Telecom
Nokia Wins ‘Coolest Phone Award’ at the Generation Next Survey Awards
Nokia, leading phone manufacturer, has emerged the ‘Coolest Phone Brand’ at the maiden edition of The BusinessDay Generation Next Survey Awards held in Lagos last week.
The Nokia brand was awarded on the strength of its ability to produce cool, colourful and functional smartphones, as well as engaging the youth market through trendy social activities.
The Award is organized by BusinessDay Media in partnership with HDI Youth Marketeers Nigeria, a youth marketing company with a specialized focus on connecting brands to their target
audience within the youth segment through research, insight generation, creation & management of platform, activations and events.
Nokia’s choice as recipient of the award is the result of a market survey among Nigerians aged between eight and twenty five (8-25 years).
The survey polled respondents on what phone brand they considered to be ‘the coolest.’ Nokia beat Apple, Blackberry and Samsung to the coveted prize.
Speaking on the achievement, Nick Imudia, managing director Nokia West and Central Africa, said, “We are very happy to receive this award. We appreciate our customers across Nigeria and the organizers for honoring Nokia. At Nokia, we strive to make great mobile products tha connect our consumers to what matters most. Through our vibrant range of Asha and Lumia phones, we bring consumers freedom of choice in colour, design, feature set and price range.
“We believe this is resonating strongly in the youth market, as highlighted by this fantastic award.”
Nokia is not only creating devices for our customers to purchase, but also creating opportunities for them to engage with their phones and with the Nokia brand. Last year, we introduced the Nokia Asha range of smartphones targeted at the youth market. As part of our marketing around Asha, we launched a local rap competition for aspiring young rappers to express themselves.
By understanding our consumers, we are able to create marketing initiatives that are relevant, creative and encourage a dialogue with our consumers.
The Generation Next Awards are the biggest and most prestigious awards with focus on the youth market in Africa. Although this is the inaugural year for the awards in Nigeria, they have already been held nine times in South Africa.
They are highly rated as a mouthpiece of the consumer as they are backed by surveys.
According to a statement from the HDI Youth Marketeers Nigeria office, the award seeks to connect and create affinity between brands and their youth market in Africa.
Telecom
MTN @ Swish Fusion Summit, Showcases 5G Rollout Strategy

MTN Nigeria Communications Plc has joined other professionals across media, technology, and business gathered in Lagos for the Swish Fusion Tech and Media Summit.
Themed ‘Africa: Big Wins & New Breaks’, the summit drew thousands of attendees and featured more than 40 speakers exploring the intersection of innovation, regulation, and economic growth across the continent.
Among the sessions, MTN Nigeria presented a detailed look at the company’s ongoing 5G deployment efforts and its role in shaping enterprise infrastructure.
Njideka Jack, senior manager for Partnerships in MTN’s Enterprise Business Division, shared details of the investments, reiterating the company’s commitment to delivering high-quality 5G-powered services.
The company’s 5G rollout timeline began in 2022 with license acquisition from the Nigerian Communications Commission. In 2023, MTN moved into pilot testing and infrastructure investment.
By 2024, coverage had expanded to key cities and business hubs.
The company now plans to extend access to more underserved areas throughout 2025 while deepening collaboration with OEMs and regulators.
Beyond the rollout itself, Jack also spoke on the potential of private 5G networks for Nigerian enterprises.
With the ability to offer secure, high-speed, low-latency connectivity, these networks are increasingly being adopted in manufacturing, healthcare, education, and logistics sectors.
The summit’s broader agenda reflected a similar sense of urgency around Africa’s digital future.
Panels and breakout sessions tackled topics ranging from mobile-first product design and regulatory frameworks to the rise of AI in content creation and the realities of funding early-stage tech ventures on the continent.
Speakers from companies like Jumia, Stears and local startups provided perspectives on both the barriers and breakthroughs in building scalable African solutions.
The sessions also sparked conversations about how African businesses are adapting to consumer behaviour shifts and infrastructure limitations.
Telecom
PAT Taps Osi as CEO

Pan African Towers (PAT), a Nigerian infrastructure provider serving 9mobile and Spectranet, has appointed Echezona Osi as chief executive officer.

Echezona Osi
Adefolarin Ogunsanya, company’s, board chairman, explained in a statement that Osi would succeed Oladipo Badru, whose tenure lasted nine months in acting CEO position. Osi has more than 28 years of experience in the telecommunications sector across various regions of Africa.
Prior to his appointment as CEO, he had served as the head of network deployment at Airtel Nigeria, operations director and chief technical information officer at MIC Tanzania, chief technology officer roles at IPT PowerTech Nigeria, Rhino Niger Networks and Biswal Nigeria.
He obtained a degree in electrical/ electronic engineering from the University of Benin and a postgraduate diploma in data science and business analytics from the University of Texas.
Telecom
NCC Introduces N10m Licence Fee for Bulk SMS Service

Companies sending bulk international text messages, also known as Application-to-Person (A2P) messages, will now have apply for a licence that costs N10 million.
This is part of new rules introduced by the Nigerian Communications Commission (NCC) aimed at cleaning up the system, fighting fraud, blocking spam messages and stopping money from leaving the country unchecked.
These A2P messages are the kind customers get from banks, online stores, hospitals and political campaigns, automated texts sent from apps to their phones.
According to the commission, the bulk international text message system has been poorly regulated, allowing misuse and invasion of privacy.
“The International SMS Service Ecosystem in Nigeria has not been fully brought under regulatory control. It has been observed that the excessive use of the Short Message Service has led to fraud, spam and illegal activities,” the NCC said.
The regulator warned that without action, the problem would worsen as more people use mobile phones and digital services.
To solve this, the NCC is creating a central platform, or gateway, through which all international bulk text messages must pass through.
The agency said this would help to monitor messages in real time, ensure proper fees are paid, and make sure the money stays in Nigeria where it can contribute to the economy.
As part of the incoming change, service providers must follow strict rules, including strong data protection, spam filters, and message encryption.
Also, they must also work with local mobile networks and make sure all messages come from a verified sender
The NCC warned that any message without a proper sender ID will be blocked and not delivered to users.
To protect users from unwanted texts, the new rules say companies must get clear permission before sending any promotional content.
The rule also says people must also be able to choose whether they want to receive such messages or not.
Companies are now required to keep records of all messages for at least six months and must clearly state all charges involved.
The NCC said fees for help requests, cancellations, or service info must be transparent and not include hidden charges.
The commission will issue licences to several providers to encourage healthy competition but may limit new licences if needed.
Only companies that show they can stop fraud and safely deliver messages will be allowed to operate. They must also regularly report their message traffic and finances to the NCC.
It warned that any company that breaks the rules risks getting fined, suspended, or having its licence revoked.
Offences like charging illegal tariffs, ignoring security rules, or avoiding taxes will be punished, the NCC said.
The commission added that the new rules follow the Nigerian Data Protection Act 2023 and support the federal government’s goal of strengthening cybersecurity and controlling Nigeria’s digital space.
The framework will also be reviewed from time to time to keep up with new technology and market trends.
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