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PC Market Finishes 2015 As Expected, Lenovo Tops- IDC Tracker

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Worldwide PC shipments totaled 71.9 million units in the fourth quarter of 2015 (4Q15), a year-on-year decline of -10.6%, according to the International Data Corporation (IDC ) Worldwide Quarterly PC Tracker .

Although total shipments were in line with already conservative expectations, the news nonetheless ended 2015 as the first year below 300 million units since 2008.

However, Lenovo maintained its top rank for the quarter and all of 2015, exceeding 20% market share for the year.

The holiday quarter, according to IDC, achieved a modest uptick compared to the third quarter, but the year-on-year decline in 2015 shipments was nevertheless the largest in history, surpassing the decline of -9.8% in 2013.

The PC market continued to face persistent challenges from longer-PC lifecycles and competition from mobile phones and tablets, despite the slowing growth in those markets.

However, economic issues like falling commodity prices and weak international currencies, as well as social disruptions in EMEA and Asia/Pacific that disrupted foreign markets were a larger factor for 2015.

Changes in the OS market also had a significant impact with the end of support for Windows XP and promotions of low-cost PCs driving a surge in replacements in 2014 that combined with the launch of Windows 10 and a free upgrade program to delay new system purchases in 2015.

Lastly, while some very attractive new PCs have been launched, the market is taking some time to respond to new OS and hardware configurations – deciding when to upgrade and evaluating slim, convertible, detachable, and touch variations vs. more traditional PCs.

Nevertheless, many of these products have received positive reviews and there’s potential for a faster commercial transition to Windows 10 in 2016 than we saw for prior versions of Windows.”

“The PC market remains competitive and the economic environment weakened further with the recent drop in the Chinese stock market,” said Loren Loverde , IDC Vice President, Worldwide PC Tracker. “However, PC replacements should pick up again in 2016, particularly later in the year. Commercial adoption of Windows 10 is expected to accelerate, and consumer buying should also stabilize by the second half of the year. Most PC users have delayed an upgrade, but can only maintain this for so long before facing security and performance issues. We continue to believe that a majority of these users will purchase another PC, motivated by new products and attractive pricing.”

“Consumer sentiment toward PCs remains a challenge, though clearly there are pockets of growth,” said Jay Chou , Research Manager, IDC Worldwide PC Tracker. “Even as mainstream desktop and notebooks see their lifetimes stretched ever longer, Apple’s emergence as a top 5 global PC vendor in 2015 shows that there can be strong demand for innovative, even premium-priced systems that put user experience first.”

Detachable tablets, which are counted separately from PCs, are growing quickly but from a small base.

Adding those units to PC shipments would boost growth by roughly 6 percentage points in the fourth quarter and 3 percentage points for all of 2015, bringing year-on-year growth for 4Q15 to a decline of about -5% and -7.5% for all of 2015.

The impact for 2016 will be larger as detachable tablet volume grows, boosting earlier forecasts of PC growth in 2016 from -3.1% to growth of 1 to 2%.

“The U.S. PC market fell -4.3% year over year to 17.4 million units. Although the U.S. dollar has been strengthening in lieu of currency crises in other regions, consumers here are not immune to economic concerns that have persisted globally,” said Linn Huang , Research Director, Devices & Displays. “The free upgrade path to Windows 10 allowed some consumers who might otherwise have shopped for new PCs during the holiday season to obtain a ‘new’ PC experience. Additionally, the launch of the iPad Pro may have syphoned off some consumer interest in traditional PCs. Consequently, the holiday season produced soft results for the U.S. PC market.”

Regional Highlights
United States – HP retained its lead in the U.S. PC market with a 28.1% share, while Dell held the second position with a 23.9% share.

Apple, which continues to buck the trend of an eroding consumer PC market, leveraged the consumer-heavy holiday season to retake third place with a 12.7% share.

Lenovo continued its aggressive growth trajectory. Its 21.3% year-over-year growth (to 2.2 million units shipped) was by far the strongest growth rate of all vendors.

However, it was not enough to overcome a strong Apple performance as Lenovo fell to fourth.

The quarter also saw a new entrant into the top five: ASUS rode 11.0% year-over-year growth to a 7.1% share to overtake Toshiba and Acer.

Europe, Middle East, and Africa (EMEA) – As forecast, EMEA witnessed another quarter of double-digit year-over-year decline in PC shipments, as vendors remained engaged in clearing out the older inventories of Windows 8.

The launch of new products with Windows 10 supported holiday season business, but did not reverse the negative trend.

The late availability of PCs based on Skylake architecture delayed some purchases while IT budgets suffered from economic instability and currency volatility.

Asia/Pacific (excluding Japan)(APeJ) – The APeJ PC market posted a year-on-year decline with shipments affected by weak consumer demand and high inventory levels in the channels.

Currency fluctuations contributed to an increase in pricing and effectively softer sales, while end users continued to focus their spending on other consumer devices.

The market was particularly soft in India, where floods and weak demand during festival season contributed to low sales of PCs in the consumer space.

Japan – The market performed better than forecast and posted solid year-over-year growth, however a weaker Yen, high inventory, and lack of Windows 10 marketing continued to constrain PC sales.

Vendor Highlights
Lenovo maintained its top rank for the quarter and all of 2015, exceeding 20% market share for the year.

Shipments reached nearly 15.4 million units in the fourth quarter, mostly due to strong volume in North America.

HP was the number 2 vendor, slightly outperforming the market although its volume declined across regions.
Dell remained the number 3 vendor at nearly 10.2 million units with above-market performance in the U.S.

ASUS outperformed the market and moved into the number 4 position.

With nearly 6 million units and 7.9% market share, this was the best quarter for ASUS since 2012. Strong sales in Asia/Pacific boosted the growth.

Apple effectively tied* ASUS for the number 4 position in the fourth quarter, but was clearly ahead on an annual basis.

The company continued its strong run and outperformed the market, increasing its share globally to 7.9% for the quarter and 7.5% for the year.


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Nigeria Demands Cloud Sovereignty to Anchor Africa’s Digital Independence

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Kashifu Inuwa, the Director General of the National Information Technology Development Agency, has issued a decisive mandate for African nations to establish domestic cloud infrastructure and data sovereignty or risk permanent digital subservience.

Speaking during a high-level strategic session at the GITEX Africa 2026 summit in Morocco, Inuwa argued that the continent must move beyond being a passive consumer of foreign technology to becoming a primary architect of its own digital ecosystem.

He warned that the current state of continental fragmentation leaves Africa vulnerable to external disruptions and prevents the realization of a truly integrated digital economy.

Inuwa characterised the modern global landscape as an environment defined by high-velocity data processing and pervasive intelligent systems, noting that digital integration is now a non-negotiable prerequisite for national survival.

He grounded this technical reality in a striking analogy, describing the cloud as the fundamental life-support system of the modern world. “In today’s reality, digital is no longer optional; it is a way of life,” Inuwa stated. “And the cloud is the oxygen that sustains that life.

The question we must ask ourselves is: who controls that oxygen?”

The push for cloud sovereignty represents a move toward localised data residency and autonomous computational power. Inuwa stressed that without regional data centers and unified regulatory frameworks, African nations remain subject to the policy shifts and geopolitical priorities of overseas providers.

He advocated for a shift from fragmented, siloed efforts toward a federated regional approach that pools resources and expertise to build a robust, self-sustaining African cloud. This transition is essential for ensuring that the massive datasets generated by African users are utilized to train local artificial intelligence models and catalyse internal economic growth rather than being exported for external profit.

The NITDA boss expressed concern over Africa’s limited share of global digital infrastructure, noting that while the continent accounts for between 15 to 19 percent of the world’s population, it holds only about 0.6 percent of global data centre and computing capacity.

He described the imbalance as a structural disadvantage that exposes African countries to risks around data security, economic dependency, and limited participation in the global innovation ecosystem.

“This is not just a technology gap, it is a sovereignty gap,” Inuwa stated. “We are generating data, but we are not in control of how and where that data is stored, processed, or monetised.”

He warned that over reliance on foreign owned cloud platforms could have long term implications for national security, economic competitiveness, and policy autonomy, especially as data becomes a critical resource in the global economy.

Despite these challenges, Inuwa highlighted Africa’s immense potential, pointing to its youthful population, expanding internet penetration, and fast growing startup ecosystem as key drivers of digital growth.

He said the continent is uniquely positioned to leapfrog legacy systems and build modern, scalable infrastructure that can support innovation across sectors.

However, he stressed that achieving this vision would require coordinated action among African governments, private sector players, and regional institutions.

“There is no single country in Africa that can do this alone,” he said. “We must collaborate, integrate our efforts, and build shared infrastructure that benefits the entire continent.”

Central to his recommendation is the creation of a “cloud of clouds” a federated cloud ecosystem that connects multiple national and regional cloud platforms into a unified, interoperable network.

Such a system, he explained, would allow countries to maintain control over their data while benefiting from shared standards, scalability, and cross-border collaboration.

Inuwa pointed to Europe’s Gaia-X as a useful reference model, noting that while Africa’s context is different, the principle of building a trusted and interconnected cloud ecosystem remains relevant.

He emphasised that cloud sovereignty should not be misunderstood as protectionism or digital isolation, but rather as the capacity for self determination in the digital age.

“Sovereignty is about having the ability to make our own choices, to define our own standards, and to build systems that reflect our values and priorities,” he said.

Inuwa further noted that developing indigenous cloud capacity could unlock significant economic opportunities, including job creation, local innovation, improved digital services, and increased investor confidence.

It could also strengthen Africa’s position in emerging technologies such as artificial intelligence, big data analytics, and the Internet of Things, all of which depend heavily on robust cloud infrastructure.

The DG concluded by emphasising that the quest for digital sovereignty is not merely a technical objective but a strategic imperative for long-term stability. He asserted that for Africa to achieve meaningful autonomy in an increasingly digitised world, it must secure its own computational foundations.

By establishing indigenous control over data processing and storage, the continent can insulate its critical national infrastructure from external volatility while ensuring that its digital future is determined by its own policies and priorities. The message was clear: Africa must harmonise its infrastructure and localise its computational assets now or face an era of unprecedented digital marginalisation.

As global competition in the digital space intensifies, Africa’s ability to act collectively and strategically will determine whether it emerges as a major digital powerhouse or remains on the periphery of the digital revolution.


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As Nigerians Struggle to Save, Mutual Benefits Highlights Power of Structured Financial Planning

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A growing number of Nigerians are struggling to build sustainable savings habits, leaving many without a financial safety net in times of need. Insights from the PiggyVest Savings Report 2025 reveal a concerning trend of declining savings culture among Nigerians. A significant segment of the population either does not prioritise saving or lacks the discipline to maintain consistent savings, with many unable to cater for emergencies or achieve meaningful financial satisfaction.

As Nigerians Struggle to Save, Mutual Benefits Highlights Power of Structured Financial Planning

Mutual Benefits

Released in March 2026, the report which sampled over 20,000 respondents in rural and urban areas across all six geopolitical regions in Nigeria, highlights key gaps in financial behaviour. Highlighted issues revolve particularly around emergency preparedness and long-term financial planning, underscoring the urgent need for more structured and accessible savings solutions.

With rising living costs and economic pressures, many Nigerians are increasingly focused on meeting immediate needs, often at the expense of saving for the future. As a result, emergency funds remain inadequate or non-existent for a large proportion of households.

This reality has far-reaching implications, not only for individual financial stability but also for broader economic resilience. Without a financial buffer, unexpected events such as medical emergencies, job loss or business disruptions can quickly escalate into crises.

Financial experts note that the challenge is not just about earning more income, but about adopting disciplined and structured approaches to saving.

Unlike informal or ad-hoc savings methods, structured financial products combine consistency, growth and protection, ensuring that individuals are better equipped to navigate uncertainties.

This is where solutions like Mutual Benefits Assurance’s savings and investment offerings play a critical role.

A leading player in Nigeria’s insurance industry, Mutual Benefits’ savings and investment products are designed to help individuals and families build financial discipline while enjoying the added advantage of protection.

Products such as the Individual Savings and Protection Plan (ISPP), Children Education Plan (CEP) and Mutual Investment Plan (MIP) help customers build disciplined savings, earn competitive returns through compounded interest and benefit from life insurance coverage, providing an added layer of security.  Similarly, the Personal Pension and Investment Plan (PPIP) provides financial support in the event of job loss, whether voluntary or involuntary, while also serving as a valuable tool to supplement retirement income. In the event of death, designated beneficiaries receive the entitled benefits.

By combining savings with protection, these solutions address two critical gaps identified in the report: lack of emergency funds and low financial confidence.

Structured savings plans not only encourage financial discipline but also provide reassurance that funds will be available when needed. In contrast to informal savings methods, they offer a more reliable pathway to achieving both short-term and long-term financial goals.

For many Nigerians, this represents a much-needed shift from reactive financial habits to proactive financial planning.

As Nigeria continues to navigate economic uncertainty, the importance of financial preparedness cannot be overstated. Encouraging a culture of saving supported by structured, accessible financial products will be key to improving financial well-being across the population.

Mutual Benefits remains committed to empowering Nigerians with solutions that promote financial security, resilience and peace of mind. By making savings simpler, more rewarding and more secure, the company continues to support individuals and businesses in building a more stable financial future.


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Jumia Expands Nationwide Footprint, Deepens Reach Across Underserved Nigerian Cities

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e-commerce company, Jumia Nigeria, has announced a significant expansion of its logistics and pickup network across Nigeria, extending its reach into underserved regions and strengthening access to e-commerce services for millions of consumers.

The expansion, executed during the first quarter of 2026, marks a deliberate shift toward upcountry growth, with new and expanded operations across Northern Nigeria, including Kebbi, Sokoto, and Kaduna, while also strengthening presence in strategic cities like Zaria. The move is designed to close long-standing coverage gaps in high-potential areas and bring its services closer to more customers.

According to the company, the expansion reflects a convergence of customer demand, infrastructure strategy, and long-term market development, as more Nigerians outside major urban centres seek reliable access to digital retail.

“We are seeing a structural shift in where demand is coming from. What this expansion does is align our infrastructure with that reality. By extending our network deeper into the country, we are not only improving service delivery, but we are also unlocking new demand, enabling more sellers to participate in the digital economy, and building a more inclusive retail ecosystem that reflects the true scale of the Nigerian market,” said Temidayo Ojo, CEO of Jumia Nigeria.

The rollout includes a significant increase in pickup stations and delivery touchpoints across both established and emerging cities. Existing urban centres such as Lagos, Ibadan, Abuja and Port Harcourt have seen network density increase, while new and previously underserved locations are being integrated into Jumia’s logistics grid. This broader footprint is supported by investments towards parcel distribution centres, designed to decentralise inventory flow, reduce delivery time, and optimise operating costs across regions.

As part of the expansion, Jumia has also strengthened its logistics partnerships and delivery capacity, enabling more efficient last-mile fulfilment while creating income opportunities for a growing network of logistics partners and JForce agents. The company notes that these investments are critical to sustaining scale as order volumes increase across a more geographically diverse customer base.

Looking ahead, Jumia plans to extend its expansion into the South-East and South-South regions ahead of the peak retail season, further increasing its national coverage and reinforcing its position as a leading e-commerce platform in Nigeria.


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