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PR Practitioners Gear Up to Celebrate First-Ever “World PR Day”

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PR practitioners and enthusiasts the world over will today celebrate the first ever World Public Relations Day, inspired by a need to present a unified global agenda to make the world understand and utilize PR better.

World PR Day presents opportunities for public relations and marketing communications practitioners across the globe to unite and stake a claim for the practice.

World PR Day will from today be held annually on July 16 and is a day dedicated to truth, honesty and reputation management in a way that is beneficial to all humans across the globe.

Due to the rise of digital communications over the years and significant changes in the way people read and digest news, interesting developments have emerged, and public relations, as a practice, has had to incorporate new trends in order to adapt to the times.

However, practitioners believe that while public relations is widely accepted, it is barely understood, due to a reductive view of its scope of functions. Analysts also believe that this trend has contributed directly to the lack of consideration the public relations industry has received, in comparison to advertising.

Another issue identified by industry experts is the common failure of organisations to attribute the results of PR activities to their top line, and this has eroded the value of PR not only in the eyes of senior stakeholders in organisations and Government, but also in relation to other marketing and communications activities competing for budget or substantial financial backing.

“PR is more than a terribly misunderstood, poorly appreciated, and thus poorly remunerated practice.

“We believe businesses, countries, and people do, not just practitioners, but themselves a huge disservice, if they continue to fail to see PR for what it is and should be: a strategic aspect of business and governance, invaluable in building relationships, preventing crises, achieving business objectives; pushing national interest, and preventing the kind of confusion that could ruin a company or lead nations to war. I was surprised to discover that there’s not a single day dedicated to PR and Comms.

“No unified global agenda towards making the world understand and utilize PR better. And with July 16, we are changing that,” Ayeni, CEO and founder of BHM stated.

The date July 16 pays homage to one of the forefathers of public relations, Ivy Lee, who was born on the same day in 1877.

Holding annually on July 16 from 2021, World PR Day will present a unified global agenda towards making the world understand and utilize PR better.

It also spurs practitioners to answer a call of duty, to help people, companies and governments communicate more honestly and responsibly and help them to be more deliberate about using public relations to build, innovate and develop. World PR Day will also feature key activities to be announced soon.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Telecom

NCC Waxes Worriedly as Telcos Lose Billions to Vandalism, Theft

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Dr. Aminu Maida, executive vice chairman, Nigerian Communications Commission (NCC), has said that telecommunications operators in Nigeria are currently facing immense challenges with frequent fibre cuts, vandalism, and theft of equipment costing them billions of Naira.

NCC Waxes Worriedly as Telcos Lose Billions to Vandalism, Theft

Maida stated this against the backdrop of the recent declaration of telecom infrastructure as Critical National Information Infrastructure (CNII) by President Bola Tinubu through an Executive Order.

Delivering the keynote address at the launch of the CNII Protection and Resilience Workshop, organized by the National Cybersecurity Coordination Centre (NCCC) under the Office of the National Security Adviser, Maida said Nigeria is now set to address the challenge.

While noting that workshop series was to drive the urgent implementation of the CNII Executive Order as a major step towards securing Nigeria’s communications and digital infrastructure, the NCC boss said:

“The telecom industry faces significant challenges, including frequent fibre cuts, vandalism, and theft, which cost operators billions of Naira in revenue and billions of Naira in repair expenses.

“Additionally, restricted access to telecom facilities by property owners and government entities hampers network expansion efforts, limiting connectivity and impacting service quality.”

Over the years, stakeholders in the Nigerian ICT sector have been calling on the government to designate telecom infrastructure as a critical national asset to address the persistent attacks on the infrastructure across the country.


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Telcos Key to Bridging Financial Gaps, Fostering Inclusion – MTN’s Tobe Okigbo 

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Telecommunications operators will undoubtedly play an indispensable role in bridging financial gaps and fostering inclusion, particularly in Nigeria.

Tobechukwu Okigbo

Tobe Okigbo, Chief Corporate Services & Sustainability Officer of MTN Nigeria, underscored this role during a panel discussion at the Africa Breakfast Convos, held on the sidelines of the recent United Nations General Assembly (UNGA79).

Okigbo emphasised that telcos can leverage their extensive networks to connect Nigerians across diverse regions to essential financial services.

“Telcos are very instrumental in bridging the gap and promoting financial inclusion. Given our extensive reach, I firmly believe that telecommunications companies are instrumental in broadening access to digital financial services,” he said.

However, there are serious challenges facing the industry that make it difficult for operators to fill this role. “One of the biggest challenges we have in bridging the gap is access to devices. It goes beyond the lack of education because Nigerians can easily adapt to systems. However, not everyone has access to devices that enable digital financial services,” he stated, expressing optimism that solutions would emerge within the next three years to enhance financial inclusion in Nigeria.

The panel conversation, featuring Okigbo, in discussion with Claudine Moore of Allison Worldwide, Iyin Aboyeji of Future Africa, and Anie Akpe of African Women In Tech (AWIT), at Stagwell Commons inside The World Trade Centre in New York City, touched on wide-ranging issues ranging from digital transformation to Africa’s business landscape, as well as the continent’s sustainable growth.

Tobe Okigbo lauded the innovation of African businesses across diverse sectors, highlighting their capacity to turn challenges into lucrative opportunities.

“African businesses are not just solving local issues; they’re turning billion-dollar problems into billion-dollar opportunities,” he said.

A World Bank report recently revealed that although 49 per cent of adults in Sub-Saharan Africa have bank accounts, a rate that has doubled since 2011, there are still significant gaps in account ownership for women, uneducated persons, young adults and people in rural communities.

The MTNN CCSSO revealed that MTN Nigeria has been at the forefront of financial inclusion initiatives, offering an array of digital financial services with its fintech platform, MoMo PSB.


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ACTIS Threatens MTN with Loss of 80m Subscribers if It Hikes Tariff

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Association of Telephone Cable TV And Internet Subscribers of Nigeria (ATCIS), has warned MTN Nigeria, the largest mobile network operator in Nigeria, to desist from increasing its tariffs or else it will lose about 80 million customers who have subscribe to its services in the country.

ACTIS Threatens MTN with Loss of 80m Subscribers if It Hikes Tariff

Recall that MTN recently raised alarms over a potential shutdown if tariffs are not increased to address rising operational costs.

Karl Toriola, chief executive officer, had highlighted that the telecommunications sector is facing severe financial strain, especially from escalating diesel prices required to power base transceiver stations.

But Sina Bilesanmi, national president of ATCIS, said the service shut down would not affect its subscribers, urging the telco to desist from threatening its customers.

According to him, “when ATCIS saw it on Tuesday, I shared it on the ICAF platform, ATCIS wrote MTN CEO to go ahead with the 80 million+ subscribers, but have promised them with their association body, with the power of the ATCIS Masses being the National President of telecom subscribers in Nigeria, if MTN try it, that may be the end of MTN.”

MTN claimed it has invested N2.6 billion in corporate social responsibility, according to its 2023 Sustainability Report, is currently operating on profits accumulated over two decades. However, he stressed that this is unsustainable.

“We must return the industry to profitability,” Toriola emphasized, adding that the company’s reserves are depleting.

Earlier this year, telecom operators called for the first tariff hike in 11 years, citing the need to manage rising costs and maintain service quality. Without such an increase, they warned, the financial viability of the sector, along with service standards, would continue to decline.

Toriola also pointed out that MTN, once one of Nigeria’s top corporate taxpayers, has seen its tax contributions decline due to the financial challenges. In the first half of 2024, MTN reported a staggering N519.1 billion loss, largely attributed to foreign exchange losses from the naira’s devaluation and high inflation.

In addition, Toriola revealed that MTN may suspend Unstructured Supplementary Service Data (USSD) banking services due to a N250 billion debt owed by Nigerian banks. “We are seeking regulatory approval to halt support for USSD services used for banking transactions unless the debt is resolved and tariffs are adjusted,” he said.

 

 

 


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