E-Business
PC Market Finishes 2015 As Expected, Lenovo Tops- IDC Tracker

Worldwide PC shipments totaled 71.9 million units in the fourth quarter of 2015 (4Q15), a year-on-year decline of -10.6%, according to the International Data Corporation (IDC ) Worldwide Quarterly PC Tracker .
Although total shipments were in line with already conservative expectations, the news nonetheless ended 2015 as the first year below 300 million units since 2008.
However, Lenovo maintained its top rank for the quarter and all of 2015, exceeding 20% market share for the year.
The holiday quarter, according to IDC, achieved a modest uptick compared to the third quarter, but the year-on-year decline in 2015 shipments was nevertheless the largest in history, surpassing the decline of -9.8% in 2013.
The PC market continued to face persistent challenges from longer-PC lifecycles and competition from mobile phones and tablets, despite the slowing growth in those markets.
However, economic issues like falling commodity prices and weak international currencies, as well as social disruptions in EMEA and Asia/Pacific that disrupted foreign markets were a larger factor for 2015.
Changes in the OS market also had a significant impact with the end of support for Windows XP and promotions of low-cost PCs driving a surge in replacements in 2014 that combined with the launch of Windows 10 and a free upgrade program to delay new system purchases in 2015.
Lastly, while some very attractive new PCs have been launched, the market is taking some time to respond to new OS and hardware configurations – deciding when to upgrade and evaluating slim, convertible, detachable, and touch variations vs. more traditional PCs.
Nevertheless, many of these products have received positive reviews and there’s potential for a faster commercial transition to Windows 10 in 2016 than we saw for prior versions of Windows.”
“The PC market remains competitive and the economic environment weakened further with the recent drop in the Chinese stock market,” said Loren Loverde , IDC Vice President, Worldwide PC Tracker. “However, PC replacements should pick up again in 2016, particularly later in the year. Commercial adoption of Windows 10 is expected to accelerate, and consumer buying should also stabilize by the second half of the year. Most PC users have delayed an upgrade, but can only maintain this for so long before facing security and performance issues. We continue to believe that a majority of these users will purchase another PC, motivated by new products and attractive pricing.”
“Consumer sentiment toward PCs remains a challenge, though clearly there are pockets of growth,” said Jay Chou , Research Manager, IDC Worldwide PC Tracker. “Even as mainstream desktop and notebooks see their lifetimes stretched ever longer, Apple’s emergence as a top 5 global PC vendor in 2015 shows that there can be strong demand for innovative, even premium-priced systems that put user experience first.”
Detachable tablets, which are counted separately from PCs, are growing quickly but from a small base.
Adding those units to PC shipments would boost growth by roughly 6 percentage points in the fourth quarter and 3 percentage points for all of 2015, bringing year-on-year growth for 4Q15 to a decline of about -5% and -7.5% for all of 2015.
The impact for 2016 will be larger as detachable tablet volume grows, boosting earlier forecasts of PC growth in 2016 from -3.1% to growth of 1 to 2%.
“The U.S. PC market fell -4.3% year over year to 17.4 million units. Although the U.S. dollar has been strengthening in lieu of currency crises in other regions, consumers here are not immune to economic concerns that have persisted globally,” said Linn Huang , Research Director, Devices & Displays. “The free upgrade path to Windows 10 allowed some consumers who might otherwise have shopped for new PCs during the holiday season to obtain a ‘new’ PC experience. Additionally, the launch of the iPad Pro may have syphoned off some consumer interest in traditional PCs. Consequently, the holiday season produced soft results for the U.S. PC market.”
Regional Highlights
United States – HP retained its lead in the U.S. PC market with a 28.1% share, while Dell held the second position with a 23.9% share.
Apple, which continues to buck the trend of an eroding consumer PC market, leveraged the consumer-heavy holiday season to retake third place with a 12.7% share.
Lenovo continued its aggressive growth trajectory. Its 21.3% year-over-year growth (to 2.2 million units shipped) was by far the strongest growth rate of all vendors.
However, it was not enough to overcome a strong Apple performance as Lenovo fell to fourth.
The quarter also saw a new entrant into the top five: ASUS rode 11.0% year-over-year growth to a 7.1% share to overtake Toshiba and Acer.
Europe, Middle East, and Africa (EMEA) – As forecast, EMEA witnessed another quarter of double-digit year-over-year decline in PC shipments, as vendors remained engaged in clearing out the older inventories of Windows 8.
The launch of new products with Windows 10 supported holiday season business, but did not reverse the negative trend.
The late availability of PCs based on Skylake architecture delayed some purchases while IT budgets suffered from economic instability and currency volatility.
Asia/Pacific (excluding Japan)(APeJ) – The APeJ PC market posted a year-on-year decline with shipments affected by weak consumer demand and high inventory levels in the channels.
Currency fluctuations contributed to an increase in pricing and effectively softer sales, while end users continued to focus their spending on other consumer devices.
The market was particularly soft in India, where floods and weak demand during festival season contributed to low sales of PCs in the consumer space.
Japan – The market performed better than forecast and posted solid year-over-year growth, however a weaker Yen, high inventory, and lack of Windows 10 marketing continued to constrain PC sales.
Vendor Highlights
Lenovo maintained its top rank for the quarter and all of 2015, exceeding 20% market share for the year.
Shipments reached nearly 15.4 million units in the fourth quarter, mostly due to strong volume in North America.
HP was the number 2 vendor, slightly outperforming the market although its volume declined across regions.
Dell remained the number 3 vendor at nearly 10.2 million units with above-market performance in the U.S.
ASUS outperformed the market and moved into the number 4 position.
With nearly 6 million units and 7.9% market share, this was the best quarter for ASUS since 2012. Strong sales in Asia/Pacific boosted the growth.
Apple effectively tied* ASUS for the number 4 position in the fourth quarter, but was clearly ahead on an annual basis.
The company continued its strong run and outperformed the market, increasing its share globally to 7.9% for the quarter and 7.5% for the year.
E-Business
Jumia Expands Nationwide Footprint, Deepens Reach Across Underserved Nigerian Cities

e-commerce company, Jumia Nigeria, has announced a significant expansion of its logistics and pickup network across Nigeria, extending its reach into underserved regions and strengthening access to e-commerce services for millions of consumers.

The expansion, executed during the first quarter of 2026, marks a deliberate shift toward upcountry growth, with new and expanded operations across Northern Nigeria, including Kebbi, Sokoto, and Kaduna, while also strengthening presence in strategic cities like Zaria. The move is designed to close long-standing coverage gaps in high-potential areas and bring its services closer to more customers.
According to the company, the expansion reflects a convergence of customer demand, infrastructure strategy, and long-term market development, as more Nigerians outside major urban centres seek reliable access to digital retail.
“We are seeing a structural shift in where demand is coming from. What this expansion does is align our infrastructure with that reality. By extending our network deeper into the country, we are not only improving service delivery, but we are also unlocking new demand, enabling more sellers to participate in the digital economy, and building a more inclusive retail ecosystem that reflects the true scale of the Nigerian market,” said Temidayo Ojo, CEO of Jumia Nigeria.
The rollout includes a significant increase in pickup stations and delivery touchpoints across both established and emerging cities. Existing urban centres such as Lagos, Ibadan, Abuja and Port Harcourt have seen network density increase, while new and previously underserved locations are being integrated into Jumia’s logistics grid. This broader footprint is supported by investments towards parcel distribution centres, designed to decentralise inventory flow, reduce delivery time, and optimise operating costs across regions.
As part of the expansion, Jumia has also strengthened its logistics partnerships and delivery capacity, enabling more efficient last-mile fulfilment while creating income opportunities for a growing network of logistics partners and JForce agents. The company notes that these investments are critical to sustaining scale as order volumes increase across a more geographically diverse customer base.
Looking ahead, Jumia plans to extend its expansion into the South-East and South-South regions ahead of the peak retail season, further increasing its national coverage and reinforcing its position as a leading e-commerce platform in Nigeria.
E-Business
RHUCE Taps Into Africa’s $3Bn Creator Economy with New Monetisation Platform

RHUCE, a new social platform designed for African creatives, has officially launched today, introducing a new model for how creators across the continent can turn their skills, learning, and content into income.

RHUCE
As Africa’s creator economy, estimated at over $3 billion, continues to grow, millions of young people are building digital skills but struggle to convert them into sustainable opportunities. RHUCE aims to bridge this gap by combining professional identity, creator monetisation, and opportunity discovery in a single ecosystem.
“Across Africa, talent is everywhere, but opportunity is fragmented,” said Simeon Ifeoluwa Adeyanju, CEO of RHUCE Limited. “Creators are learning, building, and sharing their work, but they lack a structured way to turn that into visibility, credibility, and income.”
Unlike traditional platforms that prioritise virality or finished work, RHUCE enables users to document their growth in real time, transforming their learning journey into a living portfolio.
“We believe your journey is your greatest asset,” Adeyanju said. “On RHUCE, your growth becomes your portfolio, your consistency builds your credibility, and opportunities can discover you based on what you’re becoming, not just what you’ve done.”
The platform introduces a shift from application-based hiring to discovery-driven opportunities, where creators are matched with jobs, gigs, and collaborations based on their evolving skills and documented progress.
“Instead of chasing opportunities across WhatsApp groups, DMs, and multiple platforms, we’ve built a system where you can post once and be discovered continuously,” he added.
RHUCE also provides monetisation tools that allow creators to earn through digital products, paid learning content, and brand-sponsored campaigns, unlocking new income streams within Africa’s fast-growing digital economy.
With over 60% of Africa’s population under 25, the platform positions itself as infrastructure for the continent’s next generation of talent.
“RHUCE is not just a platform for finished professionals,” Adeyanju said. “It is for people becoming something. Our goal is simple: help Africans turn learning into opportunity, and opportunity into income.”
E-Business
Kaspersky Warns of Digital Medicine Risks on the Occasion of World Health Day

On World Health Day, Kaspersky warns of risks tied to the digitisation of healthcare and use of telemedicine. Recent incidents show that medical services can be breached, and as a result, medical records may be leaked and then traded on the dark web.

The operations of healthcare services can get disrupted. Another aspect is that healthcare platforms may share user data with third parties that handle it irresponsibly.
Telemedicine has moved from a convenience to a core part of healthcare delivery, but its security model has not kept pace with its adoption, and the risks are not theoretical. Recent incidents highlight how real these risks have become.
In 2023, it was disclosed that Cerebral, a major telehealth provider focused on mental health services, had been sharing sensitive patient data – including mental health assessments, intake information, and personal identifiers – with third-party platforms such as social media and advertising networks. Millions of users were affected over several years.
More broadly, incidents in 2025 illustrate a different but equally critical risk – large-scale disruption of digital healthcare infrastructure. The breach of the ManageMyHealth patient portal exposed sensitive medical records of more than 120,000 patients, while the attack on SimonMed Imaging compromised over a million records and led to ransomware demands. These cases show that both telemedicine platforms and the broader digital healthcare ecosystems are increasingly targeted by attackers.
In parallel, scam campaigns focusing on medical topics are evolving, inviting patients for check-ups or follow-up consultations. Often the domains of the alleged “medical services” websites were created just a few weeks ago, links to the social media accounts on their pages are not working, and the Terms of Use and Privacy Policy pages are absent.
At the same time, these pages request users’ personal information, including photos of documents and even photos of parts of the body that need medical attention. Such websites often try to convince users with branding, fake doctor profiles, and urgent calls to action.
Users risk submitting sensitive personal data that can be either sold on the dark web, be used for identity theft, or subsequently used in more sophisticated attacks in the future that are targeted specifically at them for further data extortion.
To safeguard sensitive data, use a reliable security solution with an AI-powered anti-phishing component which prevents clicking on malicious links.
“The digital healthcare experience is transforming access to care, but it is also expanding the attack surface in ways many users underestimate. Medical data is highly valuable and actively traded on the dark web, making patients a prime target for fraud and targeted phishing.
“At the same time, health-related scams exploit urgency and trust, using fake consultations or discounted offers to trick users into sharing sensitive information. Patients should approach digital healthcare with the same caution as financial services – verifying providers, avoiding unsolicited links, and understanding how their data is used. Security and privacy must become a core part of the digital healthcare experience,” comments Anna Larkina, Web Content and Privacy Analysis Expert at Kaspersky.
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