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Nokia, Zain Partners in Independence Promo

Comms Week8 Sept 20100 Comments
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Nokia, world’s    leading Manufacturer  in  mobile  devices  and  Zain, a mobile telecommunications  operator, have  concluded …

Nokia, world’s    leading Manufacturer  in  mobile  devices  and  Zain, a mobile telecommunications  operator, have  concluded  plans  to  reward its teeming  customers in Nigeria with the launch of a Cash Splash Independence promotion.
Over eighteen million naira will be won by Nokia and Zain customers during the 6 week period of the promotion.
Mr. Philip De-La-Vega, General Manager of Nokia West Africa said, five people also stand a chance of winning N1million Naira each at the grand draw.  He said weekly draws will be held across major Nigerian cities of Abuja, Port Harcourt, Kano and Lagos, which will also host the grand draw.
Mr. Philip de-La-Vega said that this campaign is in line with Nokia’s plan to connect with its customers especially during this national milestone. He said: “this campaign is one way of sharing in this once in a lifetime moment with Nigerians”. He said the promotion resonates with the brand personae of Nokia and Zain.  According to him, “there is no better time to connect Nigerians into a wonderful world than the golden anniversary of Nigeria’s independence.
To  enter  for  the promo, customers need to simply buy a Nokia device from any  accredited Nokia dealer, activate their Zain SIM card and they will be automatically  entered  into the weekly draws and the grand draw which will give five people a chance to win the grand prize of N1, 000,000 each.
Mr. Rajan Swaroop, chief executive officer of Zain, said the promotion was in appreciation of the support and patronage of Nigerians. He said Zain was committed to surpassing the expectations of its teeming customers by delivering “a wonderful world” through unmatched customer experience.
Zain made history on August 5, 2001 when (then trading as Econet Wireless) it became the first telecoms operator to launch commercial GSM services in Nigeria.  In 2006, following Celtel International’s acquisition of majority stake in the company, it was re-branded Celtel and became an important part of Celtel’s pan-African operations spanning 14 countries. On August 1, 2008
Celtel Nigeria was rebranded Zain Nigeria following the global acquisition of Celtel International by Zain Group.
Nokia on its part is a global leader in the mobile phone market and in Nigeria.  In Nigeria alone, Nokia has sold over one billion units of mobile phones since inception and in spite of the influx of new brands of mobile phones and increased competition Nokia remains a market leader in mobile devices.

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