Nokia Bags Superbrands Award

Nokia Nigeria has been adjudged one of the superbrands for year 2010/2011 by Superbrands for the second year running.
Superbrands is the world’s largest and leading independent arbiter of branding that focuses on identifying, celebrating, reinforcing and promoting exceptional brands across the world.
According to Mr. Maxwell Marshall, project director, Superbrands Nigeria, Nokia was able to distinguish itself in the mobile phone and PDA/Smartphone categories, meeting the stringent superbrands criteria as captured in a nationwide consumer survey conducted by Nielsen.
The results of this survey as well as the selection from the premium and business-to-business categories were ratified by the Superbrands Nigeria Council.  In his words, “we have enclosed the ‘Certificate of Excellence’ which serves as documentation of your successful assertion of brand excellence. This document stands as testament to your unassailable status as a superbrand for 2010/2011,” Marshall said. 
Reacting to this development, Mr. Phillip De la Vega, general manager, Nokia West Africa, said that “Superbrand certification for Nokia Nigeria in two consecutive years will serve to encourage us to work even harder to design relevant products and services to delight our customers. We are more than honored and privileged to receive this Superbrand award. This is also an affirmation of our goodwill as a partner to our customers. We are most grateful to our customers, staff, and community at large who have extended a vote of confidence in our brand.”
Nokia is the world’s number one manufacturer of mobile devices by market share. Beyond its leadership status as a manufacturer of devices, Nokia is fast becoming a leading solutions provider in the converging internet and communications industries providing internet services that enable users to experience media, messaging, maps and games.
Superbrands Nigeria, established in June 2006 aims to promote branding excellence in Nigeria and provide a world-class platform for the projection of Nigerian brands to the global market place. With headquarters in the UK and currently operating in 78 countries across the five continents and key global markets, Superbrands has over the last 13 years been privileged to work with 5000 of some of the world’s finest brands in various markets.