News
Reasons Why Nigeria is a Great Destination For Doing Business

By Adeniyi Ogunfowoke,
Nigeria is the biggest economy in Africa with a Gross Domestic Product (GDP) of $1.121 trillion as well as the largest population in the continent with over 190 million inhabitants. Hence, it is a viable and profitable destination for doing business despite the herd of challenges.
This is reflected in the success stories of not only indigenous companies but also foreign businesses that started small, weathered different kinds of storms, became market leaders in their various fields and are now full-fledged Nigerian or African companies.
A good example is Jumia, the no 1 shopping destination in Nigeria, which started in the country in 2012. Over a period of 6 years, the eCommerce company has grown and expanded to 13 other countries in Africa and now offers different services and product lines to tens of thousands of customers. Amazingly, ‘this Nigerian company’ recently became the first African tech company to list on the New York Stock Exchange, the world’s largest stock exchange.
To a great degree, there are so many good reasons why Nigeria is an awesome destination for business. We discuss some of these reasons.
Over 100 million customers waiting for you
There are over 190 million people resident in Nigeria and the Nigerian population is predicted to overtake that of the United States by 2050. Now what this means, in essence, is that the market is big enough to absorb any legal product, provided enough marketing and awareness is created. So, you can bring your money to Nigeria and be rest assured that you have waiting customers.
Nigeria is booming with entrepreneurial energy
If you know anything about the Nigerian business culture, you know that it is filled with a resilient and entrepreneurial spirit. Lagos, Nigeria’s mega-city, plays an important role in most businesses’ marketing strategy in Nigeria. Lagos’ contribution to the continent’s GDP makes it the 7th ranked economy in Africa – higher than the GDP of countries such as Kenya and Ethiopia. Business owners and entrepreneurs in Nigeria deal with so many unique challenges while running their Nigerian business that they have adopted innovative business models to work around potential pitfalls accordingly. In fact, most foreign nationals who come to Nigeria for business begin to realize that conducting business in the country is an opportunity to partake in a very energetic and bustling marketplace.
Lucrative new IT opportunities
Information Technology presents significant growth opportunities in Nigeria. These possibilities are endless because it is a relatively new industry literally ‘begging’ for investment. A company like Jumia which has offered a lot of opportunities for young Nigerians to make money, has attracted investments from global companies that believe in the mission and vision of the company. And with the government introducing policies to support the ICT industry which is the future, it is a bottomless pit for any investor willing to take the leap of faith.
Nigeria boasts a young and growing urban population
Of the over 190 million citizens in Nigeria, a large number of them are less than 30-years-of-age. The fact that the majority of Nigeria’s population is so young presents a lot of opportunities for companies looking for new markets with receptive customer bases. A youthful population poses other advantages, such as a larger workforce and a growing consumer class. Since brand loyalty is an aspect of Nigerian culture, having the opportunity to appeal to a younger generation in an effort to develop long-term customers is ideal. Also, with the growing urbanization and increased internet access due to extensive mobile connectivity, companies will be able to tap into an emerging consumer base.
Nigeria is a strategic testing ground for businesses in Africa
For companies looking to perform well in Africa, prioritizing Nigerian business in their expansion plan has strategic importance. Nigeria is strategically located in the West of Africa along the Atlantic coast. Alongside Nigeria’s growing economy and strategic location, the spread of Nigerian culture throughout Africa makes the country a great testing bed for consumer-goods enterprises. If your product testing is successful in Nigeria, be rest assured that it will succeed in any part of the continent. Jumia started in Nigeria and the model has been a huge success. The same operational model has been exported to 13 other countries and it is working!
News
Tinubu Congratulates Osakwe, Nigerian on Winning UK Top Cyber Security Award

President Bola Tinubu has congratulated Dr Fene Osakwe on winning the Cyber Personality of the Year award at the 2025 Cyber Security Awards in the UK.

Dr Fene Osakwe
According to Bayo Onanuga, special adviser to the President in a statement, Dr Osakwe is the chairman of the Lagos State Cybersecurity Advisory Board and the first African to win in the Cyber Security Awards category.
He was recognised for his exceptional leadership, advocacy, and expertise in cybersecurity and data privacy, clinching the prize ahead of other finalists from the United States, the UAE, Qatar, the Netherlands, and the UK.
President Tinubu celebrates Dr Osakwe’s achievements, underscoring his immense contributions to cybersecurity and his efforts to evolve new horizons in the field.
The President described the 2025 Cyber Personality of the Year as an exceptional Nigerian and a worthy representation of Nigeria’s talented, innovative, and pace-setting youth.
While extolling the youth as Nigeria’s greatest asset, President Tinubu stated that Dr Osakwe’s nomination and subsequent win foreground the global impact of young African professionals in cybersecurity.
The President wished Dr Osakwe more success in his endeavours.
News
Insight Publicis Announces Resignation from Airtel Nigeria Account

Insight Publicis, one of Nigeria’s leading integrated marketing communications agencies, has announced its decision to resign from the Airtel Nigeria account, effective immediately.
This decision follows an extensive evaluation of the engagement, during which both parties were unable to reach an agreement on terms that appropriately reflect the scope of work and the value Insight Publicis brings to the partnership.
While both organizations hold each other in high regard, the agency remains committed to engagements that align with its strategic priorities and industry benchmarks.
Speaking on this, Dolapo Ogunbambo, chief operating officer of Insight Publicis, said “Our commitment to excellence necessitates that we engage in partnerships where there is mutual alignment on value creation and strategic objectives.
“We have valued our association with Airtel Nigeria and wish them continued success in their future endeavors.”
Insight Publicis will ensure a seamless transition and remains focused on delivering exceptional marketing solutions to its diverse clientele across various industries. She said.
Founded in 1979, Insight Publicis is a pioneer in Nigeria’s marketing communications landscape, offering a full suite of services, including brand strategy, multimedia creative solutions, digital marketing, and consultancy. As part of the global Publicis Groupe, Insight Publicis combines deep local expertise with international insights to drive impactful brand storytelling and business growth.
News
Aero Contractors and NSIB Forge Partnership to Elevate Aviation Safety and Training in Nigeria

Aero Contractors, Nigeria’s foremost aviation company, has entered into a strategic partnership with the Nigeria Safety Investigation Bureau (NSIB) to strengthen aviation safety through data sharing, training, and collaboration on key safety initiatives.
This partnership highlights Aero Contractors’ commitment to operational excellence and adherence to global safety standards. Both organizations will work together to foster a proactive safety culture, leveraging data-driven insights to enhance aviation protocols and prevent incidents.
Speaking on the significance of the collaboration, Capt. Ado Sanusi, Chief Executive Officer of Aero Contractors, emphasized, “At Aero Contractors, safety is not just a regulatory requirement—it is a fundamental responsibility.
This partnership with NSIB reinforces our dedication to safety through knowledge-sharing, advanced training, and data-driven decision-making. By working together, we will mitigate risks and improve overall flight safety.”
Similarly, Capt. Alex Badeh Jr., Director General of the NSIB, described the partnership as a major step forward in strengthening transportation safety across Nigeria.
In his words he said, “This collaboration is a testament to the power of synergy, combining the regulatory and investigative expertise of the NSIB with the technical and operational insight of Aero Contractors.
Through this MOU, we are committed to enhancing safety standards by equipping our Transportation Safety Officers with practical, hands-on experience and technical knowledge.”
As part of the agreement, Aero Contractors will provide on-the-job training opportunities for NSIB personnel, focusing on incident prevention, emergency response, and safety management systems.
The NSIB will also support Aero Contractors’ technical personnel with training in accident investigation, ensuring a two-way exchange of expertise that enhances overall safety across the industry.
Capt. Alex Badeh Jr. further outlined the impact of the initiative. “This partnership will introduce customized training programs, drawing from Aero’s state-of-the-art facilities, simulators, and technical resources.
“Additionally, we will collaborate on industry conferences, seminars, and symposiums, where best practices will be shared, new training needs will be explored, and capacity-building efforts will be strengthened,” he noted.
The partnership marks a significant milestone in the Nigerian aviation sector, reinforcing a joint commitment to safety, knowledge-sharing, and professional development.
The collaboration aligns with Nigeria’s broader aviation safety objectives and underscores the importance of industry-wide cooperation in building a safer and more resilient air transport system.
Capt. Ado Sanusi of Aero Contractors reaffirmed the importance of the initiative, stating, “This partnership goes beyond training; it is about cultivating a safety-first culture where industry stakeholders collaborate to prevent accidents and enhance operational standards. Today, we embrace a shared vision—one that places safety at the heart of our industry.”
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