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PRGN, Newmark Group Rally Global Expert Panel to Accelerate Growth in Africa’s Tourism and Travel Sectors

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Public Relations Global Network (PRGN) has on Wednesday announced the launch of Global Expert Panel on tourism and travel for Africa, led by its member agency, the Newmark Group, a strategic communications and advisory firm headquartered in Nairobi, Kenya.

This pioneering initiative brings together top communications and marketing experts and leaders from across the world to arm tourism and destination management organisations with deep local insights and data from source countries.

It underscores the importance of understanding cultural nuances to significantly enhance the market presence and reimagine Africa’s tourism narrative globally.

Tourism and Travel in Africa has experienced impressive growth since the start of the millennium, as highlighted by a World Travel & Tourism Council report. In 2022, the sector contributed nearly 6% to Africa’s GDP, playing a vital role in economic stability and supporting 22 million jobs across the continent.

Amid this backdrop, the establishment of PRGN’s Global Expert Panel in tandem with The Newmark Group is essential for leveraging Africa’s tourism potential for sustainable development and inclusive growth.

By addressing key challenges and tapping into the expertise of global communication and marketing professionals, the panel aims to push Africa’s tourism industry to new heights and boost its visibility as a top travel destination.

“To elevate Africa’s tourism sector, destination marketers must harness global capabilities and adopt a holistic approach to branding and marketing. PRGN provides unparalleled global resources and local expertise, delivering a unique insight to meet new needs and thus capture market shares,” said PRGN President Natacha Clarac at the formation of the Global Expert Panel for tourism and emphasised the competitive nature of global tourism.

“Data and analyses that our team has carried out indicate that many African destinations significantly suffer from negative perceptions among target audiences abroad, mainly due to historically negative headlines in global media,” said Gilbert Manirakiza, CEO of the Newmark Group and Co-Chair of PRGN’s Global Expert Panel.

“We must equip destination marketers with the insights, tools, content, and campaigns that not only capture the attention of potential travellers but also credibly tell the vibrant and diverse stories of our attractions.”

“Africa’s tourism and travel sector is lively, but consumer trends, media consumption behaviour and travellers’ demographics are constantly shifting in source markets.
“This is the reason why we set out to bring together top experts who can design and help implement strategies that will position Africa’s destinations as preferred, relatable, and trusted attractions.

“This will help promote sustainable growth and enhance the cultural and economic fabric of local communities,” said Christina Rytter, Founder and Managing Director of Scandinavian Communications in Denmark, Co-Chair of the Global Expert Panel and PRGN’s Vice President for the EMEA (Europe, Middle East and Africa) region.

The Global Expert Panel for Tourism and Travel in Africa is committed to a long-term partnership aimed at driving positive change and improving this sector. The members of the Global Expert Panel include:

● Christina Rytter – Founder, Scandinavian Communications (Copenhagen, Denmark) https://scandinaviancommunications.com
● Gilbert Manirakiza – CEO, The Newmark Group (Nairobi, Kenya) https://newmark-imc.com
● Bill Southard – CEO, Southard Communications (New York, USA) https://www.southardinc.com
● Shawn Jiang Xiaofeng – Managing Director, China Advocate (Beijing, China) https://www.chinaadvocate.com/ab/show.php?id=53&lang=en
● Bradly Howland – CEO, Alkemi Collective (Cape Town, South Africa) https://www.alkemi.global
● Sara Pearson – Founder and Chairman, Spider (London, United Kingdom) https://www.wearespider.com
● Uwe Schmidt – Managing Partner at Industrie-Contact AG (Hamburg, Germany)

Public Relations Germany: Industrie-Contact AG


● Stephane Billiet – Vice President, We Change (Paris, France) https://www.wechange.bz/en/the-agency/
● Valentina Giacaman Hazboun – Founder, RumboCierto Comunicaciones (Santiago, Chile) https://rumbocierto.cl
● Dominique Biquard – Founder & Partner, Identia PR (Buenos Aires, Argentina) https://identiapr.com/eng/

● Loreley Maldonado – CEO & Founder, Eje Comunicación (Mexico City, Mexico) https://ejecom.mx
● Susan McNair – Partner, Currie (Melbourne, Australia) https://curriecommunications.com.au
● Lovelyn Okafor – Newmark Country Lead (Nigeria ) https://newmark-imc.com

 

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Airtel Africa Foundation Commits to Improving 10 million Lives in Africa by 2030

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L–r: Vice President, Corporate Communications & CSR, Airtel Africa, Emeka Oparah; Chief Executive Officer, Airtel Nigeria, Dinesh Balsingh; Chairman, Airtel Africa Foundation, Dr. Segun Ogunsanya; Group Chief Executive Officer, Airtel Africa, Sunil Taldar; and Director, Corporate Communications & CSR, Airtel Nigeria, Femi Adeniran, during the world press conference officially announcing the launch of Airtel Africa Foundation in Lagos, Nigeria yesterday.
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Airtel Africa Foundation, the philanthropic arm of Airtel Africa plc, yesterday unveiled its plans to directly improve the lives of 10 million people across the continent by 2030. The strategy will be delivered through targeted initiatives under four core pillars namely Financial Empowerment, Education, Environmental Protection and Digital Inclusion (FEED).

Outlining the ambitious target, Dr. Segun Ogunsanya, Chairman of the Airtel Africa Foundation, stated, “Our 2030 vision is a transformed Africa where over 10 million lives are directly improved through our interventions. We are not just donating resources, we are building a pipeline of talent and fostering innovation to ensure the global digital revolution leaves no African behind. This is a strategic, measurable commitment to unlocking the continent’s demographic dividend.”

The Foundation’s mission will be executed by creating a cycle of empowerment through targeted programmes. These include ‘Connecting Schools’, which provides free connectivity and devices, and the ‘Airtel Africa Fellowship’, offering full undergraduate scholarships in tech and STEM fields, complemented by mentorship and internships.

A key early success underscoring the Foundation’s impact is its ongoing partnership with UNICEF. This collaboration has already connected more than 1,800 schools, benefitted over one million students, and trained more than 17,000 teachers in digital education across the Foundation’s 14 markets of operation.

In addition, the Foundation will leverage its dedicated Employee Volunteer Programme, channelling the skills and passion of its people directly into community initiatives. For the 2025/26 financial year, the Foundation has set specific expansion targets, with programmes now active across all its operating countries, from Nigeria to Zambia, Malawi, Rwanda, and the Democratic Republic of the Congo.

Commenting on the company’s support for the Foundation, Airtel Africa’s Chief Executive Officer, Sunil Taldar, said, “We cannot thrive in a place that is not thriving. This understanding is the very reason the Airtel Africa Foundation was born. It is our vehicle to catalyse transformation, by systematically investing in the pillars that underpin a resilient and dynamic society.

“We have remained dedicated to transforming lives both as a business imperative as well as our overarching philosophy. For us, helping to connect the unconnected, banking the unbanked and enabling businesses and economies to thrive are the three most significant objectives of our business.”

 


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FXTM Launches FXTM Edge To Boost Forex Trading Access for Nigerians

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FXTM, a leading global online trading firm, has launched FXTM Edge, a mobile-first trading platform designed to make forex and commodity trading more accessible to Nigerian traders.

The platform, unveiled at a media roundtable in Lagos, aims to simplify trading by addressing common barriers such as high entry costs, technical complexity and lack of structured learning support.

Adaeze Uzochukwu, Specialist, Education and Media at FXTM, said FXTM Edge was developed with the Nigerian market in mind, combining affordability, accessibility and education in one package.

“Many Nigerians are interested in trading but are held back by complexity, high costs or lack of experience,” she said. “FXTM Edge was built to remove those barriers and give everyone a chance to participate in global markets confidently.”

With a minimum deposit requirement of $50, compared to the previous $200, the platform lowers the entry threshold for Nigerians looking to trade. It also allows micro-lot trading, enabling users to start small and manage risk effectively

Uzochukwu said the platform offers a user-friendly interface, built-in educational resources and trade inspiration to help beginners build confidence step by step.

For experienced traders, FXTM Edge delivers competitive spreads starting from 1.2, a reward system that covers both lots and units traded, and the option to test strategies at lower cost.

She added that the mobile-first design reflects the growing reliance on smartphones for financial activities in Nigeria, offering speed, convenience and flexibility to traders on the move.

“Trading should not be intimidating. With Edge, beginners can start small, learn with the right support and gradually grow at their own pace,” she said.

Backed by FXTM’s global reputation for reliability and expertise, the new platform is expected to encourage broader participation of Nigerians in global financial markets


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Airtel Africa Extends $100M Share Buyback Plan

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Airtel Africa has extended its $100 million share buyback programme, first launched in December 2024, in partnership with Barclays Capital Securities Limited. The scheme, aimed at improving shareholder returns, has so far returned $34.7 million through the repurchase of 14.2 million shares, with $20.3 million still to be acquired.

The initiative, now running until March 2026, follows the completion of an initial $50 million phase in April 2025 and currently includes a $55 million tranche.

The telecommunications group, listed on the Nigerian Exchange (NGX), is operating within regulations that restrict share buybacks to 15 percent of issued shares over two years. All repurchased shares will be cancelled, reducing the company’s share capital and potentially increasing earnings per share (EPS).

The buyback follows a strong performance in the first quarter of 2025, when Airtel Africa reported a 16-fold increase in EPS to 3.4 cents, supported by higher operating profits and lower foreign exchange losses. The company also raised capital expenditure by 27 percent, investing $737 million in 2024 to expand infrastructure and secure spectrum across its markets.

The extension of the scheme, according to Airtel Africa, also reflects its intention to provide consistent shareholder value while maintaining investment in its network. The partnership with Barclays ensures compliance with regulations during closed trading periods and seeks to limit market disruption.

Airtel Africa has in recent years considered a separate listing of its mobile money business but postponed the initial public offering in 2025, choosing instead to direct capital into shareholder-focused measures such as the buyback.

Industry observers point out that buybacks may improve financial ratios by reducing outstanding shares, but they can also indicate fewer reinvestment options. Airtel Africa has argued that its programme complements long-term growth priorities, pointing to a 29.5 percent increase in mobile money revenue and a 24 percent rise in its customer base.

The company continues to weigh shareholder rewards alongside reinvestment, citing foreign exchange volatility and other economic pressures in its largest market, Nigeria.


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