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Port Harcourt Hosts Etisalat Sponsored Nigerian Idol 4 Auditions

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Port Harcourt, the capital of Rivers State was agog recently when the search for the next set of super music talents arrived at the Garden City for the auditions of the Nigerian Idol Season 4, proudly sponsored by Etisalat Nigeria.

Despite the heavy traffic in the city early in the day, talented youths who apparently have been preparing for the day trooped in as early as 7am into the venue in large numbers.

Within a twinkle of an eye, the Presidential Hotel venue, in the GRA area of the city was filled to the brim with participants some from neighbouring states, seeking the opportunity to perform in front of the judges and gain a chance to enrol in the show when it commences in Lagos, in March, 2014. 

Speaking during the audition, one of the judges, Dare Art Alade expressed happiness with the progress the show has recorded in previous seasons. He further disclosed that Nigerian Idol is again looking for young talents that can use the Etisalat sponsored platform to jump-start their musical careers and hopefully become superstars.

Other judges of the Nigerian Idol season 4 are Nigerian born German singer, songwriter and MOBO Award Best African Act, Nneka Egbuna and Nigerian afrobeat/highlife musician, Dede Mabiaku of the West African Idol fame.

One of the contestants who received a golden ticket from the judges after her performance, Chidinma Okpara, said she is overwhelmed and short of words to describe how she feels.

In her words, “It never occurred to me that I could get a golden ticket to the competition. I only hopped to do my song and get three yeses from the judges. I was surprised when the judges said I that gave them a fantastic performance and handed me a golden ticket which automatically takes me straight to Lagos to compete with other shortlisted candidates.”

Reiterating Etisalat’s commitment to the show, Elvis Daniel, head, Youth Segment, Etisalat Nigeria, said the goal of Nigerian Idol is not just about the monetary rewards, but about building capacity in the contestants through music lessons that they receive during the show, exposure to highly-rated musicians and the extraordinary ‘high-powered spirit’ of Etisalat.

“More than just a talent competition, Etisalat-sponsored Nigerian Idol allows viewers a unique opportunity to follow day by day, the behind-the-scene progress of the contestants in their quest for fame. The contestants will also be given the opportunity to meet and perform alongside their favourite stars who will be conducting exclusive master-classes and sharing their wisdom and tips for success.” Daniel said.

The audition train moves to Calabar on the 8th of February at Monty Suites, Esuk Utan, Calabar, and Makurdi on the 15th of February at Smileview Hotel Extension, Makurdi. The final stage of the auditions will hold in Lagos at Dream Studios, Omole on the 22nd and 23rd of February.

The show will air on select cable and terrestrial television stations starting March 1.


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Broadcasting

Big Brother Naija Season 10 to Premiere July 26 with Record ₦150m Grand Prize

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MultiChoice Nigeria, today announced the highly anticipated return of Africa’s biggest reality television show, Big Brother Naija, for its landmark 10th season. Set to premiere over two nights on Saturday, July 26 and Sunday, July 27, 2025, the new season promises 10 weeks of captivating drama, strategic gameplay, and unparalleled entertainment, culminating in the grand finale on Sunday, October 5, 2025.

Big Brother Naija Season 10

The audition process for this milestone season was meticulously designed to unearth the most engaging and dynamic personalities from across Nigeria. Audition registrations were held from May 3rd to May 7th, 2025, and saw an overwhelming response, followed by rigorous in-person auditions conducted in Lagos, Abuja, and Enugu from May 16th to May 18th, 2025.

Speaking on the upcoming season, Busola Tejumola, Executive Head, General Entertainment, MultiChoice Group, expressed her excitement: “Today we are not just announcing another season, we are celebrating a legacy.”

While the official theme for Season 10 will be unveiled on the premiere night, viewers can anticipate a fresh wave of excitement. The beloved Ebuka Obi-Uchendu is returning as host, guiding viewers through every twist and turn of the season. This 10th season also has the highest prize at stake – valued at a whopping N150million.

Fans can catch the premier live on July 26 and 27 exclusively on Africa Magic Showcase, Family and Showmax at 7 PM WAT. The Sunday live eviction shows will also air exclusively on these channels. The 24/7 live stream will be available on DStv Channel 198, GOtv Channel 49, and on Showmax.

“BBNaija has become more than just a television show; it is a living, breathing cultural force. It has given voice to a new generation of talent, creatives, entertainers, and the influencer community, and it has refined what homegrown entertainment can achieve when it is done at scale with intention and ambition,” added Tejumola.

With a two-night opening live show for Big Brother Naija Season 10, the season is poised to build upon the legacy of its predecessors, with fans expecting a more dynamic and entertaining experience. Still speaking on what the season holds Dr. Tejumola said “Today we are not just announcing another season, we are celebrating a legacy. From the very first time we introduced Big Brother Naija in 2017, we had an inkling that we had something special. What we couldn’t fully imagine then is how deeply the show would resonate not only in Nigeria but across Africa and in the global diaspora, where our stories continue to connect people to home.”

This milestone season for the iconic show is not without the usual lineup of sponsors. The gold sponsor for the 10th season of the show is Guinness Nigeria. Other sponsors include Smirnoff, Gordons, HFM, Pepsi, Aquafina, Supakomando, Tolaram Group, Bet King, Golden Penny Foods, Haier Thermocool, Checkers custard, and Innoson Motors, among others.

Viewers can catch all the live action and special broadcasts on DStv Channel 198, GOtv Channel 49, and Showmax. The live Sunday eviction shows will air exclusively on Africa Magic Showcase (DStv Channel 151, GOtv Channel 8), Africa Magic Family (DStv Channel 154, GOtv Channel 7) and on Showmax.

DStv and GOtv subscribers can also watch the show on the go using the DStv and GOtv Stream apps available on the Google Play Store and IOS App Store.


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GEFAS to Launch Innovation Hub in Anambra, Backs Soludo’s Digital Vision

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Geeks and Founders Alliance for Soludo (GEFAS), a tech-driven network of young professionals, is set to unveil its operational hub in Anambra State as part of efforts to deepen digital engagement and community outreach.

The launch, scheduled for July 17, 2025, will take place at 10 Uche Ekwunife Crescent, Iyiagu Estate, Awka, and is expected to serve as a nerve centre for collaboration, innovation and support for Governor Chukwuma Soludo’s smart city agenda.

Convener of GEFAS, Mr Fred Agbata, said the initiative reflects the group’s commitment to digital progress and grassroots mobilisation.

“This space reinforces our support for Governor Soludo’s vision of a smart, prosperous Anambra. It’s also a demonstration of what young innovators can achieve when united behind a bigger goal—the re-election of Governor Soludo,” he said.

Agbata added that the hub would provide a platform for tech enthusiasts, entrepreneurs and creatives to co-create solutions that address local challenges and promote inclusive development.

GEFAS has called on stakeholders, youth groups and members of the public to attend the launch and engage with the opportunities the space will offer.


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Over 5,600 Pupils to Benefit as ATC, ProFuturo Partner on Tech-Driven Learning

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American Tower Corporation (ATC) Nigeria and the ProFuturo Foundation have announced a strategic partnership aimed at transforming the educational sector through digital innovation and technology.

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The programme, which is being implemented in conjunction with the Kukah Centre, is expected to benefit over 5,600 school children and 34 teachers across 11 schools in Kano, Kebbi and Taraba states.

The initiative is part of a broader global collaboration between American Tower and ProFuturo Foundation, targeting education gaps in seven African and Latin American countries.

Speaking at the signing ceremony, ATC Nigeria Chief Executive Officer, Mr Pieter Van Der Westhuizen, said the partnership was aligned with the company’s Digital Communities programme, which facilitates technology-driven learning, financial literacy for adults and access to healthcare services in underserved areas.

“At ATC Nigeria, we are proud to support this impactful collaboration, which brings digital tools directly into classrooms. This partnership is not just about equipment—it’s about giving children the future they deserve,” he said.

General Manager of ProFuturo Foundation, Ms Magdalena Brier, described the partnership as a crucial step towards bridging the digital divide and empowering vulnerable communities.

“This alliance reinforces our mission to transform lives by improving access to education and digital tools. Every child and teacher reached through this programme is a testament to what we can achieve together,” she said.

Each school will be equipped with a digital learning kit, which includes computers, tablets, routers, projectors and other essential components tailored to foster interactive learning—even in areas with limited connectivity.

The initiative seeks to strengthen innovative teaching practices and promote inclusive education through digital transformation, with active support from local authorities who were present at the official launch.


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