Nokia Maintains Leadership with Available Internet

Nokia, world’s number one manufacturer of mobile devices has with the announcement of its two new mobile products- the Nokia 2720 fold and Nokia 2330 brought Internet in emerging markets closer to the people to open the way for information, entertainment, family and friends. The Nokia 2720 comes Internet-ready, and works with Nokia’s range of emerging market services such as Nokia Life Tools and Ovi Mail, creating solutions that help people get ahead.
 Nokia made this disclosure last week to announce at a media event in Lagos to announce the arrival of the products in the emerging markets.
 “The power of the internet is undeniable,” says Alex Lambeek, vice president, Entry Category Management at Nokia. “We’ve seen mobile technologies catalyze the growth of the informal sector across the world, empowering local entrepreneurs and having an immediate and lasting impact on people’s lives. Services like Nokia Life Tools and Ovi Mail, combined with the mobile phones we’re launching today, bring powerful solutions that can be the gateway to knowledge, entertainment and people, without the need for a PC.”
Alex Lambeek said that an extensive consumer research conducted by Nokia showed that nearly half of the emerging market customers state that they would rather connect to the Internet over a mobile phone than a PC. As a result, Nokia has developed locally relevant solutions that consist of affordable mobile phones and applications, designed and built from the ground up to meet the specific needs of customers in the developing world. Lambeek continues, “Whilst many people are still primarily using voice and text, the Internet does offer a whole new range of opportunities.”
Nokia Life Tool is a service that enables people to make better informed decisions, find timely and relevant information, access learning opportunities and enjoy entertainment regardless of time or place. In a pilot study in India, results showed that the services had high appeal for livelihood and life improvement services. Nokia Life Tools will soon be available in Nigeria.
Another service aimed at the developing world is Ovi Mail which has the potential to be the first digital identity for many people in emerging markets. Unlike most other email services, an Ovi Mail account can be created and used directly on a Nokia device without ever having to use a PC. Since the launch of the beta service in December 2008, around 90 per cent of the accounts were created on a Nokia phone.
“With our longstanding commitment in emerging markets, a Nokia customer can be confident that any product we offer meets a strict  and consistent set of high-quality standards.  This is particularly important in markets where technical assistance and repair shops are not easily accessible” Lambeek noted.
The Nokia 2720 fold is a compact fold phone with an exciting mirror-effect design, it helps people stay organized with easy access to email, calendar, Internet connectivity and file sharing applications. Email can be activated by completing a simple three step set-up process while the Nokia 2330 classic with discreetly premium looks and trusted quality offers easy access to Nokia Life Tools, Mail on Ovi, and the internet. In addition, the Nokia 2330 classic has a camera.
OVI Mail is a service aimed at the developing world and has the potential to be the first digital identity for many people in emerging markets. Unlike most other email services, an Ovi Mail account can be created and used directly on a Nokia device without ever having to use a PC. Since the launch of the beta service in December 2008, around 90 per cent of the accounts were created on a Nokia phone.
Nokia 2720 and Nokia 2330 come with 12-month warranty and after service and will be available at all Nokia authorized retail outlets in Nigeria, whilst Ovi Mail is currently available on S40 Nokia devices in Nigeria.