Payair Expands, Makes Strategic Hire

Payair, the market leader in mobile shopping has hired Helena Tornell as the new vice president,  Marketing to aid its further expansion.

With the newly appointed vice president of Marketing Payair hopes to meet the strongly increasing demand for Payair¹s leading services within mobile shopping from both the trade industry and the consumers.

Helena comes from a position as marketing manager at Teleopti where she worked for five years, first as a Product Manager and then as a the Marketing Manager for over two years. Helena has several years experience in marketing, both within B2B and B2C.

Helena has previously worked as a Marketing Manager for CAD software and within the cinema industry and as a PR consultant at an agency in Sweden.

Payair, the market leader in mobile shopping, offers services that create a better shopping experience for consumers and the trade industry.

Payair is growing rapidly in the Swedish market and worldwide.

Helena said: “I see the job as the Vice President of Marketing at Payair as a very fun and exciting challenge. Mobile shopping is the future and there is a lot going on in the market right now. Payair is a company with high ambitions and full of entrepreneurial spirit, which suits me perfectly”
 
Helena will as the Vice President of Marketing become a member in the management team at Payair.

Staffan Ljung, CEO of Payair said: “We are very pleased that Helena has joined our team. With her long experience and expertise in marketing and communications, she will be a valuable addition for our future development as a company and our further expansion.

Payair’s  proven mobile shopping solution offers a fast, easy and secure way for consumers to shop with their smartphones in less than 10 seconds on the Internet, as well as in retail shops, restaurants and other common shopping environments. The trade gets a new opportunity to provide added value, speed up and simplify their sales processes resulting in increased sales by using Payair¹s suite of mobile shopping solutions.