News
Omotola Jalade-Ekeinde, Yetunde Babaeko, TeeA and Others Celebrate Steve Babaeko’s ADWeek Recognition In Lagos

Leading actress, Omotola Jalade-Ekehinde, Media Entrepreneur, Fade Ogunro, Singer, Praiz, DJ Spinall, On-Air Personality, Gbemi Olateru Olagbegi, Media Personality ,Lamide Akintobi, Comedian and MC, Tee A and other friends, family and close associates of Steve Babaeko, the CEO/CCO of Nigeria’s leading advertising and media production company, X3M Ideas, gathered together on Sunday 21st July at The George Lagos Hotel, Ikoyi, to celebrate Steve Babaeko’s recent recognition by Adweek as one of the top 100 creatives in 2019.
Other guests included; Publisher YES Magazine, Azuh Arinze, CEO Red Media, Debola Williams, Publisher, Brand Crunch, Lekan Babatunde, Chief Strategy Officer, EbonyLife Films, Eunice Omole, CEO Plaqad, Gbenga Sogbaike, Creative Director, STB McCann Lagos, Samson Adeoye, Assistant General Manager, Operations, Channels Television, Kingsley Uranta, CEO ID Africa, Femi Falodun, CEO Smooth Promotions, Ayo Animashaun, Ace Producer & Director, Femi Odugbemi, Supervising Producer, CNN Africa, Stephanie Busari and CEO Daria Media Ltd, Kadaria Ahmed amongst others.
The annual honorary list was created by Adweek to celebrate trendsetters and innovators in creative industries across the globe whose ideas are advancing advertising worldwide.
Steve’s wife and ace photographer, Yetunde Babaeko, their three sons and other members of his family also graced the occasion to honour Steve for his distinctive contribution to the Nigerian advertising and creative industry.
Speaking at the event, Steve expressed his joy on the Adweek recognition and other accomplishments by him saying,
“I’m glad that Nigerian creatives and companies are rising up to change the African narrative and tell original stories.
“We are not erasing our history, we are simply redefining the future and this is birth from a place of passion, as well as hard work.
“I feel honoured to be celebrated today. We will keep pushing boundaries and changing the way Africa is perceived.
We will continue inspiring younger generations and challenge practicing creatives, because this is how we can move Africa forward.”
Other international accomplishments by Steve Babaeko include being on the jury of the New York Advertising Festival in 2016, 2017 and 2018; serving as a judge at The Loerie Awards in 2017; and recently sitting on a panel at the Cannes Lion International Festival this June.
Steve Babaeko is the Vice President of the Association of Advertising Agencies in Nigeria (AAAN), and an associate member of the Advertising Practitioners Council of Nigeria (APCON).
His company, X3M Ideas, has also won numerous awards including the Marketing World Awards, Cristal Awards, and Lagos Advertising and Festival Awards.
Steve founded X3M Ideas, a digital advertising agency, in 2012 after an amazing advertising career that spanned over 15 years. The agency, today, is present in over four African countries, catering to some of Africa’s biggest brands like Globacom, Dangote and Multichoice.
News
Senate Probes Federal Character Violations by NDIC, Others

The Senate on Tuesday deplored what it described as violations of the principles of federal character in the appointments, recruitments and promotions in some key federal institutions and agencies.
Specifically, the upper legislative chamber fingered the Nigerian National Petroleum Company Limited (NNPCL), Pension Commission (PENCOM), the Nigeria Deposit Insurance Corporation (NDIC) and several other Ministries, Departments and Agencies (MDAs) as culprits.
The matter was a subject of debate at plenary as Senator Osita Ngwu called the Senate’s attention to the alleged violations through a motion.
Ngwu’s motion, entitled “Urgent Need to Address Systemic Abuse and Ineffective Implementation of the Federal Character Principle in Nigeria’s Public Sector,” got the attention of the lawmakers.
Ngwu, who led the debate, cited Sections 14(3) and 14(4) of the 1999 Constitution, which explicitly prohibit the dominance of individuals from a few states or ethnic groups in federal institutions.
He observed that while recruitment opportunities are limited, promotions are often based solely on years of service rather than merit, leading to the continued marginalisation of certain regions.
According to him, the lack of accountability in enforcing federal character principles has compromised fairness in the public sector, with senior-level recruitments often influenced by cronyism instead of competence.
Ngwu further observed that while the federal capital principle aims to balance merit with equitable state representation, its poor implementation has negatively affected discipline, morale, and institutional efficiency.
According to him, “The federal character principle, entrenched in the 1999 Constitution of the Federal Republic of Nigeria, mandates fair representation in federal appointments to reflect the linguistic, ethnic, religious, and geographic diversity of the nation.”
He continued, “Section 14(3) and (4) of the Constitution unequivocally stipulate that ‘no predominance of persons from a few states or a few ethnic or sectional groups’ should exist within the federal government or its agencies.”
Ngwu listed the NNPCL and its subsidiaries, the Nigerian Upstream Petroleum Regulatory Commission (NUPRC), the National Agency for Food and Drug Administration and Control (NAFDAC), the Nigerian Ports Authority (NPA), PENCOM, NDIC, the Federal University of Technology Akure (FUTA), the National Library of Nigeria (NLN), the Small and Medium Enterprises Development Agency of Nigeria (SMEDAN), the Energy Commission of Nigeria (ECN), the Solid Minerals Development Fund (SMDF), and the Nigerian Nuclear Regulatory Authority (NNRA) as non comliant entities.
He accused them of consistently failing to adhere to federal character Mandates, and often bypassing regulations in their recruitment exercises.
Ngwu warned that unchecked violations of federal character laws would continue to erode the effectiveness of key legislative provisions.
He listed the affected legislative provions to include Section 14(d) & (e) of the Legislative Houses (Powers and Privileges) Act, 2017, Part I(1)-(2) of the Subsidiary Legislation 23 of 1997, and Section 11(2) of the Freedom of Information Act, 2011.
He also raised concerns about the lack of independence of the Federal Character Commission (FCC).
Ngwu observed that despite the Commission’s constitutional mandate, it remains weakened by underfunding, political interference, and a lack of enforcement power.
While approving the probe of the affected entities, the Senate directed its Committee on Federal Character and Inter-Governmental Affairs to conduct investigative hearings into their activities.
The committee is expected to submit its findings within four weeks.
News
Police Arrest 4 Bank Staff over Alleged ₦270m Fraud, Money Laundering

The Lagos State Police Command has arrested four bank employees over their alleged involvement in a sophisticated fraud and money laundering scheme that diverted over £138,924 (more than ₦270 million) from international airline accounts.
CSP Benjamin Hundeyin, command’s spokesperson, disclosed the arrests on Monday during a press briefing at the state police headquarters in Ikeja.
According to CSP Hundeyin, “The suspects conspired to siphon funds from domiciliary accounts into personal accounts before redistributing them to multiple destinations.
“The fraud was uncovered when the affected bank detected unauthorized transactions and alerted the police.”
Explaining further, the spokesperson said: “Subsequent investigations led to the arrest of the following suspects: Oluwatobiloba Olaleye, male, aged 27, was arrested on March 12, 2025, in Ogun State. A Toyota Camry 2012/2013, suspected to be a proceed of the crime, was recovered from him.
Oladunjoye Adegoke, male, aged 33, was arrested on March 13, 2025, in Victoria Island, Lagos. A Toyota Camry (Pencil Light), suspected to be another proceed of the stolen funds, was also recovered.
Further investigation led to the arrest of Austin Alfred, male, aged 38, the Supervisor of the Trade Services Department, and Jude Uzobuaku, male, aged 36, a processor in the same department. Both facilitated the illegal transfer of funds to foreign accounts.”
Police investigations revealed that the stolen funds were initially funneled into an account belonging to one of the suspects before being transferred to multiple other accounts, making it harder to trace. Authorities are now working to track down additional accomplices and recover the remaining funds.
“The suspects are in custody and will face prosecution as the investigation continues,” CSP Hundeyin stated.
News
Tony Elumelu Foundation Grants $15m to 3,000 African Entrepreneurs

Tony Elumelu Foundation (TEF) has announced a $15 million grant to support 3,000 budding entrepreneurs from 52 African countries.
Tony Elumelu, founder, TEF, made this known on Sunday in Abuja during the unveiling of the 2025 cohort of the foundation’s Entrepreneurship Programme.
He stated that each beneficiary would receive a $5,000 seed grant to kick-start their businesses.
Elumelu, who is also chairman of Heirs Holdings, Transcorp, and United Bank for Africa (UBA), reaffirmed his commitment to empowering African entrepreneurs and transforming the continent’s economic landscape.
According to Elumelu, the foundation aims to democratise opportunity across the continent, fostering economic growth and providing young Africans with access to funding and mentorship.
“We had a vision that started in 2010; one that envisions a self-sustaining Africa, driven by the energy, vision, and resilience of young entrepreneurs.
“We understand the challenges they face in contributing to Africa’s economic transformation.
“If empowered and encouraged, these young Africans can drive meaningful change,” he said.
He noted that capital alone was not enough, highlighting the importance of business education, mentorship, and training in building successful entrepreneurs.
The entrepreneurship programme, which began in 2015, originally set out to economically empower 10,000 young Africans over 10 years, each receiving $5,000 in seed capital.
“This year marks the 15th anniversary of the foundation, and we have made a considerable impact across all 54 African countries.
“In the 21st century, Africa does not need aid; what it needs is investment in its youth,” Elumelu said.
Somachi Chris-Asoluka, chief executive officer (CEO), TEF, noted that since the programme’s launch in 2015, the foundation had.disbursed over $100 million to more than 21,000 young entrepreneurs across Africa.
According to Chris-Asoluka, these businesses have collectively created 1.5 million enterprises, and generated $4.5 billion in revenue.
“Our entrepreneurs have demonstrated that ideas are the lifeblood of the African continent.
“For the 2025 cohort, we received over 200,000 applications, and from this pool, 3,000 entrepreneurs from 52 African countries will receive $15 million in funding.
“Each entrepreneur will receive a $5,000 non-refundable seed grant; this is neither a loan nor equity,” she stated.
She further assured that the foundation had a monitoring and evaluation platform in place to track progress after disbursement, ensuring that beneficiaries adhered to their approved business plans.
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