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PR Practitioners Set to Hold First-Ever World Public Relations Day

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Public relations practitioners around the globe are gearing up to celebrate the first-ever World Public Relations Day, a day set aside to appreciate the public relations profession and its impact on the world.

The global celebration, which was first announced last year, is set to hold on July 16, 2021, with an array of physical events, online interactions and other activities.

In August 2020, Ayeni Adekunle, founder and ceo of BlackHouse Media (BHM), had communicated the need for an agenda towards making the world understand and utilise PR better and more proficiently.

In his words, “PR is more than a terribly misunderstood practice, but a strategic aspect of business and governance, invaluable in building relationships, achieving business objectives, and preventing crises and the kind of confusion that could ruin a company or lead nations to war.”

Over the years, the business of communication has continued to evolve to match new digital trends and changes around the world.

This evolution has seen a lot of new tools, strategies and channels being utilized by organizations to share their ideas, but with each form of communication maintaining its core and for PR, that core has remained storytelling, in an honest and trustworthy manner.

With the World PR Day celebrations, public relations practitioners are hoping to strengthen this message about what they stand for while educating stakeholders across various institutions and the general public on ways they can better harness the benefits of PR, and even innovate around it.

Sharing more insights into the celebrations, Ayeni expressed confidence that this was what was best for the PR practice, stating that the World PR Day presents an opportunity to clearly articulate the role public relations plays and to show everyone its importance.

“Several challenges exist in the public relations practice, but right now the most crucial is the representation of what PR is and what we as practitioners stand for,” he says.

“The July 16th celebrations are the beginning of a process of correcting the misconceptions and defining further how we can utilize PR better,” he added.

The July 16 date was chosen as a way of paying homage to Ivy Lee who was born on that day and is regarded as one of the forefathers of the public relations profession.

The hope is that each year, this celebration will provide a huge platform to make the PR profession better understood and help it stake its claim to trustworthy communication, honesty and reputation management.

Key activities for the celebration are expected to be announced in the coming days to officially set the agenda for this premier celebration.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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NITDA Fixes Date for Inaugural Meeting of the Startup Consultative Forum

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The National Information Technology Development Agency (NITDA) is pleased to announce the inaugural meeting of the Startup Consultative Forum, scheduled for Monday April 28, 2025 This milestone event marks a significant step in deepening stakeholder engagement within Nigeria’s growing startup ecosystem.

The Forum will serve as an interactive platform for startup founders, innovators, ecosystem enablers, and intermediaries to actively shape national policies that foster growth, attract investment, and drive digital innovation.

Convened under the framework of the Nigeria Startup Act (NSA), this initiative reflects the government’s commitment to making startups not just stakeholders but key contributors in building an enabling environment for innovation.

The meeting will emphasize collaborative dialogue, with a primary focus on nominating and selecting representatives for the National Council for Digital Innovation and Entrepreneurship (Startup Council)—Nigeria’s highest advisory body for the startup ecosystem. Decisions from this Forum will lay the foundation for inclusive policy development, amplifying the voices of Nigeria’s tech and innovation community.

NITDA invites all Labelled Startups, Verified Entrepreneurial and Innovation Support Organisations, Angel Investors, Venture Capitalists, and other relevant stakeholders to join the Forum and actively participate in the nomination and voting process.

Join us in shaping the future of digital innovation in Nigeria. Together, we can build a thriving ecosystem that supports and celebrates the pioneering spirit of Nigerian startups.


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IMF Downgrades Nigeria’s Economic Growth Forecast Amid Oil Price Decline

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International Monetary Fund (IMF) has revised downward its economic growth forecast for Nigeria in 2025 to 3.0%, a 0.2 percentage point cut from its earlier projection of 3.2%.

The downgrade is attributed to a decline in global crude oil prices, which remain a significant driver of Nigeria’s economy.

The updated figures were published in the IMF’s April 2025 World Economic Outlook (WEO) report, released in Washington, DC, during the ongoing Spring Meetings of the IMF and the World Bank.

The report outlines global and regional economic trends, highlighting continued vulnerability among oil-dependent economies.

According to the IMF, growth across sub-Saharan Africa is also expected to experience a modest decline, with projections falling from 4.0% in 2024 to 3.8% in 2025. However, a slight recovery is anticipated in 2026, with growth forecasted at 4.2%.

Nigeria, Africa’s largest economy, was singled out in the report as among the major economies affected by falling oil prices. The IMF noted that the country’s 2026 growth forecast has also been revised downward by 0.3 percentage points.

The IMF further reported similar economic challenges in other African countries. In South Africa, growth projections were adjusted downward by 0.5 percentage point for 2025 and 0.3 percentage point for 2026.

These revisions reflect weakening economic momentum following a lacklustre 2024, growing uncertainty, a rise in protectionist economic policies, and the impact of a broader global slowdown.

In a more severe adjustment, the IMF slashed South Sudan’s 2025 economic growth forecast by a staggering 31.5 percentage points.

The sharp decline is linked to delays in the resumption of oil production after a major pipeline sustained damage, significantly impacting the country’s revenue and export capacity.

The IMF’s outlook underscores the fragility of economies heavily reliant on natural resources and the ongoing risks posed by global market volatility.


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UN Says Billion-Dollar Cyberscam Industry spreading Globally

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Crime syndicates have made billions scamming victims in Asia and are now expanding their operations to Africa, Europe, South America and further, according to a United Nations report on Monday.

UN Says Billion-Dollar Cyberscam Industry spreading Globally

The UN said Chinese and Southeast Asian gangs were targeting victims through investment, cryptocurrency, romance and other scams.

According to the United Nations Office on Drugs and Crime (UNODC), cyberscams are now a sophisticated global industry, featuring sprawling compounds housing tens of thousands of mostly trafficked workers who are forced to con other people online.

“It spreads like a cancer,” said Benedikt Hofmann, UNODC Acting Regional Representative for Southeast Asia and the Pacific said. “Authorities treat it in one area, but the roots never disappear; they simply migrate.”

While the activity had largely been focused on the border areas in Myanmar, a country torn by civil war, and dubious “special economic zones” set up in Cambodia and Laos, UNODC reported networks are expanding their operations to South America, Africa, the Middle East, Europe and some Pacific islands.

“This reflects both a natural expansion as the industry grows and seeks new ways and places to do business, but also a hedging against future risks should disruption continue and intensify in Southeast Asia,” Hofmann added.

Countries in east and southeast Asia lost an estimated $37 billion  (€32.5 billion) to cyber fraud in 2023, while the United States reported more than $5.6 billion  (€4.9 billion) in losses the UNODC report said.

There were also raids in Cambodia, but they prompted the crime syndicates to move to “more remote locations” and border areas.

Cambodian government spokesman Pen Bona said the country is among the victims of the cyberfraud industry and is committed to fighting it.

According to Bona, the government has established an ad-hoc commission chaired by Prime Minister Hun Manet which seeks to boost law enforcement and legal tools while working with international partners and the UN.

UNODC urged the international community to act, saying it was at a “critical inflection point.”

According to the UN, staying aside would have “unprecedented consequences for Southeast Asia that reverberate globally.”

 


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