Telecom
Nokia Kicks Off Asha Ice Campaign to Engage Customers
Nokia has announced the launch of ‘The Asha Collection By You’, a competition-based campaign that offer users of the Asha Ice range of phones to show off their unique fashion style and get the chance to design their own fashion label.
The competition will run for five weeks and is open to customers who love to look their best and get noticed.
Besides a weekly cash prize of N25,000 to be won by 10 lucky people each, the overall winner will have the opportunity of working with a notable Nigerian fashion designer to showcase his or her creations in a top rated fashion show in the country.
“Having a good knowledge of our target market for these devices which are the youths, we’ve decided to come up with a campaign that will push them to exhibit their creative prowess in fashion and style. We want to give people the opportunity to share with the world what talents they’ve got so that they can be recognized” said Deborah Shepard, head of Marketing at Nokia West and Central Africa.
“To participate, users of any of the Asha Ice range of phones can download the Nokia Asha Ice Up App on Nokia store to upload their pictures or post their pictures on the Nokia Nigeria Facebook page. For each week, participants will have to post pictures of themselves in any outfit based on the theme and colour for each week which would be provided on the Nokia Nigeria Facebook page” She added.
According to Shepard, the weekly themes include: Street Smart (Yellow), Casual or chic outfits; Proudly Naija (Green), Tribal prints outfits; Big Night Out (Black), Club outfits; Suit Up (Blue), Professional outfit and On The Catwalk (White), Catwalk outfit.
The Nokia Asha Ice range includes the Asha 500, Asha 502 and Asha 503 smartphones, a range of fantastic and colourful smartphones which combines an inner layer of bold, bright colour surrounded by crystal-clear transparency to add a distinctive icy look to the phone’s design, as well as durability.
The smartphones come in single SIM and Easy Swap dual SIM variants which would allow users switch between SIM cards on the go, to get better tariffs or alternate between SIM cards for SMS, voice and data, without having to turn off the device.
Telecom
9Mobile Blames Network Outage on Data Center Fire in Lagos
9Mobile, mobile network operator, has blamed a network outage this week on a fire incident at its main data center in Lagos.
The fire is said to have happened on Tuesday night (December 17), leading to network issues for 9Mobile’s customers until Thursday.
9Mobile said it had experienced multiple fiber cuts which had led to some of the disruption.
Its customers have taken to social media to complain about a lack of voice and data services.
9Mobile is estimated to have more than 11 million mobile subscribers.
The latest outage follows a six-day outage that impacted the carrier in July.
“9Mobile sincerely apologizes for the recent service outages experienced by our valued customers which have affected our ability to provide voice, data, and internet services. We understand the frustration these disruptions have caused and deeply regret the inconvenience,” said 9Mobile in a statement.
“Our technical team has identified the root causes of the outages including a fire incident at our main data center in Lagos last night which severely impacted services, especially in the Lagos and South-West. We are grateful for the swift intervention of the Lagos State Fire Service, which helped prevent further damage.”
The cause of the fire was not revealed by the carrier.
Acknowledging the fiber cuts, 9Mobile explained that prior to the fire, a fiber cut on the backbone links in Lagos led to a total data outage across the country. Other vandalism incidents in Lagos and Abuja led to a total service outage in the southwest and a data service outage in the north of the country.
Telecom
Sytemap Announces 50% Discount on Verified Lands for Women, March 8–14, 2025
Sytemap, a trusted leader in land acquisition and technology solutions, is thrilled to announce a groundbreaking initiative designed to empower women through affordable and secure land ownership.
From March 8 to March 14, 2025, women—including professionals in Africa and the diaspora—will enjoy an exclusive 50% discount on plots from verified estate developers through the Sytemap platform.
This initiative, themed “Her Land, Her Future,” underscores Sytemap’s commitment to breaking cultural and economic barriers that have historically sidelined women from property ownership. Partnering with over 30 reputable estate developers, Sytemap is creating unprecedented opportunities for women to invest in land with confidence.
For decades, women in Nigeria and across Africa have faced significant hurdles in land acquisition, including high costs, fear of fraud, and societal biases. In fact, studies show that 65% of victims of land scams in Nigeria are women.
Sytemap’s CEO, Nnamdi Uba, stated, “Women have long been marginalized in land ownership, a critical path to building wealth and security. Our mission is not only to make land ownership accessible but to eliminate the fears and uncertainties that hold women back.”
With this initiative, Sytemap leverages its reputation for transparency and cutting-edge technology to offer a simple, scam-free, and empowering process for land purchase.
The campaign is designed to resonate with young professionals, particularly women with good-paying jobs who are ready to invest in their future. For women in the diaspora, the initiative offers tailored support, including seamless international payment options and an innovative plot-monitoring app that allows buyers to manage their investments from anywhere in the world.
Key Features Include:
50% Discount: Available only during the trade fair window (March 8–14, 2025).
Verified Estates: Secure locations vetted by Sytemap and trusted developers.
Flexible Payment Plans: Options to spread payments over several months to ease financial stress.
Digital Monitoring: A dedicated app to track land purchases and allocation progress.
Guaranteed Transparency: Every outright payment comes with instant, verifiable certificate allocation, with land documents delivered within three weeks.
This initiative will launch during the “Sytemap Land Trade Fair 1.0,” an event bringing together key stakeholders, women’s organizations, and influencers to celebrate this transformative moment. Women in the diaspora are encouraged to participate and take advantage of this life-changing opportunity.
Imagine a future where women are equal stakeholders in property ownership, shaping communities and securing generational wealth.
Sytemap invites women across Africa and the diaspora to claim their space and rewrite the narrative of land ownership.
For more details and to reserve your plot, visit https://sytemap.com/women.
Telecom
Konga to Launch Africa’s First AI-Powered Hit Music & Commerce Radio Station
Konga, a leading composite e-commerce group, is poised to transform the Nigerian media and commerce landscape with the upcoming launch of its AI-powered FM radio station in Lagos.
The groundbreaking initiative, set to debut in January 2025, will mark Africa’s first Hit Music & Commerce Station, blending Technology, Entertainment, Commerce and more to drive impactful connections across the continent and the world.
A reliable source reveals that the station – KongaFM will be a pioneering platform to empower brands, distributors, and original equipment manufacturers (OEMs) to connect with untapped markets, revolutionizing commerce in real time. While offering businesses a new avenue for product visibility and market penetration, the station promises to deliver non-stop hit music, ensuring listeners enjoy a unique mix of entertainment and commercial opportunities. It will be a completely new experience for Nigerians.
Equipped with state-of-the-art broadcasting technology and staffed by a dynamic new blend of seasoned professionals and youthful talent, the station will begin test transmissions in the second week of January 2025.
Konga’s latest media venture comes as part of its broader strategy to disrupt conventional marketing communications and amplify consumer engagement across sectors, including FMCG, electronics, and digital solutions.
The move is expected to send ripples across Nigeria’s FX market, potentially influencing the pricing and availability of key goods and commodities. This aligns with Konga’s history of innovation in the e-commerce sector.
This initiative will also complement Konga’s existing TV arm and other media services, positioning the brand as a dominant force in Marketing Communications. Together, these platforms will create synergies that set new benchmarks for how entertainment and commerce converge in Africa while streaming globally.
When asked for further details, Prince Nnamdi Ekeh, CEO of Konga Group, remained tight-lipped, stating that “full details and official announcements will be made in January 2025.”
The anticipation around this launch continues to grow as industry experts and media enthusiasts eagerly await what is already being hailed as the next major evolution in Africa’s media and commerce space.
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