Broadcasting
Pay-Per-View: Cases For, Against DStv & Multichoice

By peter oluka
Multichoice has received a lot of tongue-lashing from the Nigerian subscribers, chiefly for DStv and GOtv’s inability to offer per-pay-view subscription to them over the years.
The cries have reached high heavens since TSTV, the new ‘beautiful bride’ in town, launched into the market promising a per-pay-consume subscription plan.
But, Multichoice has at different fora explained that Nigeria’s economy is not ripe for pay-per-view, because it is an expensive form of payment to the customers
Damilola Faustino, a freelance content developer in an article titled, ‘Breaking DSTV’s monopoly on PayTv in Nigeria’, once argued that a monopoly many Nigerians have struggled to understand or entrepreneurs have battled to break is that of DSTV. “It has, so far, defied nearly all competitions to dominate the PayTv industry in Nigeria.
“We can all recall how HiTV made a cameo attempt at shattering the monopoly. HiTV came like a thief in night, wrestle the rights to broadcast not only the English Premier League (EPL), which has a fanatical following in Nigeria, but also, the English FA, the UEFA champions League, and Europa Cup but in the morning; HiTv had crashed. HiTv which signed to air these matches for 4 years between 2007 and 2011; could not sustain the payment and competition, thus, lost the rights and was liquidated. Sad”, he wrote.
Faustino continues, “In the interim, the loss of the right to broadcast these matches jilted DSTV. It seemed like they went to restrategize and when it was time, they regained the rights to broadcast matches in Europe’s top leagues.
“It must be stated that regardless of the fact that DSTV lost the rights to broadcast the EPL, many Nigerians didn’t dispose-off their decoders. This is because DSTV has other interesting content besides football.
“This has been the trend since DSTV’s entry 22 years ago. It has won every competition. Take the entry of Startimes into Nigeria. It slashed the price of PayTv to make it affordable to especially low-income earners. There is no doubt that PayTv from China has their own market-share”.
But, DSTV responded by rolling out GOtv in 2011. The undeniable truth is that if you cannot afford DSTV, you can buy GOtv and still enjoy the same programming. Other PayTv that didn’t bother to take on DSTV include-DaarSat, Continental Satellite Limited Consat, and MyTV among others. They are arguably satisfied with their little share of the market.
Nevertheless, it is wrong if we describe DSTV’s domination of the PayTv industry in Nigeria as a monopoly. This is because the PayTv market has been made a level playing field since the deregulation of the broadcast industry in 1992. Hence, anyone can venture into the business. DSTV shouldn’t be faulted if they turn out to be the best and almost every Nigerian patronize them.
“This said”, Faustino opined “DSTV’s monopoly has made the PayTv channel somewhat arrogant especially when it comes to its subscriptions. Nigerians have complained about DSTV’s price regime and others have gone to court to challenge it. There are some services like access to Showmax by DSTV PVR subscribers enjoyed in South Africa, the home country of DSTV but, nothing has changed so far. Nigeria is a free market economy. No court nor regulatory body can tell DSTV how to run its business.
“Therefore, instead of focusing on the narrative of breaking DSTV’s monopoly, prospective entrepreneurs should simply pay attention to how to better DSTV in terms of content, and subscription.
“In addition, their efforts will be futile if they don’t hijack the rights to air the matches of major European leagues.
“It should strike a strong cord that the only time DSTV’s market dominance was threatened was when HiTv usurped the broadcast rights of the EPL. It was unexpected and within months, the number of households who own HiTv jumped significantly.
“Currently, DSTV has the right to broadcast the EPL between 2016 and 2019. This right cost the PayTv Company a whopping sum of 296 million pounds to show live EPL matches across Nigeria and sub-Saharan Africa. For the 2013 to 2016 season, DSTV paid 205 million pounds. This means to win the rights, your pocket must be deep and have some powerful investors. Obviously, we can probably conclude that it will be difficult to break DSTV’s.
“However, if we dwell on this, prospective entrepreneurs may not be interested in the PayTv industry in Nigeria.
“DSTV should not be too comfortable as internet penetration continues to grow in Nigeria. Many Nigerians now own mobile phones and if data prices become more affordable, Nigerians will be able to watch live European matches on the internet. There will be less reliance on DSTV for watching the EPL”.
Now Enters TSTV
TSTV which stands for Telcom Satellite TV, is here in Nigeria to battle with DSTV. It launched last Sunday in Abuja with a promise to offer ‘Pay-As-You-Consume’ plan “which every other operator said was not possible in Nigeria before now.
“Pay-As-You-Consume” plan already praised for its simplicity will allow subscribers of TSTV pay for only programmes watched.
Bright Echefu, managing director of TSTV, during the signing of the multi-transponder agreement with their ABS partner disclosed that their services would offer viewers the experience of HD and SD video, internet services, broadband, TV and radio at a very affordable rate.
Hear him, “what makes the project unique is that it would start with 100 channels of local, regional and international in Yoruba, Igbo Hausa, Ghanaian, Sierra Leonean, Liberian Languages among others. It would also provide news, entertainment, education content”.
He argued that TSTV has the right content and premium product to satisfy the growing demand of Nigeria. “It would assist ABS take Nollywood and Sport to great height. Their sport channels is the bomb! EPL, La liga and Champion League is amazing!”
What Does Multichoice Think About All this
Multichoice strongly holds the view that Nigeria’s economy is not ripe for pay-per-view. Well, our stand is that we are not going to offer pay-per-view. One of the reasons we are not going to do it is because it is an expensive form of payment to the customers.
Speaking to Nigeria CommunicationsWeek recently, Mr. Martin Mabutho, general manager, Marketing and Sales, MultiChoice Nigeria explained how it works: “pay-per-view is normally used when a special event is being broadcast. I will give you example of the boxing bout of Floyd Mayweather vs Conor McGregor; that we viewed to our subscribers at no additional cost.
“In America where pay-per-view facility is being offered, people paid $100, only for the fight. The next day if you don’t have subscription, you don’t see anything. For that reason, we don’t think it is a viable thing for us to do. We don’t believe that our market and can handle that”.
Warning:
While the price war is ragging, both DSTV/GOtv and TSTV should not be too comfortable as internet penetration continues to grow in Nigeria. Many Nigerians now own mobile phones and if data prices become more affordable, Nigerians will be able to watch live European matches on the internet. There will be less reliance on pay tv for watching the EPL.
A multimedia and live streaming platform pushing this frontier is Kwese sports owned by Econet Wireless. It signed a deal to broadcast the EPL across sub-Saharan Africa on a Free-To-Air basis for three seasons beginning from the 2016/2017 season. With this, Nigerians can watch the EPL for free as far as they have access to the internet.
Why it is generally believed DSTV has ‘monopolized’ the market due to its awesome content and owning the EPL right, however, TSTV with its drive to break the monopoly should not go the HiTv way. Perhaps, the best way to go now is live streaming which is becoming popular by the day.
Broadcasting
Here’s Why We’re Investing In Building Nigeria’s Future Olympians – MTN

MTN Nigeria has reaffirmed its commitment to nurturing Nigeria’s future Olympians through the MTN Champs athletics competition, which kicked off its third season today in Benin City, Edo State.
The telecommunications giant aims to revolutionise grassroots sports development in the country, providing a platform for young athletes to showcase their talents and potentially represent Nigeria on the global stage.
Osaze Ebueku, Senior Manager, Go-to-Market at MTN Nigeria, emphasised the company’s long-term vision for the initiative. “Our message from day one has been clear. We’re building future Olympians for Nigeria,” Ebueku stated. He highlighted that MTN Champs is not just about competition, but about changing lives and providing opportunities that many young athletes wouldn’t have had otherwise.
The impact of the program is already evident, with five standout athletes from MTN Champs representing Nigeria at the Paris 2024 Olympics. This achievement, coming just two years after the program’s inception in 2023, demonstrates the initiative’s effectiveness in fast-tracking talent from grassroots to global competitions.
Season 3 of MTN Champs has attracted 2,056 registered athletes to participate in Benin City alone, according to Bambo Akani, founder and CEO of Making of Champions, MTN’s partner in executing the championship. The competition will span three cities – Benin (March 13-15), Lagos (April 9-12), and Uyo for the Grand Final (April 30-May 3) – with a total of 7,000 athletes expected to participate across all locations.
Osaze Ebueku, Senior Manager, Go To Market at MTN, likened their approach to spotting “rough diamonds” and refining them into world champions. “We are on this journey for the long haul, working with our partners to elevate the standard of athletics in the country,” Ebueku explained.
The initiative has garnered support from state governments, with Edo State Governor Senator Monday Okpebholo approving the use of the Samuel Ogbemudia Stadium and providing logistical support for the event. This collaboration underscores the growing recognition of MTN Champs’ potential to transform Nigeria’s athletic landscape.
As the competition unfolds, all eyes will be on the tracks of Benin, Lagos, and Uyo to witness the emergence of Nigeria’s next generation of athletic stars. MTN Champs continues to provide not just a competition, but a comprehensive platform for talent discovery, development, and the realisation of Olympic dreams for young Nigerian athletes.
Broadcasting
MTN Board: Between sentiment and the law

By Ray Umukoro
A pro-democracy activist and lawyer, Osa Director, has sued MTN Nigeria Plc. In suit No. FHC/L/CS/1413/24 filed at the Federal High Court, Ikoyi, Lagos, the activist vide an originating summons is asking the court to dissolve the board of MTN.
Without prejudice to the outcome of the case now before Justice Deinde Dipeolu, it is important to interrogate the context and motive of the suit, its propriety and relevance. But, first, it must be established that the plaintiff reserves the right to seek and pursue judicial intervention on a matter he deems fit.In this instance, he is accusing the telecommunications giant of industry capture, undue dominance and influence peddling with the calibre of persons it has filled its Board with. In his submission, the MTN Board is populated with men and women with regulatory agency experience and clout. “The board of MTN being occupied by individuals who have a history of regulatory oversight, taxation authority and pensions will undermine the integrity of our various institutions and create room for influence peddling and regulatory capture,” the plaintiff asserts.
For example, he argued that Dr. Ernest Ndukwe, an engineer of repute, who is the current chairman of MTN board was a former Executive Vice Chairman of the Nigerian Communications Commission, NCC, which was a licensor and chief regulator of MTN.
Also, Mrs. Ifueko Omogui Okauro, another director on the board of MTN was the pioneer Chief Executive of the Federal Inland Revenue between 2004 -2012. Another Board member spotlighted was a former minister of Communication Technology, Mrs. Omobola Johnson, an engineer. The ministry she presided is charged with performing oversight function over MTN. Also, the pioneer Director General and Chief Executive of National Pension Commission, Pencom, Alhaji Mohammad K. Ahmad is on the board of MTN. His argument is that such constituted board gives undue dominance and advantage to MTN. To him, it amounts to influence peddling and industry capture.Among the reliefs sought by the plaintiff are, a declaration that the appointments of the affected officers to the board of MTN contravenes universally acceptable corporate governance practices. He is asking the court to grant an order nullifying their appointments, and a perpetual injunction restraining the affected persons, their servants, agents and or privies from either further appointing or accepting any such appointment.
The plaintiff is also requesting the court to mandate the affected persons to refund benefits, monetary or otherwise already received by them by virtue of their appointments. A cost of N50 million is demanded to be awarded against the defendants. While it is appropriate to leave the court to determine the fate of the afore-listed prayers, it is equally imperative to state the liberties and privileges available to MTN to make appointments into its Board.
First, it must be stressed that MTN Nigeria which is duly listed on the Nigerian Exchange (NGX) has been a market leader since 2001 when the early bird mobile network operators (MNOs) rolled out services. This was many years before the appointment of the ex-regulators as claimed by the plaintiff. Therefore, their appointment cannot equate to ‘market capture’ in a market in which MTN was a clear leader ab initio.
The plaintiff portrays MTN as an unpatriotic entity with a tendency for undercutting competition. This is an unkind cut even as it is an uncharitable assertion to make on a company that showed unwavering confidence in the Nigerian market more than the competition. Nigerians are witnesses to the heavy investments made by MTN from 2001 which also gave it a head-start in the marketplace, amassing more subscribers and acquiring the status of a telco with more national spread.
Needless restating here that as part of its culture of global best practice, MTN has always recruited masterminds, unassailable professionals and technocrats with a pedigree of sterling performance. The cast of Board members listed by the plaintiff fall within the class of professional outliers with a track record of excellence. MTN has not offended any Nigerian law by appointing the best of the lot. It is in tandem with its culture of placing merit above mediocre.
Besides, these men and women have left their past duty posts as regulators and are not known to sit actively on the board of other corporates that are in competition with MTN. It is unfair to criminalise an entity that places premium on excellence.When has it become a sin to hold public office in Nigeria and to hold further offices afterwards? It’s hard to point at any law in Nigeria’s legal jurisprudence that MTN and the defendants violated. There appears here a conflict between law and sentiment. We leave that for the court to adjudicate on.
In the case of Ndukwe, the NCC guidelines for EVCs and Commissioners prescribe three years cooling off period after service before taking up another assignment. Ndukwe exited NCC in February 2010 and did not take up any employment or board appointment until 2018, a good eight years after leaving office.
The same applies to all the other directors listed in the affidavit. They were appointed into public offices after successful careers in the private sector and they returned to their respective private sector endeavors after the few years spent in government assignments. It should be stated that the four person’s stint in government represented less than 20% of their total work experience. So, where is the offence?Anybody with access to the plaintiff’s submissions in his originating summons would think that MTN is a recalcitrant corporate which does not play by the rules. Yet, this is MTN Nigeria that has paid out billions in taxes to Nigeria; the same MTN that has awarded 13, 717 scholarships to 4,949 Nigerian students within 13 years through its Foundation. The same MTN Nigeria that spent about N29 billion in 2024 to deliver primary healthcare at the grassroots across the country, partnering with the Private Sector Health Alliance of Nigeria to deliver 52 Primary Healthcare Centres (PHCs) across the country; and with a promise for additional 40 qualitative and affordable PHCs.
MTN is one of the highest tax-paying companies in Nigeria. In July 2024, MTN paid over N549 billion in taxes and levies to the Federal Government. It ranks as top VAT-payer in Nigeria contributing over N200 billion in VAT per month to the national purse.
This MTN has executed 1,023 projects across Nigeria alongside 50 unique projects, reaching over 31 million people.Since it stepped into Nigeria, MTN has been doing good. Everywhere you go, MTN’s imprints of common good for the good people of Nigeria stares you in the face. From education, healthcare, human capital development and infrastructure, MTN has become a recurring factor in Nigeria’s development. The company that is spending over N200 billion for the completion of the 110km Enugu -Onitsha dual carriageway under the Tax Credit Scheme of the Federal Government cannot suddenly be branded an outlaw. MTN Nigeria is a responsible corporate citizen and it cannot be otherwise branded.
*Umukoro, public policy analyst, writes from Lagos.
Broadcasting
Spotify Earnings for Nigerian Artists Exceed ₦58 Billion in 2024

Nigerian artists achieved a historic financial milestone in 2024, generating over ₦58 billion in royalties on Spotify alone, according to the 2024 Spotify Loud & Clear report released Thursday.
The figure, which represents more than double the earnings of 2023 and five times that of 2022, underscores the rapid commercial growth of Nigerian music on a global scale.
Jocelyne Muhutu-Remy, Spotify’s Managing Director for Sub-Saharan Africa, attributed this growth to the exceptional talent and creativity within Nigeria’s music industry.
“We remain committed to empowering Nigerian artists to earn from their art whilst maintaining transparency with artists and stakeholders,” she said.
The report also highlighted a dramatic increase in the number of Nigerian artists generating over ₦10 million in royalties, with figures more than doubling year-over-year.
Key Report Highlights
- Nigerian artists were discovered over 1 billion times by first-time listeners in 2024.
- Over 1,900 Nigerian artists were added to Spotify editorial playlists, a 33% increase from 2023.
- A significant portion of the ₦58 billion in royalties originated from international audiences.
Global Impact of Nigerian Music
The report detailed the rising global influence of Nigerian music:
- Listeners worldwide streamed Nigerian artists for an average of 1.1 million hours.
- Users created approximately 250 million playlists featuring Nigerian artists.
- The export growth of Nigerian artists increased by 49% over the past three years.
Local consumption of Nigerian content also surged, with a 206% year-over-year increase in 2024 and an extraordinary 782% growth since 2022.
Spotify’s report highlights the dynamic evolution of Nigeria’s music scene and reaffirms its commitment to supporting creative talent across the region.
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