Nigerian CommunicationWeek

Progenics’ Microfinance Application, SymbolsM, Integrates CRM Module

Progenics Corp Limited, a technology solution provider as part of its efforts in developing and designing solutions and working closely with Microfinance banks to meet their needs due to the increasing demand for information technology driven services, has added another a module that will improve the Bank customers’ experience including an e-mailing engine to its existing Microfinance banking application – SymbolsM.
Symbols M is a comprehensive and integrated Microfinance banking application that has been designed to systematically align all facets of banking operations to produce unparallel customer service delivery without the attendant operational bottlenecks.
Speaking on the features of the new module, Mr. Yemi Daniel, head of business development, said that the new module generates and sends mail alerts to customers whenever there is a transaction as well as gives notification alert of account balance and statement details.
“The module also gives fixed deposit maturity alert and loan payment notification to customers and also sends birthday and wedding anniversary greetings to customers”. He added that the uniqueness of the new module is that the customer defines how it should work. In other words, the module is designed in a way that it is the customer that will tell the bank when he or she wants mail to be sent, he said.
Mr. Daniel also said that, based on the addition and robustness of SymbolsM and the need to assist as many MFBs as possible to enjoy the benefits of the application, Progenics Corp Limited has drastically reduced the price of the software. He said that reduction in price is to make the application affordable by both small and big Microfinance banks. “The reduction in price is part of our effort to help Microfinance banks grow and be able to complement the commercial banks especially in this era of information technology and we are also doing it to make the software affordable by the emerging small Microfinance banks” he added.
He added that quite a number of MFBs are already using SymbolsM since its launch late last year, adding that some new financial companies have also signed on to their investment application called Symbols Investment. The new sign-on on Symbols Investment include, Sky View Capital limited, First Trustees limited, Renaissance Capital and North Bridge Investment. Others are Credit Trust finance and Kofana Securities.

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