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Nokia Wins ‘Coolest Phone Award’ at the Generation Next Survey Awards

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Nokia, leading phone manufacturer, has emerged the ‘Coolest Phone Brand’ at the maiden edition of The BusinessDay Generation Next Survey Awards held in Lagos last week.

The Nokia brand was awarded on the strength of its ability to produce cool, colourful and functional smartphones, as well as engaging the youth market through trendy social activities.

The Award is organized by BusinessDay Media in partnership with HDI Youth Marketeers Nigeria, a youth marketing company with a specialized focus on connecting brands to their target

audience within the youth segment through research, insight generation, creation & management of platform, activations and events.

Nokia’s choice as recipient of the award is the result of a market survey among Nigerians aged between eight and twenty five (8-25 years).

The survey polled respondents on what phone brand they considered to be ‘the coolest.’ Nokia beat Apple, Blackberry and Samsung to the coveted prize.

Speaking on the achievement, Nick Imudia, managing director Nokia West and Central Africa, said, “We are very happy to receive this award. We appreciate our customers across Nigeria and the organizers for honoring Nokia. At Nokia, we strive to make great mobile products tha connect our consumers to what matters most. Through our vibrant range of Asha and Lumia phones, we bring consumers freedom of choice in colour, design, feature set and price range.

“We believe this is resonating strongly in the youth market, as highlighted by this fantastic award.”

Nokia is not only creating devices for our customers to purchase, but also creating opportunities for them to engage with their phones and with the Nokia brand. Last year, we introduced the Nokia Asha range of smartphones targeted at the youth market. As part of our marketing around Asha, we launched a local rap competition for aspiring young rappers to express themselves.

By understanding our consumers, we are able to create marketing initiatives that are relevant, creative and encourage a dialogue with our consumers.

The Generation Next Awards are the biggest and most prestigious awards with focus on the youth market in Africa. Although this is the inaugural year for the awards in Nigeria, they have already been held nine times in South Africa.

They are highly rated as a mouthpiece of the consumer as they are backed by surveys.

According to a statement from the HDI Youth Marketeers Nigeria office, the award seeks to connect and create affinity between brands and their youth market in Africa.


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Galaxy Backbone Deploys Fibre Optic Network in Lagos, Ibadan and Ilorin

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Galaxy Backbone (GBB), the information technology and shared services provider of the Federal Government of Nigeria, has announced the successful expansion of its state-of-the-art fibre optic network to Lagos, Ibadan, the capital of Oyo State in southwestern Nigeria, and Ilorin, capital of Kwara State in the north-central region.

Galaxy Backbone Deploys Fibre Optic Network in Lagos, Ibadan and Ilorin

What is described as a remarkable milestone is part of Phase II of the country’s National Information and Communication Technology Infrastructure Backbone (NICTIB) project.

With a robust cross-country optical fibre backbone now extending over 5,000 kilometres and across 27 state capitals, GBB says it has solidified its role as the digital backbone of Nigeria. This development seamlessly integrates the nation’s six geopolitical zones.

The newly completed Abuja-to-Lagos route, traversing key cities such as Minna, Bida, Mokwa, ilorin, Ogbomoso, Oyo, Ibadan and Lagos, is a strategic enhancement designed to strengthen network reliability. By establishing a closed network ring linking Lagos – the nation’s economic hub – to Abuja, the capital city, GBB says it ensures service redundancy and minimises potential downtime.

Professor Ibrahim A Adeyanju, managing director/CEO of Galaxy Backbone, says: “The expansion of our fibre optic network to Lagos, Ibadan and Ilorin is a significant step forward in our mission to bridge the digital divide and position Nigeria as a leader in the global digital economy. This advanced infrastructure empowers us to deliver innovative, customer-centric solutions that serve the needs of both the public and private sectors.”

He adds: “This expansion not only supports the government’s digital economy agenda but also sets the stage for meaningful collaboration with private sector organisations seeking to leverage our infrastructure.”

 


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NBS Says 25m Phones Stolen in Nigeria in 12 Months

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National Bureau of Statistics (NBS) has reported that over 25 million phone thefts between March 2023 and April 2024, according to its Crime Experience and Security Perception Survey 2024.

NBS Says 25m Phones Stolen in Nigeria in 12 Months

The Crime Experience and Security Perception Survey 2024, indicated that an estimated 17,965,741 people had their phones stolen during the reference period

Phone theft, which is a common individual crime in the country, shows that seven out of every 10 stolen phones happened at home or public places, with a mere 11.7% of people who reported to the police expressing satisfaction with their response.

Less than 10% of the victims of phone theft reported the case to the police, while over 90% failed to report to the police for various reasons.

“At the individual level, 21.4 per cent of Nigerians reported being victims of crime, and the most common crime was phone theft (13.8%),” the report read in part.

 

 

 


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Airtel Once Again Wins Partnership of the Year Award at SERAS 2024

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Airtel Nigeria has once again been recognized for its commitment to sustainable development, carting away the Partnership of the Year award at the 18th edition of the Sustainability, Enterprise, and Responsibility Awards (SERAS) held at the Oriental Hotel, Victoria Island, Lagos, on Saturday, 14th December, 2024.

The award celebrates Airtel’s continued success with its Re-imagine Education Initiative, a ground-breaking collaboration with the United Nations Children’s Fund (UNICEF) aimed at transforming education in Nigeria through technology.

Airtel’s consistent focus on creating social value through strategic partnerships reflects its position as a key enabler of progress in the Nigerian education sector.

Commenting on the award, Femi Adeniran, Director, Corporate Communications and CSR, highlighted the significance of the winning the Partnership of the Year award for the second time with the Airtel collaboration with UNICEF to provide digital access to quality educational resources for more than 1,200 schools in Nigeria.

“Winning this award for the second consecutive year is a reflection of our enduring belief in the transformative power of technology in education. We are deeply committed to making a meaningful difference in the lives of Nigerians, and this recognition fuels our resolve to do even more,” he said.

The SERAS Awards, widely regarded as Africa’s most prestigious platform for celebrating sustainability and corporate social responsibility, brought together leaders from various industries to honour organizations driving impactful change.

Airtel Nigeria remains steadfast in its mission to foster inclusive growth, empower communities, and champion a sustainable future for its stakeholders and the environment.


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