Nokia, global phone manufacturer, has been crowned as the Mobile Phone Brand of the Year at the 2013 Marketing World Awards organized by marketing magazine, Marketing World.
Reacting to this development, Nick Imudia, managing director, Nokia West and Central Africa, noted that the award is a good representation and recognition of Nokia innovative products which includes its popular Nokia Asha and Lumia smartphones designed for various segments of its ever increasing market.
“We thank our numerous consumers who are passionate and belief strongly in the Nokia brand. It is our promise to continue to connect people through innovative devices that gives them the opportunity to connect and share moments with loved one and friends across the globe”.
Reiterating the relevance of the award, Kesiena Ogbemi, marketing manager, Nokia West Africa, said “this award validates Nokia’s efforts in reaching out to its customers with the kind of device they produce and how they reach out to the customers especially youths through exciting marketing activations to help them understand what they stand to get using any of Nokia’s devices.
According to Akin Naptal, group publisher, Marketing Magazine and organizer of Marketing World Awards, noted that the award ceremony was aimed at highlighting brands that are innovative and have over time continued to deliver a full spectrum of maintaining the highest standard of quality, exemplify creativeness, developing a corporate culture and providing positive benefits that exceeds customers and stakeholders’ expectations.
Now in its 3rd edition, the Marketing World Awards held at the glamorous Intercontinental Hotel, is designed to recognize and celebrate innovative brands that work passionately and work timelessly to develop excellent branding and marketing communications in Nigeria.