E-Business
Reasons Your Business Need to Focus on Internet Marketing

If you run a business, you should be spending the majority of your marketing resources on internet marketing.
As the internet grows, other forms of marketing and advertising are becoming less and less effective.
People are using the internet to find businesses, products, and services they need, and the best way to attract more customers or clients to your business is to make sure you are visible on the internet.
It used to be that radio and television advertising as well as print marketing were enough to market and advertise your business.
Nowadays, though, most people get their information from the internet. People are less likely to watch commercials on the television, especially with Netflix, Amazon, and other streaming services. With Pandora and Spotify, people are less likely to listen to conventional radio stations as well.
The readership of newspapers and magazines has certainly declined also as the majority of people are turning to the internet for news, entertainment, and interesting articles.
Having a visible web presence has never been more essential for small businesses. It is important that your potential customers be able to find you on search engines, social media, and local search.
Here are five reasons you need to ramp up your internet presence in 2014.
1. 89% of Customers Turn to Search Engines Before Making Online Purchases
Fleishman-Hillard conducted a study that found that the vast majority of customers are researching products and services on Google, Bing, and Yahoo before they make purchases. If your business is not showing up on the first page of search engine results, you may be missing out on quite a bit of potential customers. Optimizing your website so that it will have a visible presence on search engine results pages is essential.
2. Social Media is the #1 Online Activity We Participate In
If you have been dragging your feet about getting your business on social media, now is the time to change that. According to Buffer, social media is now the #1 activity that individuals participate in online.
Connecting with your customers on Facebook, Twitter, Google+, Pinterest, and more has never been more important. Not only is this a great way to connect with existing customers, but this is also an excellent way to reach out to new customers and market your business in general.
One good thing to do is to focus most of your efforts on the social media site that is best for your business.
For example, if your business is very visual in nature (jewelry, fashion, etc.), Pinterest may be a great page for you. Check out the different social media pages to find the one you should focus on.
3. Companies Who Blog More than Once Per Day are More Likely to Gain Customers
In 2012, HubSpotState of Inbound Marketing found that 92% of companies that published a blog multiple times a day increased their web traffic and their customers via their blog. It’s important to have an interesting blog that people will want to read and link to.
This is a great way to gain more exposure and more web traffic, which will only lead to more business for you.
4. More Web Content Means More Leads and Customers For Your Business
HubSpot found that webpages that had 30 or more landing pages tended to generate 7 times more leads than those that had fewer than 10 landing pages. Try to expand your website out and create more content that is engaging to internet users.
This is a great way to optimize your website for search engines as well. For example, if your business has more than one location, consider expanding your website out and creating unique pages for every location. This will make you more visible on the web.
5. Local Search is Essential For Small Businesses
LocalVox found that, “88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours.
” If your business is not showing up in local search and you are a restaurant, retail store, or another brick-and-mortar business, you are definitely missing out on potential customers.
Boost your local search efforts, and encourage all of your customers to leave reviews on Google+, Yelp, etc. You might also try offering specials on Yelp and Foursquare to encourage people to “check in” to your business and spread the word via their own social network.
These are only a few of the reasons it is smart to devote the majority of your marketing resources to internet marketing.
You will find that if you spend a lot of time and energy on increasing your web presence, it will only mean more web traffic, more customers, and more growth for your business.
kanu iroegbu is a certified Digital Marketing Consultant, WSI Netmedia Reach Solutions Ltd. WSI is the world’s #1 Internet services franchise offering advanced digital marketing solutions to suit the needs of businesses from multiple industries.
The company has the world’s largest network of Digital Marketing Consultants operating in more than 80 countries internationally and a 100-person strong head office in Toronto, Canada.
Since the mid 1990s, small and medium sized businesses (SMBs) around the globe have drastically increased their revenues and expanded their markets with the lucrative online marketing services provided by WSI. He can be reached through: netmediareach@gmail.com
E-Business
Farmers to Get Identity Card for Loans, Inputs

The federal government, in collaboration with the International Fund for Agricultural Development (IFAD), is building a digital registrar that will identify farmers, their farmlands, type of soil and the crops they grow for targeted services.
The information and the National Identification Number (NIN) will be integrated into a multipurpose identity card that farmers can use to access financial services, inputs and other forms of government assistance.
The digitisation is expected to harmonise farmers’ data across all the 36 states and the Federal Capital Territory.
Speaking at the national launch of the Policy Dialogue Initiative on the National Digital Farmers Registry (NDFR) recently in Abuja, Dr Marcus Ogunbiyi, permanent secretary, Federal Ministry of Agriculture and Food Security (FMAFS), said the new system would address the issue of portfolio farmers, whom he described as “farmers who have no farm.”
“We are going to register farmers and their farms. Not only that, farmers and the type of crop they grow, farmers and the locality they are, the type of soil they have on their farms. There is no farm that will not have a farmer. But there are many farmers who do not have farms. This is an encompassing package.
“When we register these farmers, we are going to provide a physical and digital card for them. With the card, many things can be done by the farmers. It can be used as a means of identification, an asset to some gateway – just anything. It is going to have a handshake with the database of the country, such that with that particular card, the farmer can enter any place and get things done. He or she can redeem inputs and even get a loan, depending on the financial entity,” Ogunbiyi explained.
He said that to accomplish this, the Federal Ministry of Agriculture and Food Security has taken decisive steps to transform their approach to farmer data management, adding, “Chief among these is our strategic partnership with the National Identity Management Commission (NIMC) to implement a far-reaching farmer registration and database project. At the heart of this initiative is the integration of the NIN, which ensures that every Nigerian farmer is uniquely identified and seamlessly integrated into a national agricultural system.”
Mrs Dede Ahoefa Ekoue, country director/representative of the IFAD in Nigeria, said the United Nations (UN) organisation was proud to be part of the initiative on the National Digital Farmer Registry in Nigeria.
“Our role is to convene all the partners, development partners from the public sector, private sector and the international community to put our resources together to support the effort of the government in establishing and enabling a digital farmer registry for the country,” she said.
Mrs Ekoue said that although there were previous efforts to have a national database of farmers, it had the issues of fragmentation and sustainability.
“The government is now providing us with a sense of direction and matching orders to all the actors to work together. This is what we are doing today with several partners, including the African Development Bank, FAO, the World Bank, the EU, the Islamic Development Bank and UK. Also, what is very key is farmers’ organisations because it is about them, it is for them, it must be with them,” she added.
The country director said the IFAD was happy to bring together the private sector and different ministries, departments and agencies, adding, “It will be a game changer for having a strong, updated and sustainable national digital farmer registry.”
Dr Lekan Tobe, the country director of Heifer International in Nigeria, in his remarks at the official launch of the Policy Dialogue Initiative on the National Digital Farmer Registry, emphasised the critical role of partnership and data in transforming Nigeria’s agricultural sector.
He said that this initiative, born from recommendations of previous policy dialogues organised in collaboration with the federal government, aimed to scale up innovative digital technology to enhance food systems across the country.
E-Business
Dyna.Ai Launches Operations in Nigeria

Dyna.Ai, a global leader in AI-as-a-Service (AIaaS), has launched its operations in Nigeria with an exclusive closed-door ‘Nigeria Dyna Day’ event in Lagos, which saw the introduction and orientation of its suite of AI-powered products and solutions to Nigeria’s emerging financial ecosystem.
The event, tagged ‘Nigeria Dyna Day’ and themed “AI Unleashed: Revolutionising Nigeria’s Financial Future,” brought together leading voices from the country’s AI, financial, fintech, telecom, and other key sectors, including representatives from government agencies and major enterprises.
In his opening remarks, Tomas Skoumal, chairman and co-president of Dyna.Ai, emphasized the strategic importance of Nigeria and the broader African market, stating, “For us, it makes sense to start in Nigeria.
There is no bigger country in Africa—this is where the momentum is.” He noted that Africa is no longer just “the future,” but is actively transforming today, driven by rapid digitalization and fintech innovation.
“This is the perfect time to be here,” he added, highlighting that Dyna.Ai sees technology as a vital bridge to financial inclusion and long-term growth across the region.
Skoumal introduced Dyna.Ai’s advanced Agentic AI solutions, including its proprietary Agent Studio and industry-specific language models, designed to power intelligent automation across customer service, marketing, collections, HR and more.
He also underscored the company’s long-term ambition to invest in local talent, stating, “We’re not just here to sell a product—we’re here to build infrastructure, create local jobs, and scale innovation from Nigeria to the rest of Africa.”
Dyna.Ai also showcased its advanced AI technologies at the event, including AvatarGPT, an AI digital human delivering interactive experiences; VoiceGPT, a voice agent featuring authentic local accents for seamless communication in Yoruba, Hausa, and Igbo; along with live demonstrations showing how these innovations empower customer engagement and employee experience.
Delivering the keynote address at the event, Tokoni Peter Igoin, Special Assistant to the President on ICT Development and Digital Innovation, underscored the Federal Government’s vision for a secure and forward-thinking digital ecosystem.
“The government of the Federal Republic of Nigeria, under the visionary leadership of His Excellency, President Bola Ahmed Tinubu, is fully committed to responsible innovation. Our approach to AI and financial technology is rooted in a positive framework. It encourages creativity while ensuring transparency, data protection, and digital security”, he said
Also in his remarks, Olatunbosun Alake, Lagos State Commissioner of Innovation, Science and Technology, gave insights from the government/regulatory perspective.
He announced that the Lagos State government is also taking steps towards the wide adoption and regulation of artificial intelligence in the state with the planned release of the first AI guidelines for the deployment and management of AI in the coming weeks.
E-Business
Survey Reveals Marketing Leaders See Strong Potential in gTLDS Despite Knowledge Gap

A new global survey from the Internet Corporation for Assigned Names and Numbers (ICANN) reveals that 52% of marketing leaders believe generic top-level domains (gTLDs – the three characters or more that come after the dot in a URL) have strong potential for enhancing brand presence online; however, a knowledge gap is preventing many brands from taking advantage of the opportunities that a gTLD can bring.
The research surveyed over 2,000 marketing leaders across eight countries (Brazil, China, India, Mexico, Nigeria, South Africa, U.K., and U.S.) with the purpose of creating a picture of the evolving digital marketing landscape and understanding the levels of awareness around gTLDs.
It comes as ICANN prepares to open the next application window for new gTLDs in April 2026 the New gTLD Program: Next Round – the first opportunity in more than a decade for organizations to apply to operate their own gTLD.
Top-level domains are the letters found at the end of an Internet address (with gTLDs including .charity, .menu, .paris and .ceo). Brands can apply to run their own gTLD as a way to indicate the purpose of their organization or to clearly mark a website as being related to their brand.
The research shows that increasing brand awareness and visibility is the top priority for marketing leaders (54%) and that over half believe that gTLDs have strong potential for enhancing brand presence online.
However, the research also shows that almost a third (32%) of marketing leaders surveyed are unfamiliar with gTLDs, which suggests that operating a new gTLD may be a strategic opportunity that many organizations are currently overlooking.
Key findings from the research include:
- After defining a gTLD, 92% of marketing leaders responded that they could see the potential benefits to gTLDs, with enhanced brand differentiation (46%), improved customer trust (45%), better control over online presence (44%), and improved SEO (44%) topping the list.
- 19% of marketing leaders work for organizations that have previously applied for a gTLD.
- Cost concerns (31%), knowledge gaps (27%), and insufficient resources (24%) were identified as the main barriers to application.
- The research revealed notable regional variations, with Nigerian (74%) and Indian (61%) marketing leaders showing the strongest belief in gTLDs’ potential for branding and online presence. In contrast, marketers in China expressed more mixed views, with 50% seeing strong potential but 49% considering gTLDs an unnecessary investment with unclear Return On Investment.
The findings come at a time when marketing leaders are facing significant challenges in standing out from competitors (53%), attracting and engaging the right audience (52%), and keeping pace with digital trends (47%).
A new gTLD can be an innovative tool for commerce and communication. They allow businesses in specific countries, sectors, or niche markets to create an exclusive, descriptive, and memorable label on the Internet.
An entity operating a gTLD can provide its users and customers with an extra measure of confidence in its security and legitimacy online. This can be valuable in today’s environment, where users often don’t know whether they can trust the source on the Internet.
Theresa Swinehart, SVP, Global Domains & Strategy said: “The New gTLD Program: Next Round presents an opportunity for businesses, communities, governments, and others to apply to operate their own secure space online, tailored to fit their organization, community, culture, language, and customer interests.
Now is also the moment for brands to consider applying for a gTLD, and this research tells us there is still a lack of awareness. ICANN can help provide information and raise awareness of the Next Round and the opportunity it presents for global communities, organizations, and businesses, including brands.”
To help address the knowledge gap, ICANN is developing resources to help organizations understand the application process and potential opportunities for gTLDs ahead of the 2026 application window. ICANN also offers the Applicant Support Program (ASP), which provides financial and non-financial assistance to eligible applicants.
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