Connect with us

Broadcasting

RCS: Empowering MNOs to Compete Against OTT Players in Lucrative A2P Messaging Space

Published

on

Kindly share this post

By Filip Filković, Regional OP Manager, West Africa at Infobip

As Over-The-Top (OTT) platforms such as WhatsApp, Viber and Telegram continue to gain popularity, SMS messaging still has its purpose and works well for certain types of messaging as a Person-To Person (P2P) communication channel. But with the growing demand for an upgrade in SMS experiences to accommodate Rich Conversational Messaging (RCS) capabilities, branding, security and trust, RCS is gradually taking root, leaving Mobile Network Operators (MNOs) with few means to fight back in this segment. At the same time, OTT channels are also becoming dominant in the enterprise communication space, given their prevalence and rich media capabilities, as well as largescale P2P adoption.

Filip Filković

Filip Filković

However, Rich Communication Services (RCS) may provide a solution for MNOs to compete with OTT players and claw back some of the revenue they have been missing out on in both the P2P and the lucrative Application-To-Person (A2P) messaging space. RCS is a rich media capable communication protocol that is an evolution of SMS as a native messaging channel, provided by Google in collaboration with MNOs.

With RCS, mobile operators are able to provide their subscribers, as well as enterprises, with a messaging system that has the capability of sharing and receiving content such as images or videos without the need to download a separate messaging app. With many enterprise-focused features such as chatbots or carousels (content slideshows), brands are able to provide a convenient customer engagement channel for various use cases, ranging from tech support to purchases, as part of the conversational commerce paradigm.

Engaging communication experience

Since its launch in 2018, it took a while for telcos to adopt RCS and for enterprises to embrace it as a means of creating a more engaging customer communication experience. However, it is safe to say that RCS is now an established business communication channel.

At the same time, while OTT messaging apps have become the norm in P2P communication, RCS’s rich media capabilities can provide a foothold for MNOs not only in the business communication space, but also in the P2P market where OTT players currently dominate. Therefore, RCS is fast becoming an important part of telcos’ enterprise digital portfolio.

With that said, RCS still lacks wide P2P acceptance, as it is far from being the top choice for P2P communication. Yet, promoting RCS as a channel for P2P communication can add to the efficiency of A2P campaigns by the mere fact that more people would be using the channel and are more likely to respond, further growing already robust engagement stats.

A good first step for MNOs would be to start using RCS as a communication channel for their subscribers, providing tech support, sending statements and invoices, responding to purchase enquiries and other use cases to familiarise users with the channel and its features, while also allowing them to get hands-on experience with it.

No installation needed

A distinct advantage for MNOs is that their customers do not need to install any additional apps, as the messaging app that is native to most Android platforms just needs to be enabled for RCS. The adoption of smartphones and greater internet penetration in recent years means that RCS is likely to gain greater traction among P2P users. This means that the sooner MNOs start using the channel to communicate with their subscribers, the sooner it is likely to see widespread adoption.

Establishing partnerships with Communications Platform as a Service (CPaaS) providers can go a long way to driving RCS adoption, as CPaaS providers have been at the forefront of bringing RCS to enterprises in conjunction with MNOs, and have a range of tools for crafting customer journeys and managing channels. As such, telcos can avoid the complexities of developing CPaaS-level tools and services by partnering with CPaaS players, and instead focus on their core strengths – that of building an RCS element into their networks.

The future of business messaging lies with RCS messaging – it is what consumers want, it is

what enterprises will need to provide, and will ultimately benefit from it as the engagement it offers is superior to that of any other digital channel.


Kindly share this post

Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Broadcasting

Chinenye Anuforo of The Sun Newspaper Honored for Excellence in ICT Journalism

Published

on

Kindly share this post

Chinenye Anuforo, a distinguished journalist from The Sun Newspaper, has been recognized for her exceptional contributions to ICT journalism in Nigeria.

Chinenye Anuforo receiving the ATAEx Award presented by Mr. Gbolahan Awonuga, executive secretary of the Association of Licensed Telecoms Operators of Nigeria (ALTON)

Last week, she received the ICT Innovation Storyteller Award at the Africa Tech Alliance Excellence (ATAEx) Awards, celebrating her ability to craft compelling narratives that highlight the complexities and potential of the ICT sector.

“Chinenye’s dedication to her craft is evident in her insightful analysis and engaging storytelling,” said Mr. Chike Onwuegbuchi, co-convener of the ATAEx Awards.

“Her work has consistently illuminated the significant impact of technology on society, making her a deserving recipient of this award.”

The accolades continued as Anuforo was named the ICT Reporter of the Year at the Africa Digital Awards (ADA) just a week later.

This prestigious award further cements her status as a leading voice in the ICT industry.

Mr. Tayo Adewusi, Publisher/Coordinator of NIICF & ADA, who presented the award, praised Anuforo’s role in shaping public discourse on ICT issues.

“Her reports have not only informed but also inspired, making her a true champion of digital innovation,” he said.

Expressing her gratitude, Chinenye Anuforo stated, “I am deeply honored and humbled to receive these awards.

“I am grateful to my editors at The Sun Newspapers for their unwavering support and to the organizers of the ATAEx Awards and Africa Digital Awards for recognizing my work.

“It is a privilege to contribute to the growth of the ICT sector in Nigeria through journalism.”


Kindly share this post
Continue Reading

Broadcasting

Flymate Travel Unveils Visadoc App to Enhance Travel Convenience

Published

on

Kindly share this post

Flymate Travel Limited, a pioneering travel solutions provider, has launched Visadoc, a cutting-edge travel app designed to streamline and enhance user experiences worldwide.

Visadoc

Visadoc simplifies Travel and enhancing convenience by empowering travelers to manage their journey from visa applications to booking accommodations and flights. Key features include:

– Seamless Visa Application Process: Easy application, documentation, and biometric scheduling
– Personalized Travel Recommendations: Tailored suggestions based on individual preferences
– Secure Electronic Payments: Convenient fee payments
– Real-time Travel Updates: Flight statuses, weather conditions, and travel advisories

Gbenga Badmus, CEO of Flymate Travel Limited, speaking at the launch on wednesday, explained that Visadoc is designed to offer customized services to the end users.

According to him, “Visadoc is designed to offer customized services to the end users. With its help, applicants can apply with ease by doing it themselves end to end.

“By completing the documentation process and waiting for the biometric capturing invite. Without putting a physical face to the agent’s office”.

Visadoc is available for download on the App Store and Google Play Store. The app is designed to cater to a wide range of travelers, including families, individuals, and business professionals.

“Families, Individuals with their specific needs and preferences, are an essential target audience for travel brands. Family travelers look for visas to destinations and accommodations that cater to the interests and safety of their children. They prioritize family-friendly activities, spacious accommodations, and convenient amenities,” said Abdullahi Yusuf, Project Manager at Flymate Travel Limited.

The target markets for a public travel tracking app can include frequent travelers, commuters, tourists, and individuals who must obtain their visa.

Flymate Travel Limited is committed to leveraging technology to enhance the travel experience and provide exceptional customer service. By utilizing data and user feedback, the company will continue to refine and improve the app to meet the evolving needs of travelers.

For more information about Flymate Travel Limited Contact:

Gbenga Badmus (CEO/MD) – [email protected], 07044132787
Abdullahi Yusuf (Project Manager) – [email protected], 08160253848
Eseigbe Godwin (Software Engineer) – [email protected], 09057379300


Kindly share this post
Continue Reading

Broadcasting

Betland’s Impact: Dotun Ajegbile Drives Change in Underserved Areas

Published

on

Kindly share this post

In the rapidly evolving world of sports betting, Dotun Ajegbile, the visionary founder of Betland, has proven that business success and social responsibility can go hand in hand. As a Nigerian-American entrepreneur, Ajegbile has utilized his platform not only to revolutionize sports betting but also to drive transformative initiatives that uplift communities across Nigeria.

Under his leadership, Betland has spearheaded numerous corporate social responsibility (CSR) programs aimed at tackling unemployment and fostering youth empowerment. One of the standout projects is the “Betland Future Stars Initiative”, a nationwide program providing financial grants, training, and mentorship to young entrepreneurs in underserved areas. This initiative has enabled over 2,000 youths to launch their own businesses, creating a ripple effect of job creation and economic growth.

Ajegbile’s commitment to sports development is equally remarkable. Betland sponsors grassroots tournaments in football, basketball, and athletics, offering young athletes opportunities to showcase their talent on larger platforms. Many participants in these tournaments have gone on to secure scholarships and professional contracts, demonstrating the power of combining sports with community building.

Collaboration has been central to Ajegbile’s philanthropic strategy. Betland frequently partners with NGOs and government agencies to amplify its impact. Through a partnership with the EmpowerNG Initiative, Betland has distributed scholarships to underprivileged students, ensuring that education remains accessible despite economic challenges.

Speaking about his philanthropic vision, Ajegbile says, “As a company, we believe in more than profit. Betland is committed to building a future where every young person in Nigeria has the tools to succeed, whether through sports, education, or entrepreneurship.”

Ajegbile’s philanthropic efforts highlight his deep-rooted belief in giving back to the society that helped shape his journey. By bridging the gap between corporate success and community impact, he is not just redefining sports betting in Nigeria but also inspiring a new wave of socially responsible entrepreneurship.


Kindly share this post
Continue Reading

Trending