E-Business
Plaqad Strengthens Brand Positioning as Community-led Platform through Partnerships
With roughly US$2 billion spent on influencer marketing campaigns in 2018 and a spend projection of about US$7 billion and US$10 billion for 2019 and 2020 respectively, the influencer marketing industry is on an impressive upward trajectory.
At the center of this remarkable industry stride, are indigenous companies like Plaqad, an influencer and content marketing startup founded in 2017, which boasts of over 2000 top content creators and influencers across various niche and interests.
As part of its efforts to solidify its position in the industry, Plaqad recently partnered with leading Blogger and Influencer, Tosin Ajibade (Olorisupergal) on the Influencer Marketing Masterclass and with Africa’s leading tech platform, Techpoint on Build 2019.
Its partnership with Tosin Ajibade popularly known as Olorisupergal was particularly interesting as both parties collaborated to host an Influencer marketing masterclass for budding influencers.
The class which held on Saturday, January 19, saw over 20 participants present. Speakers at the event included Plaqad CEO, Gbenga Sogbaike, Founder of the Global Brand Network, Queen Esohe Igbinoba, and Olorisupergal herself.
In line with the brand’s plans to collaborate better and directly with clients and other stakeholders in the ecosystem, Plaqad exhibited its product offerings at Techpoint Build 2019, the largest Tech conference in Nigeria that connects the startup and SME community with industries.
The event featured discussions on running a successful business, a startup competition (Pitch Storm), exhibition for several businesses and training for SMEs.
With over 300 startups present, Plaqad showcased its offerings at the venue, where they connected with other SME brands, offered critical advice on how to run cost-effective marketing on a shoestring budget, while interacting with members of the ecosystem.
The CEO of Plaqad, Gbenga Sogbaike commenting on strengthening Plaqad’s brand positioning, said, “This is the second year of Plaqad’s existence in an industry increasingly connected to the latest technology, for us it is important that we spark collaborations and partnerships across all stages of our development, to enhance our position within our niche market.
“In line with our corporate strategy for the year, we are heavily investing in partnerships and initiatives that helps us better collaborate with brands and also grow the ecosystem.”
Plaqad is known to employ a data-based and brand-specific approach to influencer and content marketing rather than the more popular one-size-fits-all approach typically used.
In the past two years, Plaqad has worked with top multinational brands in Africa including the Nigerian Breweries, MTV, MTN, Heineken, Opera, SureRemit, and Interswitch among others, managing several campaigns in different verticals including Media, FMCG, Beauty & Fashion, Technology, and Healthcare.
E-Business
Hisense Electronics Unveils Flagship Showroom in Abuja
By Fabian Tarpael, Abuja
Hisense electronics unveiled a flagship showroom in Abuja over the weekend. Speaking at the event, Mr. Mustapha Khries, the Abuja Branch Manager of the Fouani Group, highlighted the significance of the flagship store, describing it as the first of its kind in the entire West African region.
He also addressed the challenges facing businesses in Nigeria, particularly the high exchange rates and transportation costs.
“The Fouani Group remains resilient and ready to overcome challenges, unlike others who often exit the market when faced with similar issues.”
Ms. Haifa Du, Senior Sales Manager for Hisense Electronics, emphasized the brand’s commitment to affordability and innovation, stating that Hisense offers the most cost-effective and advanced solutions in the market.
The event underscored Hisense’s dedication to technological innovation and sustainability while reaffirming its leadership position in the consumer electronics market.
Mr. Robbin Wei, Senior Sales Manager of Hisense Group, supported by Mr. Greg and Ms. Haifa Du, showcased various innovative products from the new flagship store.
Among the standout products showcased include; The Hisense 110″ Smart Ultra AMOLED TV, featuring unique capabilities such as a solar-powered remote control and a “locate remote” function to find misplaced remotes easily.
E-Business
PalmPay, Jumia Partner to Launch Integration for Shoppers in Nigeria
PalmPay, Africa-focused fintech operating Nigeria’s most used mobile wallet, and Jumia, Africa’s e-commerce giant, today announce a strategic partnership to enhance the digital payment ecosystem on the continent, starting with payment integrations and co-marketing efforts in Nigeria.
This partnership underscores both parties’ commitment to developing the digital payment ecosystem in Nigeria and grow the use of the cashless economy.
WIth PalmPay now available as a payment method, shoppers on Jumia will now be able to pay for their purchases with the option to check out with their PalmPay wallet, ensuring a seamless user experience and transaction reliability through the direct integration.
“We are proud to partner with Jumia as we bring together the best of fintech and e-commerce to redefine the online shopping experience,” said Sofia Zab, Chief Marketing Officer, PalmPay. “This strategic alliance aligns perfectly with our shared commitment to delivering a superior user experience and exceptional value to our customers.”
Speaking on the partnership, Sunil Natraj, CEO, Jumia Nigeria added: “At Jumia, we are dedicated to creating value for our customers by ensuring a convenient, reliable, and secure shopping experience.
“This partnership with PalmPay strengthens our commitment to enhancing the digital payments within our platform. By integrating PalmPay, we are providing more options for customers to access affordable and quality goods with the convenience of cashless transactions.”
This alliance marks the beginning of a long-term collaboration between two industry giants, aiming to drive innovation, increase convenience for consumers, and foster the adoption of digital payments across Africa.
To celebrate the launch of the partnership, PalmPay and Jumia are launching a special Christmas campaign, running from December 11th to 30th. During this period, customers who make purchases on Jumia using the PalmPay payment method will stand a chance to win exciting cash rewards. More details can be found on the brands’ respective social media pages. @palmpay_ng and @JumiaNigeria.
E-Business
Aero Contractors Launches “12 Days of Christmas” Campaign
Aero Contractors is thrilled to announce the launch of its “12 Days of Christmas” campaign, a festive and engaging social media initiative designed to spread holiday cheer and reward loyal customers.
Running from December 13 to December 24, 2024, this exciting campaign underscores Aero Contractors’ commitment to connecting families, friends, and communities during the holidays.
The “12 Days of Christmas” campaign invites travel enthusiasts, loyal customers, and holiday travelers to participate in fun and interactive activities on Aero Contractors’ social media platforms, including Instagram, Facebook, and X (formerly Twitter). Each day will feature engaging posts such as trivia, puzzles, and challenges designed to ignite the festive spirit and encourage community participation.
Participants are encouraged to follow Aero Contractors’ social media pages, engage with the daily posts by liking, commenting, or sharing, and follow the specific instructions for each day’s activity.
Winners will be selected daily and announced on the respective platforms. Exciting prizes await participants, with the grand reward of a free return economy class ticket—a perfect gift for reconnecting with loved ones or exploring new destinations this holiday season.
“At Aero Contractors, we believe in the power of togetherness, especially during the holidays,” said Capt. Ado Sanusi, Managing Director of Aero Contractors.
“Our ‘12 Days of Christmas’ campaign is our way of giving back to the community that has supported us throughout the year. It’s an opportunity to engage, celebrate, and reward our customers while spreading joy and festive cheer.”
This campaign targets travel enthusiasts, loyal Aero Contractors customers, and families looking to make the most of the holiday season. Through this initiative, Aero Contractors reaffirms its dedication to safe, reliable, and efficient air travel, bringing people closer when it matters most.
Follow Aero Contractors on Instagram, Facebook, and X to join the “12 Days of Christmas” campaign. Engage daily for a chance to win a free return economy class ticket and other exciting offers.
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