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Plaqad Releases Nigeria’s First-ever Influencer Compensation Report

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Plaqad.com, the social platform connecting individuals and brands to top content creators on Monday released Africa’s first ever Influencer Compensation Report.

 

The report provides key insights into the influencer marketing industry and analyzes some of the common trends regarding the remuneration of influencers.

 

There has been an increasing adoption of influencer marketing by marketers looking to get their products and services in front of an already engaged audience in recent years.

 

However, due to the unconventional nature of this form of marketing, deciding the right compensation terms has often been a very contentious topic especially as it relates to getting a positive return on investment.

 

Speaking on the report, Gbenga Sogbaike, CEO Plaqad, remarked on the reasoning behind the research, “The Influencer Compensation Report provides very interesting and unique insights into how payment and remuneration for social media influencers work in Nigeria.

 

“Unlike what obtains in the US and other more advanced markets where most influencers are very much open to accepting client’s products and services in exchange for their services, Influencers in Nigeria prefer cash payments.

 

“This is just one of the many peculiarities of the Nigerian influencer marketing industry.”

 

“To help industry practitioners and the general public better make sense of influencer compensation, we’ve taken a deep dive to unravel the facts by compiling a detailed report.

 

“The Influencer Compensation Report will help agencies, brands and other industry stakeholders make informed decisions when engaging influencers.” He added.

 

Among other findings, the report also examined brand-influencer alignment. This is a major consideration for many brand managers in the consumer goods sector in working with influencers.

 

According to the report, only 18% of influencers have worked with brands they already patronize.

 

Most of the influencers surveyed say they would work with any brand whether or not they use the brand’s products or services.

 

Since its launch in 2017, Plaqad has been very active in the influencer marketing scene.

 

The online platform has quickly become one of the biggest hubs for content creators, publishers, and social media influencers with thousands of users currently signed up on its platform.

 

The 2019 Influencer Compensation Report offers plenty useful insights for brands, marketers, service providers and other marketing communications industry stakeholders looking for answers to some of the biggest questions on influencer remuneration and the entire influencer marketing landscape in Nigeria.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Dangote Refinery Denies Liquidity Challenges, Dismisses NNPCL’s $1Bn Loan Claim

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Dangote Petroleum Refinery and Petrochemicals (DPRP) has dismissed claims that the Nigerian National Petroleum Company Limited (NNPCL) used a $1 billion loan secured through a crude forward sale agreement to support the refinery during a liquidity crisis.

Dangote Refinery Denies Liquidity Challenges, Dismisses NNPCL’s $1Bn Loan Claim

In a statement on Wednesday, Anthony Chiejina, company’s chief branding and communications officer, said the NNPCL’s stance was a distortion of the facts.

“We would like to clarify that this is a misrepresentation of the situation as $1bn is just about 5% of the investment that went into building the Dangote Refinery,” Chiejina said.

Chiejina stated that the refinery’s decision to enter into a partnership with the NNPCL was based on the recognition of “their strategic position in the industry as the largest offtaker of Nigerian crude” and at the time, the sole supplier of petrol into Nigeria.

“We agreed on the sale of a 20% stake at a value of $2.76 billion. Of this, we agreed that they will only pay $1 billion while the balance will be recovered over a period of 5 years through deductions on crude oil that they supply to us and from dividends due to them,” Chiejina said.

“If we were struggling with liquidity challenges we wouldn’t have given them such generous payment terms. As at 2021 when the agreement was signed, the refinery was at the pre-commission stage.”

According to the statement, the agreement would have been cash-based rather than credit-driven if the refinery struggled with liquidity issues.

The refinery’s spokesman said the NNPCL was subsequently unable to supply the agreed 300,000 barrels a day of crude (bpd).

He stated that the shortfall was because the NNPPC “had committed a greater part of their crude cargoes to financiers with the expectation of higher production which they were unable to achieve”.

“We subsequently gave them a 12-month period for them to pay cash for the balance of their equity given their inability to supply the agreed crude oil volume,” he said.

“NNPCL failed to meet this deadline which expired on June 30th 2024. As a result, their equity share was revised down to 7.24%. These events have been widely reported by both parties,” he said.


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9mobile Addresses Recent Service Outages, Apologizes for Inconvenience

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9mobile has apologized for the recent service outages experienced by its valued customers which has affected their ability to provide voice, data, internet services. “We understand the frustration these disruptions have caused and deeply regret the inconvenience.

“Our technical team has identified the root causes of the outages including a fire incident at our Main Data Centre in Lagos last night which severely impacted services especially in the Lagos and South-West.  We are grateful for the swift intervention of the Lagos State Fire Service, which helped prevent further damage.

“Prior to the fire incident, our network experienced major fibre interruptions leading to varying degrees of outages. We had a fibre cut on the backbone links in Lagos which led to a total data outage across the country.

“This was followed closely by two vandalism incidents in Lagos and Abuja, leading to total service outage in South-West and data service outage in the North.  Services have now been fully restored in the North & South-South States while restorations work is ongoing in others. We expect to fully restore services as soon as possible”

At 9mobile, customer satisfaction is remains top priority. “We value the trust you place in us and appreciate your patience and understanding during this challenging time. Customers who continue to experience issues can reach out to our customer service team via our social media touchpoints or our experience centres”.

Once again, we sincerely apologize for the disruption and thank you for your continued support.


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NAF Delegation Visits Zinox Technologies, Discuss Partnership

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A high-level delegation from the Nigerian Air Force (NAF) recently visited Zinox Technologies, Africa’s foremost integrated ICT solutions company, exploring avenues for a strategic partnership to strengthen the Air Force’s operational and technological infrastructure.

The delegation, led by AVM SK Usman, Chief of Communications Information Systems (CCIS), included notable figures such as Dr. Asogbon, Strategic Consultant on Communication, Air Commodore Isah, Commander of the 041 CIS Dep, Air Commodore AI Hanidu, Director of Information Technology, Air Commodore HC Usman, Director of Electronic Warfare, Squadron Leader Bilawu, and Group Captain Oloretore, Commander of the 641 CIS Group.

During the visit, NAF representatives commended Zinox Technologies for its significant contributions to technological development across Nigeria and Africa. They emphasized the importance of collaboration in addressing critical needs, including the localization and implementation of robust data storage solutions at NAF headquarters and nationwide offices to ensure data security and accessibility, as well as deploying intelligent and advanced video surveillance systems to enhance security and operational efficiency.

Additionally, the discussions highlighted providing reliable and efficient alternative power solutions to support critical operations and establishing and equipping annex facilities to meet the NAF’s growing data storage and processing requirements. Both parties also proposed solutions to support the development of various data centres for the Air Force. These discussions underscored Zinox’s capability to meet NAF’s complex requirements, leveraging its experience and innovative technology offerings to enhance national security operations.

Zinox Technologies, known for its pioneering role in the African tech industry, has a proven track record and a rich history of impactful projects across Nigeria and the continent. The company has been instrumental in driving digital transformation initiatives, providing cutting-edge IT solutions, and supporting numerous sectors with innovative tech products.

The foremost tech company has executed several transformative initiatives, including Africa’s largest ICT voter registration rollout and impactful e-education and e-health projects in Nigeria. Zinox holds prestigious certifications such as the Microsoft Windows Hardware Quality Lab Certification and ISO 9001:2000.

Zinox’s commitment to technological advancement has earned them a reputation as a leader in the African tech ecosystem, making them a trusted partner for the NAF’s ambitious projects.

By partnering with Zinox, the NAF aims to leverage indigenous cutting-edge technology to enhance its operational capabilities and contribute to the overall development of the Nigerian Air Force. This collaboration highlights Zinox’s unwavering commitment to leveraging technology to support Nigeria’s growth and development.

 


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