E-Business
Online Shoppers: How To Ensure You Fill Your Carts with Genuine & Quality Products
By Adeniyi Ogunfowoke,
On a daily basis across the world, online shoppers fill their shopping carts with tons of thousands of products such as groceries, electronics, health & beauty, gaming, phones and tablets. The quality of products purchased online has always been a point of debate among shoppers, especially since the products can’t be inspected before purchase. The trend is the same in Nigeria, even though the country’s ecommerce sector is just 7 years old.
One of the fundamental methods for helping customers make the right choice when shopping online is ‘ratings and reviews’. Ecommerce companies such as Jumia have made a provision on their platforms for customers to rate and review the quality of products purchased on its jumia.com.ng platform.
Product ratings and reviews have become an essential part of eCommerce businesses because they enable customers to rate/review products or services purchased online. These companies do not do this for fun. They understand that product ratings/reviews have a huge role to play when it comes to driving sales, generating leads and attracting customers to their website.
From gaining local organic search rankings to becoming word-of-mouth, online reviews help reinforce your brand and reputation. If you are rarely mentioned anywhere on the web, how will it influence your customers?
The fact is so many consumers trust online reviews as much as personal recommendations and this is where brands like Jumia, Nigeria’s no 1 shopping destination is different from others. The platformhas a rating guide because quality is part of its fundamental values. More so, it allows customers to leave feedback about their service and products which increases their “mentions”, ultimately leading to more exposure and driving more traffic.
There’s no denying the fact that online reviews are very significant today, and not just that, they are part of most marketing campaigns today so that they can create a big impact in the industry and break sales.
Reasons why reviews/ratings are important to your business
Increase sales
People tend to read online reviews and trust them as much as they are recommended by their friends or families. A significant number of people consider online reviews while choosing a product or service of their need. So, if the particular product review is good, there is a good chance that you will purchase that product and vice versa. This will automatically increase sales.
Better local search rankings
Customer reviews play a crucial role today for organic search rankings in search engines. In fact, enabling customer reviews will add credibility to your company while new reviews are also going to add more unique content to your site. The increased amount of content that is relevant and unique will add a better chance to get ranked on search engines while the pages are also frequently crawled by search engine bots compared to others. All in all, reviews are very important to improve search visibility and drive more traffic to the site through search engines today.
Improved communication and customer service
Analysing the reviews people leave for you – both good and bad – helps keep your ear to the ground with regards to overall customer satisfaction and public opinion. Online reviews help give a voice to both happy and unhappy customers and allow you to open up a public channel of conversation, letting you demonstrate your customer service skills. Online reviews can also give you valuable feedback with regards to what your clients actually want. Reviews provide insight into how your average consumer thinks about your service or industry, rather than what you think about what you offer.
Added marketing opportunities
Online reviews are surely worth the deal and they offer a plethora of benefits to your business that most marketing campaigns fail to do. In fact, online reviews act as micro-marketing campaigns that provide a positive benefit to your potential customers, now and in the long run. Having online reviews already is also going to encourage new customers to voice their opinion and leave their own feedback.
Do product reviews/ratings actually influence online purchasing decisions?
If you describe reviews/ratings/testimonials as the word-of-mouth of online shopping, you won’t be wrong. This is as earlier stated, a lot of customers read these reviews before deciding whether they should buy a product or not. This is even more important due to the prevalence of fake products on some online platforms despite painstaking efforts and stringent penalties to put them at bay.
So, if the review of a particular product is positive and is rated 5-star, your customers will be more inclined to buy that product and if there are so many bad reviews, note that they will steer clear.
However, know that in some cases, it does not necessarily mean that the product is bad. A bad review may be as a result of poor customer service, payment challenges and others. This is systemic. Your customers are informing you to make their purchase seamless. Overall, for you to get favourable reviews, simply offer quality products and services as well as a good customer service and you will observe the positive impact it will have on your reviews.
E-Business
NDPC to Impose Heavy Fines on Defaulting Data Processors, Controllers this Year
Nigeria Data Protection Commission (NDPC) has announced plans to significantly ramp up enforcement and impose substantial fines on data controllers and processors that violate the Nigeria Data Protection Act (NDPA) of 2023.
This was disclosed by Dr Vincent Olatunji, national commissioner/CEO of the Commission, in a video message outlining the Commission’s 2025 agenda, shared on the agency’s social media platforms.
A statement issued by the Communications Division of the Commission on Friday quoted Dr Olatunji as saying that, “For data controllers and processors, there is going to be massive enforcement. We have never really issued any fine, but going forward, you’ll hear us giving heavy penalties.”
He assured Nigerians that their data rights, as guaranteed by the NDPA, will be fully protected, and defaulting data controllers and processors will face strict consequences.
The Commissioner highlighted the NDPC’s extensive engagements with stakeholders across public and private sectors to promote awareness and compliance with the Commission’s mandate.
The efforts, he said, have resulted in the signing of Memorandums of Understanding (MOUs) with key organisations, including the National Insurance Commission (NAICOM), National Lottery Regulatory Commission (NLRC), the Data Privacy Office of Canada, and the Dubai International Financial Centre Authority (DIFC), among others.
Dr Olatunji also shared that the NDPC will advance to the second phase of its Strategic Roadmap and Action Plan (NDP-SRAP 2023-2027) in 2025.
This phase is expected to create job opportunities within Nigeria’s data protection and privacy ecosystem, particularly for young people.
The Commission has been actively training Nigerians in data protection and privacy, creating a pool of globally competitive experts within the data protection sector in 2025.
“There are a lot of data controllers and processors that are looking for people to work with them. Now those that we have trained in 2024, those we have certified, we are going to do more this year to actually launch them to the job market where they can really work with data controllers and processors,” he said.
Additionally, the NDPC will continue nationwide efforts to promote data protection awareness.
The Commission aims to educate citizens about their rights and the importance of data privacy while reminding data controllers and processors of their obligations under the NDP Act.
Dr Olatunji emphasised that these initiatives are part of the broader goal to embed a culture of data protection and privacy in Nigeria.
As part of its international engagement efforts, Nigeria will host the “Network of African Data Protection Authorities Conference” in May 2025, with over 40 nations with existing data protection laws expected to attend.
According to Dr Olatunji, this global event will position Nigeria as a leader in the data protection ecosystem, and bring significant economic benefits to the country.
The NDPC reiterated its commitment to ensuring data protection and privacy become integral to Nigeria’s digital landscape, building trust and fostering economic growth, the statement added.
E-Business
NIPOST Reports 275 Percent Revenue Growth in 2024
Nigeria Postal Service (NIPOST), achieved a 275 percent increase in revenue for the year 2024, according to Tola Odeyemi, postmaster general.
At the beginning of the year, NIPOST set an ambitious target of generating N10 billion in revenue.
Although specific figures for the end of the year were not disclosed, the reported increase suggests a significant recovery for the postal service, which had previously faced consistent decline.
Odeyemi, who made the disclosure while listing NIPOST’s achievements for the year recently, attributed the growth to a series of reforms aimed at enhancing service quality and eliminating revenue leakages
The NIPOST boss detailed the steps taken to boost revenue, noting the implementation of Point of Sale (PoS) terminals in high-transaction areas, which has streamlined payment processes and improved customer experience.
She said, “One of the major achievements for us in 2024 has been a 275% increase in revenue from 2023. We achieved this by plugging a lot of the revenue leakages that we have by deploying PoS terminals for payment in our high transaction areas, as well as ensuring that our quality of service goes up.”
Looking ahead, Odeyemi outlined NIPOST’s plans to sustain this growth trajectory.
She said the organisation has embarked on renovations and upgrades of key locations in Abuja, Lagos, and Kaduna, alongside enhancements to the Postal Institute, which is central to the agency’s change management initiatives.
Furthermore, she stated that NIPOST is gearing up for several major developments in 2025, including the rollout of a national addressing system and digital postcode services, specialised logistics for agriculture and healthcare, and a relaunch of its financial services.
“There will be infrastructure upgrades, which will take place across the Federation and there will be an increase in access to government services through your local NIPOST location,” she said.
E-Business
Firm Unveils Drop App to Revolutionize E-hailing in Nigeria
Sure Switch Tech, a technology company, has unveiled the Drop App, a ground-breaking e-hailing platform designed to empower drivers and passengers in Nigeria.
The Co- Founder who doubled as the Chief Executive Officer of Sure Switch Tech, Ugbah Chukwuma, during the unveiling in Abuja, disclosed that Drop App is an innovative online motor park that connects drivers and passengers directly, allowing them to negotiate terms and travel with ease and confidence.
Chukwuma noted: “What sets the Drop App apart is its driver-first approach, which ensures that drivers keep more of their earnings, saying Drop App is built for convenience, affordability, and empowerment. The app provides a low-cost, high-reward platform for drivers and a reliable and flexible service for passengers.”
According to him, “we understand the challenges that many Nigerian drivers face, and we designed the Drop App to provide real solutions. We are committed to driving innovation, empowering communities, and creating platforms that prioritise fairness and opportunity for all.
He further explained that Sure Switch Tech is a leading technology company dedicated to creating innovative solutions that empower communities and drive growth, stating.
“Today, we launched the Drop app, a platform that redefines e-hailing and transportation in Nigeria. At Trust Tech Limited, we are committed to creating technologies that address existing challenges and empower the communities we serve.
“The Drop app is more than just an e-hailing app; it’s an online motor park, a digital hub where drivers and passengers can connect directly, negotiate terms, and travel with ease and confidence.
“What sets Drop apart is its driver-first approach. We don’t refer to drivers as drivers; we call them our partners. We’ve chosen a different path, where no commissions are deducted from drivers’ earnings. Drivers get 100% of their earnings and pay only a flat rate of N500 for 24-hour service on our platform.
“Another key feature of Drop is the freedom for drivers and passengers to negotiate ride prices directly. We ensure transparency, fairness, and mutual agreement. The Drop app is built for convenience, affordability, and empowerment.
“It enables drivers to scale their business and support their families. For passengers, it’s a low-cost, high-reward platform that guarantees value for money. It’s a reliable, flexible service that accommodates their preferences and budget.”
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