Telecom
PR Expert Tasks Stakeholders on Gender Balancing
Media and Public Relations Expert has urged practitioner in the industry and other important agents of change in Nigeria to join hands in the campaign for gender balancing, inclusion and fairness for the promotion of socio-economic development in the country.
Mrs. Grace Bose Ojougboh
Mrs. Grace Bose Ojougboh, head, media and public relations at the Nigerian Communications Commission (NCC) and producer/host of the weekly inspirational programme ‘Amazing Grace with Bose’ on YouTube, made the call while delivering a paper around gender balancing and fairness at the March 2022 monthly meeting of the Nigerian Institute of Public Relations (NIPR), Abuja Chapter which took place at the National Press Centre, Radio House, Abuja recently (Wednesday March 30, 2021).
Speaking to NIPR members, including Fellows of the Institute at the event on the thought-provoking paper titled: “Achieving Gender Equality In Nigeria: The Role Of Public Relations”, Ojougboh perceptively re-awakened the consciousness of the audience to the often-misconstrued concept of feminism while taking pragmatic look at how this concept should be understood by all to actualise the lofty desire of maximizing the innate potentials of female gender towards achieving greater developmental goals in the society.
She equated feminism with the philosophical aspiration for gender equality as a fundamental human right, which also finds concrete expression in the Goal Five of the Sustainable Development Goals (SDGs) centering on gender equality and empowerment of all women and girls with the hope to end all acts of discrimination against the female gender.
Ojougboh noted with copious instances, that, till date, issues pertaining to women gender has not always received the expected attention, whether by government, parents, the media, communication professionals; traditional and religious leaders, adding that there was need for a change of narrative with respect to how issues pertaining to gender balancing and fairness are effectively mainstreamed into Nigeria’s developmental drive.
According to her, the continuous imbalance in women participation in politics and governance and all the sectors of the economy is glaring, as she submitted that, women are given almost no opportunity to participate in politics and in other spheres of life, this is in spite of the advocacy and call for inclusion and the strategies by various international agencies to reduce gender inequality to the barest minimum.
“Only recently, bills seeking gender equality were rejected by the National Assembly. Appointments across parastatals are dominated by men, this has got to change. If we want economic growth, we must include women, women are transformational agents. We need much more that 35 per cent affirmative action,” she said.
She stated that the fact that women represent about 50 per cent of Nigerian population, according to a 2020 report, means that Nigeria, as a country, cannot afford to neglect the wisdom and the capability of this group and the contribution that women can bring to make Nigeria a truly prosperous nation.
Justifying the need for media/Public Relations practitioners to be at the forefront of driving the narrative for gender balancing, Ojougboh cited an empirical study on media and gender inequality in Nigerian politics, which found that women were denied fair access to the media just as the study also identified media bias in the coverage of female news stories.
She said the findings of the study is a wake-up call that media and Public Relations practitioners have a whole lot to do in the fight for gender balancing in Nigeria. “We need to understand our social responsibility as perception drivers to promote unity, social cohesion, gender balancing/equality and the fundamental human rights of every Nigerian,” she said
She also tasked them to be deliberate and intentional about their communication such that it builds understanding, trust, and acceptance and becomes a win-win for men and women alike and all who desire to see equal representation of men and women across all sectors of the society.
“As Public Relations practitioners, we must help to create gender-sensitive and gender-transformative content that will change perceptions and break gender stereotypes. We must use every available medium to challenge traditional and cultural norms and attitudes that demean womanhood and does not serve humanity,” she said.
Telecommunications operators in Nigeria have threatened to shut down their services in some parts of the country this year if their demand for tariff review is not considered by the Nigerian Communications Commission (NCC).
The operators under the aegis of the Association of Licensed Telecommunications Operators of Nigeria (ALTON) said this in a statement signed by Engr. Gbenga Adebayo, its chairman.
According to Adebayo, the survival of the telecom sector demands immediate and bold reform for its sustainability, adding that tariffs must be reviewed to reflect the economic realities of delivering telecom services at a minimum for industry sustainability.
“If nothing is done, we might begin to see in the new year grim consequences unfolding, such as Service Shedding; operators may not be able to provide services in some areas and at some times of the day leaving millions disconnected, there will be significant economic Fallout, because businesses will suffer from a lack of connectivity, stalling growth and innovation.
“There will also be National Economic Disruption where Key sectors like security, commerce, healthcare, and education which rely heavily on telecom infrastructure, will face serious disruptions,” Adebayo said.
Telecom industry is under heavy burden. Emphasising that without the tariff review, operators cannot continue to guarantee service availability, the ALTON Chairman said though the challenges being faced by the telcos are not new, they have become more acute and more threatening with this passing year.
He said that rising operational costs, skyrocketing energy costs, the relentless pressure of inflation, and volatile exchange rates, amongst others, have all placed an unsustainable burden on network operators. He said that despite these mounting pressures, tariffs have remained stagnant, leaving operators trapped in a financial quagmire.
According to him, the resources needed to maintain, expand, and modernise telecom networks are no longer available and without intervention, “the future of this sector is at grave risk.”
The ALTON chairman noted that stakeholders have done their best over the years to sustain the sector by upholding the values and importance of telecommunications in society.
“However, let me be clear: our work is far from over. It is not enough to have kept the sector afloat; we must now focus on securing its future. The sustainability challenges we face today are not just a passing storm—they are a clarion call for decisive action to ensure that this industry thrives for generations to come. Despite the dire warnings, we still believe that a better 2025 is possible—but only if we act now. Let this be the moment when we come together, acknowledge the urgency of the situation, and commit to saving this sector,” he said.
Association of Telephone Cable TV and Internet Subscribers of Nigeria (ATCIS) has said that operators would not review tariff without consulting stakeholders.
ATCIS was reacting to fears to rumours that telecom operators were planning tariff increment early this year.
Recall the operators had threatened service disruption without an increment in tariff even as the operators await regulatory nod to effect an increase in tariff.
But Prince Sina Bilesanmi, national president, TCIS-Nigeria, said the association confirmed from the Nigerian Communications Commission (NCC) that there has not been an increment.
“ATCIS had written a letter to the NCC dated December 24th, 2024 requesting the Commission to clarify the new tariff increment proposed to be announced on December 13, 2024 as reported by the national daily and the online platforms, which they said would take off in January 2025.
“Firstly, there are procedures for tariff review like; cost study, consultation, enlightenment, engagement of Stakeholders like ATCIS being telecom subscriber advocacy body and all these requirements are not yet met by telcos,” he said.
He urged telecom subscribers not to panic, saying the NCC is the authorised body to announce tariff increment.
“The commission would have made an official statement regarding tariff increase. Therefore, people should disregard whoever said he is the spokesperson of NCC.
“Telecom subscriber members of the public should watch out for some unscrupulous reporters that are being used to destabilise the telecommunication industry. There’s no new tariff, and if such will happen every stakeholder would be carried along,” he said.
He assured that the association would not rest on its oar to ensure sanctity of information, saying their mission is to promote mutual co-existence, fair play and defend the rights of telecom subscribers.
Nigerian Communications Commission (NCC) has dismissed claims of a telecommunications tariff hike allegedly set to take effect in January 2025.
The Commission described the reports as false and unfounded, urging subscribers to disregard the misinformation.
A senior NCC official, emphasised that the regulatory body operates under a transparent framework guided by the Nigerian Communications Act, according to Punch Newspaper.
According to the official, this framework requires stakeholder consultations and strict adherence to due process before any tariff adjustments are approved.
“These rumours are baseless and misleading. The NCC is committed to protecting consumers and ensuring that any potential tariff changes are communicated clearly and transparently,” the official stated.
“Subscribers can rest assured that no tariff increase has been approved,” he added.
The NCC also appealed to journalists and industry stakeholders to verify information before publication, stressing the importance of accurate reporting to avoid unnecessary public panic.
Reiterating its commitment to consumer interests and the stability of the telecommunications industry, the Commission assured Nigerians that updates on tariffs or related matters would always be communicated through official channels.
The Association of Telephone, Cable TV, and Internet Subscribers of Nigeria (ATCIS) also addressed the rumours.
Speaking in Lagos, Mr Sina Bilesanmi, national president, ATCIS, stated that the association sought clarification directly from the NCC on December 24, 2024.
“The NCC confirmed there is no truth to claims of call charges increasing to N15.40 per minute from N11, SMS charges rising to N5.60, or 1GB of data costing N1,400 instead of N1,000.
“Any changes in tariffs, if necessary, will follow due process and involve input from all stakeholders, including ATCIS. There is no cause for alarm,” Bilesanmi said.
Both the NCC and ATCIS emphasised their commitment to consumer protection and urged subscribers to rely on verified information from credible sources.
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