportunity for businesses, communities, governments, and others to apply to operate their own secure space online, tailored to fit their organization, community, culture, language, and customer interests.

Now is also the moment for brands to consider applying for a gTLD, and this research tells us there is still a lack of awareness. ICANN can help provide information and raise awareness of the Next Round and the opportunity it presents for global communities, organizations, and businesses, including brands.”

To help address the knowledge gap, ICANN is developing resources to help organizations understand the application process and potential opportunities for gTLDs ahead of the 2026 application window. ICANN also offers the Applicant Support Program (ASP), which provides financial and non-financial assistance to eligible applicants.

 


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