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Precise Platforms Unveils Marcomms Research, Intelligence Outfit, Precision Point

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Precise Platforms, has announced the launch of its research and intelligence arm, Precise Point.

According to Mr. Bolaji Okusaga, the Managing Consultant, Precise Platforms, Precise Point was initiated out of the desire to ameliorate the high operational costs of firms in an era of aggressive struggle for minds and market as well as to meet the needs of the ever-changing consumer expectations and increasing market sophistication.

The platform, comprising the media monitoring and measurement, and trend spotting and analytics units is designed to help businesses map routes to market and customer insights, customize behaviour based on research insights, and identify new sources of connection and value for Companies and Brands.

The company had in the past few months put together a technical team that developed some proprietary tools to aid the research dynamisms of the units.

The Brandteon craws news from blogs and social media platforms, The Trendteon, on the other hand, is an analytical tool for campaign and influencer management, while the Precise Tracker is used for media monitoring and campaign measurement.

These algorithm-based media information pull on company, competition, industry and policy, and measure impact and sentiments as well as do comparative analysis. The information from Customers, Industry and other Critical Stakeholders, are orgainsied into strategic solutions, tailor-made to serve client’s needs.

Mr. Okusaga has also noted that in the next two years, Precise Point will evolve into a full-blown company, independent of Precise Platforms, churning out structured market and policy reports, as well as build an on-point research and data analytics comparable to the works of Euromonitior, Cision, Meltwater, amongst other internationally acclaimed research, media monitoring and campaign management agencies around the world.

The company’s intelligence unit has been providing research services before this official launch. Its clients include, AOS Orwell, Amazon Energy, MOMAN Group, Nestoil and OCP Africa.

Precise Point has also created a portal, www.precisepoint.net, to ensure easy access to its products and services. The portal provides investors and policy makers with the opportunity to read or download its bespoke research publications on the different sectors of the economy, as well as subscribe to receive periodic intelligence updates.

The Senior Research Analyst in the firm, Mr. Chidozie Uzoma-Nwosu took guests through the platform, showcasing the different researches the firm has carried out and the different firms that have engaged them. He stated that Precise Point is equipped with the right people and materials to deliver structured analysis that speaks to the needs of the clients.

Answering questions about how the platform will generate income since its researches online are assessed free of charge, Mr. Uzoma-Nwosu stated that that is part of the services Precise Point intends to give free of charge, and that it is also a way of letting clients know what the firm can deliver. It is also part of the firm’s corporate social responsibility.


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NCDC Activates Emergency Response as Lassa Fever Kills 190

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Nigeria has launched an emergency response centre after recording 190 deaths from Lassa fever, a viral hemorrhagic illness, according to Nigerian Center for Disease Control (NCDC).

NCDC Activates Emergency Response as Lassa Fever Kills 190

The disease, mainly transmitted to humans via contact with food or household items contaminated with rodent urine or excrement, has infected 1,154 people in six Nigerian states.

Jide Idris, head, Nigerian Center for Disease Control, said the agency’s risk assessment has categorized it as high, prompting the activation of the emergency Operations Centre to manage the outbreak.

“While the disease occurs throughout the year, peak transmission typically happens between October and May, coinciding with the dry season when human exposure to rodents increases,” he said at a press briefing in Abuja.

The centre will ensure seamless coordination of the control and management of the outbreak.

Symptoms of the virus – which can also be passed between people through bodily fluids of those infected – include fever, headaches and, in the most severe cases, death.

The World Health Organization classifies Lassa fever as a priority disease due to its epidemic potential and lack of approved vaccines.

 

 


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2025 Budget: FG Earmarks N1.5Bn for Airports’ Internet, Others

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Federal government has proposed to spend N1.5bn for internet services for passengers at five international airports in the country.

2025 Budget: FG Earmarks N1.5Bn for Airports’ Internet, Others

The project, “Provision/Upgrade of WiFi Services for Passengers in Five International Airports and some Domestic Airports” was listed as a new project in the 2025 appropriation.

In some parts of the world, access to the internet via Wi-Fi at airports is regarded to be a basic human right.

Such amenities are lacking in Nigeria.

But the 2025 budget presented to the National Assembly last week by President Bola Tinubu saw the sum of N105.953,496,365 being allocated to the Ministry of Aviation.

Apart from internet access at the airports, some other capital allocations were reinstated for the Nigerian Airspace Management Agency (NAMA).

In previous budgets, three agencies of the ministry including the apex regulatory agency, the Nigeria Civil Aviation Authority (NCAA); the Federal Airports Authority of Nigeria (FAAN) and NAMA were exempted from the annual budgetary allocation.

In addition, the federal government deducts 50 per cent of the Internally Generated Revenue (IGR), which is against the standard and recommended practices of the International Civil Aviation Organisation (ICAO), which recommends that the funds generated by the agencies should be reinvested into improving infrastructure and boosting aviation safety.

 


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Egueke, Former Bank Manager Jailed for $46,900 Fraud

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Fidelis Egueke, former bank manager, , has been convicted and sentenced to six months in prison by an Asaba, Delta State Chief Magistrate’s Court for defrauding a victim of $46,900.

Egueke, Former Bank Manager Jailed for $46,900 Fraud

Chief Magistrate Callistus Isioma Moeteke found Egueke guilty of a single charge brought against him by the police under case number CMA/295c/2024.

Raphael Eze, prosecutor, of the State Criminal Investigation Department (SCID), Asaba, said Egueke, a former Asaba branch manager of a tier-one bank, fraudulently obtained $46,900 by using two Certificates of Occupancy (CofOs) as collateral.

One of the land titles, however, was not his, and the other was fake.

After receiving the money, Egueke used it for personal expenses and failed to repay the victim as promised.

The prosecution argued that Egueke’s actions violated Section 419 of the Criminal Code Law, Cap C21, Vol.1 Laws of Delta State, Nigeria, 2006.

Despite denying the offence, Egueke failed to present evidence of repayment during the trial.

Chief Magistrate Moeteke determined that the prosecution had proven its case beyond a reasonable doubt.

Egueke was convicted and sentenced to six months imprisonment.

However, the court also gave him the option to pay a fine of N350,000 in lieu of serving the prison term.

The court ordered Egueke to pay N30 million in restitution to the victim within six months of his conviction.

The charge against Egueke stated that, in 2016, he fraudulently obtained a credit facility worth $46,900 (approximately N60 million) from Chief Jude Ndudi by presenting false documents, including land titles that did not belong to him, in violation of Section 419 of the Criminal Code Law.

Egueke is also facing trial before a Lagos Federal High Court on charges related to a separate fraud case involving N179.498 million.

He is being prosecuted by the Force Criminal Investigation Department (ForceCID), Annex Alagbon-Ikoyi, Lagos.

 

 


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