Telecom
Plaqad Launches SocialCred, A Tool To Rank Online Clout
Plaqad, Africa’s leading marketing technology company has launched SocialCred, the continent’s first-ever social media clout ranking app.
The SocialCred works by assigning and summing up points across key metrics such as engagement rate, number of followers, audience sentiment, and number of impressions among others to determine an individual’s social media popularity and influence.
Based on the total points amassed, the individual is then awarded one of ten ranks and a cool badge they can share with their friends and fans on Twitter, Instagram, Facebook, TikTok, and Whatsapp.
Users are able to rank their social media pages or those of others on Facebook, Twitter, Instagram and Youtube and also compare two influencers side-by-side to determine the most popular of the two.
Aside from the fun element to the app, SocialCred serves an important function of helping brands assess and select influencers based on the strength of the influencer’s popularity across four of the biggest social media platforms today: Facebook, Instagram, Twitter and Youtube.
By offering growth and monetization tips, the app also helps influencers, content creators and regular social media users grow their pages, improve audience engagement and better monetize their influence through partnerships with brands.
Gbenga Sogbaike, co-founder & CEO of Plaqad the creators of SocialCred said, “SocialCred takes a fun and exciting approach to rank social media popularity and influence and we are very glad about how quickly it has been accepted by social media users worldwide.
“In its first week, we expect no less than 100,000 people to use the tool and share their badges on social media.
“The app is a product of over three months of high-level product engineering by a team of super-smart and experienced engineers, product developers and expert PR professionals and beside the cool factor, SocialCred provides brands and influencers a transparent and very accurate way to analyse social media influence and prevent fraud which is a major drawback for the influencer marketing industry.” He concluded.
Through its online platform, Plaqad facilitates seamless collaboration between social media influencers, content creators, and owners of media inventories, and brands looking to engage consumers and reach new audiences at scale.
Today, Plaqad, strengthened by a community of over 15,000 influencers, creators, and publishers, has successfully placed over 25,000 pieces of content on social and web platforms across four continents, and directly paid out over 200 million naira ($570,000) on hundreds of campaigns to members, effectively helping its programme members monetize their content, platform and influence.
According to a new report “Martech: 2020 and Beyond” collaboratively produced by BDO, WARC, and the University of Bristol, the global spend on marketing technology is $121.5 billion. This represents a significant share of the global advertising market estimated to be worth US$ 560 billion in 2019 by Statista.
In addition, the Financial Times in a recent post projects the value of the global influencer market — another area where Plaqad features prominently — to reach $15 billion by 2022.
With the covid19 pandemic necessitating prolonged social distancing and lockdown measures across the globe, traditional means of marketing like events, out-of-home and newspapers have suffered setbacks as consumer behaviour continues to change.
Companies like Plaqad which are at the forefront of digital media technology will help marketers, influencers, brands and the government to navigate the new reality.
With social media usage by consumers on a steady rise this period — 61% over normal usage rates according to research firm Kantar — brands are leaning into influencer marketing to deliver relevant and consistent messages that keep their audiences engaged amid the coronavirus crisis and they look up to marketing tech companies like Plaqad to navigate the new normal.
Telecom
NCC Holds Virtual Forum on A2P Licensing Framework
Nigerian Communications Commission (NCC) has hosted a virtual stakeholders’ forum to discuss the draft Application-to-Person (A2P) licensing framework.
The event, held on December 20, aimed to address challenges in the international A2P messaging space in Nigeria, including consumer protection, fraud prevention and industry fairness.
Dr. Aminu Maida, executive vice chairman (EVC)/ceo, Nigerian Communications Commission who was represented by Mrs. Chizua Whyte, Ag. Head, Legal and Regulatory Services of NCC, said A2P messaging plays a vital role in today’s digital world.
“A2P messaging drives efficiency, enhances communication and supports socio-economic development.
“It has become the go-to platform for businesses to send notifications, whether transactional, promotional or service-related, directly to consumers,” Whyte said.
She emphasized the importance of effective regulation, stressing that the NCC’s strategic focus is centered on three key stakeholders: the government, consumers and the industry.
Whyte noted that the proposed framework seeks to foster innovation, ensure fair and transparent operations and protect consumers.
“The NCC firmly believes that effective regulation stems from inclusivity and collaboration.
“This forum is an opportunity for all of us – operators, aggregators, businesses, service providers and consumers – to engage in meaningful discussions,” she said.
The commission presented the various feedbacks received as inputs into the A2P Licensing Framework and gave NCC’s responses to each of the observations and recommendations made by the licensees.
Mrs. Truddy Tony-Awusaku, Assistant Director at the Licensing and Authorisation Department of the NCC, presented an overview of the framework for international A2P messaging in Nigeria.
The NCC assured stakeholders that it would continue to engage internal and external stakeholders ahead of the final draft of the A2P Messaging Services Licensing Framework.
The commission invited stakeholders to provide feedback and recommendations to refine the framework and create a sustainable A2P messaging ecosystem.
Telecom
9Mobile Blames Network Outage on Data Center Fire in Lagos
9Mobile, mobile network operator, has blamed a network outage this week on a fire incident at its main data center in Lagos.
The fire is said to have happened on Tuesday night (December 17), leading to network issues for 9Mobile’s customers until Thursday.
9Mobile said it had experienced multiple fiber cuts which had led to some of the disruption.
Its customers have taken to social media to complain about a lack of voice and data services.
9Mobile is estimated to have more than 11 million mobile subscribers.
The latest outage follows a six-day outage that impacted the carrier in July.
“9Mobile sincerely apologizes for the recent service outages experienced by our valued customers which have affected our ability to provide voice, data, and internet services. We understand the frustration these disruptions have caused and deeply regret the inconvenience,” said 9Mobile in a statement.
“Our technical team has identified the root causes of the outages including a fire incident at our main data center in Lagos last night which severely impacted services, especially in the Lagos and South-West. We are grateful for the swift intervention of the Lagos State Fire Service, which helped prevent further damage.”
The cause of the fire was not revealed by the carrier.
Acknowledging the fiber cuts, 9Mobile explained that prior to the fire, a fiber cut on the backbone links in Lagos led to a total data outage across the country. Other vandalism incidents in Lagos and Abuja led to a total service outage in the southwest and a data service outage in the north of the country.
Telecom
Sytemap Announces 50% Discount on Verified Lands for Women, March 8–14, 2025
Sytemap, a trusted leader in land acquisition and technology solutions, is thrilled to announce a groundbreaking initiative designed to empower women through affordable and secure land ownership.
From March 8 to March 14, 2025, women—including professionals in Africa and the diaspora—will enjoy an exclusive 50% discount on plots from verified estate developers through the Sytemap platform.
This initiative, themed “Her Land, Her Future,” underscores Sytemap’s commitment to breaking cultural and economic barriers that have historically sidelined women from property ownership. Partnering with over 30 reputable estate developers, Sytemap is creating unprecedented opportunities for women to invest in land with confidence.
For decades, women in Nigeria and across Africa have faced significant hurdles in land acquisition, including high costs, fear of fraud, and societal biases. In fact, studies show that 65% of victims of land scams in Nigeria are women.
Sytemap’s CEO, Nnamdi Uba, stated, “Women have long been marginalized in land ownership, a critical path to building wealth and security. Our mission is not only to make land ownership accessible but to eliminate the fears and uncertainties that hold women back.”
With this initiative, Sytemap leverages its reputation for transparency and cutting-edge technology to offer a simple, scam-free, and empowering process for land purchase.
The campaign is designed to resonate with young professionals, particularly women with good-paying jobs who are ready to invest in their future. For women in the diaspora, the initiative offers tailored support, including seamless international payment options and an innovative plot-monitoring app that allows buyers to manage their investments from anywhere in the world.
Key Features Include:
50% Discount: Available only during the trade fair window (March 8–14, 2025).
Verified Estates: Secure locations vetted by Sytemap and trusted developers.
Flexible Payment Plans: Options to spread payments over several months to ease financial stress.
Digital Monitoring: A dedicated app to track land purchases and allocation progress.
Guaranteed Transparency: Every outright payment comes with instant, verifiable certificate allocation, with land documents delivered within three weeks.
This initiative will launch during the “Sytemap Land Trade Fair 1.0,” an event bringing together key stakeholders, women’s organizations, and influencers to celebrate this transformative moment. Women in the diaspora are encouraged to participate and take advantage of this life-changing opportunity.
Imagine a future where women are equal stakeholders in property ownership, shaping communities and securing generational wealth.
Sytemap invites women across Africa and the diaspora to claim their space and rewrite the narrative of land ownership.
For more details and to reserve your plot, visit https://sytemap.com/women.
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