E-Business
Payment Link Integration as Growth Driver for E-commerce Businesses
The African e-commerce market grossed USD 277.1 billion in 2023 and is projected to reach USD 939.8 billion in 2023. However, with a global cart abandonment rate of 70%, many of which are related to payment issues, there is a clear need for ecommerce businesses in Nigeria and beyond to provide seamless and efficient transactions to increase their revenue and scale. An effective payment solution for e-commerce businesses is payment link integration.
Payment link integration emerges as a powerful tool for e-commerce businesses to facilitate payment in a convenient and streamlined way. This SeerBit article delves into what a payment link is, how it works, and its benefits for your ecommerce business.
What Is a Payment Link?
A payment link is a unique, shareable URL that directs the customer to a secure payment page where they can make payment for their purchase. This method ensures a seamless and streamlined payment process for customers, particularly removing the need for a physical card or a card terminal. A business can generate this link for any specific transaction and send it directly to the customer through one of several possible channels (email, social media, SMS, etc.).
Payment links make payments convenient for both businesses and customers. Even e-commerce businesses without a website can receive payments online with a payment link. For e-commerce businesses with websites, online payment link integration allows them to boost sales by selling their products on other platforms beyond the business’ website.
Here’s How Your E-commerce Business Benefits from Payment Link Integration
Implementing payment links in your e-commerce setup can offer several advantages that streamline the purchasing process for you and your customers. Here are some reasons why you should integrate payment links for your e-commerce business:
Customer Experience and Convenience
Payment links provide a convenient way for customers to complete transactions without having to navigate through a complex checkout process. This improves the customer experience during shopping as they can pay with ease. With just a click on the payment link, customers can quickly and easily make a purchase, reducing the likelihood of cart abandonment.
Flexibility
Payment links offer your business flexibility in receiving payments, as they can be customised for different types of transactions. It supports multiple payment methods, such as credit/debit cards, digital wallets, bank transfers, etc., allowing you to cater to your customer’s preferred payment method. Consequently, you have more successful transactions and an increased customer satisfaction level.
Improved Cash Flow
With payment links, the speed and efficiency of payments increase. Consequently, this helps to improve your business’s cash flow. The accompanying ease of payments also means that customers are more willing to part with their money, thereby boosting your bottom line.
Security
Payment links are typically hosted on secure payment gateways, ensuring the safety of sensitive customer information during transactions. By leveraging trusted payment providers and encryption technologies, you can instil confidence in your customers and protect their data from unauthorised access.
Reduces Payment Processing Error
Payment link ensures efficiency in the payment process, leaving little room for processing errors. It also ensures that customers don’t have to manually type in their payment information, hence cutting out the risks of human errors, such as wrong billing address or credit card information in the payment process.
Mobile-friendly
As mobile commerce continues to grow, having a mobile-friendly payment solution is crucial. Payment links are inherently mobile-friendly, allowing customers to complete transactions directly from their smartphones, whether they’re on the go or at home.
Tracking and Analytics
Payment links often come with built-in tracking and analytics features that provide valuable insights into customer behaviour, transaction trends, and sales performance. By analysing this data, you can make informed decisions to optimise your ecommerce strategy and maximise revenue.
How To Create a Payment Link for Online Payment
Creating a payment link to receive online payment involves the following steps:
Choose a payment gateway provider
The first step is to partner with a reliable payment gateway like SeerBit that offers payment links as part of its service. Read our blog post on what to consider when choosing a payment provider to help you make the right choice. A few factors to consider are your business needs, security, compatibility, and pricing structure. SeerBit easily checks all the boxes.
Create a SeerBit account
Once you’ve decided on SeerBit as your payment gateway provider, the next thing is to create your SeerBit account. This is a straightforward process that involves providing your business’ information and completing the KYC process for compliance.
Access and set up the payment link feature
SeerBit offers payment links as a part of its service. Once you’re logged in, you can create a payment link in your dashboard which you send to your customers. This link works for both one-time and recurring payments.
To set up your payment link, go to “Payments” on your dashboard, click on “Payment Links,” then “Create Payment Link” and fill in the required details. A link will be created afterward which you can send to your customer via email, messenger apps, social media, invoice, or QR code.
Conclusion
By integrating payment links into your ecommerce business, you make payments very convenient for your customers and considerably improve your customer satisfaction. SeerBit payment link offers you an easy payment collection process while allowing you to cater to your customers’ payment needs. SeerBit also uses the best security tools and the latest encryption and tokenization technologies to ensure the security of transactions and customer payment information.
E-Business
Allison, BHM Partner to Host ‘Africa Breakfast Convos’ @UNGA79
Africa stands at vital crossroads, balancing intricate geopolitical challenges while taking advantage of promising economic opportunities. With the Gulf Cooperation Council (GCC) announcing 73 Foreign Direct Investment (FDI) projects in Africa worth more than $53 billion in the last year alone, according to the World Economic Forum, and significant growth in technology, renewable energy, and healthcare sectors, across the continent, Africa is poised for remarkable progress.
In light of these developments, Allison, a globally renowned communications consultancy, and BHM, Africa’s leading public relations firm, are joining forces to co-host an exclusive breakfast event on the sidelines of the 79th United Nations General Assembly (UNGA79) in New York City.
The “Africa Breakfast Convos,” set for Friday 27 September 2024, at the World Trade Center, will convene business and public sector leaders from various African nations, representing key sectors such as telecommunications, finance, entertainment, government, technology, and trade.
With 70% of sub-Saharan Africa’s population under 30 and projections indicating that one-fifth of the global population will be African by 2030, the continent’s youthful demographics are drawing significant international attention.
This exclusive gathering aims to showcase Africa’s immense potential for economic growth and development while emphasising the continent’s role in achieving sustainable development goals.
The event will feature panel discussions, keynote speeches, and networking sessions exploring various aspects of the African narrative: big business, technology, pop culture, creative economy, soft power, and geopolitics. It will serve as a platform to highlight expertise and innovation on the continent.
Claudine Moore, Managing Director, Africa, at Allison, stated, “The ‘Africa Breakfast Convos’ represents a unique opportunity to bring together influential voices and decision-makers from across Africa and beyond.
“We’re excited to again facilitate meaningful dialogue during the United Nations General Assembly when Africa is a focus and we are collectively working towards collaboration driving sustainable growth and social impact across the continent.”
Femi Falodun, Executive Director, BHM, added, “This event underscores Africa’s position as a land of opportunity for investment and collaboration.
“By showcasing the continent’s dynamism and potential, we aim to foster partnerships that will contribute to shared prosperity and sustainable development.”
The “Africa Breakfast Convos” aligns with UNGA79’s theme while focusing on Africa’s potential as a driver of global progress.
“It emphasises the role of business in driving sustainable development, the importance of public-private partnerships, and the opportunities for collaboration with Africans in the diaspora.
E-Business
Privacy Protection is Now Right of Citizens —Olatunji, NDPC Boss
Dr. Vincent Olatunji, national commissioner and chief executive officer, Nigeria Data Protection Commission (NDPC), has stated that it is now the right of citizens for their privacy to be protected.
Olatunji said this when he received a group of international data protection experts from Somalia who were on a study tour to explore Nigeria’s data protection ecosystem and its unique models.
Nigeria and Somalia are meant to exchange ideas on the protection of data, with the East African nation eager to learn what their West African counterparts are doing to keep the privacy of their citizens safe.
“It is a digital age and the protection of the privacy of all citizens of the world is paramount,” he said during the meeting held in Abuja.
“It’s now the right of all citizens for their privacy to be protected. That’s why all countries across the globe are putting in place those measures to ensure that they have their enforceable data protection rights and also put in place data protection authority to ensure that they enforce the law of data security.
‘In Nigeria, we recognise the need to protect the privacy of our citizens as it is enshrined in the 1999 constitution.”
Speaking earlier, Jamal Mohammed, Somalia’s ambassador to Nigeria, advised the delegate from his country to go home with the message that Nigeria has everything the war-torn country needs to develop. He pleaded with the NDPC DG to help his country in the area of data privacy and security.
“I’ve been here for three years now. Everything Somalia needs is in Nigeria in terms of knowledge and in terms of experience. I’d like you to take this message to Somalia,” he said.
“Don’t go to any other places. So, you’ll get anything you need in Somalia. However, in my stay here, I faced two challenges.
“The number one challenge was to convince Nigerians about Somalia. They have a phobia about Somalia. The same thing with Somalians.
“I’ve tried to convince Somalians to come to Nigeria but now they’ve got an opportunity.”
E-Business
TD Africa Opens Cross-Border Licensing Opportunities To Microsoft Resellers
In a bid to unlock new growth and profitability opportunities for businesses of all sizes, TD Africa has pulled wraps off its fully automated Microsoft Cloud Solution Provider (CSP) platform.
Through this innovative automated portal, Microsoft’s indirect resellers can now resell Microsoft licenses in 47 African countries and enjoy security, profitability, increased productivity, collaboration, and flexibility, courtesy, TD Africa.
Nigeria CommunicationsWeek reports that the automated CSP solution which streamlines the licensing process from customer onboarding to license provisioning, eliminates manual tasks and reduces turnaround times, thus, allowing businesses focus on delivering exceptional customer value while maximising their revenue potentials.
Read Also: TD Africa partners ZTE for quality and affordable smartphones
With competitive pricing and a comprehensive suite of Microsoft cloud products, businesses of all sizes now have access to a compelling solution to expand their reach and drive digital transformation.
The advantages of the platform which include: seamless license provisioning, competitive pricing, expanded reach, enhanced efficiency, and comprehensive product suite, make it an ideal choice for businesses seeking to capitalise on the growing demand for Microsoft cloud solutions on the continent.
Tobe Mbaneafo, Head of the Microsoft Business Unit at TD Africa, said that TD Africa is elated to introduce the A to Z automated CSP platform.
His words: “We are excited to introduce our Automated CSP platform as a game-changer for businesses looking to expand their operations across Africa.
“By providing a seamless and efficient solution for selling Microsoft licenses, we are empowering our partners to capture new opportunities and deliver exceptional value to their customers.
“This platform is a testament to our commitment to driving digital transformation and supporting the growth of businesses across the continent.”
Read Also: MTN Nigeria, Microsoft Partner on Cloud Data Hosting Solutions
To make the process stress-free, TD Africa has developed a user-friendly platform (csp.tdafrica.com) to among other things, enable businesses register and verify their account effortlessly, access a personalised dashboard for managing customer records, add tenants, select products, make payments, explore a comprehensive product catalogue with competitive pricing, make secure payments directly on the platform, and benefit from automated license provisioning after successful payment.
The tech distribution giant’s automated CSP platform is the future of cross-border business, offering unparalleled efficiency, scalability, and profitability.
Existing Microsoft partners can leverage this groundbreaking platform by registering at https://csp.tdafrica.com/auth/signup.
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