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Reasons Why Nigeria is a Great Destination For Doing Business
By Adeniyi Ogunfowoke,
Nigeria is the biggest economy in Africa with a Gross Domestic Product (GDP) of $1.121 trillion as well as the largest population in the continent with over 190 million inhabitants. Hence, it is a viable and profitable destination for doing business despite the herd of challenges.
This is reflected in the success stories of not only indigenous companies but also foreign businesses that started small, weathered different kinds of storms, became market leaders in their various fields and are now full-fledged Nigerian or African companies.
A good example is Jumia, the no 1 shopping destination in Nigeria, which started in the country in 2012. Over a period of 6 years, the eCommerce company has grown and expanded to 13 other countries in Africa and now offers different services and product lines to tens of thousands of customers. Amazingly, ‘this Nigerian company’ recently became the first African tech company to list on the New York Stock Exchange, the world’s largest stock exchange.
To a great degree, there are so many good reasons why Nigeria is an awesome destination for business. We discuss some of these reasons.
Over 100 million customers waiting for you
There are over 190 million people resident in Nigeria and the Nigerian population is predicted to overtake that of the United States by 2050. Now what this means, in essence, is that the market is big enough to absorb any legal product, provided enough marketing and awareness is created. So, you can bring your money to Nigeria and be rest assured that you have waiting customers.
Nigeria is booming with entrepreneurial energy
If you know anything about the Nigerian business culture, you know that it is filled with a resilient and entrepreneurial spirit. Lagos, Nigeria’s mega-city, plays an important role in most businesses’ marketing strategy in Nigeria. Lagos’ contribution to the continent’s GDP makes it the 7th ranked economy in Africa – higher than the GDP of countries such as Kenya and Ethiopia. Business owners and entrepreneurs in Nigeria deal with so many unique challenges while running their Nigerian business that they have adopted innovative business models to work around potential pitfalls accordingly. In fact, most foreign nationals who come to Nigeria for business begin to realize that conducting business in the country is an opportunity to partake in a very energetic and bustling marketplace.
Lucrative new IT opportunities
Information Technology presents significant growth opportunities in Nigeria. These possibilities are endless because it is a relatively new industry literally ‘begging’ for investment. A company like Jumia which has offered a lot of opportunities for young Nigerians to make money, has attracted investments from global companies that believe in the mission and vision of the company. And with the government introducing policies to support the ICT industry which is the future, it is a bottomless pit for any investor willing to take the leap of faith.
Nigeria boasts a young and growing urban population
Of the over 190 million citizens in Nigeria, a large number of them are less than 30-years-of-age. The fact that the majority of Nigeria’s population is so young presents a lot of opportunities for companies looking for new markets with receptive customer bases. A youthful population poses other advantages, such as a larger workforce and a growing consumer class. Since brand loyalty is an aspect of Nigerian culture, having the opportunity to appeal to a younger generation in an effort to develop long-term customers is ideal. Also, with the growing urbanization and increased internet access due to extensive mobile connectivity, companies will be able to tap into an emerging consumer base.
Nigeria is a strategic testing ground for businesses in Africa
For companies looking to perform well in Africa, prioritizing Nigerian business in their expansion plan has strategic importance. Nigeria is strategically located in the West of Africa along the Atlantic coast. Alongside Nigeria’s growing economy and strategic location, the spread of Nigerian culture throughout Africa makes the country a great testing bed for consumer-goods enterprises. If your product testing is successful in Nigeria, be rest assured that it will succeed in any part of the continent. Jumia started in Nigeria and the model has been a huge success. The same operational model has been exported to 13 other countries and it is working!
News
Why Nigeria is Rebasing GDP, CPI by NBS
National Bureau of Statistics (NBS) has justified reasons for embarking on rebasing the economy.
Rebasing is a process of updating an old base year with a recent one to reflect changes in the prices of goods and services produced within the economy.
The exercise billed for unveiling this January, the agency said, would enable the government to have a better understanding of the structure of the economy.
In addition, it said a rebased economy, along with the re-launch of rebased Consumer Price Index (CPI) report as being planned NBS, would give direction of sectoral growth drivers, sectors where policies and resources should be channelled in order to grow the economy, create jobs, improve infrastructure and reduce poverty.
The NBS announced last week of rounding off works to launch rabased GDP and a relaunch CPI.
Giving fresh insights on the two economic indices to be launched, Mr. Sunday Joel, director of Communication & Public Relations, in a statement said that: “The exercise will enable policy makers and analysts to obtain a more accurate set of economic statistics that is a truer reflection of the current realities for evidence–based decision making.
It also revealed a more accurate estimate of the size and structure of the economy by incorporating new economic activities which were not previously captured in the computational framework.”
Viva Atlantic Limited and Technology House Limited, two Nigerian-based companies, have received a 30-month debarment from the World Bank Group due to fraudulent, collusive, and corrupt practices connected to the National Social Safety Nets Project in Nigeria (NSSNP).
According to a statement by the Washington-based bank, the debarment was issued alongside that of Norman Bwuruk Didam, the companies’ managing director and chief executive officer.
The NSSNP was established to enhance Nigeria’s social safety net systems by providing targeted financial transfers to poor and vulnerable households.
However, investigations revealed breaches of the World Bank’s Anticorruption Framework in the 2018 procurement and subsequent contract processes involving Viva Atlantic Limited, Technology House Limited, and Didam.
“According to the facts of the case and the general principles of the World Bank’s Anticorruption Framework, in connection with a 2018 procurement and subsequent contract, Viva Atlantic Limited, Technology House Limited, and Didam misrepresented a conflict of interest in the companies’ Letter of Bids and received confidential tender information from public officials, which constituted fraudulent and collusive practices, respectively,” the statement said.
A debarment renders firms or individuals ineligible to participate in projects and operations financed by institutions of the World Bank Group.
The debarments of Didam, Viva Atlantic Limited, and Technology House Limited qualify for cross-debarment by other multilateral development banks under the Agreement for Mutual Enforcement of Debarment Decisions signed on April 9, 2010.
According to the World Bank, Viva Atlantic Limited and Didam misrepresented a conflict of interest in their authorization letter of bids and gained improper access to confidential information from public officials, resulting in fraudulent and corrupt practices.
As part of their settlement agreements, the companies and Didam have acknowledged culpability and agreed to meet specified integrity compliance conditions as a requirement for release from debarment.
The settlement agreements feature reduced debarment periods due to the companies’ and Didam’s cooperation with the Bank Group’s investigation, voluntary corrective actions, voluntary restraint from participating in Bank Group tenders, and the passage of time.
“The companies commit to continue to fully cooperate with the Bank Group Integrity Vice Presidency. Among other things, Didam must complete individual corporate ethics training, and the two companies must enhance their internal integrity compliance policies and implement corporate ethics training programs, all of which must reflect the relevant principles set out in the Bank Group Integrity Compliance Guidelines,” the statement said.
News
Nigeria’s Electricity Exports Hit $112m amid Persistent Power Outage
Recent data from the International Trade Centre (ITC) has revealed that Nigeria’s electricity exports have reached a value of $112m.
According to the ITC’s website, Nigeria is currently exporting electricity to two neighbouring African nations: the Republic of Benin and Niger.
As of January 18, 2025, Nigeria’s electricity exports to Benin amounted to $66m, with a potential export value of $82m. However, there remains an unrealised export potential of $16m, according to the Punch.
Similarly, electricity exports to Niger were valued at $46m, with the potential for $51m in exports, leaving an unrealised potential of $4.1m.
“The products with greatest export potential from Nigeria to Benin are electrical energy, Urea, and Bars & rods of iron/steel,” the ITC noted.
It also highlighted that the largest absolute difference between potential and actual exports was in electrical energy, with an additional $4.1m in exports still unrealised.
The ITC further indicated that Nigeria’s exports to Niger include electrical energy, Portland cement, and soups, broths and preparations.
While the export data paints a picture of growth in the sector, concerns remain about the state of electricity supply in Nigeria.
According to the Punch, Chief Princewill Okorie, executive director, Electricity Consumer Protection Advocacy Centre, questioned the country’s priorities.
He said, “Are the electricity companies in those countries they export electricity to serve the consumers the way they serve Nigerian consumers? We cannot be celebrating electricity export when at home in Nigeria we are experiencing blackout and extortion in violation of our consumer protection laws. A good parent first takes care of his home before caring for outsiders.”
He further criticised the export of electricity, questioning whether the money generated was benefiting the Nigerian power sector.
“Is it the wellbeing of Nigerians that is more important or the money generated from export of electricity? If such money is generated, why not inject it into electricity when they are telling us they lack liquidity? What sense does it make for our local industries and economy to be dying because of electricity while export is building other countries’ economies?” Okorie asked.
He added that Nigeria’s economic struggles, including the exodus of professionals and youths, were exacerbated by power shortages, questioning the rationale behind celebrating electricity exports under these conditions.
“It is a shame. Charity begins at home. Let them also explain what the money has been used for when we keep borrowing from the World Bank,” he added.
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