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Public Relations Practitioners Set to Mark 2022 World PR Day

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Public relations practitioners around the world are gearing up for the second edition of World Public Relations Day (WPRD). Scheduled to take place on July 16, 2022, WPRD is inspired by a need to present a unified global agenda for a better understanding and utilization of public relations practice.

WPRD presents a unique platform for public relations and marketing communications practitioners across the globe to unite and stake a claim for the practice. As an annual global celebration dedicated to the virtues of truth, honesty and reputation management, WPRD is a global response to reposition public relations as a defining profession of the 21st century.

Themed “Trust, Truth and Transparency”, the second edition presents another opportunity for professionals to put forward a unified global agenda and propel one another to answer a call of duty, help stakeholders to communicate more responsibly, and be more deliberate about using public relations to help organizations make positive contributions to the environment and society in which they operate.

Set aside as a day dedicated to truth, honesty, and reputation management in a way that is beneficial to all people across the globe, July 16 also honors Ivy Lee, one of the pioneers of Public Relations practice who was born on the same date 145 years ago.

Speaking on the need to constantly communicate the importance of the global public relations practice, Ayeni Adekunle, CEO and founder, BHM and Convener, World PR Day, said, “Public relations is an essential ingredient in building relationships, preventing crises, achieving business objectives; pushing national interest, and preventing the kind of confusion that could ruin a company or lead nations to war.

“All over the world, people are bombarded daily with volumes of information. There is an urgent need for professionals, furnished with the right skills and bound by a unifying global agenda to cut through the noise. That is the genesis of WPRD.’’

During the maiden edition of World PR Day in 2021 more than 3,500 people from 15 countries participated in the global commemoration. Notable public relations agencies and associations across the world engaged in numerous activities from awareness campaigns to roadshows, multimedia content publishing and other activities.

Speaking on the planned activities this year, Stephen Waddington, a WPRD Committee Adviser and the Managing Partner, Wadds Inc., a professional advisory firm, said,

“COVID-19 has highlighted a range of broader societal considerations related to environmental concerns, social inequality, technology, and health. Organizations are reconsidering their role within this new operating context providing an opportunity for the public relations function to assert its role within management.

“With World PR Day, we’re ensuring public relations professionals across the world spearhead the right conversations to better position the industry in which we work.”

The 2022 celebration will incorporate several activities, including ‘MyPRStory’, an inclusive online campaign encouraging every PR professional to share unforgettable memories from their journey in the PR industry. Another aspect of the global celebration is ‘The PR Bible’. This is a crowdsourced repository of resources from practitioners across the world.

Organizers say there will also be a Fireside Chat to feature notable public relations professionals across the world to drive conversations and answer questions on trust, truth, and transparency.

Alastair McCapra, Chief Executive, Chartered Institute of Public Relations (CIPR); Francis Ingham, Director General of the Public Relations and Communications Association (PRCA); Nitin Mantri, President, International Communications Consultancy Organisation (ICCO); Rachel Roberts President, Chartered Institute of Public Relations (CIPR); Sylvester Chauke, Chief Architect – DNA Brand Architects; Steve Barrett, Editorial Director, PRWeek and Emma Wenani Chief Director, GMA Worldwide, have been confirmed to speak at the event.

Going by the success of the maiden edition last year, it is expected that the 2022 edition of WPRD will feature even more participation from practitioners across the world as trade associations like The Public Relations and Communications Association (PRCA), Chartered Institute of Public Relations (CIPR) and Public Relations Council of India (PRCI) have announced planned activities for the day.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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History as TVC News Unveils Nigeria’s First AI-Powered News Anchors

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TVC News has broken new ground in Nigeria’s media space with the launch of the country’s first Artificial Intelligence (AI) news presenters.

History as TVC News Unveils Nigeria’s First AI-Powered News Anchors

Rolled out in May 2025, the AI anchors will deliver news bulletins in English, Yoruba, Hausa, Igbo, and Pidgin, reflecting the broadcaster’s commitment to technological advancement and linguistic inclusion.

The initiative is designed to enhance news delivery by supporting human journalists, not replacing them.

TVC Communications, the parent company of TVC News, described the development as a milestone in its efforts to integrate cutting-edge technology into broadcast journalism.

“We are thrilled to pioneer this innovation in Nigeria’s media industry,” said Victoria Ajayi, chief executive officer, TVC Communications.

“Our AI news anchors represent a new era in news reporting, and this move underscores our dedication to using technology as a tool for growth and progress.”

Ajayi clarified that the AI-generated content will undergo thorough editorial review.

“Trained journalists and editors will assess every output to ensure it meets our standards of accuracy, balance, and credibility,” she noted.

In response to concerns about the potential misuse of AI, the organisation said it had established rigorous editorial safeguards, including watermarking and verification protocols. It also reaffirmed its adherence to the Nigerian Broadcasting Code and journalistic ethics.

With this launch, TVC News has become a trailblazer in AI-assisted journalism in Africa, setting a bold example for future media innovation across the continent.


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FXTM Academy Hosts Charity Cycling Event, Pedal for Progress

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FXTM Academy recently hosted the Pedal for Progress charity cycling event, bringing together 200 participants from cities across Nigeria, including Port Harcourt, Ilorin, Ibadan, Abeokuta, and Lagos.

Held on Saturday, April 19, the competition featured six race categories—Professional Male, Professional Female, Junior Male, Junior Female, Veteran Male, and Veteran Female—allowing cyclists of all skill levels to compete.

The race began at 8:00 a.m., with Juniors completing 10 laps, Veterans tackling 14 laps, and Professionals racing 20 laps, each lap spanning 2.8 kilometers.

Participants competed for significant cash prizes, with winners in the Professional categories receiving ₦800,000, ₦500,000, ₦300,000, and ₦200,000, while those finishing 5th to 15th place earned ₦50,000 each. Junior and Veteran winners also received substantial rewards.

Spectators and participants praised FXTM Academy for fostering unity, sportsmanship, and talent development, with many eagerly anticipating future events.

The academy emphasized its commitment to empowering communities and promoting values such as perseverance, discipline, endurance, and continuous improvement.

FXTM Academy’s Country Representative, Kelechi Ehibudu, highlighted the academy’s dedication to blending sport, charity, and empowerment, setting a new benchmark for community-focused initiatives in Nigeria.


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Davido Unites Superfans in Lagos for Exclusive 5IVE Album Experience, Powered by Spotify

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To celebrate the release of his fifth studio album, 5IVE Davido hosted a select group of superfans and media at Ona Restaurant in Lagos for an exclusive meet-and-greet, presented by Spotify.

The event offered a rare, behind-the-scenes look at the Afrobeats superstar, with 50 lucky fans and 5 media partners given the chance to connect with the artist in an intimate setting.

Rather than handing out invitations, Spotify put fans to the test, requiring them to pass a five-question quiz on Davido’s music to earn a spot at the roundtable. Once inside, attendees were treated to an afternoon of music, conversation, and surprises. The event was hosted by Ireculture, who set the tone with her infectious energy, while SmallztheDJ kept the vibe going with smooth, Afrobeats-driven selections.

In true Davido fashion, a playful twist took centre stage: after teasing his absence, the artist made a dramatic, surprise entrance, sending fans into a frenzy. The moment was a perfect reflection of Davido’s personality – engaging, unpredictable, and larger-than-life.

Victor Okapala, Spotify’s Artist and Label Partnerships lead for West Africa, noted, “This event is a testament to the power of music to bring fans and artists closer together. Working with Davido on the release of 5IVE highlights the energy surrounding Afrobeats globally, and the deep connection we see between the artist and his fans.”

The event’s highlight was a close-knit roundtable conversation, where fans shared their love for 5IVE, with “10 Kilo” emerging as an early favourite. Each guest left with a gift box featuring five fashion items from Nigerian streetwear brand Severe Nature, who also designed the official 5IVE merch.

Reflecting on his journey, Davido shared, “When you see artists like Beyoncé, Drake, Kendrick Lamar, and Rihanna, you realise the work it takes to get there. This time, I wanted to go all out, and I’m seeing the results.”

Spotify data underscores Davido’s growing global influence. In the past 12 months, his music has been added to over 12 million playlists worldwide.

The artist’s reach spans key markets including Nigeria, the U.S., U.K., South Africa, and France, with 34% of his listeners aged 18-24 and 41% aged 25-34.

As 5IVE continues to captivate listeners, this intimate event further solidified Davido’s position as one of Afrobeats’ leading voices, fostering a deeper connection between him and his dedicated fanbase.


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