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Public Relations Practitioners Set to Mark 2022 World PR Day

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Public relations practitioners around the world are gearing up for the second edition of World Public Relations Day (WPRD). Scheduled to take place on July 16, 2022, WPRD is inspired by a need to present a unified global agenda for a better understanding and utilization of public relations practice.

WPRD presents a unique platform for public relations and marketing communications practitioners across the globe to unite and stake a claim for the practice. As an annual global celebration dedicated to the virtues of truth, honesty and reputation management, WPRD is a global response to reposition public relations as a defining profession of the 21st century.

Themed “Trust, Truth and Transparency”, the second edition presents another opportunity for professionals to put forward a unified global agenda and propel one another to answer a call of duty, help stakeholders to communicate more responsibly, and be more deliberate about using public relations to help organizations make positive contributions to the environment and society in which they operate.

Set aside as a day dedicated to truth, honesty, and reputation management in a way that is beneficial to all people across the globe, July 16 also honors Ivy Lee, one of the pioneers of Public Relations practice who was born on the same date 145 years ago.

Speaking on the need to constantly communicate the importance of the global public relations practice, Ayeni Adekunle, CEO and founder, BHM and Convener, World PR Day, said, “Public relations is an essential ingredient in building relationships, preventing crises, achieving business objectives; pushing national interest, and preventing the kind of confusion that could ruin a company or lead nations to war.

“All over the world, people are bombarded daily with volumes of information. There is an urgent need for professionals, furnished with the right skills and bound by a unifying global agenda to cut through the noise. That is the genesis of WPRD.’’

During the maiden edition of World PR Day in 2021 more than 3,500 people from 15 countries participated in the global commemoration. Notable public relations agencies and associations across the world engaged in numerous activities from awareness campaigns to roadshows, multimedia content publishing and other activities.

Speaking on the planned activities this year, Stephen Waddington, a WPRD Committee Adviser and the Managing Partner, Wadds Inc., a professional advisory firm, said,

“COVID-19 has highlighted a range of broader societal considerations related to environmental concerns, social inequality, technology, and health. Organizations are reconsidering their role within this new operating context providing an opportunity for the public relations function to assert its role within management.

“With World PR Day, we’re ensuring public relations professionals across the world spearhead the right conversations to better position the industry in which we work.”

The 2022 celebration will incorporate several activities, including ‘MyPRStory’, an inclusive online campaign encouraging every PR professional to share unforgettable memories from their journey in the PR industry. Another aspect of the global celebration is ‘The PR Bible’. This is a crowdsourced repository of resources from practitioners across the world.

Organizers say there will also be a Fireside Chat to feature notable public relations professionals across the world to drive conversations and answer questions on trust, truth, and transparency.

Alastair McCapra, Chief Executive, Chartered Institute of Public Relations (CIPR); Francis Ingham, Director General of the Public Relations and Communications Association (PRCA); Nitin Mantri, President, International Communications Consultancy Organisation (ICCO); Rachel Roberts President, Chartered Institute of Public Relations (CIPR); Sylvester Chauke, Chief Architect – DNA Brand Architects; Steve Barrett, Editorial Director, PRWeek and Emma Wenani Chief Director, GMA Worldwide, have been confirmed to speak at the event.

Going by the success of the maiden edition last year, it is expected that the 2022 edition of WPRD will feature even more participation from practitioners across the world as trade associations like The Public Relations and Communications Association (PRCA), Chartered Institute of Public Relations (CIPR) and Public Relations Council of India (PRCI) have announced planned activities for the day.


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Canal+ Buyout Of South Africa’s MultiChoice one Step Closer

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South Africa’s competition authority announced Wednesday it had approved the buyout of Africa’s largest pay TV enterprise MultiChoice by France’s Canal+, which wants to expand its footprint on the continent.

Canal+ Buyout Of South Africa’s MultiChoice one Step Closer

The merger, which has been in the works for nearly a year, needs the final go-ahead from the commission’s Competition Tribunal, it said in a statement.

Canal+ holds around 45 percent of MultiChoice’s shares and offered last year to acquire the remainder for 125 rand (6.16 euro) per share.

Canal+ is present in 25 African countries through 16 subsidiaries and has eight million subscribers, according to the French group.

MultiChoice operates in 50 countries across sub-Saharan Africa and has 19.3 million subscribers, it said.

It includes Africa’s premier sports broadcaster, SuperSport, and the DStv satellite television service.

“This is a major step forward in our ambition to create a global media and entertainment company with Africa at its heart,” Canal+ CEO Maxime Saada said in a statement.

The commission said its approval of the merger was subject to public-interest conditions worth about 26 billion rand over three years, including increasing the shareholding of people disadvantaged under South Africa’s white-minority apartheid regime.

It will also maintain the MultiChoice headquarters in South Africa.

A date for the Tribunal’s decision on the merger has not been announced but Canal+ said it was aiming for the deal to be completed by early October.

 

 


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How Automated Payments Can Reshape Savings Beyond Local Cooperatives

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By Ope Adeoye

In the bustling market of Bodija in Ibadan, you’ll find Mama Fola sitting under her umbrella stall, a ledger open beside her cooler of peppered ponmo and egusi. She’s not just a food seller — she’s also a long-time member of the Ire Ayo Traders Cooperative, a savings group that has supported women in the market for nearly 15 years.

Ope Adeoye

But until recently, that support came with a cost — not just in naira, but in time, energy, and emotional stress.

“Every week, our collection officer would walk stall to stall to collect our contributions,” Mama Fola says. “Sometimes we’d forget. Sometimes there was no change. And sometimes, we’d say ‘come back tomorrow’ — and she’d have to come back again.”

Across Nigeria, cooperative societies have long served as community lifelines — helping everyday people save money, access loans, and weather economic storms. But for all the good they do, many cooperatives still face one silent struggle: getting members to pay consistently, and on time.

And at a time when Nigeria is grappling with record inflation, currency devaluation, and reduced access to formal credit, the stakes have never been higher. If cooperatives — which serve as the main financial entry point for nearly half of adult Nigerians — cannot function efficiently, millions could be locked out of essential economic support.

In markets from Lagos to Kaduna, collection officers make daily rounds, send endless reminders, and often spend more time chasing payments than managing finances. This friction doesn’t just cause stress — it limits the ability of cooperatives to grow, plan, and include more members.

The high cost of missed contributions

For Ire Ayo, late payments weren’t just an annoyance — they were a structural challenge. Delays meant they couldn’t disburse loans on time. New members were limited, because it was too hard to track everyone. And when members dropped out, they rarely came back.

“People think running a cooperative is just about collecting money,” says Titilayo Adebayo, the society’s administrator. “But it’s really about trust. If members don’t pay, the group suffers. And if you’re always chasing people for money, that trust breaks down.”

A 2023 study by Enhancing Financial Innovation & Access (EFInA) found that nearly 46% of adult Nigerians rely on informal financial groups like cooperatives. Yet many of these groups still operate with pen and paper, and struggle to scale or sustain their services.

A quiet shift: From reminders to reliability

In 2024, Titilayo introduced a small but significant change. After consulting with members and local tech partners, Ire Ayo moved to a direct debit system that allowed members to approve a one-time mandate for monthly contributions.

“I was skeptical at first,” she says. “Would members trust it? Would it work with all our banks?”

But within the first month, collection rates went up by 30%. Members started receiving debit alerts — without reminders, without awkward follow-ups. Contributions became predictable. And Titilayo? She finally had time to do more than chase money.

“Now, I help members plan how to use their savings. We’ve started financial literacy sessions. We’re even exploring group insurance.”

What automation unlocked

The benefits weren’t just operational. For members like Mama Fola, the system gave her dignity — and peace of mind.

“Sometimes I’d feel ashamed when I delayed payment,” she admits. “Now, the money goes quietly, and I feel proud that I’m still part of something.”

The cooperative also began welcoming younger traders, okada riders, and even diaspora members who wanted to support family members back home.

One of the tools the group used was PaywithAccount — a direct debit solution developed by Nigerian fintech company OnePipe, which allows businesses and organisations to securely pull payments from customer bank accounts with consent.

For cooperatives, this kind of tool isn’t about going digital for the sake of it. It’s about removing the friction that slows down their mission.

“We’re not trying to be a tech company,” Titilayo laughs. “We just want to help people save better, borrow responsibly, and build something together.”

Why this matters now

Cooperatives are the frontline institutions of Nigeria’s financial resilience — especially for people the formal banking sector still hasn’t reached.

In a country where small businesses account for over 80% of employment, and where trust in digital finance is still growing, making it easier for people to save and contribute consistently can have ripple effects. It can stabilise communities, fuel micro-enterprises, reduce reliance on predatory lending, and help millions move from survival to stability.

“When our people save better, they live better,” Titilayo reflects. “And when they live better, the economy can breathe.”

A new kind of progress

The shift may look like a technical adjustment — but in reality, it’s a quiet revolution. Not just in how people pay, but in how they build control, confidence, and collective progress.

It’s a reminder that financial inclusion doesn’t always mean big ideas or flashy innovations. Sometimes, it’s as simple — and powerful — as making it easier to pay what you already planned to.

And for cooperatives like Ire Ayo, that kind of ease is helping turn every contribution into something greater: a pathway to stability, dignity, and shared success.


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Anambra State Government Launches SolutionLens to Drive Transparency and Citizen Engagement

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Anambra State
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Anambra State Government has launched SolutionLens, a technology-driven platform aimed at enhancing transparency, accountability, and citizen engagement in governance.

Anambra State

The platform, developed through a collaborative effort by the Ministry of Budget and Economic Planning, the Ministry of Information, and the Anambra State ICT Agency, was unveiled on Thursday, May 15, 2025, at the Solution Innovation District (SID) Building in Awka.

Speaking at the launch, Mrs. Chiamaka Nnake, Honourable Commissioner for Budget and Economic Planning, described SolutionLens as a democratic tool that simplifies the Open Government Partnership (OGP) process.

She emphasized its role in planning, budgeting, and fostering investor confidence through community-based feedback mechanisms.

In her remarks, Mrs. Ogochukwu Orji, the State Coordinator of OGP, noted that SolutionLens is designed to shine a light on public projects, empowering citizens to ask questions, hold the government accountable, and ensure resources are used for the common good.

Key Features of SolutionLens
Centralized digital hub for government projects

Interactive maps with a user-friendly interface

Live chat feature to connect citizens directly with MDAs

A live demonstration of the platform was conducted, followed by the formal inauguration of MDA focal persons, who will ensure the platform remains updated and responsive.

Participants commended Governor Charles Chukwuma Soludo, CFR, for this forward-thinking initiative, describing SolutionLens as a game-changer in governance.

The government urged citizens to actively engage with the platform and spread awareness, emphasizing that this initiative will safeguard the integrity and prosperity of Anambra State for generations to come.


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