E-Business
Platform Economy Of The Future, Pathway To Drive Growth, Jobs Across Africa

By William Mzimba
Many companies, whether they realize it or not, have already taken steps to embed themselves into the digital ecosystems that will drive their growth in future.
However, the pace of adopting new digital platforms for doing business needs to increase – especially in Africa. These platforms are business models that create value by facilitating exchanges between two or more interdependent groups, usually consumers and producers.
According to the Wall Street Journal platform companies are major drivers of innovation as the top companies set the standards for the digital transformation taking place around the world. Traditional companies are challenged to keep up or risk being left behind. As platforms become the new normal for how business is done, African companies must seize this opportunity to begin to build a new digital value chain.
Already, more than a quarter (27%) of the executives Accenture recently surveyed report that digital ecosystems are transforming the way their organizations deliver value. And we found that 81% of executives say platform-based business models will be core to their growth strategy within three years.
The mandate for leaders is to capitalize on new relationships, building a network of digital partners that will not only enhance their existing business, but also allow them to forge their way into newly emerging digital ecosystems.
What we are seeing is that entire ecosystems of customers are aggregating around several new digital platforms, and businesses are more motivated than ever before to take advantage of these entry points.
Communication platforms like WeChat and WhatsApp, and Artificial Intelligence intermediaries like the Google Assistant, Alexa, and Siri represent distinct ecosystems delivering unprecedented access to customers – and businesses are flocking to them.
A couple of examples include Hyatt Hotels, which uses Facebook Messenger to let guests do everything from booking and checking existing reservations to ordering room service during a stay, while Capital One bank developed a ‘skill’ for Amazon Echo’s Alexa, allowing people to check their accounts and pay credit card bills via the Echo device.
It is little surprise that the trend two of our Tech Vision 2017 study highlights that in the State of the Cloud survey 95% of respondents reported using public, private, or hybrid cloud technology, while the CIO Strategic Partner Index run by the IDC reports that 29% of IT leaders are spending more than half their IT budget on external providers. Each platform commitment means easier future engagement with other companies on the platform using the same infrastructure.
However, of the 176 platform companies included in a recent report, The Rise of the Platform Enterprise: A Global Survey led by Peter Evans and Annabelle Gawer and sponsored by the Center for Global Enterprise, Asia has the largest number with 82, 64 of which are in China. North America has 64, with 63 in the US.
Europe is a major consumer of platform services, but it’s home to relatively few platform companies –27 spread across 10 countries, 9 of which are in the UK.
It is concerning Africa and Latin America have a number of small platform companies, only 3 of which have met the $1 billion valuation threshold for inclusion in the survey.
More African companies need to decide which ecosystems to join and which roles to play as the technology changes are only the beginning.
How do African companies begin to close the gaps? An important way to get moving on this journey is to conduct an audit identifying how many internal and external platforms you are using and the goals for their use. Identify and address unnecessary overlaps.
Determine the platforms your organization most relies on, as well as those that most depend on you. These are the ecosystems where your organization should hold its strategic and market strengths.
Over the next 100 days, look to essentially develop a comprehensive strategy to establish the foundation for your platform business model and ecosystem.
During this phase you should appoint a C-suite sponsor to oversee a team that is responsible for championing your new ecosystem and digital partnership strategies.
Then ever the next year, leadership should have achieved comprehensive understanding of the new rules of business, developed a platform business model strategy, and started to test it with the launch of a small pilot program.
Companies should keep expanding the conversation: for instance, in the first 100 days have a strategy summit with your closest partners to understand their goals for the future. Uncover shared goals and commit to developing a strategic plan for achieving them together.
Consider your organization’s future through the lens of the biggest disruptions shaping your market, from inside and outside your industry.
Craft the ideal role of your company in this future, and develop a shortlist of partners who can help make it a reality. And remember to develop metrics to quantify the results of ecosystem participation.
Many global brands are already taking the bold steps needed. The digital ecosystem is, for instance, totally redefining what automakers do. Rather than just building cars, they’re engaging with customers throughout the vehicle lifecycle, directly managing software upgrades, diagnostics, and safety.
In the insurance industry, pulling down driving data from connected car platforms has enabled new services such as pay-per-mile insurance with newcomers like Google and Metromile to challenge the industry status quo. The opportunities are endless, no matter what industry you are in.
General Motors kicked off 2016 with a $500 million investment into ride-share platform Lyft. The move gave GM the inroads to launch their Express Drive service, an exclusive offering for successful, but car-less, Lyft driver applicants to rent a car directly from GM and get to work right away.
The program was remarkably successful in the short term, opening a new line of business for GM: by July, 30% of new Lyft drivers were requesting an Express Drive vehicle in their sign-up.
In addition to partnering with Lyft, GM also made a $1 billion-plus acquisition of the autonomous vehicle software company Cruise Automation, and another billion-dollar investment in building an autonomous vehicle testing facility in Detroit.
This shows how platforms are rapidly becoming the central hubs for the rich and complex digital ecosystems that companies want to access. Consider the fact that 70% of ’unicorn’ startups (over $1 billion!) are platform companies.
Other companies such as personal car-rental app Turo and group dining experience Feastly have introduced their own offerings, as have dozens of start-ups, each with their own angle and offering. LiquidSpace, which lists offerings in more than 500 cities across the US, Australia and Canada, offers a platform for renting workspaces and meeting rooms by the day or hour.
In South Africa, a good example of a company embracing the platform economy and reaping rewards is Discovery Vitality, while Discovery’s proposed bank is another example of the evolution of this concept into other exciting sectors.
The retail market for consumer goods in SA received a shot in the arm in 2015 when Kalahari was merged with Takealot, with the technology platform cleverly harnessed to drive growth since then.
Remember the sharing economy brings people together through technology to exchange or rent access to goods and services, so entrepreneurs are building this economy by leveraging emerging digital technologies to meet customer needs in new and disruptive ways.
Digital and mobile technologies have combined with public support to create a host of opportunities to transform the way government manages the infrastructure it has already acquired. For instance, through MuniRent, six local governments in Michigan are already renting equipment to and from each other.
How African companies and governments react to this change brought about the platform economy will define their prospects going forward.
The platforms they use will serve as the pathways to the new digital economies that will drive growth and jobs across the continent. They will form the pillars of entire value chains in the future and so African companies need to ensure they make these decisions wisely – and fast because there is no doubt that the digital partnerships African companies make today will determine how successful they will be tomorrow.
Platform economy is one of the topics to be discussed at the Accenture Innovation Conference taking place on 17 October in Johannesburg.
E-Business
NDPC Asks Court to Dismiss Meta’s Suit Challenging $32.8m Fine

Nigeria Data Protection Commission (NDPC) has prayed the Federal High Court (FHC) in Abuja to dismiss, in its entirety, a suit filed by Meta Platforms, Inc. challenging the sanctions imposed on it.
The NDPC had, on Feb. 18, imposed both a remedial fee of 32,800,000 million US dollars and eight corrective orders against Meta Inc.
The American multinational technology company was alleged to have violated the fundamental privacy rights of its Nigerian users with respect to behavioural advertising on Facebook and Instagram.
Dissatisfied with the action, Meta Platforms Inc., in a motion ex-parte dated and filed on Feb. 26, dragged the regulatory agency to court as sole respondent.
In the motion ex-parte marked: FHC/ABJ/CS/355/2025 and moved by Fred Onuofia, SAN, on March 4, Justice James Omotosho granted one of the two orders sought.
The judge had granted leave to Meta to commence proceedings by way of judicial-review seeking, inter alia, an order of certiorari quashing the compliance and enforcement orders dated Feb. 18 issued by NDPC against the company, “and all other investigations, proceedings and actions taken by respondent against the applicant leading to the ‘Final Orders.’”
He, however, refused to grant Meta’s relief seeking a stay of the proceedings of all matters relating to the “Final Orders” issued by NDPC against it, pending the hearing and determination of the judicial review proceedings.
Instead, the judge made an order of accelerated hearing of the suit.
The firm, in its originating summons filed by Prof. Gbolahan Elias, SAN, lead counsel, wants the court to determine whether NDPC’s investigative process and ensuing compliance and enforcement orders (the Final Orders) issued on Feb. 18 were invalid, null and void.
Meta, in its application dated and filed March 19, hinged the question on the allegation that the commission failed to provide it with adequate notice or an opportunity to be heard on alleged violations of the NDP Act prior to issuing the “Final Orders.”
Meta argued that such action violated its due process rights, including its right to fair hearing under Section 36 of the 1999 Constitution (as amended), among other reliefs.
But NDPC, in a preliminary objection to Meta’s suit, told the court that the suit is incompetent and the court lacks the jurisdiction to entertain same.
The regulatory agency, in its application dated April 10 and filed April 11 by Adeola Adedipe, SAN, its lawyer and the head, ALPHA & ROHI Law Firm, urged the court to either strike out or dismiss the case.
Adedipe, in two grounds of argument, submitted that the originating summons filed by the company is incompetent for non-compliance with the mandatory provision of Order 34 Rule 6(1) of the FHC (Civil Procedure) Rules, 2019.
Quoting the provision, the lawyer said: “No ground shall be relied upon or any relief sought at the hearing, except the grounds and reliefs sought in the statement.”
He also argued that the suit, as presently constituted, is grossly incompetent and academic, the reliefs sought therein, not being capable of activating the jurisdiction of the court.
“The suit is liable to be struck out/dismissed, in limine,” Adedipe argued.
The NDPC, in the affidavit attached to the preliminary objection, stated that by an ex-parte motion, Meta Inc. filed the case.
The commission said that the company had filed the suit, seeking leave to apply for judicial review against the decision of the respondent taken on Feb. 18.
It averred that there was a statement made pursuant to Order 34 of the Rules of the court, supporting the said application, containing the company’s two reliefs.
It said the court granted permission on March 4 for Meta to commence the proceeding, by way of judicial review.
According to the respondent, the originating summons filed by the plaintiff was commenced on 19th March, 2025, 15 days after leave was granted for the judicial review proceedings to be commenced.
NDPC, however, contended that the reliefs contained in the originating summons were completely different from the reliefs contained in the statement filed to support the ex-parte application for judicial review.
It said it believes that this error on the part of Meta was fundamental and “the defendant/applicant (NDPC) does not intend to waive its right to object, in this regard.”
“The defendant/applicant does not intend to waive its rights in challenging these fundamental errors, which are fatal to this proceeding and jurisdiction of the court.”
The commission said it would be in the interest of justice for its objection to be sustained.
Also, in a counter affidavit deposed to by Osunleye Olatubosun, NDPC ‘s staff, in opposition to the originating summons filed by Meta on March 19, he said the suit was brought under the judicial review procedure, primarily, to contest the decision of his office against Meta.
Olatubosun averred that in the NDPC ‘s decision, Meta was sanctioned after a protracted and thorough process of investigation.
He said the investigative power of the commission was activated by a petition written by an organisation, the Personal Data Protection Awareness Initiative (PDPAI).
The PDPAI had alleged that the company breached the data protection rights of users of Facebook and Instagram.
He averred that in the said petition, the plaintiff was alleged to be engaging in behavioural advertising without obtaining explicit consent of data subjects (users).
He said compelling evidence were provided in support of the petition, revealing Meta’s private policy showing that it conducted behavioural advertising, without obtaining consent from the data subjects.
The officer, in the counter affidavit dated and filed on April 30, described behavioural advertisement as “a special form of targeted advertising, where consumers are shown advertisements based on their behavioural data.”
He said it is a kind of advertising which collects and tracks individual sensitive information, without their knowledge or consent, to either share with third parties, or to decide specialised advertisements to be shown to the consumers.
Olatubosun said during investigation, NDPC drew the company’s attention to some very disturbing violations in this regard, especially as to non-consensual data processing activities.
He said these included the disclosure of sensitive personal data of minors relating to their sex lives; sensitive personal data of minors involving drug use; and sensitive personal data of minor pupils in school, involving erotic dancing.
He said it also revealed sponsored advertisements on gambling, involving the manipulated personal data of a female journalist on TVC; sponsored advertisement on gambling involving the manipulated personal data of a male journalist on Channels; and manipulated personal data of public figures, conspiring to commit a felony; explicit video of a woman delivering a child, with her genitals in full display, etc.
He said Meta was, therefore, found in breach of certain provisions of the Nigeria Data Protection (NDP) Act, and that its promotion of debasing images outside the expectation of concerned data subjects offended the principles of fairness, lawfulness, transparency, accountability and duty of care.
Besides, the officer said failure of the company to file a compliance audit with the commission for the year 2022, was a breach of the NDP Act.
He equally said that cross border transfer of data by Meta, contravened mandatory requirements under the NDP Act.
Olatubosun, who said that it was wrong for the plaintiff to process the data of its non-users of it platforms, added that Meta’s privacy policy violates relevant provisions of the NDP Act.
Against these development, the officer said the commission ordered the firm to, henceforth, “seek express consent of data subjects in Nigeria, where their personal data for behavioural advertising will be process.
“Carry out Data Processing Impact Assessment, taking into account the democratic development of Nigeria; update its privacy policy; cease and desist from transferring data out of Nigeria without approval of the commission, in line with the NDP Act.
“Create an appropriate icon link for educative videos, on the dangers of manipulative, unlawful and unfair data processing; put in place sufficient measures for the protection of data privacy on its platforms; and payment of 32, 800, 000 USD.”
Olatubosun said that the case lacks merit, praying the court to dismiss it.
Meanwhile, other reliefs sought by Meta in the main suit, include whether NDPC’s initiation of its investigation, based on a petition submitted by an organisation, rather than on a complaint filed by a “data subject” (as defined under Section 65 of NDPA), invalidates the investigation and the “Final Orders.”
It also prayed the court for an order of certiorari, quashing the investigation, all proceedings constituted thereby, as well as the ensuing “Final Orders” issued by the commission against it.
It equally sought an order of injunction restraining NDPC from enforcing or taking steps to enforce any or all of the orders and/or intimidating, harassing or coercing the applicant to pay the purported remedial fee as contained in the “Final Orders.”
However, Meta, in a motion on notice filed on April 23, sought to amend its statement attached to the ex-parte application, having seen through the notice of preliminary objection which was filed by Adeola Adedipe, SAN, on behalf of the commission.
Onuofia, SAN, while adopting all their processes, said the motion sought an order granting leave to the company to amend its statement pursuant to Order 34, Rule 3(2)(a) of the FHC rules.
He said it also sought an order deeming the amended statement, which had already been filed and served on NDPC as having been properly filed and served.
Giving grounds why his application should be grated, Onuofia said on March 4, the court heard and granted their motion ex-parte for leave.
He said, thereafter, Meta filed it originating summons on March 19.
The lawyer, however, told the judge that the firm sought to amend the wording of the reliefs and grounds set out in the statement to replicate the wording used in the originating summons.
He said the decision was to ensure efficiency and the full and fair hearing of the issues arising in the originating summons.
According to him, the proposed amended statement highlights the amendments that the applicant seeks permission to make to the statement.
Onuofia said the requested amendment would not cause any injustice to NDPC.
But Adedipe vehemently opposed Onuofia’s prayer seeking an amendment, urging the court to dismiss the application.
The senior counsel told the court that a counter affidavit was filed on May 2 in opposition to the motion.
He argued that the application was presumptuous and misleading.
He submitted that an amendment of a process is not as of right, but entirely at the discretion of the court, where such is practicable and lawful to do so.
Adedipe argued that the reliefs sought in a statement attached to a judicial review procedure cannot be amended, except the grounds for which the reliefs are premised.
He said the reliefs contained in the statement, are such that must be reproduced in the originating process filed, after leave had been granted for judicial review.
According to him, the applicant seeks to amend the reliefs set out in the unattached predicate “statement.”
“There can be no amendment to incompetent reliefs set out in the statement,” he said.
The lawyer argued that to concede that the reliefs contained in the predicate statement should be amended, was to make a mockery of the entire proceedings as the court had already granted the said reliefs contained in Exhibit A.
‘This is suggestive that the court already determined the substantive suit in favour of the applicant, ex-parte.
“The application before this court is not for ‘substitution’ of the reliefs, but amendment of orders or reliefs which had already been granted in the ex-parte application,” he argued.
He added that what Meta sought to do was to substitute the reliefs, under the guise of amendment.
He said the application contradicted Order 34(6)(1) of the FHC (Civil Procedure) Rules, 2019.
“It projects a lot of incongruity,” he said, arguing that there was no provision under the Rules to amend reliefs in the statement; but that only grounds of the reliefs can be amended.
Justice James Omotosho adjourned the matter until Oct. 3 for consolidated ruling on the preliminary objection and motion to amend.
E-Business
France Moves to Tackle Online GBV in Africa with $4.3m Funding

France has unveiled a $4.3m grant to combat technology-facilitated gender-based violence (TFGBV) against women across Africa and the Middle East.
The multi-million-dollar financial funding being released through the Agence Française de Développement (AFD) will support feminist civil society organisations (CSOs) to fight online gender-based violence such as cyberstalking and image-based exploitation
The initiative, launched under the Support Fund for Feminist Organisations, seeks to finance groups of national, international, and French CSOs over a three-to-four-year period.
The AFD emphasised that these organisations must operate in at least four countries, with three among the most vulnerable, including nations like Zimbabwe, Nigeria, Ethiopia, and Lebanon.
“TFGBV is a digital pandemic affecting millions of women and girls. We need urgent, cross-border solutions that put power back in the hands of women-led organisations,” said the French global aid agency.
Other forms of TFGBV include cyberstalking, sextortion and online harassment. According to the United Nations, 90% of African women internet users have encountered some form of online violence, often deterring their participation in public discourse.
The new AFD funding will focus on capacity-building, policy advocacy, creating safer online spaces, and promoting feminist innovation. Applications are open until August 31, 2025, with a strong emphasis on local leadership.
AFD’s call comes as part of France’s broader feminist foreign policy, which aims to channel 75% of its bilateral aid towards gender equality objectives by the end of 2025.
“Women’s rights cannot be fully realised if digital spaces remain dangerous and hostile,” added the AFD.
Interested CSOs can access the call for proposals on AFD’s website. The selected consortium will design and manage disbursement mechanisms, ensure knowledge exchange across countries, and integrate survivors’ voices into the fight against TFGBV.
France is confident that the new AFD initiative will empower women-led groups in Africa and the Middle East to scale solutions, shape policies, and build safer digital spaces.
E-Business
Olatunji, NDPC Boss Calls for Integrated Strategy on Data Privacy, Cyber-Security

Dr Vincent Olatunji, national commissioner, Nigerian Data Protection Commission (NDPC), has emphasized that data privacy, protection, and cybersecurity are “inseparable pillars of the digital age” and must be prioritized in Nigeria’s digital transformation journey.

Dr Vincent Olatunji, national commissioner, NDPC
Dr. Olatunji made this assertion during his keynote address titled “Data Privacy and Protection: Nigeria’s Roadmap to Compliance” at the ongoing National Cybersecurity Conference in Abuja.
He underscored that while data protection focuses on safeguarding personal information from misuse, cybersecurity protects the systems that store this data. “Data privacy is a basic human right that empowers individuals to control how their personal information is collected, used, and shared,” he said.
“Strong cybersecurity is essential to maintain the confidentiality, integrity, and availability of personal data. Conversely, robust data protection frameworks help guide effective cybersecurity practices and foster a culture of privacy.”
Highlighting Nigeria’s progress, Dr. Olatunji noted the country’s recent Tier 3 (“establishing”) ranking in the 2024 Global Cybersecurity Index and its top position in Africa particularly in the area of data protection. He traced the evolution of Nigeria’s data protection journey, culminating in the signing of the Nigeria Data Protection Act (NDP Act) 2023 by President Bola Ahmed Tinubu (GCFR).
He described the NDP Act as the cornerstone of the country’s data governance framework. “The Act regulates the processing of personal data in Nigeria and guarantees the privacy rights of individuals,” he explained.
It applies to both local and international data controllers and processors handling data of Nigerian subjects and provides clear guidelines on data collection, storage, consent, data subject rights, and penalties for non-compliance.
Dr. Olatunji cited the recent ₦766.2 million fine imposed on MultiChoice for non-compliance as an example of the Commission’s enforcement capacity. He also revealed that the NDPC has generated over ₦2 billion in the last two years, with the data protection sector now valued at ₦16.2 billion alongside the creation of numerous job opportunities.
He further highlighted ecosystem growth, citing the certification of 455 Data Protection Officers (DPOs) under the National Certification Program and verification of 3,343 Data Protection Compliance Organizations (DPCOs) by 2025.
While celebrating progress, Dr. Olatunji also pointed to key areas for improvement, including building institutional capacity, enhancing data literacy and workforce development, and strengthening collaboration across sectors.
In conclusion, he urged stakeholders to “embrace a culture of data protection, implement robust cybersecurity practices, and stay attuned to the evolving regulatory landscape” in order to reduce risks, protect assets, and support long-term national growth.
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